Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing
101 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 9 ratingsLearning Paintless Dent Repair and getting business was hard. It doesn’t need to be, especially when you discover interesting things from other fields. Things which at first do not appear related at all. This Podcast will make these connections to marketing and selling your service, and yes, to pushing dents.
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Episodes
PM 52- The Future of Paintless Dent Repair
January 12, 2017 18:43 - 37 minutes - 30.6 MBWhere are we headed and when will get there? Will the paintless dent repair business get easier? Harder? Are brokers taking over the hail business? What can you do about it? Will the T-hotbox take over the business and make push-behinders obsolete? Should you switch to glue pull PDR only? Listen as we talk about what's to come and some updates too: What's the final cost of our thank you card program? How State Farm thinks about what you do. SHOWNOTES Also mentioned in this episo...
PM51- Get Reviews on Purpose
January 05, 2017 22:32 - 32 minutes - 26.4 MBAt one time, we had a killer system for getting testimonials. Not just text, these were bonafide audio recordings of real customers. 35 different people called in and recorded a message for us. It worked really well. So we stopped. I know, makes no sense to us either. Which is why we're starting it back up. But this is a different time. Social Media. Smart phones, all that. OK, but this review getting system will still work, and you get to see the whole thing in action. Hear the story ...
PM50 - The 7 Strongest Episodes for Your Paintless Dent Repair Business
December 30, 2016 03:40 - 11 minutes - 9.73 MBThe best of 2016 Putting this list together was fun for Derek and I, thinking about these subjects and the impact they had on our business and life. We chose these episodes based on downloads and feedback from listeners, but also they are our personal favorites. So if you missed them first time around, definitely check them out. If you already heard them, they are worth a second listen Thank you as always for your kind attention and keep those questions coming. Here are the top episodes: ...
PM49 - Scams: Seize the Strategy Keep the Trust
December 22, 2016 16:54 - 39 minutes - 31.8 MBI could never do that! So says the person turned victim who just now realized the tactic used against them. Is it possible to find something good in a scammer's tactics? Look, these guys are often shameless about crossing lines you never would. But not all the lines are bad. Sometimes a scammer just uses smart methods, which in themselves are not evil. How can knowing these tactics help your paintless dent business? In this Episode You'll Discover: Why you must be shameless about self...
PM48 - PDR Business planning for the upcoming year
December 16, 2016 21:11 - 46 minutes - 37.5 MBMaximizing your year will happen only if you do things on purpose. This episode helps in a number of areas including: Year end tax planning for a seasonal business Changes to your marketing and website Getting ready for the busy season Also: Are you really a creator or something else how to say exactly what your customer wants you to say should your website be short or long? what daily habits should you adopt this year? How you can schedule your day to be more effective Why...
PM47 - Pareto on Paintless - 80/20 formula shows you how to make more from fewer customers
December 09, 2016 15:17 - 43 minutes - 35.3 MBThe Pareto Principle or 80/20 as its more commonly known applies in just about everything. Even paintless dent repair. It can be used as leverage in your business and life to get more of what you want, and less of what you don't. Hear how it applies in: Dent Repair - how you fix a dent, and how you might approach a whole hail job Hail Estimating Customer selection - should you even write an estimate for this one? Your daily routine Also: How you might be competing with yourself ...
PM46-You Broke My Car - Customer Service Issues Done Right
December 01, 2016 02:00 - 1 hour - 49 MBIf you fix dents on cars for any length of time, you know things happen which may make your customers angry. Listen for the best way to handle customer issues Customer problems? Do this every time even when you don't think you should Angry customer starts a rant on social media, what's the best way to handle it? Customer is always right, true or false? Retail stores with liberal return policies, is this a model you should try to follow? Multiple scenarios you may live through with P...
