One Stop Shop
87 episodes - English - Latest episode: almost 5 years ago - ★★★★★ - 12 ratingsAnyone who's ever built a business will tell you that it's not easy, and the road is often lonely and full of doubts. Ecommerce business owners are used to figuring things out on their own, but it doesn't always have to be that way: To know the way, ask someone who's been there before. One Stop Shop is Conversio’s (previously Receiptful’s) weekly Podcast with the goal of helping ambitious Ecommerce merchants learn from the best. Every week we'll have a successful business person tell us their story, from their humble beginnings and obstacles, to their triumphs and success, and how they got to where they are today. Tune in every week for a new episode with tips, strategies, and information to grow your online Ecommerce business.”
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Episodes
Grow your ecommerce store by doubling down on what works
June 25, 2019 12:18 - 8 minutes - 8.14 MB1. Finish the process. It’s like planting a tree: it’s better to plant a coconut tree first and take care of it until it grows fully, rather than to plant a coconut seed first, then change your mind and replace it with a mango seed, then with an avocado seed, then with an orange seed – if you do it this way, you’ll never see your tree grow because you didn’t stick with it long enough. Focus on a single marketing strategy first and stick with it until you reach the point of learnin...
4 Ways To Improve Your Customer Service
June 11, 2019 09:22 - 9 minutes - 8.81 MBConsolidate your customer communications in a central inbox. Simply put, use a help desk software so you have a central platform that focuses solely on customer service needs. I know what you’re thinking -- you need to spend money! But before you close this tab on your browser, hear me out first: a) there are lots of help desk solutions out there so you’re guaranteed to find one that fits your budget; and b) it’s worth investing in this platform because you don’t want any customer communi...
Scaling a business of one
June 03, 2019 13:23 - 9 minutes - 8.99 MBFigure out your skills and focus on the business-related activities you enjoy. The idea of “do what you love and you never have to work another day in your life” seemed to be a lie - when you were starting out in business, you didn’t have the luxury to do only the things you love because you had to do a lot of things, even things you don’t necessarily enjoy doing. Now that you’re scaling your business, though, you’ll have the joy of sitting down, figuring out what your greatest strengths ...
What to do about bad reviews?
May 28, 2019 12:10 - 9 minutes - 9.3 MBMonitor your bad reviews so you can respond on a timely manner. Have a system that notifies you each time you receive a bad review. For example, with Conversio, you can choose to be notified of reviews which achieve a certain rating (or less) and you customize the rating level. So you might pick 3 stars or less, or 1 star ratings only. Strike while the iron is hot so you can increase the possibility of your customer engaging with you. This can also diffuse the tension and communicate how ...
The Last 5% is probably not worth it
May 20, 2019 11:56 - 7 minutes - 7.35 MBAs an entrepreneur for nearly 13 years, I’ve had two life-changing realizations: One, wow, has it been more than a decade already? And two, there’s no such thing as a perfect entrepreneur or a 100% successful venture. Spending all your time, energy and resources to achieve perfection might not be viable anymore, considering that your to-do list as an entrepreneur is seemingly never-ending. Sometimes, the last 5% is probably not worth it. Talking about this reminds me of the blog...
How to build a remote team
May 14, 2019 13:14 - 9 minutes - 9.2 MBNote: Before we go to the main course, here’s a tasty treat for your appetizer: I’m giving away ONE ticket to the “Running Remote Conference” where I’ll be speaking in this June in Bali, Indonesia. If you’re interested in remote working, this is one conference you can’t miss. Make sure to join here as this giveaway ends in a couple of days! Everyone wants to have a slice of the remote working pie. After all, being a “digital nomad” who can “work from anywhere” so they can live the ...
How Anyone Can Design and Send Beautiful Emails
May 07, 2019 07:31 - 7 minutes - 6.79 MBShould content be king, and strategy be the king’s advisors, then visual identity is definitely the queen. Sure, the most important element in your email is your content since it has to resonate well with your target customers. Compelling content helps motivate your customers to do whatever action you need them to do, right? Whether it’s buying, referring or subscribing. Now, for the great content to be engaging, it also needs to be sent strategically by optimizing it via personal...
