Your Dream Business
353 episodes - English - Latest episode: 30 days ago - ★★★★★ - 34 ratingsHi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you!
Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business.
I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!
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Episodes
A 7 Step Process To Launching A Product Or Selling A Service Online
February 17, 2019 23:37 - 36 minutes - 66.3 MBKEY TAKEAWAYS COVERED IN THE PODCAST Before you get started you need to work out who your ideal audience is. Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better. Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long as it’s over a minute. What you’re looking for is people that stay and watch the video. Once...
The Key To Instagram Success With Jasmine Star
February 11, 2019 00:35 - 46 minutes - 86 MBOver the last few years I have taken lots of advice from the amazing photographer and business strategist, Jasmine Star. Jasmine’s advice has been valuable to the way I use Instagram and how I grow my account, changing the way in which I see the platform today. This week’s episode will look at exactly how you can do the same, learning as much as we possibly can about smashing one of today’s most difficult social media platforms. KEY TAKEAWAYS COVERED IN THE PODCAST Even though things are...
5 Genius Tips For Building A Community In A Digital World
February 04, 2019 01:04 - 22 minutes - 40.5 MBKEY TAKEAWAYS COVERED IN THE PODCAST Carrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need. If you start building a relationship with a potential customer and client, consider following them on another platform as well. This is ideal if it’s someone you want to build a longer-lasting and valuable relationship wi...
Mastering Pinterest For Business With Alisa Meredith
January 28, 2019 01:28 - 1 hour - 111 MBKEY TAKEAWAYS COVERED IN THE PODCAST Whilst Pinterest may not give you instant gratification, it’s a great platform for getting results over a long period of time. Pinterest is not only a great tool for sharing your own posts, but a great place to search for information too! Whether you like searching for fashion ideas, travelling goals or recipes – Pinterest is a great place to see all the information you need presented to you visually. When you create a new piece of content you should p...
The Secrets to YouTube Success With Sean and Benji
January 21, 2019 00:36 - 58 minutes - 108 MBKEY TAKEAWAYS COVERED IN THE PODCAST YouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible. Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as you’re setting up. If you want to have incredible guests on your show, get started right now. R...
The Importance Of Mindset In Business With James Wedmore
January 13, 2019 23:17 - 1 hour - 164 MBKEY TAKEAWAYS COVERED IN THE PODCAST Think about the thing that scares you most, and the thing that you have put off doing in your business because of fear. Once you’ve identified it, choose not to ‘feed the fear’ and you’ll be able to grow more than you can ever imagine. Most people think that the reason their business isn’t growing is because they have a lack knowledge. In some cases, this may be the case, however, it comes down to having the mindset to be able to apply it to your busine...
My 10 Digital Marketing Predictions for 2019
January 06, 2019 23:26 - 25 minutes - 47.9 MBKEY TAKEAWAYS COVERED IN THE PODCAST Make sure you understand what your audience want so you can personalise your marketing more effectively. Use Alexa Flash Briefings to help cater for those that are using voice search to search online. Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known influencers. Consider whether a chat bot is a great use for your business, it may be that you do...
3 Key Things You NEED To Think About When Starting Your Own Business with Holly Knoll
December 30, 2018 23:03 - 47 minutes - 86.2 MBKEY TAKEAWAYS COVERED IN THE PODCAST Starting your own business is both down to tactics and your mindset. Make sure you understand what you’re doing when it comes to taxes, or if you’re hiring someone make sure you hire the right person for the job. You don’t to have an MBA or come from a family of business owners to be able to go it alone. You do, however, must have confidence and be able to network. You will experience naysayers along your route into working for yourself. They may not ...
Using Free and Paid Facebook Memberships To Grow Your Business with Bella Vasta
December 24, 2018 01:32 - 58 minutes - 106 MBKEY TAKEAWAYS COVERED IN THE PODCAST If your business depends on you being IN your business for it to run, you may want to consider the way in which your business runs. You must be able to take time off, whether it’s for a vacation or to spend time with a loved one, your business needs to be able to run without you. Facebook groups can be used as a sales funnel as often you’ll be able to buy a product that has a free membership to a broad group as a part of its benefits. From there, people...
