Neil Wilkins Podcast
453 episodes - English - Latest episode: 23 days ago - ★★★★★ - 4 ratingsNeil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Episodes
How To Become More Self Motivated
December 17, 2021 12:50 - 53 minutes - 18.6 MBHow do YOU motivate yourself? Achievement Motivation: Pursuit and attainment of goals? Affiliation Motivation: Social drive? Competence Motivation: Appearance of technical prowess? Power Motivation: Perceived influence over others? Attitude Motivation: Feel-good factor? Incentive Motivation: Material rewards? Fear Motivation: Avoidance driven? Neil Wilkins shares tools and techniques to help you 1. operate effectively 2. make great decisions 3. add value to everyone around you
Marketing in the Metaverse
December 16, 2021 13:03 - 46 minutes - 16.1 MB“The time to take action is now - If you're a marketer dazzled by the possibilities a nascent sphere like this offers, you might ask, "What do I need to do with my brand in the metaverse?” The answer is to start with the basics: Investigate what's out there, have a hard look at your brand's DNA and find what suits you best.” AdAge In this webinar recording, Neil Wilkins talks about the opportunities available to marketers who are willing to be inquisitive and explore the technologies, platf...
Developing Your Self-Reflection Skills
December 10, 2021 14:48 - 55 minutes - 19.5 MBIn this webinar recording, Neil Wilkins talks to us about Ego, Self-esteem, Freudian Psychology and more as he teaches 5 techniques to explore in developing your self-reflection skills. Self-reflection is a key habit to master in your personal development journey and compliments his earlier podcasts on the topics of empathy, resilience and communication. This webinar is also available as a video and more information can be found at Neil Wilkins Online.
How Best To Conduct An Online Survey
December 03, 2021 15:12 - 33 minutes - 30.1 MBThere are so many ways to conduct an online survey, from a simple social media poll to a full, in-depth online focus group. In this recording, Neil Wilkins talks to two digital marketers about how to plan and prioritise an ideal online survey for gaining an appropriate understanding of customer satisfaction, to new product scoping. This recording is from Friday Focus, just one way that Neil supports his apprentices through Cambridge Marketing College in a true blended learning environment....
Introducing the Metaverse
December 03, 2021 11:57 - 20 minutes - 47.3 MBWant to know about the metaverse, Meta and how you can respond? Listen to my interview at Cambridge Marketing College and see what you think. What are YOU going to do about it?
How To Build A Sustainable Brand
November 30, 2021 18:41 - 1 hour - 57.5 MBIn this third of a three part series of webinars in association with Cambridge Marketing College, Neil Wilkins talks to Nigel Clark and Charles Nixon about the challenges but necessity of building a sustainable brand. The college now offers the Corporate Responsibility and Sustainability Practitioner apprenticeship in the UK and through The Mindful Collective, Neil offers consultancy services to support marketers seeking to introduce the concept of marketing sustainability into their busine...
Benefits of Collaboration
November 26, 2021 15:06 - 46 minutes - 16.4 MBEver wonder why some people seem to make so much more progress or gain support from everyone around them? It might be because they've figured out how to collaborate effectively. None of us has every skill or infinite time, so collaborating and working together, helps us to scale our resources and get great satisfaction from achieving our goals in an enjoyable way. In this webinar recording for Cambridge Marketing College's professional development series, Neil Wilkins shares models and t...
Your Marketing Plan 2022
November 24, 2021 14:29 - 56 minutes - 19.7 MBMarketing Plan 2022 is an in depth look at the key topics and focus for creating the most relevant and authentic marketing plan for your business. The marketing mix has changed and in this webinar, Neil Wilkins focuses on purpose, sustainability, less is more, efficiency and importantly, giving yourself more time to reflect and innovate next year. This podcast is in association with Cambridge Marketing College http://marketingcollege.com and forms part of the wider learning and development...
Should The Metaverse Be In Your Marketing Plan?
