Neil Wilkins Podcast
453 episodes - English - Latest episode: 23 days ago - ★★★★★ - 4 ratingsNeil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Episodes
Email Marketing
February 10, 2023 15:14 - 53 minutes - 49 MBIt’s not a newsletter because nobody cares but you What will you improve next time, every time Inspire dialogue not monologue Report intelligence not numbers Email process is like a mini customer journey in itself Just some of the topics Neil Wilkins discusses in this email marketing masterclass, fresh for 2023. This webinar is part of Cambridge Marketing College's fortnightly series http://marketingcollege.com/events For more content like this visit http://neilwilkins.online
5 Learnings From Japanese Culture
February 09, 2023 11:11 - 51 minutes - 91.5 MBTracy Bedwell, Founder of Sales Training International, talks to Neil Wilkins about 5 things we can learn from Japanese culture. Topics discussed included: 𝐒𝐨𝐧𝐤𝐞𝐢 - Not just respecting others but also respecting and being grateful for nature, items / objects, language we use, time and of course yourself. 𝐊𝐞𝐧𝐬𝐡𝐢𝐧 - Giving 100% dedication and focus to both work and play and taking ownership and accountability for what you are doing. 𝐖𝐚𝐛𝐢 𝐒𝐚𝐛𝐢 - Appreciating simplicity and imperfection, kee...
We Are Futures, in conversation with Mark Fawcett
February 05, 2023 17:05 - 54 minutes - 50.1 MBNeil Wilkins talks to We Are Futures founder, Mark Fawcett, about the importance of listening to and understanding 16-24 year olds when creating strategy, marketing and a direction for the future. In this enlightening conversation, Mark guides our thinking and shares what we can do to really benefit from a deep understanding of the emerging generation of influencers, leaders and decision makers. For more content like this visit Neil Wilkins Online Visit We Are Futures to connect with Mark
Neil Wilkins Discusses Sustainability
February 03, 2023 16:14 - 34 minutes - 31.5 MBNeil Wilkins is interviewed by Cambridge Marketing College's lead sustainability tutor Nigel Clark, in this podcast that turns the tables from Neil usually asking the questions. This conversation includes topics as diverse as how to get buy-in within the organisations, the importance of patience, collaboration and the value of creating and continually adding to a professional portfolio. For more content like this, visit Neil Wilkins Online Cambridge Marketing College's Sustainability Appr...
Embracing Change
January 27, 2023 17:25 - 51 minutes - 47 MBEmbracing Change Webinar They say that in life there are only two certainties: death and taxes. I would say there’s a third certainty; Change. Let’s challenge that change is a bad thing and that certainty, normality and predictability are your friends. It may even be that change is so positive, you will want to embrace it at every opportunity. Embracing change is personal, to the individual and to the business, because of the unique context, paradigms, mindset and skills we all possess. ...
Sustainable Marketing Compass
January 25, 2023 09:15 - 56 minutes - 52.9 MBNeil Wilkins meets Alexis Eyre and Paul Randle, founders of the Sustainable Marketing Compass and they explore a host of challenges, mindsets and opportunities for marketers in the topic of sustainability. Subjects discussed include purpose, working with sustainability specialists and creating a new language for marketing. For more details about the Sustainable Marketing Compass, visit http://sustainablemarketingcompass.com To connect with Alexis and Paul, visit https://www.sustain...
Managing Your Line Manager
January 19, 2023 10:57 - 31 minutes - 28.6 MBProfessionally, we all report to someone. Whether it’s a client, customer, shareholder or boss. So what's the best practice for managing a line manager, to ensure you both get what you want and need? How to Induct Demonstrate your collaboration skills and experience Establish you will say the right kind of no, when it’s appropriate Understand your manager’s goals and objectives Extrovert or Introvert? Sensing or Intuitive? Feeling or Thinking? Planful or Spontaneous? How to Brief C...
The Purpose Upgrade
January 17, 2023 16:47 - 56 minutes - 51.8 MBNeil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade. The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect. Connect with Paul at https://www.linkedin.com/in/paul-skinner-...
Social Media Trends 2023
January 13, 2023 15:05 - 1 hour - 55.3 MBIn this episode, Neil Wilkins http://neilwilkins.online leads us through the key Social Media Trends in 2023, in this webinar with Cambridge Marketing College http://marketingcollege.com “In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all.” Hootsuite “Predictive analytics, decent...
