Neil Wilkins Podcast
453 episodes - English - Latest episode: 23 days ago - ★★★★★ - 4 ratingsNeil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Purpose Driven Marketing, with Abb-d Taiyo
June 24, 2024 16:23 - 45 minutes - 41.6 MBPurpose Driven Marketing is the topic Neil Wilkins discusses on this episode of the podcast, with Abb-d Taiyo, co-founder of Driftime® http://driftime.media Neil and Abb-d talk about radical transparency, market disruption, how to talk about sustainability without talking about it, and gaining external, third party validation as a vital component of the journey. Subscribe to the Neil Wilkins Podcast at https://podcasters.spotify.com/pod/show/neilwilkins
What is Wellbeing?
June 21, 2024 15:25 - 53 minutes - 48.4 MBNeil Wilkins discusses What is Wellbeing as part of Cambridge Marketing College's professional and personal development series of webinars for marketers. "Wellbeing is the state of being comfortable, healthy, or happy." - Oxford Dictionary Wellbeing encompasses physical, emotional, mental, social, and spiritual health. It’s essential for a balanced and fulfilling life, impacting productivity, creativity, and overall satisfaction. The World Health Organization (WHO) defines wellbeing as "a...
How to Become a Purpose-Led Marketer
June 18, 2024 15:29 - 28 minutes - 9.95 MBListen to Neil Wilkins introduce the Mindful Collective and its website and how you can use it for free, to uncover your purpose, the value you bring to your customers and colleagues, and how to can craft a professional lifestyle that has true meaning. For more content like this, visit Cambridge Marketing College and the webinar series http://marketingcollege.com/events
Making Linkedin Work, with Naomi-Rose Everly
June 10, 2024 18:09 - 41 minutes - 38.2 MBNaomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise on LinkedIn, What to Put on Your LinkedIn Profile and Grassroots to Green Shoots. Neil and Naomi-Rose discuss building your profile, consistency ...
Rule of Thirds in Content Marketing
June 07, 2024 12:54 - 36 minutes - 33.1 MBWebinar - Rule of Thirds - by Neil Wilkins at Cambridge Marketing College http://marketingcollege.com/events “Three. That’s the magic number. Yes, it is. It’s the magic number” De La Soul “In nature, things occur in threes. When was the last time you saw a four leaf clover? In photography and art we see countless examples of how division of a scene by thirds, provides a visual balance and comfort. And so it is in social networking, where balancing the 3 core content elements, provides a si...
CPG Marketing Briefing, with Kathy Galloway
June 05, 2024 13:20 - 45 minutes - 41.7 MBConsumer Packaged Goods (CPG) expert, Kathy Galloway talks to Neil Wilkins about the correction that CPG and FMCG marketers are currently working through and the value that this correction can bring to all marketers. Kathy and Neil discuss, building customer relationships, the value of brand beyond simply product, the customers' decision making process and how emerging technologies, influencers and supply chains are impacting marketing strategy and tactics. Kathy If you are working in marke...
The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava
June 03, 2024 18:41 - 43 minutes - 39.5 MBThe Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava. Nisha Srivastava joins Neil Wilkins for a podcast episode to discuss the role of holistic health in entrepreneurial success. Nisha has 30 years experience working with A-list musicians and actors as well as a range of professional sports teams and has established best practice methods of gaining a deep self-understanding, that can drive success in business and every day life, no matter what life throws at us. F...
AI Executive Briefing, with Ben Bohman
May 31, 2024 16:48 - 43 minutes - 40.2 MBNeil Wilkins is joined by Tech Analyst and AI Specialist, Ben Bohman, for an AI Executive Briefing. Neil and Ben discuss the power of analysing internal data with external datasets, how to make CRM enhancements, steps to reducing fear in the C-suite and helping to build true ROI through efficiency improvements. Connect with Ben Bohman https://www.linkedin.com/in/benbohman/ Stratishield AI http://www.stratishield.ai/ More content like this at Neil Wilkins Online http://neilwilkins.online ...
Linkedin Marketing Update 2024
May 29, 2024 10:32 - 44 minutes - 40.5 MBLeveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events The State of LinkedIn Marketing in 2024 Over 1 billion members worldwide 55 million registered companies 93% of B2B marketers use LinkedIn for content marketing Buyers on LinkedIn have 2x the buying power of the average web audience LinkedIn's Newest Features for Marketers LinkedIn Creator Mode Collaborative Articles Verification ...