November 19, 2021 13:19 - 28 minutes - 25.8 MBIn this episode of Friday Focus, Neil Wilkins talks to some Cambridge Marketing College apprentices about Meta, the metaverse and whether new technologies and innovations should be in their marketing plans and day to day thinking. Neil argues that everyone should be aware of new innovative technology and that the metaverse, which first emerged with Second Life, back in 2003, is potentially a huge commercial and competitive opportunity for us all, today. Listen to this recording and see wha...
How To Become More Resilient
November 12, 2021 14:57 - 57 minutes - 52.7 MBHow to become more resilient at work and in your personal life. This timely webinar with Neil Wilkins, explores the reasons why some people are more resilient than others, techniques you can try in moments of discomfort or crisis and how to build great resilient daily habits using some simple yet effective tools, including the RAIN Technique. "Distance yourself from 'being' the situation" "Reframe anything by changing the language you use to describe it" For more content like this...
CRM on Friday Focus
November 05, 2021 13:54 - 30 minutes - 28 MBToday's Friday Focus concentrated on the value of Customer Relationship Management (CRM) in marketing. Using Hubspot and Salesforce as examples, we talked about the things to consider when using our customer data and records to enhance the customers' experience and to keep everything consistent across the business. Friday Focus is just one of the ways Cambridge Marketing College supports the digital marketing apprentices on their learning journey. To find out more about marketing and digita...
How To Avoid Greenwashing
November 03, 2021 16:26 - 59 minutes - 43.9 MBHow to Avoid Greenwashing is episode 2 of a 3 part webinar series by Cambridge Marketing College in association with The Mindful Collective. In this episode, Neil Wilkins talks to a panel of experts, including Nigel Clark, Brendan Llewellyn and Joe Pereira about how marketers can avoid greenwashing when marketing sustainability. The conversation moves towards the idea of creating a marketing sustainability guidelines, similar to the equivalent of brand guidelines, with which most markete...
The Mindset of Continuous Improvement
October 29, 2021 12:47 - 49 minutes - 44.7 MBIf we aren't all continuously improving ourselves, our businesses, our lives and everything we encounter in our existence, what's the point? In this marketers' focused webinar with Cambridge Marketing College, Neil Wilkins explores the power of a continuous improvement mindset and how it can bring us more satisfaction and success, each and every day. The concept of incremental improvements instead of striving for the next big thing, is a sure fire way of making continuous improvement a rea...
Does Wisdom Fit In Your Digital Content Plan?
October 26, 2021 16:30 - 30 minutes - 28.2 MBNeil Wilkins poses this question today inside the Wisdom app... a rhetorical look at whether Wisdom adds value to the digital content experience for your audience. Neil is joined by podcaster Mamdooh Al-Radadi, as they discuss the concept of themes within digital content and how the two-way impromptu nature of an app like Wisdom may open up new content ideas. Neil also talks about using Wisdom to test out new content ideas and especially when researching the relevance of thought leadership...
Marketing Sustainability Episode 1 of 3
October 25, 2021 11:10 - 59 minutes - 43.5 MBMarketing Sustainability Webinar 1 of 3 The first of three webinars in the Cambridge Marketing College’s series Marketing Sustainability - How To Future-proof Your Brand. In this webinar recording from September 2021, Neil Wilkins hears from sustainability branding expert Nigel Clark about how to define marketing sustainability and the importance of taking accountability for it within your business. Neil also talks to Joe Pereira, Co-Founder of The Mindful Collective about the importance...
Use Linktree To Realise Your Customer Journey
October 22, 2021 09:54 - 9 minutes - 8.24 MBIn this short webinar recording, Neil Wilkins explains how you could use a simple platform like linktr.ee to realise your customer journey. We all know how important it is to choreograph a clear and engaging customer journey through the three phases: Awareness, Conversion, Retention, but how can we do it? By providing clear and simple, single links to the next step in the journey, wherever you are. Linktr.ee is a simple service, ideal for social media biographies, that can help us on our w...
Does Sustainability Now Fit In Your Brand Marketing?
