Podcast Pontifications
610 episodes - English - Latest episode: about 1 year ago - ★★★★ - 30 ratingsTHIS SHOW IS CURRENTLY ON HIATUS - PLEASE ENJOY THE ARCHIVE OF CONTENT FOCUSED ON MAKING PODCASTING BETTER.
Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting.
These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier.
Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow.
Hosted by Podcast Hall of Fame Class of 2022 inductee Evo Terra.
This podcast uses the following third-party services for analysis:
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Episodes
Before You Join A Podcast Network, Check These 5 Boxes
September 16, 2021 16:55 - 13 minutes - 12.5 MBAs interest in podcasting heats up, networks new and old are reaching out to podcasters to make it a group effort. Joining a network may be right for your podcast, but consider these five must-haves before you sign. A quick caveat before I start: Podcasters join networks for lots of reasons. Podcast networks exist for lots of reasons. Keep that in mind if anything I say below doesn’t sit squarely in the box you’ve defined for the podcast network of which you’re a part, OK? I’ve personally ...
3 Lessons Podcasters Can Learn From Norm MacDonald's Life
September 15, 2021 16:55 - 12 minutes - 11.4 MBWhat’s great about podcasting is that not everyone has to get you or your podcast. That was one of the great things about Norm MacDonald, a comedian from whom podcasters can learn a thing or three. It’s been said that when people want to laugh, they watch a comedian. But when comedians want to laugh, they watch Norm MacDonald. Norm was, by all accounts, a comedian’s comedian. I rather like the idea of being known as a podcaster’s podcaster. So with that, here are three lessons podcasters ...
Podcast Planning For The Worst Day Of Your Life
September 14, 2021 16:55 - 12 minutes - 11.4 MBUnfortunately, the confidence one gains with podcasting bestows neither invulnerability nor immortality. When you’re taken down—or perhaps out—do you have a good plan to inform your audience? On a long enough timescale, one day, our audience will no longer be able to hear our voice for an extended period of time. Perhaps forever. Or, less dramatically, perhaps for an extended period of time. How much thought have you given to what you can do when the thing that you do you can do no more? ...
Recouping Your Podcast's Reputation Costs
September 13, 2021 16:55 - 13 minutes - 12.1 MBNo rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves. Mentioning products or services on your podcast has value. But each mention also has a cost. A cost you pay with your reputation. With advertising or sponsorships, there’s a risk listeners will react negatively. To offset the cost of that risk, podcasters charge money. But what about the not-comp...
Embracing The Empowerment Of Podcasting
September 09, 2021 16:55 - 12 minutes - 11.6 MBThe degree of autonomy and self-determination we have as podcasters is staggering. But we can get caught up in “the rest” of podcasting & overlook others struggling to find the freedom we enjoy. I sometimes forget how empowering the act of podcasting can be. Intellectually, I understand it. But I tend to forget that, for many podcasters, empowerment is the entire reason why they podcast. While many—perhaps most—podcasters are in it to make money, make art, or just have fun, some podcast as...
Adding Teeth To Podcasting's Promise of Intimacy
September 08, 2021 16:55 - 13 minutes - 12.5 MBIs intimacy overhyped in podcasting? Probably. Advertisers don’t buy podcasts because podcasts are intimate. They buy podcasts because podcasts perform and provide results. Making a more intimate experience hasn’t really impacted average ad CPMs which feel rather stagnant at between $20–$30 CPM for what… the last decade or so? And do we even measure intimacy in podcasting? Spoiler: we can’t. Consumption rates are neat, but only you assume few people play podcasts in the background while the...
Podcasting 996 - Path To Success Or Early Burnout?
September 02, 2021 16:55 - 10 minutes - 10 MBMany podcasters sacrifice the majority of their free time so they can podcast. Some of them seem to love that, while others wonder if they’re missing out on what life has to offer. Which are you? You may have seen the news from China on the growing pushback against the “996” way of doing business, where workers to are expected (or required) be productive from 9:00 AM until 9:00 PM six days a week. While I am in no way trying to conflate the hellish conditions exploited workers around the ...
Celebrate Your Podcast's Reviews Like A Boss!
September 01, 2021 16:55 - 13 minutes - 12.5 MBGlowing podcast reviews feel really, really good. Getting any benefits from them beyond a warm, fuzzy feeling is questionable. Unless you have a plan for celebrating reviews for your podcast, that is. If you think getting reviews of your podcast somehow influences podcast ranking algorithms, you’ve been sorely misinformed. However, reviews do have an influence—perhaps an oversized influence—on something more important than ranking algorithms: human behavior. That’s why it’s important for...