Predicting the Future with AI, with Jordan Miller
May 25, 2024 22:36 - 47 minutes - 43.3 MBJordan Miller is the Founder of the Satori Network. As the lead developer of Moontree, a crypto startup, Jordan has blended his blockchain expertise with his passion for AI in founding Satori - a pioneering Crypto AI endeavour designed to decentralise the power benefit and control of AI. Satori's primary objective is to predict the future of everything that humans find valuable to foresee. Its predictions are free and open for everyone. Everyone can participate by downloading the Satori N...
Overcoming Marketing Challenges, with Marcus Schaller
May 23, 2024 20:47 - 43 minutes - 40.1 MBOvercoming Marketing Challenges, with Marcus Schaller For over 20 years, Marcus has worked as a marketing strategist, coach, and copywriter, helping entrepreneurs and B2B companies conquer their most frustrating marketing challenges. As a marketing coach, Marcus helps entrepreneurs and revenue teams conquer their most frustrating marketing challenges. In this conversation with Neil Wilkins, Marcus highlights key elements in overcoming marketing challenges, such as: Setting Priorities Ma...
AI and Search, with Tom Amitay
May 22, 2024 07:02 - 37 minutes - 31.4 MBAI and Search, with Tom Amitay Neil Wilkins and Tom Amitay discuss the impact of AI on search and what marketers can do to prepare for the future. The answers Tom give may not be what you are expecting. Tom Amitay is an expert in marketing automation, boasting over a decade of experience in generating growth for tech companies. As the CEO and co-founder of Entail AI, he has assisted companies such as Top10.com, Mayu Water, and Upstep in generating scalable and authentic marketing strategie...
H2H Marketing, with Bryan Kramer
May 20, 2024 17:38 - 41 minutes - 38.4 MBBryan Kramer joins Neil Wilkins on this episode of the Neil Wilkins Podcast to talk about human to human (H2H) marketing. Bryan describes the 3 pillars of effective human connection: Simplicity, Empathy, Imperfection and how marketers can use these pillars to become more relevant, engaged and successful in building professionally intimate relationships with customers. Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote spea...
Mastering the Art of Failing, with Alex Love
May 15, 2024 05:00 - 44 minutes - 41 MBMastering the Art of Failing, with Alex Love Alex Love joins Neil Wilkins on the podcast. Alex is a dynamic and multifaceted professional and the VP of Marketing and Communications at RIVA Solutions, Alex brings a wealth of expertise and a unique perspective to the table, honed through years of experience in both the private and public sectors. Alex is the host of the "Mastering the Art of Failing" podcast and embodies the spirit of a lifetime learner, holding an MBA and an unquenchable th...
Keeping the Human in AI Marketing, with Menekse Stewart
May 13, 2024 16:59 - 41 minutes - 37.9 MBKeeping the Human in AI Marketing, with Menekse Stewart Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool, that helps thousands of small business owners in 30 countries, save 40+ hours a month. In this conversation, Neil and Menekse explore the 70% of marketing tasks that can be taken care of by AI, allowing marketers to focus on the 30% where they add most value. In a profound turn of mindset, marketers ca...
Market Disruption
May 13, 2024 10:58 - 44 minutes - 40.1 MBNeil Wilkins shares the 4 Principles of Market Disruption and how important it is to constantly challenge your marketing, brand position, understanding of customer needs and stakeholder relationships. Neil believes that market disruption will become a necessity in the mindset of the modern marketer. More webinars like this at Cambridge Marketing College http://marketingcollege.com
Podcast Best Practice
May 10, 2024 13:41 - 47 minutes - 42.9 MBPodcasting is a digital medium in which audio or video content is streamed or downloaded for listening or viewing on personal devices, offering on-demand access to a variety of interests. "Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant As of 2024, there are over 2 million podcasts with over 48 million episodes available globally. 75% of UK adults are familiar with podcasting, with 25% listeni...
From the Brink of Suicide, with Ash Morton
May 08, 2024 18:28 - 28 minutes - 24 MBNeil Wilkins is joined on the podcast by Ash Morton, a man who has been profoundly affected by finding his dead brother, when he was just 15 years old. Through a life of drugs, loss and a near death experience, just moments from his own suicide, Ash describes how by enduring these challenges and embracing surrender, he has been able to carve out a new life, filled with hope, optimism and new found understanding of life’s journey. Key Moments: 15:20 Moments from suicide 22:30 Returning fr...