October 20, 2021 09:18 - 24 minutes - 23.4 MBIn this morning's Wisdom talk, Neil Wilkins explores if now is the time to include Sustainability within your brand marketing. Neil argues that now is the time to become more authentic, transparent and mindful of the impact of your business, because your customers are valuing these things more than they ever have. Neil introduces the new marketing mix Product, People, Process, Profit that is detailed in The Mindful Collective website
The Rule of Thirds in Digital Marketing, a Wisdom broadcast
October 19, 2021 17:58 - 50 minutes - 47.1 MBNeil Wilkins' first session on the new mentoring app Wisdom, as he talks about The Rule of Thirds in social media and digital marketing and how best to use it to balance a content strategy. Neil gives two marketplace examples to bring The Rule of Thirds to life and as the number of listeners grew throughout the broadcast it was clear the topic was resonating. For more details about Wisdom, visit the app (iOS only available) and search neilwilkinsx
Empathy at Work
October 16, 2021 15:30 - 55 minutes - 51.5 MBHow do you become an empath at work? What should you do to protect yourself from negative energies? How do you balance supporting and taking on others' issues? In this webinar for Cambridge Marketing College's fortnightly career development series, Neil Wilkins explores some simple yet powerful techniques for enhancing your empathy skills and abilities. Neil believes that empathy can be taught and is here to show you how. More content like this webinar recording is available at http...
Why You Need User-Generated Content In Your Marketing Plan
October 14, 2021 17:33 - 47 minutes - 44 MBIf you aren't yet benefitting from the amazing value that user-generated content can bring to your digital marketing efforts, Neil Wilkins explains how you can easily and effectively use it to increase awareness and engagement. The research doesn't lie. This is an amazing opportunity to cost and time efficiently super-charge your content marketing efforts. For more episodes like this and to find out more about Neil, visit his website
How To Become More Agile, Flexible & Creative
September 17, 2021 14:06 - 48 minutes - 44.7 MBThere is no 'normal' or 'business as usual', so the time is now for becoming more agile, flexible and creative. In this episode of Cambridge Marketing College's personal and professional development series, Neil Wilkins talks us through the things we can do and think about to meet the challenges and opportunities in this currently crazy world. Take the next steps in your personal development by booking a 1-2-1 mentoring session with Neil at neilwilkins.online
Sentiment Analysis ~ What you really want to know about your followers
September 10, 2021 14:27 - 26 minutes - 24.4 MBSocial media insights are all very well and good. We do want to know how far our posts and advertising is reaching. It's important to understand if and where we are getting good engagement and of course, click throughs, show that our messages are getting through. But wouldn't it be even better if we knew what our customers, visitors and followers were really feeling when they engage with our social media and digital marketing? It's called Sentiment Analysis. Find out whether the responses ...
Professionalism in Marketing for 2022
September 03, 2021 22:56 - 41 minutes - 38.8 MBIn this webinar, Neil Wilkins encourages us and empowers us, to raise our level of professionalism in marketing, through considering our roles, strategy and higher purpose. Neil claims it's time to change the definition of marketing and explains how we might begin to do this. This podcast is part of a series of webinars recorded live for Cambridge Marketing College For more episodes like this, search Neil Wilkins Podcast in Apple Podcasts, Spotify or your other favourite podcast service.
How to Become a Power Networker
August 20, 2021 12:43 - 40 minutes - 37.1 MBWhy do some people appear to have such amazing charisma? How can some people work a social event or work networking situation with apparent ease and always seem to get what they want? The answer is knowing themselves, being present and grateful, showing empathy towards others and consistently applying an engaging Elevator Pitch. In this episode of The Mindful Marketing Show, Neil Wilkins shares the tricks and preparation that Power Networkers use to engage with and influence others at the ...
How To Become A Thought Leader
August 06, 2021 12:28 - 56 minutes - 52.6 MBLooking to become a thought leader? Heard of the term but not sure what it means? Thinking that being a micro-influencer might help your personal or business brand profile? All of these questions and more are answered in Neil Wilkins' latest podcast How To Become A Thought Leader. This podcast is part of a webinar series for Cambridge Marketing College
Want More Value From Your LinkedIn Company Page?