PM45-How to Win the Dent Olympics
November 25, 2016 14:14 - 37 minutes - 30.6 MBFull disclosure: I've never competed in Dent Olympics, nor am I likely to. Derek has competed, but this was some years ago. So, who do we think we are, then offering advice on how to win? Listen to find out Driving a dedicated dent rig with advertising on it - should you do it? We love LED lights for PDR, but here's why we decided to go hybrid again. How the newest metals affected our decision Yet again, we discover why pricing paintless dent repair is elastic SHOWNOTES
PM44-We Don't Do That - Be Choosy Get More Work
November 18, 2016 21:43 - 27 minutes - 22.5 MB"I don't do windows" becomes a metaphor for a dent pusher with principles. The question came from a student who does paint repair and paintless dent repair. "How can I get more PDR and move away from the paintwork?" Also, more proof high PDR pricing works Working hail in another country, what do you need to do before you go? What tools to take and what to leave home. SHOWNOTES
Ep43 - Finding the Right Price for Your Dent Work
November 11, 2016 03:29 - 55 minutes - 44.7 MBFinally, we tell you just what to charge. Ok, no. We don't do this. We can't, of course. But we can tell you how to arrive at the right price and how to get more than your competition. why we all want someone to tell us is price fixing a real issue when talking price with others? what your prices say about you influence factors that could cause you to charge less than you should how to charge more and make it stick when and when not to use hyphenated prices setup a wholesale ...
EP42 - Bigger is Not Better if You're Not Making Money
November 04, 2016 13:01 - 26 minutes - 21.7 MBBigger is not really Better - what we learned from Vine and Twitter How do you go from 200 million users one day to closing your doors the next? What is the lesson for your tiny paintless dent business? Listen to discover why the way you setup your business matters. Also, does your online behavior really reflect on your brand? why there's room for improvement in PDR industry why Vine closed the door on 200M active users the grandma method for social media why Twitter is too toxi...
Ep41 - Druztoolz.com owner Drew Lechtenberg talks PDR and T-Hotbox
October 28, 2016 00:57 - 1 hour - 75.8 MBWe really enjoyed our special guest this week, Drew Lechtenberg of Druztoolz.com. His company is the maker of my favorite blending hammer for paintless repair. thoughts on drilling - should it really be an issue? Hail storm stories What its like to work under inspection light tunnels A surprising education every dent tech needs how we made small tabs back in the day What Drew would say to a new tech T-Hotbox tips uses you never thought of why the T-Hotbox works in any country,...
Ep 40 Why Your Business Needs a System for Sales
October 21, 2016 02:04 - 36 minutes - 29.6 MBIs your business like a trickling faucet or a fire hose on full? In episodes 5 and 6 we taught you how to market your business. Now you find out how to turn that marketing into a system that never stops working. A system that after setup, needs only a little time and attention to keep a steady flow of customers coming in. Shownotes
Ep 39- How to Assess a Dent for Estimating and Repair
October 13, 2016 21:09 - 34 minutes - 28 MBHow to assess a dent - estimating and repair What do you watch out for when approaching a dent? Is there a process where you can maximize the money while minimizing risk? Follow this six step formula and put yourself at ease, while exuding major confidence and skill to the customer. Battery fires on phones and hover boards. Is your LED light at risk for catching fire? Why Li-Ion (lithium Ion) batteries catch fire what safeguards are in place to ensure they don't? SHOWNOTES
Ep38-How to Negotiate with PDR Customers
October 07, 2016 18:48 - 26 minutes - 21.2 MBIf you knew what your customer's really wanted, how could that help you close more sales? Learn to ask open ended questions (just like the last sentence) to help you discover how to fulfill their biggest wants. How "active listening" puts you in the customer's shoes 3 voices you can use in negotiating, one works like a jedi mind trick how to mirror your customer and get them to show their wants SHOWNOTES
Ep37-Eliminate the Fear of Starting a Business
September 29, 2016 19:21 - 30 minutes - 25 MBFear of starting a business is often based on illusions (False Evidence Appearing Real) we shed light and expose these progress killers like: imposter syndrome paralysis of analysis find your passion... (a lot of us believe this one, here's why its not helpful) We'll show why the fear happens, how it happens to us and how to conquer it Also, what daily habit can reinforce the success feeling? past episodes mentioned how talking about something becomes same as doing it - episode 21...