Why Every Business Owner and Entrepreneur Should Attend Networking Events with Biz Paul
December 17, 2018 00:32 - 45 minutes - 83.8 MBKEY TAKEAWAYS COVERED IN THE PODCAST Marketing is changing all the time so it’s important to keep up. Attending industry events and networking opportunities is a great way to ensure you’re always up to date. It’s so important to be continuously learning. Whether it’s an online course, attending events or by following people who you feel you can learn from every day. People attend events for several different reasons. Whether it’s to learn something new, to make new connects or to network ...
Reviewing 2018 and Setting Incredible 2019 Goals You Will Actually Achieve
December 10, 2018 01:09 - 28 minutes - 51.7 MBKEY TAKEAWAYS COVERED IN THE PODCAST Think about everything that went well in the year, and how they made you feel. If you need to, scroll back through emails and social media and make a note of everything good that happened. At the same time, make a note of the things that didn’t go so well. It’s also important to make a note of the things I loved in the previous year. These may be completely different to the things that went well, but it will give you a chance to see what you want to do ...
Using Twitter To Make Meaningful Connections in Business with Madalyn Sklar
December 03, 2018 00:30 - 46 minutes - 84.5 MBKEY TAKEAWAYS COVERED IN THE PODCAST Twitter is a great platform for those that don’t consider themselves a writer and it teaches you to be concise and straight to the point. When creating posts for multiple social media platforms, try creating one for LinkedIn first so you cut down any unnecessary characters when it comes to using the 280-character limit on Twitter. To comply with the new rule, a great way to share the same tweet over and over is to continue retweeting it. Doing so won’t...
20 Tried and Tested Tools That Will Help You Achieve Social Media Marketing Success
November 25, 2018 23:36 - 22 minutes - 40.3 MBKEY TAKEAWAYS COVERED IN THE PODCAST Canva is a free tool (with a paid version) that allows you to create social media graphics. With pre-loaded templates that are tailored to each social media platform, this is one of the most useful tools you can use to create engaging images for your socials. From an agency point of view, Content Cal is a great platform as it allows you view your content as a grid. It also gives your clients the option to view and approve posts before they go live. Soc...
Growing A Loyal Instagram Following with Tyler J McCall
November 19, 2018 00:48 - 48 minutes - 88.5 MBKEY TAKEAWAYS COVERED IN THE PODCAST It's okay to be the person that has all the ideas, but who struggles to put them into fruition. It’s okay to be good at carrying out ideas, but awful at coming up with them. It’s okay to stop doing things you don’t want to do. Instagram is the most engaging social media platform as the app makes it easy for people to interact and engage with you easily. The swipe up feature on Instagram stories isn’t as people think it is it is not a traffic driving p...
Achieving Your Goals with a Vision Board (and What’s On Mine!)
November 12, 2018 00:04 - 27 minutes - 51.2 MBKEY TAKEAWAYS COVERED IN THE PODCAST When running your own business, it’s important to take time out and think about to motivate yourself, manage yourself and keep yourself in the right mindset. Surround yourself with people who are like the person you want to be. Sometimes you may over estimate what you can do in a day, but it’s important not to under estimate what you can do in a year. Even though it’s coming up to the end of the year, it’s important not to slow down. There’s still tim...
How to Stand Out in a World Of Social Media Noise with Brian Fanzo
November 04, 2018 23:26 - 1 hour - 83.7 MBKEY TAKEAWAYS COVERED IN THE PODCAST Small businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance. Tell your personal story with social media and people will want to buy from you. People that are listening to speakers want to be a part of the conversation. They don’t want to be talked at, but instead brought along on the journey with you. It’s not about knowing your audience...
8 Tried and Tested Methods to get your Emails Opened and Read
October 28, 2018 23:15 - 17 minutes - 23.5 MBKEY TAKEAWAYS COVERED IN THE PODCAST For every email you’re putting out there, think of a wide range of different email subject lines you use. They need to either peak someone’s interest or provide a question or statement that will make people want to read on, or that they can relate to. Try to avoid using clickbait. Think about how you capture your data and do a regular check to see if you can correct any errors you see - once you have done this you can personalise subject lines to grab a...
Connecting with your Audience through Live Streaming with Chris Strub
October 20, 2018 23:05 - 57 minutes - 51.3 MBKEY TAKEAWAYS COVERED IN THE PODCAST Social media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on. Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room. What matters the most is the value and excitement that we bring to the people you are connected with. Livestreaming...
