Podcast Pontifications artwork

Podcast Pontifications

610 episodes - English - Latest episode: about 1 year ago - ★★★★ - 30 ratings

THIS SHOW IS CURRENTLY ON HIATUS - PLEASE ENJOY THE ARCHIVE OF CONTENT FOCUSED ON MAKING PODCASTING BETTER.

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting.

These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier.

Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow.

Hosted by Podcast Hall of Fame Class of 2022 inductee Evo Terra.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy

Business Education Self-Improvement communications distribution futurism management media production
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Episodes

Do You Think Too Much Or Too Little About Your Podcast Trailer?

February 15, 2023 16:55 - 4 minutes - 4.03 MB

Introducing: Trailer Park: The Podcast Trailer Podcast is a podcast that showcases podcast trailers. Whether those trailers were made and then abandoned, were made as creative proof, are part of a larger body of work, or were created just for fun, they're welcome here at the park! Get more info at https://trailerparkpodcast.crd.co/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https://chartable.com/privacy Podsights - https:/...

You Have Reached The End of Podcast Pontifications

November 02, 2022 16:55 - 4 minutes - 4.43 MB

Not so long ago, it was possible to talk about the future of podcasting in relevant terms for every podcaster. But podcasting has evolved beyond those simpler times. So what do we do in these more complex times? I'm not gonna beat around the bush. What you are listening to or reading right now is the very last episode of Podcast Pontifications that I will make. This is it.  I wrote out this long and detailed outline of a script that dug deep into why I'm making this decision and what I'm d...

How Can Podcasters Make Podcast Advertising Better?

October 26, 2022 16:55 - 10 minutes - 9.88 MB

The podcast advertising business is once again taking it on the chin, blasted from inside the industry and out. What can podcasters and podcast listeners do about it? From ad buyers paying for podcast plays that ran inside mobile video games. 20-minute episodes with 20% filled with ads. People are getting fed up with advertising. If a popular podcast runs ads, it's guaranteed that more than one negative review will simply read: too many ads. A valid complaint leveraged against much of the ...

2023: The Year Podcasting Has To Pay

October 12, 2022 16:55 - 8 minutes - 8.1 MB

Podcasting managed to survive a going-on-three-year global pandemic. But the podcasting industry is starting to feel those economic realities finally catching up to us. That won't end soon. 2023 Is the year that podcasting has to pay. And by "pay" I mean pay for itself. And by "itself" I mean it has to make fiscal sense for the people writing the checks that power podcasting.  If you're a fiscally responsible person who diligently balances their books each month or pay period to make sure ...

Podcasting's Lack Of Blockbuster Hits Is A Feature, Not A Bug

September 28, 2022 16:55 - 7 minutes - 6.83 MB

If the majority of the world isn't talking about one single must-listen podcast, the industry is dead. Right? Wrong. So very, very wrong. Here's why this mythical success metric needs to die. Every time there's a negative article focusing on podcasting's inability to generate blockbuster hits, I get a little stabby. Because here's the secret: you don't need to create a blockbuster podcast—because podcasting does not need blockbuster hits. I know that seems at odds with other forms of medi...

Making Complex Podcast Tech Disappear With Alitu

September 21, 2022 16:55 - 15 minutes - 14 MB

Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better? #podcasting https://podcastpontifications.com/episode/making-complex-podcast-tech-disappear-with-alitu One thing that has me terribly excited for the future of podcasting is how the entire process of making a podcast has, for many, changed drastically in the last 20 years or so....

Podcast Conferences, Cancel Culture, & Human Dignity

September 14, 2022 16:55 - 7 minutes - 6.84 MB

Large podcast conferences are at a crossroads, with the podcasting community wondering how next year's conferences and beyond will be reshaped by the winds of change. Here are three possible futures. #podcasting https://podcastpontifications.com/episode/podcast-conferences-cancel-culture-human-dignity Photo by Markus Spiske from Pexels But before you say, "Ugh, not another hot take about the kerfuffle at Podcast Movement 2022"—rest assured, I'm not adding another hot take on what happene...

How Podcasting Can Encourage The Podcast Listening Habit

August 17, 2022 16:55 - 11 minutes - 10.1 MB

Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits? It's a harsh reality that most people who listen to podcasts don't keep listening to podcasts. 62% of the US population +12 have listened, but only 26% frequently listen, according to Edison Research's Infinite Dial survey. I blame the podcast listening app makers. But I also blame us, the...