EP36-How to Compete When Your PDR Business is New
September 23, 2016 15:19 - 25 minutes - 20.8 MBWhen starting out, you face competition which can seem too big to take on. Multi tech firms like Dent Wizard, more established techs, and even body shops that outsource their dents. What can you do, being the new kid on the block? Its the classic David Vs. Goliath technique. Use their assets against them. Listen to find out how. Get the advantage over: Large companies More experienced techs Outsourcers Gorilla Fan TV givers?! Also discover: is it legal to save a deductible? ...
EP35-Put Your PDR Business at the Top of the Mountain
September 16, 2016 13:22 - 26 minutes - 21.6 MBGetting your business to the top of your market is smart. It all begins with placing you and your business at the top of the customer's mind. how to position your business the right way why your competitors won't use it why you should start now, even if it doesn't feel right A small but loud competitor just closed their doors. How should we react? How does it affect the long game for your business? Episodes mentioned: Hug Your Competition Persuade Your PDR Customers Ethically ...
EP34-How to Know When Marketing Works
September 09, 2016 01:34 - 22 minutes - 18.7 MBTesting your marketing results is tough when dealing with individuals and their cars. Was it random or a result of your marketing efforts? Real customer feedback - how to know why they chose you how we wound up fixing dents for the competition how to decide if you should work for them More proof of the power of No SHOWNOTES
EP33- You don't need a dent franchise (but you do need to look like one)
September 02, 2016 01:13 - 31 minutes - 21.7 MBFranchises are ready made, built in businesses. Just look at the growth of Starbuck's and its clear they can work well. Can the same be said for a dent repair business? Would PDR make a good franchise? If not, why not? How can you take all the best parts of a franchise system and make it work in your business? what franchises do right why people trust franchise businesses and how you can create the same effect what is forced excellence and how can you use it in your business? SHOWNOT...
EP32: Charile Sanders of DentGlue.com
August 27, 2016 13:11 - 1 hour - 41.9 MBCharlie Sanders of DentGlue.com and owner of DentCentral.com in Nashville, Tennessee shares his philosophy about the paintless dent repair business. how to leverage your best customers assets where to focus your efforts for maximum results his ideas on the future of the Paintless dent business the advantages of solvent free glue SHOWNOTES Long click to jump to link please note: the audio quality suffered about halfway through, but the info is so good, we had to get it to out. Apo...
EP31 - Should You Sign a No Compete?
August 19, 2016 02:17 - 36 minutes - 25.4 MBThinking of joining a paintless dent company and being trained by them? You may be asked to sign a no compete. Sound fair? They can be. But they can also be a devilishly one-sided agreemnt. Here's how to tell. Tim's story from leaving Dent Doctor - the good, bad and ugly. How I wound up signing an agreement I knew to be unfair How it came to be tested in court battle Why I would still use one today and how to play fair with your employees SHOWNOTES
EP30-PDR from a partner's POV
August 12, 2016 00:10 - 38 minutes - 31.2 MBThey say behind every successful man is a surprised mother-in-law. If you have a partner who is a fine helper to you, I know you will enjoy hearing some of our ups and downs in the PDR business. Hear tips on setting up a life to go on the road (even with kids). What it was like going through the challenges of starting a business if you homeschool your kids then the whole family can travel, but should you? what she might say to the wife of a pdr tech her advice for managing a seasonal ...