Thought Leadership and Expert Marketing
January 11, 2023 17:19 - 53 minutes - 49.4 MBIn this episode of the Neil Wilkins Podcast, Neil talks to Rin Hamburgh about Thought Leadership and Expert Marketing. Topics discussed include Rin’s journey from journalism, how to define an expert, the importance of thought leadership, expert positioning in a competitive landscape, how to find your expertise, how to craft expertise into marketing strategy and building brands through confident and relevant propositions. Connect with Rin at https://www.rin-hamburgh.co.uk/ For more content...
How to Anchor and Nourish a Vision
December 20, 2022 19:19 - 42 minutes - 38.8 MBNeil Wilkins talks to Tom Llewellyn about lucid dreaming, the art of manifestation and importantly, how to anchor and nourish a vision. Find out more about Tom's work and courses on these topics at SoulRemember.com For more content like this, visit NeilWilkins.Online
Love of Lifelong Learning
December 16, 2022 15:18 - 31 minutes - 28.4 MBImagine being that person who everyone looks up to, who always seems to be in the know. Imagine being considered wise or even ahead of your time. The secret that the most successful people never tell you is that they all share a common trait; Their love of lifelong learning. They see each day as a learning opportunity. They experience their world as one big classroom. They are not afraid to fail, because in every experience, whether positive or negative, there is something to learn. Lifelo...
Discussing Marketing Sustainability
December 15, 2022 20:02 - 48 minutes - 44 MBArchie Mills turns the tables on Neil Wilkins in this Marketing Sustainability Q&A where Archie is the interviewer and for once, Neil is the interviewee. For more details about the Mindful Collective, visit http://mindfulcollective.net To connect with Archie, visit https://www.linkedin.com/in/archiemills/ For more content like this, visit http://neilwilkins.online
Headlines and Subject Lines
December 14, 2022 15:51 - 28 minutes - 25.6 MBHeadlines and Subject Lines “We all need to attract our audience into our content. We might call this session 'hooky headlines' as we attempt to cut through the noise and entice our audience into our messages and stories.” Examples of Headlines Email subject line Advertising strap-lines Brand statements Blog titles Social memes et al The Purpose of a Headline To encourage a reader to pause for just long enough to gain their attention and entice them into an action: open post, click...
Marketing Planning 2023
December 12, 2022 17:33 - 44 minutes - 41.2 MB“If you thought planning marketing, events, product launches, campaigns and digital is the same every year, you couldn’t be more wrong. Marketing Plans in 2023 have more opportunity to gain growth, engagement and successful outcomes than ever before, but risk being out of touch at the same time.” “Let’s identify key macro trends that will directly influence your marketing choices and priorities next year and help you remove the blinkers that your competitors may still be wearing. Next year ...
Scaling a Purpose Driven Business
December 08, 2022 19:09 - 33 minutes - 30.9 MBNeil Wilkins discusses values and purpose with Iyas AlQasem, Managing Partner at Beyond the Quarter, the consultancy for scaling purpose-led companies. Iyas is also Host of Karmic Capitalist podcast on leading with values and purpose and well qualified to lead our thinking in this vital topic, with honesty and practical tips we can all follow. Connect with Iyas at https://www.linkedin.com/in/iyasalqasem/ More content like this at https://neilwilkins.online/category/marketing-sustainabi...
Communicating Sustainability in conversation with Jake Backus
November 29, 2022 21:02 - 59 minutes - 54.7 MBNeil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability. Key Moments: 08:00 CSR is boring, use brand voice not PR voice 14:30 What is your right to exist? 20:10 Nobody is listening so we need to anchor in what they are interested in 20:25 Emotions drive change 24:23 Don't put sustainability first otherwise your product is probably a bit rubbish ...
Developing Responsible Citizens
November 26, 2022 17:07 - 56 minutes - 51 MBDeveloping Responsible Citizens “Accountability for the success of the human race on an ecologically challenged planet, begins and ends with ourselves, as individuals.” How can I take an active part in our community, public life, volunteering and social responsible projects? How do I become more sustainable? How we can I make a positive difference to the people and world around us? How do I lead by example encourage others? 24 Ways To Be A Responsible Citizen Know your core values an...
The BIG Picture for Marketers
November 15, 2022 06:52 - 55 minutes - 50.5 MBEverything you need to know as a marketer, to use macro-level thinking to fine tune your marketing plans for next year. Neil Wilkins shares his framework for helping businesses to become more market oriented.
Evaluation Using SMART KPIs
November 11, 2022 14:07 - 42 minutes - 39 MBNeil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns. This webinar is part of the Cambridge Marketing College webinar series. “Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate tar...