August 05, 2021 10:20 - 36 minutes - 33.4 MBDo you want to get more value from (or even start setting up) your LinkedIn Company Page? In this episode of Cambridge Marketing College's webinar series helping digital marketers to get more value from their social media, Neil Wilkins explains the steps you can take and the strategy behind successful LinkedIn Company Pages. More Cambridge Marketing College webinars More Mindful Marketing tips, blogs and podcasts
LinkedIn Personal Profile Quick Tips
July 30, 2021 12:27 - 28 minutes - 26 MBFocus where it counts in your LinkedIn personal profile. In this short workshop recording, Neil Wilkins explores some top tips that really work, for creating your personal profile as a central hub for your digital portfolio, to build your business, to create new connections and followers, or to find your next job. This workshop is part of the ongoing digital marketing apprenticeship support sessions, designed for Cambridge Marketing College to help apprentices develop their skills and expe...
Improve Your Negotiation Skills
July 23, 2021 14:54 - 50 minutes - 46.6 MB"Never let a negotiation come down to one issue, because by definition, there is a winner and a loser" treelineinc.com In this webinar recording for the Cambridge Marketing College Webinar Series 2021, Neil Wilkins discusses how to approach a negotiation, dealing with difficult others, using silence and importantly compromising with purpose. Visit Cambridge Marketing College for more in this series of professional and personal development tools and techniques.
Post-lockdown Marketing (Bonus Episode)
July 23, 2021 11:55 - 20 minutes - 6.97 MBI think this one is a really important and timely topic so I am sharing this as a bonus episode. It's part of a conversation with some apprentices at Cambridge Marketing College in Friday Focus, which is a weekly get-together to share information and ideas about important subjects affecting business and marketing today. As we emerge from restrictions our marketing and customer requirements have fundamentally changed. So how will we respond?
The Art of Persuasion
July 14, 2021 11:57 - 46 minutes - 43.3 MBWant to learn how to be more persuasive in your communication? In this webinar recording, part of the Cambridge Marketing College personal development webinar series, Neil Wilkins takes us through the psychological principles and techniques we can use to become more authentically persuasive and to have more of a voice in communications and marketing situations. Subscribe to the Neil Wilkins Podcast for more episodes like this... available on Spotify, Apple Podcasts, Google Podcasts and ot...
The Best Technique for Managing Time
July 14, 2021 08:37 - 42 minutes - 39.7 MBHere's the best technique for managing time and it doesn't take long to master it. In this webinar recording, Neil Wilkins shares a simple yet powerful technique for prioritising the most important things in your life. When your boss shouts for something or others demand of you, this technique can help you to align everything in front of you to give you and others best value. Time is your most precious asset... let's make the most of it. This video is part of the Cambridge Marketing Co...
The Healing Power of Pleasure
July 05, 2021 12:04 - 38 minutes - 35.4 MBThe Healing Power of Pleasure is the new book by Julia Paulette Hollenbery, featured in conversation in this Mindful Living Show episode of the Neil Wilkins Podcast. The Healing Power of Pleasure is available in many book stores, including Amazon and Simon and Schuster. Julia Paulette Hollenbery is an embodied spirituality teacher, author and mystic. Over 30 years she’s enabled countless clients to create happy relationships, meaningful work and a vibrant life. Her expertise combines...
Data Management in Business
July 02, 2021 17:11 - 32 minutes - 30.3 MBIn this episode, Neil Wilkins talks to Helen Ward from Data Cubed about how to maximise the value of data within your business. Data has the power to transform your business both at a strategic and practical, day to day, level. Helen describes the use of a central point of data in your business as your business truth. Packed with tips and ideas, this is a highly valuable listen. Connect with Helen and visit Data Cubed to explore your data options.