The Hidden Benefits Of Indirect Revenue
April 30, 2019 13:37 - 7 minutes - 6.71 MBRevenue -- such music to an entrepreneur’s ears! After all, it feels extremely great to know that implementing a strategy results in revenue to your company, right? But did you know that revenue can be achieved directly and indirectly? You ran an ad campaign and your target customers purchased from you so you got $13,000 in sales? That’s direct revenue. You implemented an abandoned cart recovery campaign so you made an extra $5,000 in profit? That’s direct revenue. Direct revenu...
The Heatmap Method for Better Discounting
April 23, 2019 11:44 - 5 minutes - 5.01 MBSure, knowing that customers rated discounts in email as the biggest influence on their purchase decisions counts. But this doesn’t mean you should just hand out discount coupons to everyone in your mailing list, of course. Consider your prospects who recently gave you their email addresses to sign up to your mailing list. At this stage, they’re still warm leads, right? They gave their email addresses as a way to engage with your brand, so you’re not necessarily required to give t...
Create a better customer experience on your website
April 16, 2019 11:57 - 10 minutes - 10.1 MBHow do you eat an elephant? Do you open your mouth as wide as possible and hope you can eat it all at once? No, of course not. That’s crazy! You eat it one bite at a time. The same principle applies to improving customer experience on your website so you can increase your conversion rate. You don’t do a major makeover and hope your conversion rate jumps from an average of 2% to a whopping 20% overnight. That’s impossible. Instead, you tweak your website’s elements bit by bit and...
The best way to increase your abandoned cart recovery rate
April 09, 2019 00:58 - 10 minutes - 9.4 MBIf you’ve done everything (shipping coupons, social proof, product reviews, etc) and you still haven’t seen an increase in your abandoned cart recovery rate, it may be time for you to change your tactics so you can view different results. As my imaginary friend Albert Einstein once said, “Insanity is doing the same thing over and over again and expecting different results” and we don’t want this, do we? Because here’s the truth: sometimes, your website may be great, and your email...
Grow Your Ecommerce Revenue With Loss Leaders
April 02, 2019 00:50 - 7 minutes - 6.85 MBFirst, identify your top 10% customers in terms of Customer Lifetime Value. Once you know who these customers are, find out the initial products they purchased with you. Look for products that they bought for their first purchase with you. Then, rank these products according to how many top customers bought it. The more it was purchased by the top 10% customers, the higher it’ll go up in your list. Will a single product top the list? Or will you identify a product bundle that mos...
One Action Rule
March 26, 2019 12:50 - 7 minutes - 7.11 MBDon’t get me wrong here: I get it. Sometimes when we’re given access to our prospect’s emails, we can’t help but think that people are already overloaded, so when they open our email, we need to put everything there so they can get as much information as possible, don’t you think? After all, more than 59% of marketers say email is their biggest source of ROI. And knowing that around 76% of subscribers make purchases from email marketing makes you feel pressured to say everything y...
Our Ecommerce wishlist for 2019
March 19, 2019 12:36 - 9 minutes - 9.24 MB1. Asking website visitors to “spin a wheel” You get to spin a wheel. I get to spin a wheel. We all get a chance to spin a wheel! Come on, we all know how these things work, right? After all, when you get to see this “spin a wheel!” offer pop up every other day when you’re visiting different websites, it becomes a bit meh. Personally, too, I just don’t think that profitable and sustainable Ecommerce brands are built on short-term trends like this that deters from customer experie...
How to increase average order value
March 12, 2019 12:35 - 8 minutes - 7.81 MB1. Provide product recommendations Product recommendations generate 33% higher average order value. You can include product recommendations in both your product pages and cart pages. In your product pages, you can include the phrase “Other customers who view this product are also interested in these products…” And for your cart pages, you can include a list of products with the title “This product you’re buying is frequently purchased together with these products…” How do you fi...
The best way to grow in 2019: Increase Your Prices
March 05, 2019 12:22 - 11 minutes - 10.3 MB1. Double your prices. As long as you don’t lose more than 50% of sales, you’re coming out ahead, mathematically. Imagine, you get higher gross margin since you’re selling for a higher price. Also, you’re selling enough products that doubling their prices increases your revenue without necessarily increasing the volume, too. Not yet convinced why you should do this? Customers usually associate higher price = more value for their money. Just check out how Apple prices their produc...