Do Old People Listen To Podcasts? Yes. Yes, We Do.
August 31, 2021 16:55 - 14 minutes - 13.1 MBPodcasting is often touted as a way to reach a younger, hipper demographic. But that ignores the millions of people 55+ who listen to podcasts today, with different habits and content preferences. We tend to think of podcasters as young and hip. And yes, that’s true. But according to Edison Research, 24 million Americans over 55 listen to podcasts, up from just 4 million a decade ago. I don’t have access to the complete data set, but I’m confident enough (Dunning-Krueger much?) to make so...
When Pointless Podcasting Processes Pay Off
August 30, 2021 16:55 - 13 minutes - 12.3 MBFollowing podcasting best practices is always smart, but it doesn’t leave much room for creativity. Sometimes success is serendipitous, and what seems to be pointless may have an unexpected future upside. Podcasting requires productivity prioritization. There are countless things about and adjacent to podcasting you can waste your time on. And as you have a limited amount of time beyond the actual process of producing your podcast, prioritization is a good survival tactic. But I'm still a ...
In Podcasting, Stories Beat Advice Every Time
August 26, 2021 16:55 - 14 minutes - 13.4 MBIt doesn’t matter how long your podcast episodes are, so long as you tell a great story. Great storytellers make all podcasting better, and with some work and dedication, you too can join their ranks. How do you, the working podcaster, get better at storytelling, arguably one of the most important—if not the most important—aspects of podcasting? I don’t think it’s a stretch to say that, all things remaining equal, the podcaster who is better at the craft of storytelling will out-podcast som...
The Problems With Podcast Marketing Funnels
August 25, 2021 16:55 - 14 minutes - 13 MBA lot of podcast marketing advice starts and ends with: build a funnel and keep feeding people into it! And while that can and does work for some, it’ll frustrate a lot of podcasters. Here’s why: All models are wrong. Some happened to be useful. That an accurate reflection of how I feel about podcast marketing funnels. The core concept of a podcast marketing funnel is making a lot of people aware of your podcast, then getting some of them to consider listening to your podcast, and then ge...
Can You Podcast Without Reliable Analytics?
August 24, 2021 16:55 - 14 minutes - 12.8 MBIf reactions to very real privacy concerns remove our one way to track downloads, it’ll wreck the podcast advertising industry. But what about everyday podcasters who don’t rely on impression-based ad sales? In the not too distant future, we’re probably going to lose our reliance on IP addresses. And while that will have a chilling effect on podcasters and podcast businesses that rely on impression-based advertising revenues… what about the rest of us? You know, the vast majority of podcast...
Shortcuts In Podcasting That Aren't Dead Ends
August 23, 2021 16:55 - 13 minutes - 12 MBFor as DIY-friendly as podcasting is, it’s still a complex web of creation, distribution, and promotion. So it’s no wonder many are looking for shortcuts through the complexity. Only… do they work? Generally speaking, I'm skeptical of podcasting shortcuts. No, I don’t like wasting my time any more than you like wasting yours. And podcasting offers plenty of places to spin your wheels and waste a lot of time on, I’ll grant you that. But before you glom onto a peddled podcasting shortcut, a...
A Podcast Listening App You Can Proudly Recommend
August 19, 2021 16:55 - 13 minutes - 12.4 MBWe know that the podcast listening experience matters. And we know the big podcast apps don’t seem to share that sentiment. It’s time for working podcasters like you to do something intentional about it. I don’t have to tell you how important it is for your podcast to be distributed everywhere people may choose to listen to podcasts. With very few exceptions, adding one more destination point for your podcast is a one-time action that is a simple form-submit away. But just because your sho...
Finding Your Podcasting Style And Leaning Into It
August 18, 2021 16:55 - 10 minutes - 9.15 MBCompare podcasting to modern-day animation, where you’re as likely to see hyper-realistic renderings as you are to see cartoons or computer-driven stop-motion, all rendered on a computer. But if computers are used in all animation today, why doesn’t the animation created on those systems look similar? The answer is simple: style. If you notice a podcast that doesn’t sound as good as another, it’s likely a function of scarcity of time or money. That’s not the case with animation styles ...