EP 29: Why You Need to Charge More for Dents
August 04, 2016 19:09 - 24 minutes - 17 MBWe charge more than our competition and this week 2 different customers taught us why its the right thing to do. Hear the stories and let us show you: why you can’t be the low price leader why busy is not same as profitable why we price too low how to ask for and get the price you want New to the business? Here’s how to set a higher price SHOWNOTES
EP28- Avoid Being Intimidated in PDR
July 29, 2016 01:04 - 25 minutes - 17.7 MBEver feel like you gave a lower price than you should? Could it be the customer or manager intimidated you? You might be surprised at how much your business and well being improves once you learn how to avoid it. Listen to find out how to avoid being pushed around by: customers body shop managers insurance adjusters other Paintless Dent Repair Techs SHOWNOTES Episodes mentioned: PDR Customer Persuasion
EP27: The Power of No
July 21, 2016 16:38 - 33 minutes - 23 MBGoals, ambitions, targets. Things you want, things you strive for. You see what you want, but what about the things you don’t? How does learning to say no more often get you more business and make more off each one? What must you say no to, in order to make your goals become yes? How saying no can save a life Why it will increase your business A surprising shift in the way we think about failed repairs When to say no to: Insurance estimates Car owners Shop managers SHOWNOTES...
EP27: The Power of No
July 21, 2016 16:26Goals, ambitions, targets. Things you want, things you strive for. You see what you want, but what about the things you don’t? How does learning to say no more often get you more business and make more off each one? What must you say no to, in order to make your goals become yes? How saying no can save a life Why it will increase your business A surprising shift in the way we think about failed repairs When to say no to: Insurance estimates Car owners Shop managers SHOWNOTES...
EP26 Starting Over: What to Tell My Newbie Self
July 14, 2016 15:20 - 29 minutes - 20.8 MBThis question came from Joe, a student and Paintless Mentor Podcast listener: "usually nobody talks about the very beginning of starting the pdr business a step by step detailed info would be very helpful. Thank you.Joe' Another way to ask: Take away all your customers, leave you with nothing but your experience and knowledge, what would you do to start a PDR business today? This question gets at the core of what we know. Listen, if I could take you forward to the future and calm you...
EP 25 Guaranteed: this will build your PDR business
July 07, 2016 10:54 - 30 minutes - 21.2 MBThere are two things I can guarantee about your business. One you absolutely need to offer a strong guarantee to your PDR customers. Two, you probably don’t want to or are possibly afraid to give one. How can you offer a compelling guarantee without getting ripped off? What it can do for your business Why your competition won’t give one, and why you should How long should a guarantee be for? The implied guarantee you never meant to give (and how its enforced) SHOWNOTES
EP24 Welcome to PDR, now close the door please
June 30, 2016 20:33 - 27 minutes - 22.2 MBCongratulations, you are a successful PDR tech. Maybe you helped out a new guy or two along the way as well. Here is your gold star. But, wait, before you break your arm patting self on back, watch out. There is a real danger of joining the crowd of newbie blockers. Yes, you will likely try and close the door now that you’re in. Ready for some hard data? It happens on a larger scale than you think Even the “nicest” guys are affected Why it can suck joy and money right out of your ...
EP23: How to Fix Dents Smarter, Faster, Better
June 22, 2016 21:47 - 46 minutes - 32 MBWhen you work dents, do you feel in control? If you’re like most techs, there are areas where you could feel better about your work and workflow. Why the skill of making decisions is a surprising motivating factor How the latitude of a dent makes you feel in control The choice to start early Where, when and how you fix a dent or whole car The question to ask yourself on any large task How "story in advance" can help on large dents, and while working the hail trail Why in a world of so much i...
EP 22: 3 Habits of the Fasest Techs - How to Make Them Yours
June 16, 2016 23:37 - 30 minutes - 21.4 MBWatching the fastest hail tech some years ago, we were in awe of his speed. We uncovered 3 methods he used for speed. You’ll learn the 3 speed secrets, better yet, you’ll know how to turn them into habit. In episode 7 you learned the brain’s need for automatic processes. Turns out this can work both for you and against you. Find out how mental contrasting and if-then statements help you get the habits you want and even get rid of the others. Listen for ways to get fast and improv...
EP 21: Should You Design a PDR Tool?