How to be local and build a global business
February 26, 2019 13:18 - 9 minutes - 8.84 MB“The tipping point” is a term coined by Malcolm Gladwell which means that this is the critical moment when an event, trend, idea or product ceases to be marginal and becomes massive instead. You can check out this helpful summary of Malcolm Gladwell’s “The Tipping Point” book to learn more about it. Basically, the tipping point is when you or your business crosses a threshold, tips, and spreads like wildfire. It’s the moment when your idea, business or brand becomes viral because ...
Learn about your customers before you automate
February 19, 2019 10:58 - 8 minutes - 8.18 MBSo I can teach you all about automation in email marketing… But I can’t teach your brand to be your brand. It’s the artist that makes the artist. It’s who your brand is that makes your brand stand out from the crowd. And this is also exactly why you need to learn about your customers first before you automate. You can use the best software, you can hire the best copywriters and you can even test for the best subject line. But if you don’t understand your customers fully, you’ll a...
The one thing every ecommerce business needs
February 12, 2019 09:39 - 9 minutes - 8.49 MBAssuming most of you have answered d, which talks about building mutually beneficial relationships with your customers and increasing their CLV over time through up-selling and cross-selling, you’ve nearly hit the nail on the head. After all, it costs 5x as much to attract a new customer than to keep an existing one, remember? Additionally, selling to an existing customer has a success rate of 60%-70%, whereas it’s only 5%-20% when you’re selling to a new one. Now, let’s be real h...
Best way to launch a new product in 2019
February 05, 2019 10:26 - 7 minutes - 6.88 MBIdentify your most engaged customers. Customers who are fully engaged represent a 23% share of profitability, revenue, and relationship growth compared to the average customer. Additionally, your most engaged customers spend more. For example, in the consumer electronics industry, engaged customers spend $373 per shopping trip, while actively disengaged customers spend $289. You can find out who they are by including top-of-mind customers. Or you can check your past product reviews and ...
Know why you are in business
January 30, 2019 09:50 - 7 minutes - 6.98 MBThe start of the year signals two things: looking back at the past and preparing for this year. And for entrepreneurs such as you and me, it’s reflection and planning for our business while taking note of its “roller-coaster-like” nature. Because let’s face it, building your own business is like riding a roller coaster. One moment you’ve done really well for yourself, you feel like nothing could go wrong and you savor the moments that you’re on top of your game. And then the next...
Small gestures to delight your customers
January 22, 2019 11:35 - 6 minutes - 6.12 MBAfter all, everybody loves to feel special. People like it when they’re valued. And customers are happy fans if you do random acts of unexpected kindness during your engagement with them. The surprise element is the cherry on top that helps you pull this off successfully and guarantees the delights of your customers. To help you do this, start with this simple two-step process: Prioritize which customers are more likely to engage with you. Technically speaking, you can’t make eve...
Ecommerce in 2019 and beyond
January 15, 2019 11:34 - 12 minutes - 11.2 MBThe landscape of Ecommerce is changing. The competition is more in almost every market, because it’s so easy to get started. Paid ad acquisition is up significantly. Data privacy concerns - the likes that have continued to hit FB - is becoming more prevalent. Consumers are both overwhelmed and have so many options. Why should they pick you? We believe that the future is all about building a profitable brand that your customers will love. This will be the only way to stand out, ...
Profit is not a dirty word
December 11, 2018 11:00 - 12 minutes - 12 MBRevenue and profit are sometimes used synonymously although they’re not exactly the same. If “revenue” is your total earnings, “profit” if your total earnings minus your total expenses. But what’s wrong with discussing profit, though? Now, don’t get me wrong. Money isn’t the end-game here. When it comes to building businesses, I also love discussing about email marketing tricks, customer loyalty techniques and product development - all of these are significantly helpful when it com...
4 Simple Ways To Improve Your Customer Support Experiences
December 04, 2018 09:44 - 12 minutes - 11.2 MBWhat do the brands like Zappos, Harley Davidson and Trader Joe’s have in common? It’s not their products. After all, footwear, motorcycles and supermarkets are vastly different from each other. It’s their amazing, efficient and feel-good customer service that allows them to stand out from the crowd and be noticed in a positive light in today’s nearly saturated and over-competitive market. Now, you can invest everything that you have into making your products different: get the be...