Mindfulness in Music
November 09, 2022 17:31 - 41 minutes - 34 MBNeil Wilkins discusses how to find mindfulness within music with Shakuhachi musician Adrian Freedman. As Adrian explains, there are many ways to experience music and the Buddhist traditions encourage us to listen to not only sound but the space within sound, to truly open our ears. Adrian will be performing his new album on a livestream on the evening of 25 November 2022 and a link to the live feed will appear here. For more content like this, visit http://neilwilkins.online Adrian F...
Mindfulness
October 28, 2022 15:26 - 1 hour - 57.5 MBNeil Wilkins talks about his mindfulness journey and many of the people, teachers and techniques he has encountered and learned from. Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes, all of this and more. Your world is simply your perception of the illusions that arise as a consequence of the choices you make.” Online courses mentioned in this presentation: IKIGAI http://momence.com/video/courses/4161 and Back to Your Roots http://neya.thinkific.com
The State of Sustainability
October 26, 2022 19:42 - 51 minutes - 47.6 MBIn a follow-on episode from a mid-lockdown conversation about circular business, Neil Wilkins reconnects with sustainability expert Emma Burlow, to discuss the state of sustainability at the end of 2022. Neil and Emma discuss what we can all do to now become more carbon literate, take small steps and realise that we are all micro-influencers with our Sustainability efforts. Connect with Emma More content like this
How to Use Humour in Marketing part 1
October 25, 2022 10:22 - 57 minutes - 53 MBIs it safe to use humour in marketing? In this episode of the Neil Wilkins Podcast, Neil talks to David McGee about his time spent in communications in Afghanistan and his PhD work exploring the use of humour in marketing and communications. David reveals two of the many key ingredients that marketers should consider if they are exploring the use of humour. For more content like this, visit http://neilwilkins.online
How To Set Up Google Analytics 4
October 19, 2022 13:56 - 46 minutes - 42.5 MBGoogle's Universal Analytics will be made redundant by 1 July 2023, to be replaced by the currently available Google Analytics 4 (GA4). GA4 offers a tighter set of measurements and reporting, based around the marketers-friendly criteria of Events (website visitor actions like scrolls, clicks, downloads) and Engagements (a more relevant measure than some of the current potentially vanity metrics). In this masterclass, Neil Wilkins talks through the step by step Set-Up Assistant stages to cr...
Campaigns and Integrated Marketing
October 15, 2022 08:12 - 55 minutes - 50.9 MBIn this webinar recording, Neil Wilkins says, “Let’s focus on integrated campaign planning, prioritisation of marketing channels, content and media choice and how best to present and share your integrated marketing plans with the rest of your organisation and other key stakeholders like agencies and partners.” Integrated Campaigns Checklist Reason Integration Channels Priorities Timeline Plan KPIs Approvals Briefings Measurement For more content like this, visit http://neilwilkin...
Concrete4Change Sustainability Case Study
October 10, 2022 07:35 - 56 minutes - 51.7 MBSometimes entrepreneurs figure out how to create a strong commercial business start-up combined with excellent sustainability credentials and value at the core. In this conversation between Neil Wilkins and Dalraj Nijjar, Co-Founder and CCO of Concrete4Change, construction tech start-up seeking to transform the way the world creates and uses concrete. Dalraj guides our thinking towards entrepreneurial behaviours and strategies that we can all use in our businesses, whether new or establish...
Embracing Dyslexia
October 07, 2022 16:51 - 50 minutes - 45.8 MBThink you know about dyslexia? You may want to listen to Julian Berridge, as he talks to Neil Wilkins about how half of 8 is 3, how dyslexic people at NASA are some of the best rocket scientists and the value a dyslexic's perspective can add to innovation and strategic ideas in your organisation. Julian leads the Learning Support service at Cambridge Marketing College and has produced an extensively researched Dyslexic Toolkit available as a free download on the College website. For more c...
Researching Sustainability
October 05, 2022 17:23 - 51 minutes - 47.2 MBIn this sustainability podcast episode, Neil Wilkins discusses with Natacha Wilson, Founder and Director of Cambridge Insights, the role of research and innovation in shaping our future. The conversation explores unpicking the elements that make up the concept of sustainability and how these link with global challenges, where the outputs of research and innovation can help to stimulate change and how leaders, marketers and business owners can be the change makers we need, to lead us to a ...