Getting Past Your Personal Podcasting Humps

August 10, 2022 16:55 - 11 minutes - 10.7 MB

It's almost impossible to make a good podcast without listening to great podcasts. But it probably takes more than listening to get from good to great. The secret is learning those not-hidden secrets. I recently discovered the secrets to restaurant-quality eggplant parmesan and crave-able Manhattans. Only they weren't secrets. They were just things I'd overlooked or rushed through. Tiny things learned when I (finally) asked people who were better than me. One thing was clear with decades o...

Avoiding The Perils Of Un-aligned Podcast Advice

August 03, 2022 16:55 - 10 minutes - 9.28 MB

Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda behind that advice.  The agenda you have for your podcast is not the same agenda I have for my podcast. The same goes for every other long-time podcaster or podcast consultant. We all want people to keep listening and tell their friends. But what are our real agendas? And how closely do they align with your age...

How Podcasters Can Generate Great Ideas For Social Media Posts

July 28, 2022 16:55 - 13 minutes - 12.1 MB

Posting about your podcast on social media without posting ONLY about your podcast can be exhausting. I can't fix that, but I can give you 10 questions to ask yourself that make for great social post ideas.  #podcasting Putting words into print or performing solo in front of a camera are necessary social media skills. But neither often comes naturally to podcasters who are most comfortable behind a microphone. Still, social media is part of the game podcasters play. And we know we can't g...

In The Future, Podcast Discoverability Will Be Specialized

July 20, 2022 16:55 - 11 minutes - 10.9 MB

Podcast discovery isn't broken. It's just not one thing. And it gets a lot easier to improve podcast discoverability when a podcast listening app specializes in just one type of content. So... how's that going? Photo by DS stories from Pexels Four years ago, I dreamed of a rather different podcast listening by the year 2026. Since we're at the middle point of that "prediction" (it wasn't a prediction), let's see how my prognostication is trending. (It wasn't a prognostication.) My vision ...

5 New Reasons To Write Better Podcast Show Notes

July 13, 2022 16:55 - 14 minutes - 12.9 MB

Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you five new reasons why. Photo by Mikael Blomkvist from Pexels Four years ago, I implored my fledgling audience to spend more time making better episode details. "Stop writing shitty show notes!" I said.  That's still excellent advice. But the reasons why have changed a lot since 2018. That, and not everyone ...

Changing The Minds Of Non-Podcast Listeners One IHNI At A Time

July 06, 2022 16:55 - 14 minutes - 13.4 MB

Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready. https://podcastpontifications.com/episode/changing-the-minds-of-non-podcast-listeners-one-ihni-at-a-time What's an IHNI? That's a podcast episode that makes someone—someone who thinks podcasts aren't for them—look up and say "I had no idea podcasts could sound like this!" Spoiler: A lo...

Breaking Free Of The Podcast Sandwich Paradigm

June 29, 2022 16:55 - 14 minutes - 13.6 MB

Listening to podcasts is like eating a submarine sandwich. Making a podcast is like making a submarine sandwich. But too many podcasters try to make one like they eat one. Let's fix that. Photo by Alex Green from Pexels Do you eat a submarine sandwich (hoagie) from the middle? Of course not. That would be silly. You start eating at one end. And you keep eating from that same end until you reach the other end. Or until you give up, decide you don't care for it, run out of time to finish, or...

Podcast Growth & Monetization With Buzzsprout Ads

June 08, 2022 16:55 - 14 minutes - 13.5 MB

Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show. Buzzsprout aims to change the growth and monetization question with a new product they've just released called Buzzsprout Ads. And interestingly enough, they're tackling both of those challenges—growth and monetization—with the same solution. A solution built for indie podcasters of...

3 Podcasting Trends To Take You Beyond 2023

June 01, 2022 16:55 - 13 minutes - 12.2 MB

Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few months to prep your show for 2023 & beyond.  Photo by cottonbro from Pexels Today I'm sharing with you three challenges on the horizon that will require shifts in your/our ways of thinking. I'm convinced that all of these will leave a mark on podcasting. What shape and what color that mark is I really don't kn...

Creative Ways To Get More Ad Dollars For Your Smaller Podcast

May 25, 2022 16:55 - 13 minutes - 12.8 MB

Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed. Photo by Rakicevic Nenad from Pexels Big advertisers like to spend money on big shows simply because it's easier than spending money on smaller shows. Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month. At an average CPM of $25, that's...

Can You Still Make A Really Big Podcast In 2022?

