One Stop Shop
87 episodes - English - Latest episode: about 5 years ago - ★★★★★ - 12 ratingsAnyone who's ever built a business will tell you that it's not easy, and the road is often lonely and full of doubts. Ecommerce business owners are used to figuring things out on their own, but it doesn't always have to be that way: To know the way, ask someone who's been there before. One Stop Shop is Conversio’s (previously Receiptful’s) weekly Podcast with the goal of helping ambitious Ecommerce merchants learn from the best. Every week we'll have a successful business person tell us their story, from their humble beginnings and obstacles, to their triumphs and success, and how they got to where they are today. Tune in every week for a new episode with tips, strategies, and information to grow your online Ecommerce business.”
Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
The "Non-Youtuber" Guide to Video Marketing
August 24, 2017 12:00 - 34 minutes - 31.6 MBDan Moyle is an inbound marketing expert, and a Creative Director of Marketing. In his career, he has been able to captivate customers with helpful videos, proving that helpful marketing beats “sexy” advertising. In this episode, we dig into the subject of video marketing, and Dan shares his tips, so you can start using videos for your next ecommerce marketing strategy... even if you have no budget, experience or technical skills. Some of the best quotes from this episode: “Video...
Is Your Business Newsworthy? Learn to Do PR Like a Star
August 17, 2017 12:00 - 39 minutes - 35.9 MBThey say: “It’s not what you know, it’s who you know”. Our guest today is Crystal Richard, an experienced global Public Relations expert, who has helped hundreds of startups and businesses navigate the world of PR. In this episode, Crystal shares her tips to build relationships, get media attention, and make your business newsworthy. Some of the best quotes from this episode: “Marketing is you talking about your company, PR is other people talking about it, and that includes cus...
Copywriting 101: How to Write Compelling Content
August 10, 2017 12:00 - 37 minutes - 34.4 MBHave you tried to write a Facebook ad or newsletter email? Did you go back and forth with the text and phrasing countless times? This is copywriting. It can be fun. It can be draining. But it doesn’t have to be a mystery. Today’s guest is Lianna Patch, Copy Director at SnapCopy.co, and professional conversion copywriter. In less fancy terms, she will help you write better messages that will get your customers engaged. Some of the best quotes from this episode: “When in doubt, t...
Take Control of Your SEO Strategy
August 03, 2017 12:00 - 36 minutes - 33.6 MBLooking to refine your SEO strategy? Ryan BeMiller is the founder and content writer at Shopping Signals, a website that is all about online marketing for ecommerce. In this episode, Ryan explains the current best SEO practices and tactics, that you can (and should) give a try, to optimize your website for Google Search. Some of the best quotes from this episode: “No one can guarantee a specific ranking in Google, so any professional who makes that promise should be a red flag."...
Take Advantage of Podcast Marketing for Your Ecommerce Business
July 27, 2017 12:00 - 32 minutes - 29.7 MBAs an Ecommerce business owner, why should you care about podcasts? Today’s guest says that podcast marketing is the next gold rush, converting 25 times better than writing blog posts about your business. In this episode, we interview Tom Schwab from InterviewValet, to learn how you can generate free traffic and conversions by participating in podcasts within your industry. Some of the best quotes from this episode: “The landing page model can be limiting. A “lead magnet” is a b...
Supercharge Your Conversion Rate Optimization Strategy
July 20, 2017 12:00 - 40 minutes - 37.5 MBKurt Elster is a Shopify plus expert and Senior Ecommerce Strategist, who helps Shopify store owners find hidden profits in their websites. He is the founder of ethercycle.com, and host of The Unofficial Shopify Podcast. In this episode, we talk to Kurt about conversion rate optimization, and how he created two viral sites that exceeded a million hits in their first week. Come away with tips to help to supercharge your conversion rates. Some of the best quotes from this episode: ...