Friday Focus Search Engine Optimisation
July 02, 2021 13:42 - 30 minutes - 28.5 MBHere's a 'fly on the wall' behind the scenes glimpse of some of the conversations we have at Cambridge Marketing College in the digital marketing apprenticeship programme. For more details of the apprenticeship visit the College website. SEO is all about balancing being attractive to your customers at the same time as to search engines. So if you are a start-up, sole trader, micro business or simply looking to get more traction with your website, this 30 minute podcast may have some useful ...
Presentation Skills Webinar
June 25, 2021 12:40 - 57 minutes - 53.4 MBNeed to sharpen your presentation skills? I hope you'll agree that this is a good one… 45 minutes of skills ideas and a great 15 minute Q&A that’s not to be missed, as we discuss how to conquer nerves, pace your presentation and deal with the impossible audience question. This webinar recording is the third in the current Cambridge Marketing College fortnightly series... the next include Persuasion Skills and the Art of Negotiation.
Clubhouse or Greenroom?
June 18, 2021 13:01 - 17 minutes - 16.1 MBClubhouse and now Greenroom, from Spotify... the social media world's attention is all over audio right now. Are you in the game? This might be the time to, at the very least, dive in and do some research on the possibilities... This podcast is a recording of a lunchtime conversation about the potential of social audio... and did you know that there's a new Twitter audio feature?
What's Your Podcast Marketing Strategy?
June 15, 2021 11:57 - 34 minutes - 32 MBYou don't have a podcast in your marketing strategy? Let me explain why you might want to reconsider... it's never been a better time to start recording audio content... interviews, conversations, monologues... whatever is appropriate to convey your marketing messages and thought leadership. It's simple, low/no cost and there's an audience out there, hungry for every episode...
Top 20 Communication Skills
June 11, 2021 14:45 - 56 minutes - 52.6 MBThere's never been a more important time to hone your communications skills, or at the very least, become more aware of how you appear to others, spot subtle body language cues and get win/win outcomes in your human engagements. In this webinar recording, Neil Wilkins presents Top 20 Communication Skills, webinar 2 in the latest Cambridge Marketing College personal development series. Subscribe to Neil Wilkins Podcast for more episodes like this.
The Meaning of IKIGAI ~ in conversation with Nick Kemp
June 01, 2021 15:50 - 47 minutes - 43.7 MBNick Kemp is the Founder of IKIGAI Tribe, an international organisation that supports IKIGAI coaches and specialists as they bring this deep philosophy to life with their clients. Neil and Sonya Wilkins (Neya) explore how we have translated IKIGAI in the western world into a positive self development tool. However, Nick demonstrates that taken as a pure Japanese philosophy it can be so much deeper and integral to leading a purposeful life, moment by moment. Learn IKIGAI yourself with Neil ...
How To Say NO At Work
May 29, 2021 16:53 - 28 minutes - 26.6 MBSaying yes is easy and then we take the consequences. But sometimes it's the right thing to say no. In this recording of a Friday Focus, which is a weekly gathering of some of the marketing apprentices studying with Cambridge Marketing College, we explore why it's hard to say no and share some tips for how to say no for everyone's benefit. To learn more about marketing apprenticeships at Cambridge Marketing College, visit https://www.marketingcollege.com/apprenticeships/digital-marketer-a...
SME Marketing
May 29, 2021 16:37 - 53 minutes - 49.9 MBDid you miss yesterday’s Marketing for SMEs webinar? If you did and you work in a micro, small or medium sized business, do have a listen and see what you think. I included a host of tips and observations that I’ve seen through 15 years of supporting SME clients with marketing services in a host of sectors from sport to tech. Did I miss anything? Am I accurate? DM or reply in the message thread to let me know. Hope you enjoy the recording. This webinar is the first in a brand new fortnightly...