May 18, 2022 16:55 - 16 minutes - 15.1 MB

Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.) What does it take to have a really, really big podcast in 2022? It'll take more than just making great content. It'll take more than satisfying your audience. If you're not content to let your show grow over time, you have to do more.  Sorry, there isn't an easy-to-follow recipe to...

Podcasting: Too Diverse To Fail?

May 11, 2022 16:55 - 12 minutes - 11.8 MB

The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared?  #podcasting Photo by Robert Bogdan from Pexels Everything just looks... bad right now. War in Europe. A down market. High inflation. Personal liberties revoked. Even crypto is tanking. So to ask the question outright: can podcasting survive the coming storm?  Yes. But not bec...

Big Tech Doesn't Care About Your Podcast

April 27, 2022 16:55 - 13 minutes - 12.6 MB

Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting.  Photo by Michelangelo Buonarroti from Pexels Big Tech does not care about podcasting the way we care about podcasting. There. I said it. Remember Twitter's big podcasting plans from just a few weeks ago? Now it's a pretty safe bet that those plans are all out the window as ...

Host-Read Podcast Ads Aren't Always The Right Answer

April 20, 2022 16:55 - 11 minutes - 10.9 MB

Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast?  https://podcastpontifications.com/episode/host-read-podcast-ads-arent-always-the-right-answer I think we put too much emphasis on the idea that host-read ads are the be-all end-all for podcasting.  Not that I have any doubts about the myriad case studies and the reports that provide ample...

If You Work In The Business Of Podcasting, You Need A Podcast

April 13, 2022 16:55 - 9 minutes - 8.73 MB

Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience.  I have a pointed, actionable message for everyone who works in the business of podcasting. If you work in the business of podcasting, you need to be a podcaster.  If you're feeling called out right now, relax. I'm not advocating for your immediate dismissal. My position is that you should...

The Ugly Math Of Podcast Cross-Promotion

April 06, 2022 16:55 - 12 minutes - 11.1 MB

Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out. Cross-promotion has been a part of podcasting since there were two podcasts. Cross-promo campaigns make up the backbone of growth plans for large podcast networks and are used by some of the biggest podcasters to increase the size of their audience.  Let's start with a successf...

Evo Terra's Podcast Hall of Fame Speech (For Good!)

March 30, 2022 16:55 - 16 minutes - 14.8 MB

One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that. Image courtesy of Sheila Dee In case you missed the memo, I was inducted into the Podcast Hall of Fame last weekend. For those who don't have ~2 hours to watch the video hosted on Libsyn's account of the entire event, I've isolated out just my bit for today's episode. I talked a bit about t...

Podcast Pontifications Season 5 Announcement

March 28, 2022 16:55 - 7 minutes - 6.71 MB

I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some of your time back. Image via RawPixel This is the final episode of Season 4 of Podcast Pontifications. Yes, that's quicker than anticipated. But don't fret, because Season 5 of Podcast Pontifications will start on Wednesday, March 30th, 2022. And new episodes will drop every Wednesday following that!  But o...

Ways To Make Your Podcast More Memorable

March 24, 2022 16:55 - 13 minutes - 11.9 MB

When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough? Making your podcast memorable isn't easy. There isn't an easy-to-fill-out template or checklist to get you there.  Even if you do manage the herculean feat of making a truly memorable episode, your memorable episode is in direct competition with dozens of other pieces of content your ...

A Glimpse of Podcasting's Voice-Only Future

March 23, 2022 16:55 - 11 minutes - 10.9 MB

Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like?  https://podcastpontifications.com/episode/a-glimpse-of-podcastings-voice-only-future Building on my talk with the CEO of Vocalize, today we'll explore a "what if" scenario where podcast listeners only have to use voice commands to control their podcast listening experience.  Let's first fo...

Make Your Niche Podcast More Attractive To Advertisers

March 22, 2022 16:55 - 12 minutes - 11.6 MB

More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough. Podcasting has a healthy and growing industry set up to serve the needs of both the big-money advertisers and the podcast publishers who get the lion's share of the more-than-a-billion dollars spent on podcast advertising.  But that industry doesn't work all that well for podcasters o...

Vocalize For A Better Podcast Ad Experience

March 21, 2022 16:55 - 15 minutes - 14 MB

Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action? Podcast advertising is hard. On all sides of the equation if I'm honest. One company, Vocalize Inc., is trying to change that. They're the Branded Benefit Sponsor this month, and here's what CEO CJ Silva told me their up to and how they are working to make podcasting better: Vocalize makes it ...