Fickle Sales? Make the Subscription Model Work for You
July 13, 2017 12:00 - 37 minutes - 34.1 MBThe Subscription Model has gained popularity with Ecommerce in the last few years, because of obvious benefits. But how do you implement the subscription model? What does it take to create more than a membership program, to turn loyal customers into tribe members who actually look forward to receiving communications from your business? Are there challenges and difficulties that come with the subscription model, and how does a business handle them? Tune in as Andy Hayes, from Plu...
How Feedback Can Make or Break Your Business
July 06, 2017 12:00 - 21 minutes - 20.2 MBBusiness ideas rarely remain intact. Especially in the early stages, it’s crucial to get feedback and validate one’s idea, and it’s equally important to be ready to change directions in order to meet customer demands. But how do you get quality feedback? When should you take feedback into consideration, or disregard it as a distraction? In today’s episode, we chat with Justin Hong, founder of Dapper And Done. Justin shares his favorite tools, and actionable tips and strategies th...
The Right Way to Juggle Wholesale and Direct to Consumer
June 29, 2017 12:00 - 32 minutes - 30.3 MBEvery entrepreneur wants to sell more, that's why wholesale can be an attractive business model. But when a product is the entrepreneur's brainchild, it can feel particularly difficult to let go of control. This is especially true when the brand story is an important component of the product. In today’s episode, we chat with George Brooks from Banded2gether, about creating a tangible difference in the world, and the challenges of juggling wholesale and retail. Some of the best quo...
How You Can Become a Better Storyteller
June 22, 2017 12:00 - 29 minutes - 27.3 MBJudith Treanor created Temples and Markets after traveling to South-East Asian countries. She handpicks products from emerging designers and Artisans from the region. Each product has a story of its own, and helps families and communities make a living. In this episode, Judith shares her tips on creating a compelling story that will help your business and increase your sales. Some of the best quotes from this episode: "I saw space for a company to come and do things better, not n...
Take Responsibility for Your Product Experience
June 15, 2017 12:00 - 29 minutes - 26.7 MBThere are so many great coffee companies out there. But there is only one company we know of, that takes into consideration how our palate, and our environment, affect the taste of our coffee. Kings Row Coffee pioneered what they refer to as the “Bordeaux-inspired blend”, to make a coffee that would taste good just about anywhere. Then, it was time to convey that value to the online buyer, who had no way of tasting the difference from looking at product images and description. To...
The Secret of Creating Something Remarkable
June 08, 2017 12:00 - 43 minutes - 40.3 MBOne day, while she was at the post office, Kate Adams started to feel frustrated: all she wanted to do is send a handwritten “thank you” note to someone, and now she’s wasting her lunch hour waiting in a long line. That’s when she had the idea: to change the way we “give gratitude”, by making it simple and quick, while maintaining the handwritten, personalized aspect. Her simple tweak is what separates her store from all the gift and gift card stores, but it comes with its own chal...
Want To Outsmart Competition? Dig Where Others Aren’t Looking
June 01, 2017 12:00 - 34 minutes - 32.1 MBWould you start a business in a town which, according to the latest census, has a population of 135 people? Jonathan Clammer did just that, and his business is thriving. Salem Essentials & Apothecary is a brand that aims to make natural products affordable for everyone. And while it exists online, most of its business comes from selling directly to the community. In this episode, we talk to Jonathan about his favorite ways to make sales in places where other businesses are not loo...
Should You Buy That Business?
May 25, 2017 12:00 - 38 minutes - 35.7 MBShould you buy an existing business, or create one from scratch? What are the benefits and risks associated with buying an existing business? Our guest today is Joshua Poertner, he bought Silca 3 years ago, but the company just recently celebrated 100 years in the market. In this episode, Joshua tells us about his experience, what buying an existing business really entails, and even, how to know when it’s time to let go of managing your own business. Some of the best quotes from...
