In today’s world where flight booking and food delivery can be as easy as 1-2-3, you can start your own online business, right at your fingertips. Everything -- account set-up, company registration, visual identity design, inventory, and product creation -- can be done online!


No need to sign a massive amount of paperwork, no need for a brick-and-mortar presence and no need to work for “the man”. Being an “online entrepreneur” is the name of the game. And everybody wants a slice of this sweet, profitable pie.


Because it’s so simple to start an online business, here’s our problem: now, it’s become much harder to get attention and build traction for your start-up business.


Skeptical? Just check out Shopify’s data which says that the average lifespan of a new merchant is 14-15 months only. Starting your own business is absurdly easy. Getting your first sale so you can build towards sustainability is the absurdly back-breaking part.


And based from my own 12-year experience as an online entrepreneur, one way you can increase your business’s chance of success is by getting a business partner. I’ve done both (sole founder and with partners) and in this week’s podcast, we’ll talk about the four reasons why you should get one.


Learn with our FREE Ecommerce Academy: conversio.com/academy

Music featured in this episode was "Celery Man" by Birocratic and can be found at @birocratic. This podcast was produced by comealivecreative.com