Map of Marketing
April 29, 2024 13:42 - 31 minutes - 29.1 MBNeil Wilkins talks about the history and future of marketing, current trends and customer journey and how these elements integrate to give us a Map of Marketing which guides our choices, priorities and ultimately value, from our marketing communications. More content like this http://marketingcollege.com/events
The Power of Your Story, with Dan Grech
April 26, 2024 05:00 - 53 minutes - 49.3 MBThe Power of Your Story, with Dan Grech, Founder and CEO of BizHack Academy. BizHack is all about helping businesses grow without losing their soul in the process. Dan’s journey has given him some great insights and stories on everything from AI in marketing to navigating the metaverse and making marketing more sustainable. Elevate your digital marketing skills with Dan's comprehensive courses. Transform your small business with strategies that drive real, sustainable growth. Schedule a c...
Legal Regulatory Compliance and Governance, for Marketers
April 25, 2024 13:59 - 23 minutes - 21.7 MB"Effective marketing requires a diligent adherence to legal standards, regulatory frameworks, compliance mandates, and governance principles, ensuring that each campaign and marketing activity, not only captivates, but cultivates trust and integrity in every engagement.” "Remember that the backbone of successful marketing lies in robust legal, regulatory, compliance, and governance strategies. Stay informed, stay compliant, and let your marketing efforts be as lawful as they are creati...
Growth Gears in Marketing, with Doug Reifschneider
April 24, 2024 12:43 - 36 minutes - 28.1 MBDoug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’. Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketin...
How to Close 50% of Sales, with Nancy Zare
April 22, 2024 19:15 - 45 minutes - 41.6 MBThis can't be possible? But it is! With the right approach. Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing. Connect with Nancy https://www.linkedin.com/in/ACoAAAEY0MUBeMOaZBkENgyjdAvT...
Money Matrix, Marketers and Finance
April 19, 2024 14:37 - 41 minutes - 38.2 MB"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to create value that resonates. Let's redefine growth, one strategic decision at a time, and transform potential into tangible success." Success in marke...
People Driven Strategy, with Erin Andrea Craske
April 19, 2024 00:20 - 44 minutes - 40.3 MBErin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness. Erin says, “I am a former business exec, an award-...
The Rules of Persuasion, with Carlos Alvarenga
April 18, 2024 13:08 - 49 minutes - 45.2 MBCarlos A. Alvarenga is an independent communications researcher, writer, and coach. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture. Carlos ...
Sport in Times of Crisis, with Matt Readman
April 16, 2024 07:17 - 49 minutes - 45.2 MBMatt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand owners, insights, learnings and advice, on how to not only understand sport better through that lens, but also how to use it to build their busine...
Mindfulness in Business, with Craig Cooke
April 11, 2024 07:00 - 50 minutes - 46 MBCraig Cooke and Neil Wilkins discuss Mindfulness in Business. Craig started, built and sold a digital marketing agency. He started it with $1,300 and a computer. He has just released his first book, Business Kung Fu, a mindset book to help business owners and professionals overcome challenges on their journey. In this conversation, Craig shares how passion, discipline, expertise, confidence and faith can work in harmony in a generative cycle to build the potential in each element, leading to...
What Marketing is Not, with Gee Ranasinha
April 10, 2024 13:30 - 1 hour - 61.9 MBDescribed as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino. Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'. Listen to marketing opinions you may never have thought of before, in this interesting conversation. Connect with Gee https://www.linkedin.com/in/ranasinha/ Subscribe to the Neil Wilkins Podcast https://po...
30 Days of Content in 90 Minutes, with Aaron Witnish
April 08, 2024 17:58 - 40 minutes - 37.5 MBMarketing content specialist Aaron Witnish talks to Neil Wilkins about the power and integrity of his "30 Days of Content in 90 Minutes" free system. The system, available to download for free, from Content Only, https://contentonly.au/ gives business owners, marketers and content creators, a powerful framework from which to make optimal use of people-centric content, for business development and brand growth. More content like this on the Neil Wilkins Podcast, subscribe https://podcasters...
Process Mapping for AI Automation
April 05, 2024 16:06 - 57 minutes - 52.2 MB“AI is being rapidly adopted in marketing, with 84% of marketers using AI in 2020, up from 29% in 2018” (Source: Salesforce) "AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking) “AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating actionable process improvement insights - all at a speed and scale not possible with manual methods alone. This empowers businesses to streamli...