Time For Podcast Advertising To Put Up Or Shut Up
August 16, 2021 16:55 - 12 minutes - 11.9 MBCan spending $5 a day on ads really add 10,000 or more new listeners to your podcast? I highly doubt it. But I am crazy enough to put up the money to see if I’m right or if I have 10,000 new listeners. I don’t think you should spend a dime on advertising until you’ve nailed the fundamentals AND have a show that your hard-core audience continues to recommend. But if you’ve accomplished those non-trivial tasks, why not spend some money to advertise your show? Good question. And one I’m about...
Mastering Your Way To Podcast Growth
August 12, 2021 16:55 - 14 minutes - 12.9 MBNot-shockingly, most listeners aren’t keen on recommending podcasts created by hosts who can’t be bothered to master the craft of podcasting. And yes, podcasting is a craft. The good news is that can take a class on making better-sounding audio, advanced interview techniques, improving your writing skills, storytelling for audio, and just about any other aspect of podcasting where you may be lacking. But that still may not be enough to get your existing audience to recommend your show to ...
The Easy Way To Get People To Recommend Your Podcast
August 11, 2021 16:55 - 13 minutes - 12.4 MBWhy has your podcast stopped growing? One reason for that might be that it’s not all that easy for them to recommend your podcast. Asking listeners to recommend your show while they are actively listening to your show seems logical, until you consider the mechanics. Links from podcast listening apps aren’t universal, and most people don’t even have their phone in hand when listening to your show. Social apps make this a lot easier because with social apps, sharing and recommending is the ...
The Surprising & Delightful Way To Grow Your Podcast
August 10, 2021 16:55 - 13 minutes - 12.2 MBBegging your listeners to tell others about your podcast will only get you so far. Getting more people to do it starts by understanding what people love about your podcast and why they keep listening. Today, we’re unpacking the first bullet point from a slide from Tom Webster’s excellent opening keynote at Podcast Movement 21 last week: Know who you are for, and why they are there. (You can't give your listeners the unexpected if you don't know what they expect.) Now there's a lot to u...
Blame Your Podcast's Audience For Slow Growth
August 09, 2021 16:55 - 12 minutes - 11.1 MBWhen facing flatline audience numbers, many podcasters turn to various marketing tactics. Perhaps you do need to spend more time on and with your social media. Maybe you need a big name guest who’ll share the episode with their big fan base. Or maybe you need to be a guest on more on other podcasts. Perhaps it’s time to spend some money on advertising your show. And you know what? Some of those tactics may work for you. But none of them are going to solve the root cause of your plateaued po...
Delay Due To Pesky Time Zone Conversions
August 04, 2021 16:55 - 6 minutes - 5.94 MBI’ve been telling you for weeks that I’ve blocked off the entire week to attend Podcast Movement ‘21, even though I’m not attending in person. I’ll be watching from my living room, probably attending many more sessions than I’ve ever done at a conference in person. I thought, incorrectly, that I’d still have time to do my early morning Podcast Pontifications stuff. When I looked at the times in the app, it showed 9 or later start times. Which would mean I’d have to go fast, but I could get ...
Making Your Podcast More Than Just An Interview
August 03, 2021 16:55 - 13 minutes - 12.1 MBMany podcasters find it very hard to edit interviews with their guests. They say This conversation was great from start to finish, and my audience is going to love every single word! I’m not cutting a thing! But it probably wasn’t. And they probably won’t. Others think that removing excess filler words, shortening up long pauses, or correcting stumbled answers is good enough. And sometimes it is. But it may not be enough to make your podcast stand out. So instead of removing the bad part...
Surviving The Flood Of Celebrity Podcasts
August 02, 2021 16:45 - 13 minutes - 12.6 MBI’m not quite as worried about the rise of the celebrity podcast, because I know the internet is big enough to hold indie and celebrity podcasts. But I do agree celebrities have a leg up when it comes to “discoverability”. And that is that podcast listening apps love celebrity podcasts. Curators of those apps trip over themselves to get the latest celebrity podcast in front of every user of their app. I worry a little that the income attributed to celebrity podcasts won’t justify their hig...
The Mental Healthy Way To Podcasting Opportunities
July 29, 2021 16:55 - 11 minutes - 10.1 MBPodcasters face huge pressures to do more. Some of those pressures are self-motivated and internal. But a lot of times, they’re external from people who expect you to do more in podcasting. And don’t forget that all of us are living through a time of extreme growth and disruption in podcasting. So you work hard to be everywhere you can, trying to connect with everyone you can. Or you want to turn up the heat on the modest success you’re seeing with your podcasting efforts. Or perhaps the...