Connecting with your Audience through Live Streaming with Chris Strubb
October 20, 2018 23:05 - 57 minutes - 51.3 MBKEY TAKEAWAYS COVERED IN THE PODCAST Social media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on. Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room. What matters the most is the value and excitement that we bring to the people you are connected with. Livest...
3 Mistakes I Made When Starting My Business
October 15, 2018 00:33 - 28 minutes - 28 MBKEY TAKEAWAYS COVERED IN THE PODCAST Everyone has a story. Everyone has to start somewhere. It’s important to remember that the greats in the world weren’t always that way. It’s all about growth! Sometimes, when disaster or loss happens, we have to shift our focus onto what makes us happy and fulfilled. Loss can also cause us to create our own path. My divorce led me to quit my current job out of dissatisfaction and start my own business which led me to where I am today. Be careful when ...
Online Course Tips and Tricks with Rob from Thinkific
October 07, 2018 22:19 - 48 minutes - 49.6 MBKEY TAKEAWAYS COVERED IN THE PODCAST A lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something. Online courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more. Anyone in any industry can create and use an online course! Hula hoopers make online courses. Those who are experts in Excel use online courses. They truly are for anyone! Your social med...
Email Marketing 101: Tips and Tricks
September 30, 2018 23:00 - 21 minutes - 21.8 MBKEY TAKEAWAYS COVERED IN THE PODCAST Email marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following. Once an email is on your email list, it belongs to you. If you send an email to your list, you can expect an open rate of 30-50% depending on your list. On Messenger, the open rate is between 70-80%. However, the reason that rate is so high is tha...
Why Content Marketing Isn’t a Long-Term Process with Andrew and Pete
September 22, 2018 23:41 - 58 minutes - 56.4 MBKEY TAKEAWAYS COVERED IN THE PODCAST Content marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else. Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow. Consistency is key with marketing. Create an amazing idea and be consistent in always improving. However, don’t consistently do someth...
Facebook Advertising, Entrepreneurialism & Managing Stress with Rick Mulready
September 16, 2018 22:34 - 58 minutes - 80.6 MBKEY TAKEAWAYS COVERED IN THE PODCAST Becoming an entrepreneur often takes work. If you’ve fallen into your own business and need help owning your new entrepreneurial endeavor, that’s totally ok. A coach is a brilliant investment to help you work on you as an entrepreneur. The imposter syndrome is real for all entrepreneurs. “Who the heck am I to do this?” is a common question and a barrier to break through. Flip the script on this and ask, “Who am I not to do this?” Facebook Ads are stil...
Creating a Successful Online Course or Business with Amy Porterfield
September 09, 2018 22:56 - 38 minutes - 53.4 MBKEY TAKEAWAYS COVERED IN THE PODCAST Starting an online business or creating a course must be done in baby steps. Don’t just take a jump. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. Creating a course is stressful for a short amount of time, but there is a light at the end of the tunnel. Find the light and stay motivated. Keep a p...
Achieve YouTube Success With Pat Flynn
September 01, 2018 23:04 - 55 minutes - 60.5 MBKEY TAKEAWAYS COVERED IN THE PODCAST Practice a “serve first” mentality. Serve first and you will be rewarded. Aim to help people. This should be first and foremost in your mind always. Pick the platform you’re most comfortable with FIRST. Work your way up and don’t start with everything all at once. If you’re going to post videos on YouTube, start by answering your audience’s questions. They are looking for answers! To make video and YouTube work for you, you must be consistent. YouTub...
The Key Secrets to Building a Landing Page That Converts
August 26, 2018 22:12 - 20 minutes - 20.4 MBKEY TAKEAWAYS COVERED IN THE PODCAST Make sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout! Try your best to include an image of your offering. This will help your audience visualize what they wi...
5 Tips for Building a Personal Brand
August 18, 2018 23:40 - 25 minutes - 25.1 MBKEY TAKEAWAYS COVERED IN THE PODCAST People invest in people. You need to be your absolute, true and authentic self. People want to see you, not a carbon copy of someone else. You are the thing that sets you apart from everyone else. Be you! It’s important that your audience can see your face. This is how someone will connect with you on a different level. When you’re growing a personal brand, you need to show an element of your life. What you share will depend on how comfortable you feel...