Copywriting Skills
October 01, 2022 14:15 - 57 minutes - 52.7 MBNeil Wilkins explores traditional copywriting best practice as well as new digital content writing skills in this masterclass for Cambridge Marketing College. Neil suggests “Copy must hook, fuel interest, foster desire and provide the accessible solution to the need” Planning Your Copy - Create an Emotional Reaction, Think Priority Audience Persona, Where in the Audience Journey, Work with your USP, What’s THEIR Outcome, Re-use what your customers tell you, Talk without your Products a...
Women Entrepreneurship and Menopause
September 29, 2022 16:16 - 54 minutes - 50.1 MBBeginning with a journey to support empowering women, this enthralling interview with Alison Theaker, explores her PhD research into women entrepreneurs and the potentially positive impact that menopause can have, not only on women, but on everyone around them. To find out more about Alison's work and menopause, visit these links: Website and courses pages https://www.livelifeforme.org/ https://www.udemy.com/course/live-life-for-me-menopause/?referralCode=9565A6448C2B67FC532C https://w...
Professional Services Marketing
September 28, 2022 15:43 - 45 minutes - 41.2 MBWhat can we all learn from best practice professional services marketing? If we learn about marketing intangible services, maximising the value of our key people, creating signature content and importantly, providing great outcomes for niche market sectors, we can all benefit. In this masterclass for apprentice marketers at http://marketingcollege.com Neil Wilkins explores techniques and strategies from the best law firms and accountancy practices, that we can all put into our own mark...
Communicating Sustainability
September 22, 2022 18:56 - 53 minutes - 49.5 MBNeil Wilkins and fellow Cambridge Marketing College Tutor, Alan Anstead discuss all things communication on the topic of Sustainability. Alan shares examples, strategic thinking and ways that all sizes of organisation, commercial and non-profit, can harness the important message of Sustainability with authenticity and social responsibility.
Finding Your Heart Coherence
September 21, 2022 09:39 - 58 minutes - 54.1 MBNeil Wilkins talks to holistic coach and resilience expert Virginie Ferguson, about yoga, breath work, meditation and taking an holistic approach to wellbeing. Neil and Virginie explore the work by the Heart Math Institute into heart coherence and discuss the steps everyone can take to embed self awareness and good heart-centred habits into everyday living. Visit Virginie's website at Clan Wellness Find more information at the Heart Math Institute For more content like this, visit Neil ...
How To Align Sales and Marketing Through Cold Calling and Lead Generation
September 19, 2022 16:56 - 51 minutes - 46.5 MBHow to align sales and marketing through integrating cold calling and lead generation. In this webinar, Neil Wilkins teaches us how to align our sales and marketing people, plans and activities, for best returns, improved customer experience and ultimately, business growth in the short and longer term. For more content like this, visit http://neilwilkins.online This webinar was recorded for the Cambridge Marketing Fortnightly Series at http://marketingcollege.com/events
Why Should The Metaverse Interest Me?
September 02, 2022 13:35 - 56 minutes - 51.2 MBWhy Should The Metaverse Interest Me? “The metaverse is racing towards marketers as the biggest opportunity since the internet became commercial in the early 1990s. If you thought social media was important, you haven’t seen what’s coming.”Neil Wilkins “By 2025 I predict you’ll be able to leverage brand presence and revenues from the investments you make today. If you choose not to, you just handed the baton to your competitor and they won’t hand it back.” Neil Wilkins #metaversemarke...
Account Based Marketing
August 22, 2022 12:03 - 47 minutes - 42.9 MBNeil Wilkins explains why all B2B marketers should consider Account Based Marketing (ABM) ABM should be integrated with a CRM or marketing automation tool to be able to run campaigns targeting customer accounts. Benefits include: Tight sales and marketing alignment; Efficient use of budget and resources; Reduced sales cycles; Clarity over the decision making process; Improved customer experience. This webinar is part of the Cambridge Marketing College fortnightly series
Commercialising Sustainability
August 21, 2022 13:36 - 40 minutes - 37.9 MBNeil Wilkins talks to Graham Potts from Wessex Commercial Solutions about how to gain commercial value and progress when introducing sustainability into your business. Graham explores the comparisons with ISO procedures, becoming more efficient and more. For more content like this, visit Neil Wilkins Online and The Mindful Collective
Content Planning
August 17, 2022 13:58 - 39 minutes - 36.3 MBWhat Is Content Strategy? “A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged” Hubspot Checklist - Strategy - Tactics - Balance - Building - Bonus Identifying Appropriate Content Strategic Goals - Attention and Brand Building - Hook - Unique Sales Proposition - Brand Guidelines - Strategic Intent Ta...