6 Simple Email Automation Tricks To Grow Customer Loyalty
November 27, 2018 10:23 - 14 minutes - 13.3 MBI’m talking about using segmented emails to kill two birds: growing customer loyalty and increasing your company’s profit. Sending emails to a segmented audience will increase click rates by 100.95%. This means that over time, click rates will increase on your emails as long as you’re sending them to a segmented audience. The more targeted and relevant the emails are, the more your customers will open them, and the more they’re likely to be engaged with you. More engaged customers...
The Fallacy of Building A Brand Online
November 20, 2018 14:06 - 8 minutes - 8.35 MBHere’s a little secret for you: All the podcasts you’ve listened to so far? I had to do multiple takes to get them right. All the lessons you’ve listened to in those podcasts? I learned them first-hand from my personal experience of being an online entrepreneur in the last 12 years. Most brands love to show off their best features: perfect copy, outstanding visual identity, kickass content on multiple media platforms -- and this is okay. After all, the more polished and put-toge...
The Future of Marketing is Inclusion; not Influence
November 13, 2018 13:47 - 12 minutes - 11.5 MBIf I told you that I had 100 friends, and I can recommend your product to only 4 of them - only 4 people will hear my recommendation but there’s no guarantee that they’ll act on it - would you trust me and pay me to help you boost your sales? You wouldn’t, right? And yet, you and I know brands who use “influencer marketing” even though fake follower counts is a major issue and an “above average” engagement rate on sponsored posts is a measly 4%. Now, again, if someone told you th...
Alternative Ideas to make Black Friday and Cyber Monday Great
November 06, 2018 14:28 - 12 minutes - 11.6 MBPurists name this special day as “Black Friday” and the cool kids are even tagging it the “Cyber Week” - it starts from Friday, and runs the full week. And for us entrepreneurs? We’re calling it a “Revenue-Rich Period”. Whatever name you’d like to call it by, there’s no doubt that this shopping holiday, which signifies the start of the Christmas shopping season, is something that you and your business should prepare for. Newsflash: it’s a very big deal. And before we dive into th...
4 Reasons You Should Get A Business Partner
October 30, 2018 19:38 - 13 minutes - 12.5 MBIn today’s world where flight booking and food delivery can be as easy as 1-2-3, you can start your own online business, right at your fingertips. Everything -- account set-up, company registration, visual identity design, inventory, and product creation -- can be done online! No need to sign a massive amount of paperwork, no need for a brick-and-mortar presence and no need to work for “the man”. Being an “online entrepreneur” is the name of the game. And everybody wants a slice of...
The 6 Principles For Fantastic Product Reviews
October 16, 2018 15:46 - 13 minutes - 12.2 MBImagine you’re browsing the Internet and looking for a restaurant for a special dinner with your loved ones. You’ve found two restaurants with similar price range, similar cuisine and both establishments are relatively near to your house. There’s only one difference, though. Restaurant A has four 5-star reviews, three 4-star reviews and one 3-star review. Restaurant B has no reviews at all. If you’d choose Restaurant A, you’re not alone. 85% of consumers say they trust online rev...
4 Must-Have Email Marketing Segments
October 09, 2018 15:03 - 14 minutes - 13.6 MBEveryone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly. This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achieve anything substantial, right? Do you remember the video we did recently, called “The Simplest Email Marketing Funnel”? The four abs...
3 Hacks To Improve Your Email Profitability
October 02, 2018 13:44 - 9 minutes - 8.59 MBCan you tell me what your main reason for doing email marketing is? Is it to send funny anecdotes and relatable memes to your customers? Is it to ask for feedback from your customers about your products and services? Is it because your competitors are using it so you need to jump on the bandwagon and use it, too? The answer: none of the above. You see, your email marketing may be nice and smooth. It helps you nurture a relationship with your customers. But if it’s not profitab...
Non-Email Things That Could Break Your Email Marketing
September 25, 2018 17:27 - 6 minutes - 5.74 MBEmail is 40x more effective at acquiring new customers than Facebook or Twitter. It’s one of the reasons why you’re busting your moves, investing thousands of dollars and consulting with the top firms on how to improve your email marketing campaigns, right? But if your business is a donkey, your email marketing can't do much more than putting lipstick on that donkey. Be mindful of the other things in your business that may need to be addresses first before you can improve your ema...