Why and How to Repurpose Your Content to Maximize Its Potential
August 12, 2018 21:50 - 15 minutes - 15.6 MBKEY TAKEAWAYS COVERED IN THE PODCAST Repurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there. Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for others to take advantage of it. Evergreen content can be repurposed. This type of content is c...
5 Questions to Ask Before You Hire a Social Media Consultant
August 04, 2018 23:43 - 15 minutes - 15.3 MBKEY TAKEAWAYS COVERED IN THE PODCAST Check to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience. Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who remains up to date on all industry news! Although there isn’t a qualification for just social m...
Key Facebook Audiences You Can Target to Maximize Your Ad Spend
July 28, 2018 23:49 - 20 minutes - 20.1 MBKEY TAKEAWAYS COVERED IN THE PODCAST A lead magnet allows you to put out valuable content in exchange for your audience’s email addresses. Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors. Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in. Install your Facebook pixel to be able to target people who visit your website, sales page or landing page...
The Importance of Creating Consistent Content
July 22, 2018 17:57 - 25 minutes - 24.7 MBKEY TAKEAWAYS COVERED IN THE PODCAST If you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them. Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you providing consistent content, they won’t stick around and wait to see it. When starting a b...
Back to the Basics: Overviews and Updates of 5 Social Media Platforms
July 14, 2018 23:09 - 29 minutes - 29.1 MBKEY TAKEAWAYS COVERED IN THE PODCAST Your organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm. Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time. Twitter is the best ...
4 Social Media Mistakes That Businesses Should Stop Making NOW
July 08, 2018 21:24 - 15 minutes - 15.1 MBKEY TAKEAWAYS COVERED IN THE PODCAST No one ever minds a comment on their post, after all, that’s the whole point of sharing on social media. However, make those comments conversational instead of spam. Don’t sell your services or products where it doesn’t make sense. When commenting on social media, always try to remain relevant to the picture or post. Don’t just leave a thumbs-up or a heart. Instead, say something about the post that you enjoyed. This way, you don’t sound like a spam acc...
How to Create Your Own Podcast From Start to Finish
July 01, 2018 22:03 - 25 minutes - 25.9 MBKEY TAKEAWAYS COVERED IN THE PODCAST Your “why” and “who” are fundamental to your podcast. Know these before you go any further. You need a name for your podcast. Consider your audience and your content above all. Your audience should be able to tell what your podcast is about by looking at your name. You should have an intro and an outro for your podcast. You can use services such as Fiverr to find someone who can record one for you! Plan your content ahead of time, so you know exactly ...
4-Stage Webinar Process to Go From Email Address to Paying Customer
June 25, 2018 00:14 - 26 minutes - 25.8 MBKEY TAKEAWAYS COVERED IN THE PODCAST Once a year, you should requalify the subscribers on your list. You can do this through offering a lead magnet such as an eBook, checklist, guide, etc. This will help you sift through your email list to find your true audience—those who want to be there. Ask your email list members questions about what they are struggling with and how you can help! The key is learning to understand your audience. You can then address these concerns—using their own word...
5 Tips to Help You Create a Killer LinkedIn Profile
June 17, 2018 19:38 - 22 minutes - 23.3 MBKEY TAKEAWAYS COVERED IN THE PODCAST LinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect. Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.” For a killer “About” section, use this statement: o I work with [insert type of audience] who want to [what your audience w...
The Business of Social Media Management: 5 Common Misconceptions and Tips
June 11, 2018 00:34 - 25 minutes - 25.1 MBKEY TAKEAWAYS COVERED IN THE PODCAST A physical office isn’t required to be in this business. People will take you seriously even though you work from home. You don’t have to do business all by yourself. This includes social media management, content creation, blog writing and more. It isn’t deceiving to outsource work when you’re running a business if the project is completed and the quality is there. Spending money on tools and systems for your business is smart. Don’t make the mistake ...
5 Reasons to Use Twitter to Market Your Business
June 03, 2018 22:34 - 15 minutes - 15.1 MBKEY TAKEAWAYS COVERED IN THE PODCAST Twitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide. Twitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter. Bots and spammers are no longer able to contribute using Twitter due to new rules on the platform. This creates a better stage for your content. Hashtags are used on Twitter to organize ...