Why There Is No Shame In Starting Small And Imperfect
May 18, 2017 12:00 - 23 minutes - 21.5 MBCalvin Quallis wasn’t born with a silver spoon. Prior to Scotch Porter, he co-owned a small barbershop in Newark, New Jersey. He experimented with skin, hair, and beard grooming products that he created with his own hands, which his customers loved and kept asking for. Eventually, he took the plunge and decided to start a business selling his handmade products. But he didn’t have online business experience, and he didn’t have huge capital, yet he was able to create a line of produc...
How to Influence Your Customers to Buy More, More Often
May 11, 2017 12:00 - 28 minutes - 26.3 MBChloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, speaker, and host of the eCommerce MasterPlan podcast. She’s been deeply involved in eCommerce marketing for over a decade. In Chloë’s latest book: Customer Persuasion, she gives a step by step guidance on “How to Influence your Customers to Buy More”, depending on the stage your Ecommerce business is in at the moment. Plus, she shows you how to determine your business stage, and where you should be...
Who Else Wants to Have a Vision with Euphoric Herbals?
March 16, 2017 13:00 - 32 minutes - 29.5 MBBefore creating a successful business (Euphoric Herbals), Cindy Collins developed natural remedies for mothers and sold them on Etsy. So how did this phenomenal woman go from a side gig with no direction, to 10,000 orders in 37 countries, all within a relatively short time span? Today, we chat with Cindy, and learn the strategies that helped her multiply sales volume by eight. Some of the best quotes from this episode: "I asked questions and listened, and that’s how my best selli...
Now You Can Stay Relevant and Have Limited Products with Headbands of Hope
March 09, 2017 13:00 - 29 minutes - 27.2 MBIn this episode, learn the pros and cons of selling only one product and being hyper targeted. Jessica Ekstrom was an intern at a wish granting organization, when she noticed that a lot of kids loved to wear headbands after hair loss from chemotherapy. With this simple idea, she founded Headbands of Hope. For every headband sold, a headband is given away to a child with cancer. Headbands of Hope is just one example of how a company that didn’t need a ton of products to scale and re...
What Everybody Ought to Know About Creating a Brand with Valfré
March 02, 2017 13:00 - 23 minutes - 22.1 MBToday, we chat about finding and building consistent Ecommerce branding. Valfré is a women’s apparel and accessories brand that was founded by Mexican-born artist, Ilse Valfré. What makes Valfré's shop remarkable, is how it manages to provide such well defined Ecommerce branding. Although they sell products that seem unrelated at first glance, the harmony created by brand consistency makes it an addictive website to browse and shop from. Some of the best quotes from this episode: ...
The Secret of Market Disruption with Greats Brand
February 23, 2017 13:00 - 22 minutes - 21 MBHave an innovative product idea? Here is how two guys from Brooklyn disrupted a market with no capital or connections. Ryan and Jon, Greats’ founders, knew that they could produce high quality Italian-made shoes for men for a lower price, if they could do business more efficiently than the bigger guys. They launched their brand in 2013, and quickly became an instant "Classic", selling out of most styles within 90 days. Today, we chat with Ryan to talk about the importance of unders...
How to Create Social Impact Through Small Business with Combat Flip Flops
February 16, 2017 13:00 - 26 minutes - 24.2 MBYou can create real change and social impact in the world with your small business. Today’s episode is about the story of 3 military men, promoting world peace in a different way. Combat Flip Flops created jobs for both Afghan women, and US soldiers. Also, every product Combat Flip Flops sells puts an Afghan girl into secondary school for a day, while each Peacemaker Bangle or Coin Wrap sold clears 3 square meters of Unexploded Ordnance from a region rocked by long-term war - savin...
Turning a Market Gap into a Business with Ikuzi Dolls
February 09, 2017 12:50 - 17 minutes - 16.6 MBSome of the most brilliant business ideas can come from your own, every-day struggles. Learn how to identify potentially profitable market gaps with Ozi Okaro. Ozi is an African American mother, who noticed the lack of diversity in mass-manufactured dolls. Inspired by her own childhood, and encouraged by own her daughters, she created Ikuzi Dolls, a line of dolls with different shades of darker skin, and texturized hair. Some of the best quotes from this episode: A lot of times w...