Being a Serial Entrepreneur, with Chris Schutrups
March 27, 2024 05:17 - 47 minutes - 43.5 MBNeil Wilkins is joined on the podcast by serial entrepreneur Chris Schutrups, who has an extensive career and lifestyle that spans hospitality and financial services businesses. We learn from Chris how to share the passion with your staff, scale a business, take risks, practice data-driven decision making and limit self-doubt. Chris is the founder of some of the UK's leading mortgage brands. Connect with Chris Subscribe to the Neil Wilkins Podcast
Become a rockstar speaker, with Steve Lowell
March 25, 2024 21:56 - 45 minutes - 37.8 MBSteve Lowell joins Neil Wilkins on this podcast episode to discuss the techniques and mindset required to become a rockstar speaker. Former professional musician, turned speaking teacher to some of the most effective professional speakers in the world, Steve guides us on how best to approach the stage, an important meeting and a challenging audience. Download a copy of Steve's book More content like this Neil Wilkins Online Subscribe to the Neil Wilkins Podcast
Brain Secrets, we were never taught, with Liam Naden
March 22, 2024 11:41 - 43 minutes - 40.3 MBBrain researcher, author, coach and speaker, Liam Naden guides us through his Four Part Brain Model™and Brain Balancing™ which help us to understand both how our brains work and how this knowledge can help us to lead more balanced and satisfying lives. By separating inner and outer measures of success we will understand our core purpose and how to enjoy every moment of every day. Visit Liam Naden http://liamnaden.com More content like this at Neil Wilkins Online https://neilwilkins.online...
Woke-Washing and Cancel Culture
March 15, 2024 14:42 - 47 minutes - 43.6 MBIn this webinar for Cambridge Marketing College Neil Wilkins helps marketers to navigate socio-cultural challenges of woke-washing, cancel culture, greenwashing, green hushing and more. Subscribe to the Neil Wilkins Podcast
Understanding Permaculture, with Greg Peterson
March 12, 2024 15:18 - 48 minutes - 44 MBPatience, experimentation, community, collaboration, healthy soil and little dose of good fortune. These are the tasty ingredients for success, in working with permaculture. Neil Wilkins is joined by Urban Farm Podcast host and permaculture guru, Greg Peterson, to help us in understanding permaculture. Visit Healthy Soil Hacked to find out more More content like this at The Mindful Collective Subscribe to the Neil Wilkins Podcast on your favourite podcast platform
Money Matrix, with Rob Moore
March 11, 2024 21:01 - 38 minutes - 35.6 MBFinancial disruptor and entrepreneur Rob Moore, joins Neil Wilkins to talk about his book that has been banned by his publisher, because it challenges the banking system and guides us to a new philosophy and relationship with our money. Money Matrix Book https://www.amazon.co.uk/Money-Matrix... Rob Moore on Social Media / robprogressive More content like this at Neil Wilkins Online http://neilwilkins.online
Viva! The Vegan Charity, with Juliet Gellatley
March 06, 2024 07:00 - 48 minutes - 39.7 MBViva! Founder Juliet Gellatley joins Neil Wilkins to discuss the charity's 30th birthday, activism, the power and growth of the vegan movement and more. Juliet has spent decades as a powerhouse campaigner for animal rights and is as passionate as ever about the value that veganism brings to the planet and to society as well as the animals she seeks to protect. For animals, health, planet and lifestyle, visit Viva! The Vegan Charity https://viva.org.uk For details about further action you ...
Responding to Marketing Trends 2024
March 05, 2024 14:15 - 49 minutes - 44.7 MBStrategic Action: Embrace a forward-thinking marketing mindset. Tactical Response: Stay informed on emerging trends. For more content like this, visit Cambridge Marketing College http://marketingcollege.com/events
Revolutionise Marketing through Email Automation
February 29, 2024 14:48 - 44 minutes - 40.5 MBRevolutionising Marketing with Email Automation "Email has an ability many channels don't: creating valuable, personal touches—at scale." – David Newman This quote encapsulates the essence of your webinar's message by highlighting the unique blend of personalisation and scalability that email marketing, especially when automated, can achieve. It sets the stage for a deep dive into how automation can transform email marketing into a highly effective and efficient tool for engaging audiences...
