4 Must-Have Email Marketing Segments

Everyone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly.

This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achieve anything substantial, right?

Do you remember the video we did recently, called “The Simplest Email Marketing Funnel”?

The four absolute must-have email marketing segments are based on these steps in the funnel. We’ll even go beyond these steps and speak a little about lapsed customers at the end.

In today’s episode, we’ll get right into these four email marketing segments, as well as the 4 E's relating to their end goals in order for you to have a better understanding on why these segments are important.

Some of the best quotes from this episode:

“These 4 E’s represent the end goal of your email marketing segments.”

“A first-time customer is 27% more likely to buy from you again. A second-time customer is 54% more likely to be a repeat customer. If you’d like to have repeat customers, check out today’s video!”

“Aside from your prospects, first-time customers and repeat customers, there’s another email marketing segment you need to connect with. Don’t know who they are? Check today’s video to find out.”

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Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.