How do I know if my marketing tools are making money?
September 18, 2018 16:44 - 8 minutes - 8.2 MBIn this episode, we’re going to zero in on marketing-related softwares and apps. Is their promise of “use-this-app-now-and-get-profit-later” backed up with actual numbers that will contribute to your business’ growth? Or will it end up with you singing “Love The Way You Lie” while drowning your sorrows with Mountain Dew? Here are three ways to calculate if your marketing solution (app/software/service) is making money for your business. Some of the best quotes from this episode:...
4 Smart Ways To Grow Using Brand Partnerships
September 11, 2018 11:48 - 7 minutes - 7.46 MBWhat does the relationship between bees and flowers have in common with Brand Partnerships? Stop smirking. You know that’s not what I mean. I’m talking about mutually beneficial partnerships. In the first example, the bees get to eat nectar, and the flowering plants get to reproduce by distributing their pollen. In the case of brand partnerships, you get to find a like-minded brand that targets the similar customer demographic that you also target, allowing you to leverage this ...
Your About Page is the most underrated brand-building asset
September 04, 2018 13:59 - 9 minutes - 8.72 MBDo you hear that? That’s the hundreds of thousands of dollars invested by several business in both Google and Facebook advertising just to make sure their brands stand out. And yes, for every $1 spent on Google ads, an average of $2 in revenue is made. That’s right, users spend 33% of their time online on their social media platforms, so you can reach them when you invest in effective digital marketing campaigns. But the advertising market has already adapted phenomenally since e...
The 4 Cornerstone Metrics of a Profitable Ecommerce Business
August 28, 2018 16:40 - 10 minutes - 9.76 MBImagine you’re in The Matrix. You’re wearing a black coat. You have a slick hairstyle and set of cool shades to go along with it. And you’re asked to choose the blue pill or the red pill. The blue pill guarantees to give your Ecommerce business $200,000 total revenue every year. The red pill ensures that your business rakes in $100,000 in yearly net profit. Which pill do you take? If you take the blue pill ($200,000 total revenue), but you have no idea about your gross profit...
The Picasso Method for being a better email marketer
August 21, 2018 16:14 - 8 minutes - 7.51 MBIf you can choose between teleporting to different countries in a span of one day or learning more about how to be a better email marketer… How soon would you like to get started with your email marketing lessons? Now, in a world where information is practically everywhere on the Internet, it makes sense for you to turn to email marketing providers for more information about how to leverage email marketing in your business. However, there are two obstacles to these: Popularity: ...
5 Important Metrics You Need To Monitor For Profitable Email Marketing.
August 14, 2018 14:00 - 9 minutes - 8.89 MBIn this week’s episode, we’re going to talk about the five most important metrics that you need to monitor to guarantee that you’ll have a profitable email marketing campaign. Keep in mind that these metrics are specifically for gauging profitability. By focusing on these five metrics, you can find out if you need to tweak your email marketing campaign to ensure that the resources you’ve invested are giving you a healthy ROI or not. Some of the best quotes from this episode: "Th...
4 Ways To Reignite Your Abandoned Cart Recovery Rate
August 07, 2018 12:03 - 9 minutes - 9.23 MB“I did my best, but I guess my best wasn’t good enough~” For some people, this song is all about love, heartbreak and missed chances when it comes to pursuing romantic relationships. But for you, and other Ecommerce entrepreneurs, this song is played in your head whenever you glare at your screen and wish for your abandoned cart’s recovery rate to increase. You’ve addressed your customers by their names in your email. You’ve been specific and true to your brand’s most authentic ...
The Simplest Email Marketing Funnel
July 31, 2018 09:00 - 6 minutes - 5.72 MBWhen you think about email marketing, what comes to your mind? You may smile for a bit and say: “Automation. Funnels.” Afterwards, you may stop for a while and whisper: “Sequences. Segmentation.” Before you know it, you’ve stopped whatever it is you’re doing, and now you’re sitting in a fetal position, chanting email marketing terms over and over again: “Triggers. Events. Blah. Blah. Blah.” Stop! In this week’s episode, we’re going to talk about the simplest email marketing funn...
