What do the brands like Zappos, Harley Davidson and Trader Joe’s have in common?


It’s not their products. After all, footwear, motorcycles and supermarkets are vastly different from each other.


It’s their amazing, efficient and feel-good customer service that allows them to stand out from the crowd and be noticed in a positive light in today’s nearly saturated and over-competitive market.


Now, you can invest everything that you have into making your products different: get the best suppliers, hire the best designers and programmers and even pay the best marketers to promote your product for you.


If you’re providing a bad experience to your customers, though, you can say Adios! to your profit. Studies show that 67% of consumers list bad customer experience as one of their primary reasons for switching providers. Think that’s not such a big deal? $1.6 trillion is lost by companies in the United States due to customers switching as a result of poor customer service.


Here’s the light at the end of the tunnel: U.S. consumers are willing to spend 17% more to do business with companies that deliver excellent service.


So buckle up, take a deep breath and join me in today’s podcast as we talk about simple and easy ways in which you can improve your customer experiences.