Fickle Podcasters And The Next Big Thing
July 28, 2021 16:55 - 10 minutes - 9.22 MBWhat happened to all the tech advancements that were supposed to change podcasting forever and usher in a brand new era for us? GTP-3 promised that machine learning algorithm would write better scripts and text for our podcasts. Drop-in or social audio was supposed to, if not replace podcasting, then at least be a viable option for podcasters who’d rather do a live show. Back in 2014 I remember an audience member arguing to me during my Podcast Movement keynote that Stitcher would revoluti...
Using Music In Your Podcast: Fair Use Or Wise Choice?
July 27, 2021 16:55 - 11 minutes - 10.7 MBI don’t need to disclaim my lack of a law degree when I state the fact that yes, it is legal to play copyrighted music on a podcast so long as the rights to the song have been cleared or the podcaster is following the fair use doctrine. It’s also a fact that podcasters can and do use copyrighted music in their podcasts every single day under the fair use doctrine. According to Professors of Law Patricia Aufderheide and Peter Jaszi, the fair use doctrine applies to commercial music in podca...
You Can't Master Podcasting With A Hack Mindset
July 26, 2021 16:55 - 11 minutes - 10.5 MBThanks to the internet, it’s easy to acquire the “what should I do” knowledge to get started in podcasting. And even keep going. Many multi-year podcasters are able to crank out episodes only knowing the what, not the why. But To be a professional podcaster, it's not enough to simply know proper microphone technique and how to export at -16 LUFS. Professional podcasters know not just the proper way to do those things—and a slew of other as-important things—but why those are the proper thin...
Fighting Back At Podcasting's Disinformation Problem
July 22, 2021 16:55 - 12 minutes - 11 MBUnscrupulous actors are quick to offer—for a nominal fee—promises of helping you cut in line or sure-fire ways to accelerate your podcasting efforts. And you probably find those offers enticing, especially when the prevailing wisdom all sounds like “put in your time and maybe you’ll make it in a few years”. No one wants to hear that. Especially when they also hear anecdotes of success shortcuts. Maybe The Olds just don’t know everything. And we don’t. But some of us, like me, are particula...
Can You Survive Podcasting's Chaotic Era?
July 21, 2021 16:55 - 13 minutes - 12.2 MBNear-constant change has been pretty standard with podcasting. The fabric that underpins all of podcasting is quite flexible and resilient, allowing the podcasting community to live in a relatively stable period for the last two decades. And generally speaking, the few inflection points ushered in by large organizations over the last 16 years have tended to better podcasting overall. But all of that has changed in recent months. In this new era, the dominant forces in podcasting—yes, I m...
Will You Create or Steal Your Next Podcast's Listeners?
July 20, 2021 16:55 - 13 minutes - 12.5 MBTo a certain degree, all new podcasts steal at least some market share from other podcasts. Some 80 million Americans report listening to podcasts on a weekly basis. And it’s really hard to listen to two podcasts at the same time. But some are true pioneers. Seasoned podcasters scratching a creative itch by presenting something radically different to podcast listeners. During my tenure in podcasting, I’ve been among those people. If you’re going for an existing marketplace, can you compet...
The Best Way To Control Your Podcast's Quality
July 19, 2021 16:55 - 12 minutes - 11.2 MBIt’s not often that Dave Jackson, Ray Ortega, and myself find ourselves upstaged by a guest, but that’s just what happened on Podcasters' Roundtable when Mike Carruthers of the podcast Something You Should Know said that 20% of the interviews he conducts are never heard by his audience. Why? Because they aren’t good enough for Mike. And paraphrasing what I said during the taping, I wish more podcasters cared so much about their show that they too would only allow the highest quality episo...
Refreshing Your Podcast For A New Season
July 15, 2021 16:55 - 12 minutes - 11.5 MBIf you’ve been listening to Podcast Pontifications for a while, you likely noticed some changes in this week’s episodes. One change is quite trivial, but others subtle (hopefully) but a bit more foundational. It’d be hard to miss the new theme music I chose for this new season. And again, you've been listening to my produced podcast episodes for a while; you know I’m wont to do this. In fact, this marks the fifth change to theme music since this podcast started. Caveat: This is an example ...