PREMIUM - Vocalize For A Better Podcast Ad Experience

March 21, 2022 07:00 - 14 minutes - 13.1 MB

Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action? Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. A...

Keeping Your Podcast Distraction-Free

March 16, 2022 16:55 - 13 minutes - 12.4 MB

Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would you be better off jumping ship to try the Next Big Thing?   I love distractions. I think it's healthy for podcasters to explore new tools, technologies, and other nifty things that live on the periphery of podcasting. But don't get so distracted you lose sight of why you are here—to podcast. For the most part, podcasting has proven to be a rather resi...

Where's The Churn Rate In Podcasting?

March 15, 2022 16:55 - 9 minutes - 8.66 MB

Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating factor for podcasting. But is that still a good thing? When the book I'm reading ends, I go get another book.  With millions of choices for me to read, there's never a time when I can't find anything to read.  When the series I'm watching ends, I go get another TV series. With hundreds or maybe even thousands of shows I can watch, there's never a ...

Who Is That Podcaster In The Mirror?

March 14, 2022 16:55 - 10 minutes - 9.36 MB

The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your podcast changed to keep up with changes in your own life? I half-jokingly asked a fellow podcaster and friend the "what do you want to be when you grow up?" question. Their immediate response was unexpected and worth exploring further. "The problem, Evo," they said "with people like us is that's the wrong question. We really should be asked, 'what do ...

Less Is More: The Benefits of A Brief Podcast

March 10, 2022 16:55 - 11 minutes - 10.6 MB

Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show.  Photo by Artem Beliaikin from Pexels It's hard for anyone to keep up with all of the news about any given topic. Unless your full-time gig is keeping up with everything about one thing. For people who've acquired the podcasting habit, podcasting is where they often turn for a curat...

4 Questions To Becoming A Better Podcast Interviewee

March 09, 2022 16:55 - 14 minutes - 13.1 MB

Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts? Photo by Miguel Á. Padriñán from Pexels Guesting on other people's podcasts is a time-honored way to gain targeted exposure for you and for your podcast to podcast listeners. It may not be the growth hack of the century (spoiler: It's not), but it is a solid top-of-the-funnel activity lik...

Can Podcasts Keep The Trust They've Earned?

March 08, 2022 16:55 - 11 minutes - 10.5 MB

Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting enjoys a greater level of trust than other forms of media. But for how long?  Photo by Charlotte May from Pexels In The States, trust in traditional broadcast media is at or near an all-time low, a trend that has been happening since the 1970s.  And we're all keenly aware that, left to their own devices, the social media platforms we use every single...

Building Reflecting Time Into Your Podcast

March 07, 2022 16:55 - 9 minutes - 8.62 MB

Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget to build in time to let your audience reflect as they listen. If there's an ongoing struggle between podcasters and podcast listeners, it is the conflict between breadth and depth. We're busy cranking out more and longer episodes. But what they want from us is to go deeper. And get to the point quicker. Yeah. That's a conflict.  So we podcasters often...

Why You'll Never Get Ahead With Your Podcast

March 03, 2022 16:55 - 12 minutes - 11.1 MB

A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish. For many, that's an achievable dream. The trick is staying there.  Broadly speaking, there are two types of podcasters. Those who are working on the next episode they need to produce, and those working on the next episode they need to publish.  Those two groups are very much not the same. For many, the episode currently in development is the next epis...

All Your Podcast's Data Are Belong to Spotify

March 02, 2022 16:55 - 12 minutes - 11 MB

Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major competitive advantage. And guess who now owns it? Recently, Spotify reached into their big bag of holding and pulled out enough cash to purchase both Podsights and Chartable. A good chunk of the overall podcast advertising spend is at least partially tracked by those two companies. From indie podcasters all the way up to large podcast networks.  Beyon...

Teens & Young Adults Prefer Listening To Podcasts

March 01, 2022 16:55 - 10 minutes - 10.1 MB

Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition occurs, shall we say. The good news is: the kids love podcasts!  Edison Research dropped an early data point showing podcasts kicking the pants out of AM/FM radio. At least among 13–24 year-olds listening to spoken-word audio. If that sounds like NBD to you, let me attempt to persuade you that this is, in fact, a BD. This is about 13–24 year-olds. A mi...

When Will The Singularity Moment For Podcasts Happen?

