Sentiment Analysis ~ What you really want to know about your followers

Social media insights are all very well and good. We do want to know how far our posts and advertising is reaching. It's important to understand if and where we are getting good engagement and of course, click throughs, show that our messages are getting through.

But wouldn't it be even better if we knew what our customers, visitors and followers were really feeling when they engage with our social media and digital marketing?

It's called Sentiment Analysis. Find out whether the responses and mentions you are getting in social and the wider internet, are positive or negative. What about the passion by which the responses are being shared? Important, right?

In this 'fly on the wall' glimpse into one of the Cambridge Marketing College Apprentices' Friday Focus workshops, Neil Wilkins explores why and how you can build sentiment analysis into your metrics.

For more details about the apprenticeships scheme, visit Cambridge Marketing College website.

To book a 1-2-1 mentoring appointment with Neil, check out his booking schedule.