4-Step Checklist To Effectively Boost Your Engagement in Email Marketing
July 24, 2018 14:43 - 7 minutes - 6.88 MBYou know email marketing is still a big deal. It still drives a lot of revenue within any business - especially in ecommerce. That’s why you closed your eyes, invested (maybe even borrowed?) a good amount of money in your email marketing platform and eagerly hoped for the best, isn’t it? And when it comes to email marketing, you just need to send more emails to a lot of your customers, right? Wrong. The key here isn’t to send more emails - it’s to send better & smarter emails th...
Free Advertising Exists: Get More Word of Mouth
October 11, 2017 23:46 - 29 minutes - 27.2 MBNick Disabato runs the design agency draft.nu, where he helps fix leaky revenue with conversion-focused design. But that’s not the topic we are discussing today. Nick is really good at word of mouth marketing, an ideal way of getting new customers. However, word of mouth marketing is also very difficult to leverage and scale. In this episode, Nick shares his tips on getting customers to talk about your business. Some of the best quotes from this episode: "Good evergreen content...
Use Referrals to Get New Customers
October 05, 2017 15:00 - 38 minutes - 35.8 MBKai Davis is a referral expert, marketing consultant and founder of KaiDavis.com. He is known for sharing actionable articles on how to get more customers, without spending more on marketing. In this episode, we talk about how you can get referrals to gain new customers. Some of the best quotes from this episode: "Right after a purchase is the time when customers are most engaged." "Document what you're already doing. By turning it into a standard procedure, you can build upon i...
Customer Lifecycle: Send Smarter, More Profitable Emails
September 28, 2017 12:00 - 33 minutes - 30.7 MBToday’s guest is the founder and host of the Ecommerce Influence Podcast, Austin Brawner. Austin wants you to “stop thinking like an online product salesman, and start acting like a business owner.” In this episode he explains how to access hidden profits and retain customers by sending smarter, more profitable emails. Some of the best quotes from this episode: "The biggest marketing component, is your product itself. So educate, then escalate." "If there's one thing I would re...
Convert Visitor Traffic Into Buyers With Pop-Ups
September 21, 2017 12:00 - 32 minutes - 29.5 MBToday’s guest is Josh Mendelsohn, the VP of Marketing at Privy. Privy enables you to create exit pop-ups, opt-in forms helping you to grow your Email list. In this episode, Josh shares his favorite strategies to convert traffic into buyers once visitors reach your site. Some of the best quotes from this episode: "Customize the experience, pop-ups shouldn't be one size fit all." "People now are looking for help buying, far more than being sold." "Think of a real life experience...
Beyond the Pop-Up: Email Marketing That Works
September 14, 2017 12:00 - 32 minutes - 30.3 MBToday’s guest is Michael Steele from Sell Like A Human.com; a learning resource where ecommerce store owners go, to master marketing automation and email marketing. In this episode, we go beyond the basic newsletter sign up button. We dig into best practices, trends, and the best ways to grow your newsletters list. Let's get started! Some of the best quotes from this episode: "Email marketing is still the biggest driver for sales for most ecommerce companies, even more than socia...
Facebook Ads: 2 Billion People Is Better Than Mall Traffic
September 07, 2017 12:00 - 35 minutes - 32.3 MBMojca Marš is the Founder of Super Spicy Media, and a Facebook ads expert. In this episode, we get her to share her best kept secrets to Facebook ads. From how to create an effective ad to boosting your engagement rates. Listen in, learn and increase your ROI with Mojca now! Some of the best quotes from this episode: "When it comes to Facebook advertising, you have to blend in, in order to standout." "When it comes to Facebook algorithm changes, if you don't exploit the system,...
Having Cold Feet About Cold Calling? Start Here
August 31, 2017 12:00 - 26 minutes - 24.9 MBTyler Accardi is Director of Marketing at ProTrainings, a team that has revolutionized the CPR industry by providing accessible online certification. In this episode, Tyler shares his secrets to achieving incredible outbound marketing results with good, old fashioned cold calling and emailing. Tune in to hear how you can start reaping the rewards of outbound marketing today. Some of the best quotes from this episode: " A normal reach rate is 12%. Ours is about 75%. Here is why."...