Being Gay At Work
May 21, 2021 14:11 - 38 minutes - 35.6 MBNeil Wilkins interviews Connor Banks about being gay at work and his experiences and perspectives of diversity and opinion, being a gay man and drag queen. Listen to the earlier interview with Connor Watch this episode on YouTube Subscribe to the Neil Wilkins Podcast for more episodes like this Visit Neil Wilkins Online for more content like this
LinkedIn B2B Selling LIVE Interview
May 19, 2021 16:05 - 14 minutes - 13.6 MBI talk to Sales Training International founder and MD, Tracy Bedwell about how she uses LinkedIn as a core element in her sales pipeline. Tracy shares her top 3 tips for using LinkedIn for B2B sales and bearing in mind how well this LinkedIn LIVE went, I might suggest adding this as a 4th. For more details about Tracy and the training her team provides, visit Sales Training International.
How To Use Self-Reflection In Mindful Living
May 14, 2021 15:12 - 18 minutes - 16.8 MBSelf-reflection is something that some of us find naturally easy and for others it can be quite alien. In this podcast I talk about a method of deeply listening when you turn the mirror on your self in a situation, in a conversation or in a decision. If you can self-reflect in the moment then you'll be living a present and mindful life. For most of us, it's about taking a moment after the situation or decision to self-reflect... listening to our thoughts, noticing where in our body the situ...
Is Higher Purpose Part of Business Recovery?
May 13, 2021 18:09 - 34 minutes - 32.2 MBAs we all emerge from global restrictions, Neil Wilkins and Brendan Llewellyn have a deep-dive conversation into whether the higher purpose of a business is part of the recovery process or if the reality of survival will take precedence. Neil and Brendan discuss a mindful recovery reset roadmap, part of the Mindful Collective Purpose Workshop programme and agree that growth and rebuilding is as much about optimal execution as it is sitting around a meeting table. "The time is up for coping...
3 Step Marketing Analysis For Your Business
May 11, 2021 11:58 - 36 minutes - 34.1 MBIn this webinar, recorded for Cambridge Marketing College, Neil Wilkins explains the important of marketing analysis and the constituent parts: Macro, Micro and Internal Analysis. This may sound quite a dry and acronym-ridden topic, but it in essence it is a simple and very powerful way to begin shaping the most profitable strategies and tactics for your business. An organisation that fails to focus on the macro and micro environment around it, will certainly struggle in rapidly changing t...
Finding A Balanced Life
May 06, 2021 13:15 - 30 minutes - 28 MBNeil Wilkins talks to Balanced Life Coach, Laura Bentley about her work with women looking to return to work and how she uses IKIGAI and higher purpose as a focus to help people strike the perfect balance. For more details about Laura visit her website and this podcast is available on the Neil Wilkins Podcast through Spotify, Apple Podcasts and other channels. For more interviews and conversations like this, visit Neil Wilkins Online
Invest in Yourself
May 05, 2021 14:13 - 27 minutes - 25.1 MBWhen I lost £10,000 from investing in a business operating in a marketplace I knew relatively little about, I realised that I could have invested in myself. Had I spent the £10,000 on myself, where would I be today? What would I have learned? What experiences would I have benefitted from? If we choose to invest in ourselves we open up limitless opportunities for continuous professional and personal development. In this short webinar recording I will take you through the three elements you...
Compassionate Leadership with Sarah King, Loafspark
April 30, 2021 11:20 - 42 minutes - 38.9 MBIn this episode of The Mindful Business Show, Neil Wilkins talks to Sarah King, Founder of Loafspark, about compassionate leadership and the use of empathy in effective business communication. Neil and Sarah discuss how the old management paradigm of 'boss and workers' no longer sits comfortably with purpose-led organisations. To find out more about Sarah and her work, visit http://loafspark.com Listen to more episodes like this by following Neil Wilkins at http://neilwilkins.online ...
How to Market Myself on LinkedIn
April 26, 2021 11:24 - 1 hour - 63.1 MBHow do you take your personal brand and create a digital footprint that encourages engagement and results, using LinkedIn? In this webinar, part of the Cambridge Marketing College 'improve your marketing career' series, Neil Wilkins talks about the practical steps you can take to market your personal brand on LinkedIn. Watch this episode (presentation slides available) on The Mindful Business Show at https://youtu.be/yGJ5MDPRNys The Neil Wilkins Podcast is available on Apple Podcasts, Spo...