Exploring Quantum Energy
August 04, 2022 11:28 - 51 minutes - 48.1 MBNeil and Sonya Wilkins discuss quantum energy and healing practices that are relevant in these turbulent times. For more information about quantum healing and other holistic treatments and courses, visit Sonya's website
Handling Crisis
July 29, 2022 14:33 - 57 minutes - 51.9 MBNeil Wilkins takes us through techniques and tips for handling crisis, in both personal and professional life. Neil discusses - Redundancy - Bereavement - Running out of cashflow - Disasters at work - Customer complaints He shares his top tips, including: “Take care of the practicalities” “Affirm the smallest of accomplishments in pursuit of the mission” “Reframe the crisis into an opportunity not a threat” “Deep breath, stay calm, work from the full picture” “Apologise and mean it”...
How To Reach Hard to Reach Customers
July 14, 2022 14:14 - 46 minutes - 42.4 MBThere are times when our marketing, business development and sales activities feel as though they are failing to reach the people we want to engage with. This might be because there is a gatekeeper between you and your target audience. It could also be because you are active in a range of social networks that your target customer doesn’t use. Let’s explore all the reasons why you might be failing to get your messages through to the people who matter; the decision makers and the budget holde...
Why is Market Orientation important?
July 12, 2022 15:31 - 42 minutes - 38.7 MBNeil Wilkins describes the five business orientations and explains why knowing yours, is key to effective decision making and working together. Neil answers questions like, "Is there a wrong orientation?", "Why can't you have 2 orientations in a business?", "What if our managers disagree?" and more. Visit Neil Wilkins Online for more content like this.
Manage Your Manager
July 08, 2022 15:17 - 57 minutes - 52.2 MBHow to Manage Your Manager - 21 Top Tips Remember its a symbiotic relationship Set healthy boundaries Know their preferences Match their communication style In-fill their weaknesses Make them look great Hold regular briefings Proactively use executive summaries Agree common goals Set regularly reviewed KPIs Seek approvals by exception Learn to say the right kind of no Present solutions not problems Everything evidence based Never ever make excuses, proactively...
Impact of a Broken Wrist
July 06, 2022 16:16 - 11 minutes - 5.63 MBYou don't have to triple-fracture your wrist to take a summer break from social and driving forward in your year, but it helps! Whether enforced or optional, observing the effects of a mid year break, is an interesting exercise for you to try. Neil's episodes will resume this Friday with Managing Your Manager.
Data Management and GDPR
June 16, 2022 16:19 - 56 minutes - 51.4 MBThere is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance. Here's what Neil Wilkins discusses in this episode: Moving from third party to first data by 2023 The onus on quality and compliance Knowing what you can and cannot do with the data What to collect and how best to store it Data for preparing marketing strategy and plans for the coming years For more content like this...
Compassionate Leadership
June 14, 2022 11:50 - 36 minutes - 33.8 MBNeil Wilkins talks to L&D Specialist and Leadership expert, James Hudson about how behaving with compassion can improve your leadership skills. Neil and James discuss, amongst other things: Holding the vision as the central guiding light for a team How to balance empathy and sympathy in communications Leading not managing, by taking the time to listen Demonstrating reciprocal respect in team interactions This conversation is loaded with leadership top tips from an industry expert. Mor...
Sustainability with Dr Victoria Hurth
June 10, 2022 07:50 - 49 minutes - 46 MBDr Victoria Hurth explains to us how sustainability, purpose and core values can interlink in our world going forward. Neil Wilkins and Dr Hurth shares insights and discuss how everyone is in a position to make a difference if they can identify with their values and find their purpose. More conversations like this at Neil Wilkins Online
Linkedin Tips 2022
June 09, 2022 18:26 - 52 minutes - 48.1 MBNeil Wilkins shares the latest research and tops tips for optimising your personal profile and business page in Linkedin. 2022 Best Practice Look and Listen before speaking Be positive and thought provoking Share your technical expertise Be a great source of unbiased, objective intelligence Add value at all times Maintain your consistent ‘elevator pitch’ Use the Content Suggestion Tool But there's more. Are you live streaming? Do you ensure all your team share your business posts? H...
Carbon Literacy
June 07, 2022 15:41 - 49 minutes - 38.3 MBPhil Korbel, Director of Advocacy at Carbon Literacy Project, talks to Neil Wilkins about the importance of everyone becoming more carbon literate. As Phil discusses, many of us may have been setting off on our sustainability journey from the wrong starting point. Whereas most of us believe carbon literacy is about climate and saving the planet, Phil believes it's more about an understanding of how we interact as human beings and society. This is a fascinating and informative conversation ...