Wonderful Open Banking, with Kieron James
February 27, 2024 10:24 - 34 minutes - 31.9 MBNeil Wilkins talks to Wonderful Founder and CEO, Kieron James about his disruptive fintech business that is taking the charity world by storm, with fee-less donation processing. The Wonderful Organisation was launched in 2016, to address the problem that donations raised in the vast majority of UK fundraising campaigns were not being passed to charities in full. Wonderful.org http://wonderful.org was launched as a totally fee-free alternative. Wonderful.co.uk for companies https://wonderful...
AI Marketing Briefing, with Sani Abdul-Jabbar
February 25, 2024 13:44 - 44 minutes - 40.6 MBAI Marketing Briefing, with Sani Abdul-Jabbar. Sani Abdul-Jabbar is a distinguished tech entrepreneur and a thought leader in AI, blockchain, and machine learning. He is also the host of the widely acclaimed 'Blockchain Brief' podcast. With more than twenty years of experience in the tech sector, Sani's expertise and contributions to emerging technologies are highly regarded. He currently serves as the CEO of VezTek, an emerging tech company based in Los Angeles, specialising in software d...
Responding to Increasing Brand Expectations
February 23, 2024 14:26 - 56 minutes - 51.2 MBResponding to Increasing Brand Expectations "Let's not just navigate change, but drive it, shaping our future with bold, innovative actions today for a tomorrow we're excited to embrace." Increased Demand for Personalisation: Customers now expect brands to offer personalised experiences, tailored to their preferences, behaviours, and previous interactions. Greater Focus on Sustainability: There's a growing expectation for brands to demonstrate environmental responsibility, ethical sourci...
Digital Transformation for SMEs, with Nick Lorizio
February 23, 2024 09:41 - 38 minutes - 34.8 MBDigital Transformation for SMEs In this conversation Neil Wilkins and Nick Lorizio, discuss digital transformation for small to medium sized businesses. They talk about focusing on what you and your people will do with the time you free up with AI automation, an important and motivating part of the AI planning process. Nicholas Lorizio, the founder of AstuteTechnologists.com, is the visionary force behind the creation of the Astute Advisor platform. His journey in the tech world has been m...
Growth Investment in Marketing, with Eric Eden
February 21, 2024 08:36 - 41 minutes - 37.7 MBNeil Wilkins and CMO in venture capital backed companies, Eric Eden, discuss how to find growth by investment in marketing. Eric believes there is an equation for growth, including Passion, Curiosity, Appreciation of real ROI and a Balance of focus, 90% today and 10% tomorrow. People+Product+Passion+Profit = ROI Growth Eric is the host of The Remarkable Marketing Podcast and you can connect with him at http://workverse.com Neil Wilkins Online http://neilwilkins.online
Sustainable Fashion, with Julie Moorhouse
February 19, 2024 14:22 - 43 minutes - 39.5 MBIn this sustainable fashion conversation, Neil Wilkins talks to founder and editor of fashion website, Good Maker Tales, Julie Moorhouse, about topics including: Should I buy new clothes? How toxic are our clothes? How to make your wardrobe sustainable Is polyester underwear making us infertile? What's wrong with the fashion industry? What are governments doing to improve the fashion industry? How can I make more informed buying decisions? Visit Good Maker Tales http://goodmakertales.com Fo...
Avoiding Vanity Metrics in Website Analytics, with Philippa Gamse
February 16, 2024 09:10 - 45 minutes - 42.1 MBThere are so many golden commercial opportunities to uncover if you know where to look and are monitoring the correct things. In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success. Visit WebsitesThatWin https://websitesthatwin.com More content like this Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Pod...
Process Mapping with Sam Drauschak
February 14, 2024 09:39 - 45 minutes - 41.4 MBIf you think you can achieve optimal AI automation without mapping your processes, you are doing things the wrong way round, according to Sam Drauschak, Co-founder and Chief Process Scientist of Truvle http://truvle.com In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Sam and Neil discuss the value of a deep understanding of every process in your business, step by step, click by click. With process mapping you uncover possibilities and solve di...
Why Clear Messages Win, with Ben Guttmann
February 12, 2024 19:51 - 33 minutes - 31 MBBen Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions. Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.
Balancing Commercial Needs with Ethical Principles
February 09, 2024 14:33 - 52 minutes - 48 MBEthics in business, often referred to as business ethics, is the application of ethical values and principles within a business context. It involves making decisions based on what is morally right and fair, rather than just focusing on what is profitable or advantageous for the business. Business ethics encompasses a wide range of issues, including corporate governance, insider trading, bribery, discrimination, social responsibility, and fiduciary responsibilities. A well-regarded definitio...