Podcasting. It's What's For Dinner
July 14, 2021 16:55 - 11 minutes - 10.6 MBWhere are the “Got Milk?” but for podcasting, billboards? Where are the “Beef. It's what's for dinner.” print layouts, but for podcasting? Where's the podcasting equivalent of animated dancing California grapes? I haven't seen any; I bet you haven't seen any either because I'm pretty sure they don't exist. Every consumer knows exactly where the incredible, edible eggs are shelved in their grocery store. For the rare person who has never cooked beef, their grocery store probably presents l...
How To Add Legs To Your Content With Podcasting
July 13, 2021 16:55 - 11 minutes - 10.1 MBBlack Widow killed it at the box office and with streaming revenues last week. Even with hundreds (or more) of illicit copies o uploaded to various torrent servers within hours of the movie’s premiere. Last week, Macmillan Publishers repurposed their Stories from Among the Stars podcast feed and are now releasing full audiobook versions of some of their most popular titles on that feed. They’re the first (at least the first I can think of immediately) big publisher to officially adopt this...
The Future Of Podcasting Needs Your Help
July 12, 2021 16:55 - 12 minutes - 11.2 MBI’ll kick off Season Four of Podcast Pontifications with an incendiary comment: All of us since-the-early-days podcasters who’ve done more in podcasting than simply produce a podcast have dropped the ball, letting Apple run roughshod over us. It’s had a chilling, homogenizing, and stifling influence on podcasting. And it only took a global pandemic and the re-emergence of Adam Curry—who was instrumental in ushering in podcasting back in 2004—to show us a different path some 17 years later...
3 Lessons Podcasters Can Learn From Audio Drama Producers [S3E134 Bonus]
July 06, 2021 16:55 - 11 minutes - 10.3 MBGuest host: York Campbell of the podcasts Poetic Earthlings. Evo’s note: Good news! In a few days, Season Four of Podcast Pontifications will begin. July 12th, 2021 to be precise. But as I’ve done with prior breaks, I’m letting a listener of Podcast Pontifications borrow this space to share a pontification that matters to them. This time, York has some lessons all working podcasters can learn from audio drama producers. So give York a listen. Hear the three tips he has to say. Audio dram...
Successful Podcasting Beyond The Top 100 [S3E134]
May 27, 2021 16:55 - 11 minutes - 10.2 MBA lot of attention is directed at the Top 100 (or top 50, 10, or pick a number) lists of “most popular” podcasts. But I've a cryptic message for you. No one listens to all the top 100 most popular podcasts. All of the shows on those lists are popular and have many rabid fans. I’m just saying that no one listens to all of them. In fact, no one listens to most of them. Imagine you had the ability to count literally every hour literally everyone spent listening to podcasts. Imagine you could ...
Give Them An Excuse Not To Podcast [S3E133]
May 26, 2021 16:55 - 9 minutes - 9.11 MBI think anyone who wants to have a podcast should have a podcast. Or at least try it on for size and see if it’s for them. But the reality is that podcasting is not for everyone. I think we podcasters need to be more honest and upfront with that reality during our conversations with people who express an interest in podcasting. When a business, perhaps a business you work for, asks you about podcasting, they may not realize the actual work and have a poor understanding of likely outcome...
Pushing Podcasting The Responsible Way [S3E132]
May 25, 2021 16:55 - 11 minutes - 10.2 MBMy friend Andrew asked a question on Twitter, which boils down to this: Do podcast listening apps bear responsibility for the podcasts that they promote to listeners? My comment back to Andrew on Twitter was a qualified MAYBE. If the decision was purely algorithmic and assuming the algorithm isn’t being gamed, then probably not. However, if including the show or episode was an editorial decision, then the human that made that editorial decision bears responsibility, and thereby the app i...
Facing Podcasting's Round Peg Square Hole Problem [S3E131]
May 24, 2021 16:55 - 11 minutes - 10.3 MBWould it surprise you to learn the most popular podcast listening app, as reported by actual listeners, is not Apple Podcasts or Spotify, but actually YouTube? Yes, your podcast’s analytics package reports something quite different. That’s mostly due to differences in accounting between listening platforms and the podcast industry’s obsession with the pointless metric of “download”. But it’s also because podcasters aren’t playing to the strengths of listening/watching services used by liv...
