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In this episode of Friday Focus, Neil Wilkins talks to some Cambridge Marketing College apprentices about Meta, the metaverse and whether new technologies and innovations should be in their marketing plans and day to day thinking.


Neil argues that everyone should be aware of new innovative technology and that the metaverse, which first emerged with Second Life, back in 2003, is potentially a huge commercial and competitive opportunity for us all, today.


Listen to this recording and see what you think for yourself. Visit Neil Wilkins Online to watch the video version of this podcast.