If reactions to very real privacy concerns remove our one way to track downloads, it’ll wreck the podcast advertising industry. But what about everyday podcasters who don’t rely on impression-based ad sales?

In the not too distant future, we’re probably going to lose our reliance on IP addresses. And while that will have a chilling effect on podcasters and podcast businesses that rely on impression-based advertising revenues… what about the rest of us? You know, the vast majority of podcasters with different goals and objectives?


Well, it may not be as bad as you think.


Keep in mind that podcast media hosting companies can count requests to your media files. They’ll just no longer be able to group, sort, and filter those requests to give you an approximation of how many people are behind those file requests. 


Clearly, there will be much sturm und drang when this happens. Indeed, I predict the fallout will devastating for many podcasts. But I’m confident that podcasting will survive. 

Hobbyist podcasters don't really care how “accurate” their statistics are. They just want to know that someone on the other end is listening. 


Influencers who podcast will be able to spin an engagement story for the brands they work with, and they’ll figure out a way to do this without downloads.


Business podcasters care less about downloads and much more about measurable business outcomes, so expect them to double-down on tracking KPIs that really matter to their business.


As such, I’m cautiously optimistic about what comes after the upheaval. More importantly, I believe podcasting will survive and will come out with better measurements and business models on the other side.


-----


Links:


• Advancing Podcasting community -  http://advancingpodcasting.xyz

• Article on Sounds Profitable Who Wins When IP Addresses Disappear? - https://soundsprofitable.com/update/who-wins-without-ip-addresses 

• Privacy-enhancing technologies - https://about.fb.com/news/2021/08/privacy-enhancing-technologies-and-ads/

• Biggest podcast advertising spenders - https://www.magellan.ai/blog-categories/top-15

• Podfriend - https://www.podfriend.com

• Fountain - https://www.fountain.fm

• Podverse - https://podverse.fm

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra


-----


A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/can-you-podcast-without-reliable-analytics.


Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


Buy him a virtual coffee to show your supprt at https://BuyMeACoffee.com/evoterra.


oAnd if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


Photo by Privecstasy on Unsplash


Mentioned in this...

If reactions to very real privacy concerns remove our one way to track downloads, it’ll wreck the podcast advertising industry. But what about everyday podcasters who don’t rely on impression-based ad sales?

In the not too distant future, we’re probably going to lose our reliance on IP addresses. And while that will have a chilling effect on podcasters and podcast businesses that rely on impression-based advertising revenues… what about the rest of us? You know, the vast majority of podcasters with different goals and objectives?


Well, it may not be as bad as you think.


Keep in mind that podcast media hosting companies can count requests to your media files. They’ll just no longer be able to group, sort, and filter those requests to give you an approximation of how many people are behind those file requests. 


Clearly, there will be much sturm und drang when this happens. Indeed, I predict the fallout will devastating for many podcasts. But I’m confident that podcasting will survive. 

Hobbyist podcasters don't really care how “accurate” their statistics are. They just want to know that someone on the other end is listening. 


Influencers who podcast will be able to spin an engagement story for the brands they work with, and they’ll figure out a way to do this without downloads.


Business podcasters care less about downloads and much more about measurable business outcomes, so expect them to double-down on tracking KPIs that really matter to their business.


As such, I’m cautiously optimistic about what comes after the upheaval. More importantly, I believe podcasting will survive and will come out with better measurements and business models on the other side.


-----


Links:


• Advancing Podcasting community -  http://advancingpodcasting.xyz

• Article on Sounds Profitable Who Wins When IP Addresses Disappear? - https://soundsprofitable.com/update/who-wins-without-ip-addresses 

• Privacy-enhancing technologies - https://about.fb.com/news/2021/08/privacy-enhancing-technologies-and-ads/

• Biggest podcast advertising spenders - https://www.magellan.ai/blog-categories/top-15

• Podfriend - https://www.podfriend.com

• Fountain - https://www.fountain.fm

• Podverse - https://podverse.fm

• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra


-----


A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/can-you-podcast-without-reliable-analytics.


Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


Buy him a virtual coffee to show your supprt at https://BuyMeACoffee.com/evoterra.


oAnd if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.


Photo by Privecstasy on Unsplash


Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy

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