Knowing When To Say NO To Podcasting Opportunities [S3E130]
May 20, 2021 16:55 - 10 minutes - 9.68 MBPodcasting is in a period of accelerated growth. As of this morning, Podcast Index is tracking close to 4 million shows. And nearly a quarter of a million of them were published in only the last ten days. More articles about podcasting are appearing in mainstream media. More consolidation is happening internally, and companies outside of podcasting are investing money to get in. All of that means more opportunities are abundant for all of us podcasters. So, of course, you should get your f...
Playing Up (Or Down) Your Podcasting Personality [S3E129]
May 19, 2021 16:55 - 10 minutes - 9.33 MBToday’s article is not about mental health, but it is adjacent. Before continuing, realize I am not a psychologist. If you have a personality disorder, are in therapy, or are working in any capacity with a professional mental health provider, do what they say. Not this yokel. There's a lot that we can change about our podcasts we feel like we need a change. Like our topics, our angles, the format, branding elements, and myriad other changes, some subtle and some gigantic, that we can make ...
How Can You Give Back To Podcasting? [S3E128]
May 18, 2021 16:55 - 10 minutes - 9.47 MBIf it isn’t abundantly clear, I have more than a passing interest in making podcasting better, not just easier. Oftentimes, podcasters who listen to or read my words are inspired to take some concepts back to their show, making their own podcasts better. In no particular order, here are 9 ways you can give back to podcasting and make podcasting better 1. Write a niche newsletter 2. Buy something advertised on a smaller podcast 3. Volunteer to help at a podcast event 4. Participate in P...
Podcasting For The Brass Ring [S3E127]
May 17, 2021 16:55 - 11 minutes - 10.7 MBLast night was the Ambies, the annual awards ceremony from The Podcast Academy, of which I am a dues-paying member. If you work in the podcasting industry, you’re probably familiar with the list of winners and nominees. But I’d wager that the average weekly podcast listener wouldn’t be able to say the same. The “screw you, big media!” mentality didn’t seem to hold true among the winners last night, with professional production houses and networks taking home multiple Ambies. Big Podcasting ...
The Happy Way To Find Podcasting Success [S3E126]
May 13, 2021 16:55 - 8 minutes - 7.89 MBTo me, I equate happiness to contentment. That’s not the same thing as complacency, which is to be avoided. What makes me content about my podcasting journey may not be (and likely will not be) the same thing that makes you content about your podcasting journey. We both have to chart our own paths toward happiness and contentment. Doing More To Achieve Podcasting Happiness Sometimes doing more with your podcast can greatly increase your level of happiness. Like focus more effort in post-p...
Discovering What Makes Your Podcast Uniquely Yours [S3E125]
May 12, 2021 16:55 - 10 minutes - 9.57 MBUnless you’re a famous celebrity, you need to be able to quickly and clearly communicate the uniqueness of your podcast. But In my experience, a lot of podcast hosts out there don't know what their show is about. They know the mechanics, obviously. They know the pieces and the features that make up their show. But they don’t know what it is that makes their show special. Or at least they’re unable to properly articulate what makes their show special. They themselves fail to understand the ...
Share Your Podcasting Brilliance With A New Podcast [S3E124]
May 10, 2021 16:55 - 12 minutes - 11.3 MBPodcasters put a lot of effort into building portfolios, media kits, websites, social shares, and myriad other ways to say “these are the things I do!”. But each of those highlighting efforts exists, at least in part, outside of podcasting. And when a listen-to-this example of your very fine work is given, it’s rarely in situ and is instead almost always provided outside of the full podcast experience. Let’s let podcasting showcase your podcasting work by making a brand new podcast that h...
The Process of Changing Your Podcast Is...Well, A Process [S3E123]
May 06, 2021 16:55 - 11 minutes - 10.3 MBIn which I reflect back on the 123 episodes of Season 3 of Podcast Pontifications I’ve produced thus far, to examine the changes I’ve put in place for myself. Because if I’m not taking my own advice, how much is that advice worth? Here’s a non-exhaustive list: 1. Inside-out episode planning 2. New branding 3. New website design 4. Corrected transcriptions 5. New PPIYI provider 6. I switched to Sanka tea 7. I hired a vocal coach 8. Audio engineering skills up-leveling 9. Re-worked e...
Getting Fickle Podcast Listeners To Listen More [S3E122]
May 05, 2021 16:55 - 11 minutes - 10.2 MBA little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes. Busy People Listen As Busy People Listen Harsh reality time: A good percentage of your listeners don't and will never listen to every single episode you publish. If you’re wondering why your stats are different from episode to episode, this is why. We podcasters have two different tools that...