The Right Way to Choose a Business Partner with oVertone
February 02, 2017 13:00 - 38 minutes - 35.8 MBWhat should you look for in a potential business partner? Getting along on a personal level is not enough to create great business partnerships, but it CAN be an added bonus. Liora and Meagan are two acquaintances- turned business partners, crushing it, and enjoying every bit of working together. Learn from their lessons here. Some of the best quotes from this episode: “If you are concerned with maintaining friendship above creating something together, you’ll start seeing problem...
Now You Can Turn a Hobby into Business Success with Joey Sturgis Tones
January 26, 2017 13:00 - 27 minutes - 25.6 MBToday we chat with Joey Sturgis, founder of Joey Sturgis Tones. Listen in as he maps out the road from a high school music hobby to a well established, profitable business. Joey Sturgis started playing with music and computers straight out of high school, but he never thought he would end up building a business around it. Joey never received any formal business training, only through sheer determination and hard work, was he able pushed himself to learn everything necessary to succ...
How to Scale Your Business and Keep Your Cash with Brothers Leather Supply
January 19, 2017 14:00 - 34 minutes - 31.6 MBIn this episode, we talk about lessons that impact your bank account. Adam Kail started “Brothers Leather Supply” as a side gig, and found success through a process of trial and error. Adam had to fine-tune many entrepreneurial skills, not the least of which is managing the expenses that come with tremendous business growth, remembering that “cash is king”. Some of the best quotes from this episode: “I am very open about the mistakes I made, because as an entrepreneur, this is ho...
Create Winning Facebook Ads and Quick Sales with Adrian Morrison
January 12, 2017 15:00 - 32 minutes - 29.7 MBLearn the "tricks of the trade" when it comes to creating ads on Facebook, with Adrian Morrison. Adrian specializes in Ecommerce and social media marketing. He turned a few dollars from Facebook ads into a multi-million dollar marketing company, and today, he helps other entrepreneurs turn their Ecommerce businesses around. He is also the author of "Social media profits from your home Series”, and "20K Per Day eCom Secrets". Some of the best quotes from the episode: "Here is how...
How to Focus on Your Product with Q-See Security
September 01, 2016 12:00 - 27 minutes - 26 MBRishi Sharma, GM of Q-See Security, has had an interesting journey to say the least. In this episode, Rishi shares how he worked on Obama's election campaign before moving into local government, whereafter he joined Q-See in Customer Service. Over time he worked his way to the top and is now General Manager. He credits the lessons he learnt from his grandparents, which sees him taking chances and living a life without regrets. Rishi also shares how they focus on the quality of the...
What Everybody Ought to Know About Failure with Nic Harry
August 25, 2016 12:00 - 29 minutes - 28.1 MB9 out of 10 of Nic's previous businesses were failures. And that's something which he attributes to his current success. In this episode, we spoke to Nic Haralambous, who admits to having a sock fetish. Nic is the founder of the luxury men's brand, Nic Harry, and started his business by selling socks that he had to Photoshop into pairs. His first stock cost only $300, which he quickly converted to almost $5000 in sales. We also dive into how he started selling socks to get out of ...
Now You Can Stay True to Yourself While Growing with Oberon Design
August 18, 2016 12:00 - 43 minutes - 40.9 MBOberon Design was born at a time before technology was what it is today. Neither social media or Ecommerce existed. In this episode, we talked to Oberon Vice-President, Becca Smith, who passionately shares their story and says "There's life beyond your phone". Becca - a cancer survivor - tells us how they've grown their handmade leather goods business, where they started promoting their goods at faires before getting their first website build in 2000. But she says: "We’ve made a g...
Who Else Wants to Evolve & Sell with FiXT?