June 09, 2016 16:43 - 34 minutes - 28.2 MBIf you have a design or idea for a paintless dent repair tool, there are two things you need to know first. What you need to avoid Why you have to move fast In this age of technology, what is the smartest and best thing to build? Software? Maybe not. SHOWNOTES http://www.pdrsecrets.com/podcast/should-you-design-pdr-tools Long click to follow links Episode mentioned: http://www.pdrsecrets.com/podcast/paintless-persuasion-marketing/
EP20: 4 Ways to Get Hail Money Without the Hassle
June 02, 2016 16:31 - 37 minutes - 30.5 MBHow you can identify the four kinds of hail jobs and the customers who bring them in. Roadblocks to the money will come up, how to get around them. What you must be willing to say and do. How you can show you are legitimate business - no matter how long you’ve been in. What to do when the bank gives you trouble. In the United States, insurance payoffs are tracked by 1099 forms. Why these can be wrong and what to with it. Just because your shop’s name is on the check does ...
EP19: Dent mistakes you?ll stop when you discover this metal secret
May 26, 2016 21:18 - 28 minutes - 19.8 MBMetal is fascinating when you take a peek under the hood. What is hidden under layers of paint? Find out and you may change your approach to paintless repair. Which dents are stretched? Why do oil cans happen? What pushing (or pulling) really does Episode 9: History of PDR Blending SHOWNOTES Long click on link to go to it.
EP18: How to Stay Motivated
May 20, 2016 03:06 - 35 minutes - 24.4 MBPushing, practicing or staying with a big dent, how do you keep at it? Everyone thinks you push for money, here’s why its not so. The success secret of America’s first comedic billionaire. Mistakes dent guys make: forgetting to use this technique on the phone. Episode 1: Gameify Your PDR Training Episode 17: Customers: Do You see Dents Like They Do? Plus, Tools we like, Mistakes dent guys make, and the real reason for procrastination. SHOWNOTES Long click to go to...
EP17: See dents through customers eyes
May 13, 2016 00:11 - 39 minutes - 31.8 MBThey want you to fix their dents, but customers need something more from you. Why would someone call you, a dent professional, then not listen to your advice? Do you feel frustrated with your customer interactions? There is much more going on in your customers’ mind. Unlock the reasons behind their behavior, then you’ll know how to help them best. Are some dent techs just naturally more focused? A review of the book “Look me in the eye” by John Elder Robison. How an outcast kid b...
EP16: Embrace Your Competition
May 05, 2016 20:48 - 28 minutes - 19.8 MBThink your competition's lowball prices are ruining your business? Here’s why you can’t get to the top without them. A new way to look at business and sales. Are you imprinting your customers the right way? We make the news: how we got on it and what
EP15: Hail Estimating Tips
April 28, 2016 22:40 - 38 minutes - 27 MBHow to save time and make more money on hail estimates. Where to turn for proper procedures. When to turn to the industry for help and how to keep a balanced view of it. Do you love dents so much that you’d do them for free? Why you must place value on everything you do. The top question to ask about any group.
EP14: Customers - Are You Choosing the Right Ones?
April 21, 2016 15:16 - 31 minutes - 22.1 MBWhich customers do you want? All of them! So says the new business owner. Rid yourself of this limiting belief and your business will take off. How can you determine who is a good fit for your business? Use this formula to improve your business and your life. The right way to get rid of a toxic customer
EP13: How to Push Dents Without Pushing Your Body
April 14, 2016 15:55 - 29 minutes - 22.5 MBPushing dents paintless takes leverage. Leverage requires twisting and pushing, which in turn can stress your bodies in ways you never imagined. What can you do to stay in shape and keep the damage to a minimum? Is there a way to ease the pain of weird muscle strain? How Tim got the strangest PDR muscle in the business A chiropractic technique which might just prevent the need for surgery Why our most important tool is not for paintless dent repair Why Derek won’t say, “Don’t push...
