Neil Wilkins poses this question today inside the Wisdom app... a rhetorical look at whether Wisdom adds value to the digital content experience for your audience.


Neil is joined by podcaster Mamdooh Al-Radadi, as they discuss the concept of themes within digital content and how the two-way impromptu nature of an app like Wisdom may open up new content ideas.


Neil also talks about using Wisdom to test out new content ideas and especially when researching the relevance of thought leadership topics. To have a live, interactive audience with whom you can explore the relevance and value of topics and titles, may help to filter in and out such content from your wider plan.


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