August 11, 2016 12:00 - 43 minutes - 40.4 MBFiXT has been in business for 10 years and probably picked one of the most difficult industries in which to build a business: music. In this episode we speak to FiXT co-founder, James Rhodes, who says he's had to wear multiple hats over the years. James speaks about not necessarily knowing what the best path to take was, but that they dug in, experimented and were willing to fail. We also hear how FiXT have grown their business through the evolution of the music industry from sell...
How to Scale Your Business Internationally with Neals Yard Remedies
August 04, 2016 12:00 - 29 minutes - 28.4 MBNeal's Yard Remedies has been in business for a whopping 35 years. Regardless of how you want to look at this, that kind of longevity in business is a real accomplishment. In this episode we spoke to Neal's Yard CEO, Lisa Costello, and we do a deep dive about their company values and how everyone on the team shares those values. Lisa also gives us some insight into how they scaled their global business and built a chain of retail stores to compliment their Ecommerce activities. A...
Now You Can Build Customer Loyalty with SitStay
July 28, 2016 12:00 - 29 minutes - 28.1 MBDo you really know your customers? Stacey Carlson, Chief Operating Officer at pet-retailer SitStay, thinks that you probably don't. Stacey shares her #1 tip, which is to get to know your customers and tells us how she learnt more after her first two phone calls with customers than she had in the 10 years of running her business prior to that. She too says she used to think she knew and understood her customers' real needs until she started speaking to them on the phone or in person...
How to Get Your Customers to Commit to You with Blackstone Labs
July 21, 2016 11:00 - 40 minutes - 38.6 MBAre some people just born with an innate flair for social media? Maybe, but we think that mastering social media, like any other skill, can be learned with practice. Today we interview David Winsauer, Director of Marketing and IT at Blackstone Labs, a fitness gear and bodybuilding supplement shop. Although Blackstone Labs had an early advantage in this regard, having been founded by popular bodybuilder PJ Braun, one has to admit that the company is doing a great job, especially wit...
The Right Way to Trust Your Gut with Violent Little Machine Shop
July 14, 2016 10:02 - 49 minutes - 46.4 MBYanne Root is one interesting character. At Violent Little Machine Shop, he made a business out of hilarious, politically incorrect patchwork messages. When we spotted this shop, we knew we had to talk to him. One thing that separates Violent Little Machine from many others, is the consistency of the message, and the authenticity of the brand. To maintain this consistency, Yanne is not afraid of making clear boundaries with his customers, and they love it. Turns out, customers want ...
Build a Business Partnership You Can Be Proud Of with Hello Holiday
July 14, 2016 10:01 - 28 minutes - 27.1 MBMegan Hunt is a serial entrepreneur proving yet again that successful startups don’t have to be based in the Silicon Valley. Frustrated with the difficulties of getting a breakthrough in the fashion industry, she started Hello Holiday, an eCommerce startup to support independent fashion designers. In this episode, we talk about partnering with other talents as a business model and growth strategy. Some of the best quotes from the episode: "What draws me to entrepreneurship is bui...
How to Create Ethical & Sustainable Sourcing with Dharma Shop
July 14, 2016 10:00 - 37 minutes - 35.6 MBAfter a difficult time, Sander Cohen found peace in Buddhism, and developed interest in spiritual items. He opened his online shop in late 90's, and after a family trip to Nepal in 1999, he dedicated his online store to supporting Himalayan artists. Sander never buys from Chinese factories or street vendors. The team goes directly to the artists every year, and ensures that the mission of creating an ethical, sustainable sourcing, is implemented and enforced even after nearly 2 dec...
The Secret of Getting Started with Adii Pienaar
July 09, 2016 07:00 - 2 minutes - 3.24 MBThis episode is a short, 3-minute prologue for the One Stop Shop podcast by Receiptful founder, Adii Pienaar. In this prologue, Adii shares some of the inspiration and motivation for why the Receiptful team has produced this podcast. He also shares their hopes and goals with the podcast (hint: it's about telling the stories of eCommerce businesses in a way that helps others learn and grow). Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at...