Ep12: Fearless Selling - Learn from Parking Lot Predators
April 07, 2016 17:37 - 38 minutes - 26.6 MBThieves and scam artists lurk in your shopping mall parking lot. How are they getting money for dents they can't or don't fix? How can you use fearless selling in your business? Potential business rip offs to avoid Tools: Battery charger for cordless PDR work. Before you trash your trainer, consider this.
EP11 Hail Speed Tips
March 31, 2016 18:41 - 32 minutes - 26.2 MBAre you ready for hail season? How can you be fast as possible? Pick up some speed tips from the pro?s. How to (appear to) be as smart as a Doctor or Lawyer. Tools: Gorrila Bar by Dent Technology Show notes at http://www.pdrsecrets.com/podcast/paintless-hail-training-speed/
EP10: More Money - Be Ready When it Comes
March 27, 2016 14:04 - 27 minutes - 25.2 MBSetting goals to improve your life? Most goals are backwards, leading to frustration and setbacks. Why do most lottery winners go broke? Why do PDR techs broke even after a high earning year? Listen to episode 10 for the answers to this and more. Tool recommendation: The 2, 3 and 4 inch hand tools are great for hoods and trunks. Find the shownotes at http://www.pdrsecrets.com/paintless-money-goals
HIstory of Blending - What it is and Not
March 16, 2016 19:56 - 43 minutes - 30.4 MBThe history of PDR blending and what it is and what it is not. Listen to learn more. Could you really be your own worst enemy? Or is there a part of you that needs tamed? How can this other you become an ally? How to keep from walking off a tough job. Hail hack to use on large dents. More on tools and techniques can be found at: http://www.pdrsecrets.com/podcast/pdr-blending-history/
EP08 - How to Be The Go to Guy in your PDR Market
March 10, 2016 01:54 - 35 minutes - 24.6 MB“The Wrecking Crew” film showcases a tiny handful of musicians who wound up playing on a whole bunch of songs. How you can use these same tricks to be the first one called to a storm? Mastery, it is said, takes 10,000 hours, but you might be surprised in just how far you can get in only one week. Definitive answer to “where do I start a dent” and why the myth still lingers on. Tool Recommendation: Edge Jack by Shane Jacks Drilling for PDR access? Yes, No and the history of how it e...
EP07- Influence Customers in 6 Ethical Ways
March 02, 2016 22:09 - 1 hour - 31.1 MBIs it right to try persuading your customers? How is persuasion being used on you right now? (Warning: you will definitely squirm a little) In this episode, we go deep into the 6 methods of persuasion outlined by Robert B. Cialdini in his book: “Influence: The Psychology of Persuasion” Here are the 6 ways we discuss: •How can giving something away bring you more business than you can imagine? •How can behaving like a normal human make you do things you don't want to? •How can yo...
Ep 06: Marketing your PDR Business - Part 2
February 25, 2016 16:37 - 45 minutes - 20.8 MBYour business needs to be listed on some key sites. Best part is there is no cost. Here are some of the most important ones, and find a full list in the show notes. The right way to use youtube for your local business How to find the time to do it all Paid advertising sites you need to start thinking about and how to use them Tim wears Velcro underwear?
EP5: Market Your PDR Business - part 1
February 12, 2016 22:48 - 43 minutes - 19.8 MBWant to get more customers than you can handle? Build your credibility first with some smart marketing. Think of it as sales in advance. The most important elements you need in your credibility kit. An in depth discussion on yellow page ads your website and where to post reviews. Part 2 is coming next and will dive deeper into how to build your website with free or low cost tools. what are the most important assets you have in marketing and how to control them key questions when de...
The Best Light for Paintless Dent Repair
February 05, 2016 02:47 - 33 minutes - 15.2 MBIs there really one best light style for PDR? Learn the history of paintless reflections and how we came to what is the best today. Download the bonus PDF "History of PDR Reflections" http://www.pdrsecrets.com/paintless-lights/the-best-light-for-paintless-dent-repair-episode-4/