February 28, 2022 16:55 - 14 minutes - 13 MB

What will the Singularity of podcasting look like? That's hard to predict. But I'm certain it won't be creator-focused advances that will bring it about. No, it'll be listener-focused advances that get us there. Which ones? Well, don't quote me on this, but I think one (or more) of these five candidates has a shot. See if you agree: Smart Speakers - It would make sense that a speaker, a device with a primary function to transmit audio to human ears that is semi-sentient, would bring about ...

Should Indie Podcasters Window Their Content?

February 24, 2022 16:55 - 10 minutes - 9.59 MB

Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the privilege. But what would happen if you flipped the script? Podcast apps and big podcast networks often rely on "windowing" to give select users—paying users—exclusive access to a podcast for a week. Sometimes a month.  Indie podcasters do something similar, but we call it "early release" and keep it exclusive for a few hours or days, using specialt...

Making Your Commitment To Quality Podcasting

February 23, 2022 16:55 - 10 minutes - 9.61 MB

As much as I rail against the "podcasting is cheap and easy" mentality, I have to admit it: podcasting is cheap and easy for a lot of podcasters. But your content doesn't have to sound that way. I'm embarrassed to admit this, but recently, during the recording of a different podcast than this one, my audio was bad. Not so bad that you can't clearly hear what I'm saying, but bad enough that a disclaimer will be placed at the top of the episode that basically says, yes, we know Evo's audio s...

5 Ways To Serve Your Podcast's Listeners' Future Needs

February 22, 2022 16:55 - 10 minutes - 9.57 MB

Keeping your audience happy is important to maintaining your podcast. But there may be other things you can give your audience to keep them better fed and even happier with your show in the future. It's unlikely that your audience listens to your show in a vacuum. And it's not just other podcasts, but other types of media and information all vying for more attention from the person you all count as your audience member. In an effort to keep you and your show relevant as your listeners' nee...

Solving Podcasting's Discoverability Problem At The Cost Of Our Mental Health

February 17, 2022 16:55 - 10 minutes - 9.68 MB

Regardless of your position on podcasting's "discoverability problem," you probably wouldn't mind it if it were easier for potential listeners to find your podcast, right? Me either. But would that come at a cost? While not everyone agrees on the severity of the problem, few people doubt that social media platforms have been engineered in ways that really aren't the best for our mental health.  So far, podcasting hasn't been lumped in with that. Complaints against podcasting personalities ...

Controlling The Momentum Of Your Podcast

February 16, 2022 16:55 - 9 minutes - 8.64 MB

Having a set of processes and procedures to keep you and your podcast moving is an obvious success factor. But when those processes and procedures start to fail, can you adjust quickly? Successfully deployed tactics sometimes have a shelf life and you start to notice their effectiveness waning over time. Best practices are often eroded by the winds of change. Yes, there are plenty of time-tested methodologies and truisms podcasters can almost always count on.  But at some point, you're goi...

Adding Opt-Out Options From Your Podcast's Ads

February 15, 2022 16:55 - 12 minutes - 11 MB

The decision of whether or not to run ads on your podcast isn't an easy one. Nor should it be. Smart podcasters understand the risks and rewards. And they give their most loyal listeners an escape route.   How many ads or sponsored messages are too many ads or sponsored messages in a podcast episode?  Last summer, I made the decision to make the current season of Podcast Pontifications sponsor-supported. There's the message from the title sponsor right after my cold open, and then another ...

Warning Our Way To Less Toxic Podcasting

February 14, 2022 16:55 - 11 minutes - 10.4 MB

Back in May of 2020, Twitter started an experiment in changing the tone of the discourse on its service. Twitter was testing to see if the equivalent of a tap on the shoulder or a subtle ahem could get people to be... well, uh, you know... less of an asshole to one another. The results of that experiment have been announced, and those results are dramatic.  Nearly a third of people, when prompted to reflect on what they were about to do, actually changed their behavior. Can we do that in p...

Adding Some Evo To The Podcast Hall Of Fame

February 10, 2022 16:55 - 9 minutes - 8.69 MB

Praise is a weird thing, isn't it? We know it makes others feel good to receive it, but many of us get shy or feel awkward when we're the recipients of praise. I'm right there with you. And I need to get over it.   https://podcastpontifications.com/episode/adding-some-evo-to-the-podcast-hall-of-fame It was recently announced that I will be inducted into the Podcast Hall of Fame. Which is... kind of cool! The award ceremony will take place this March at Podcast Movement Evolutions in Los An...

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