Facebook Algorithms Explained: How to Post Better, Get More Engagement & Improve Your Reach
May 26, 2018 23:28 - 16 minutes - 16 MBKEY TAKEAWAYS COVERED IN THE PODCAST Algorithms are rules that social media platforms use to determine who sees your posts. Facebook serves up content to you based on other posts you “like”, share, comment on, etc. These days, only 1-2% of your Facebook Page’s followers will see your posts. Engagement is key to “beating” Facebook’s algorithms! Facebook wants to see conversations! Think about how you can get people to comment on your posts. For Facebook, you only need to post once a day...
The Benefits & Downfalls Facebook Groups vs. Facebook Pages
May 20, 2018 18:35 - 14 minutes - 14.8 MBKEY TAKEAWAYS COVERED IN THE PODCAST Facebook’s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts. A Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search. A Facebook Group is more exclusive—you can decide whether it’s open, closed or secret. The goal is to bring together a sense of community and support around a specific topic. The biggest reasons you would want a Facebook Page: You want to run...
How to Use Social Media Competitions to Grow Your Audience and Increase Engagement
May 14, 2018 00:50 - 16 minutes - 15.8 MBKEY TAKEAWAYS COVERED IN THE PODCAST "Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content. "Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure! The effort each user must put forth needs to be worth the prize they will receive. Put your followers first. ...
What the GDPR Will Mean for Your Business & List
May 06, 2018 21:30 - 12 minutes - 16.8 MBKEY TAKEAWAYS COVERED IN THE PODCAST GDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data. The deadline for GDPR compliance is May 25th , 2018. Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list. You shouldn’t use personal email for your email list. Instead, you can use a bulk email product such as Mailchimp. Use a subject line th...
5 Things to Think About When Writing Compelling Copy
April 28, 2018 23:19 - 14 minutes - 11 MBKEY TAKEAWAYS COVERED IN THE PODCAST All copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something. You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that they use. Use those words in your copy. Use emotion in your copy that makes it easier for cu...
The 3 Top Qualities of Successful Entrepreneurs
April 23, 2018 00:02 - 16 minutes - 12.8 MBKEY TAKEAWAYS COVERED IN THE PODCAST All new business owners face the same three challenges involving self-motivation, time management and work-life balance. New business owners make their own lives harder by playing the comparison game with other entrepreneurs in our space. We must stop doing this! New tools, techniques, platforms and systems are releasing all the time. It can be difficult to not get wrapped up in all the “new” that you need to do. Drive, consistency and relentlessne...
InstaStories: How to Use Instagram Stories to Elevate Your Business
April 16, 2018 10:07 - 14 minutes - 11.3 MBKEY TAKEAWAYS COVERED IN THE PODCAST Instagram is the second largest social media platform, coming in just behind Facebook. InstaStories only last for 24 hours. Instagram Stories allow you to bring authenticity and vulnerability to your digital footprint. Business is all about the human to human (H2H) relationship. Use InstaStories to broaden the topics you share with your audience. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Doing business is really all about the human-to- hum...
How to Handle Negativity Online
April 09, 2018 01:14 - 11 minutes - 8.7 MBKEY TAKEAWAYS COVERED IN THE PODCAST Negative feedback occurs when people who have used your product or service and commented about their unhappiness on your social profiles or accounts. Spamming and trolling occur when someone decides to target you and your profile with abusive, inappropriate comments. How you respond to negative feedback is not the same way you respond to trolls or spammers. These require different approaches. Negative feedback requires a response. Reply as quickly as ...
5 Tried & Tested Strategies to Build Your Email List
March 31, 2018 23:57 - 14 minutes - 11 MBKEY TAKEAWAYS COVERED IN THE PODCAST When people are on your email list, you can market to them directly. Social media channels are not owned media. These social channels could disappear any day. If that happened, how would you stay in touch with your followers? As important as it is to build an audience on social media, it is vital that you get your followers onto your list. A great lead magnet helps you address your audience’s biggest problems. Content upgrades allow you to pull your ...
The Differences Between Creating a Facebook Ad versus Boosting a Post
March 26, 2018 11:07 - 13 minutes - 10.9 MBKEY TAKEAWAYS COVERED IN THE PODCAST Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it. With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective. Facebook is an amazing aggregator of data about people, which allows you to hyper-target your ads. An ad offers many more call-to- action button options. Boosting a...
The 4 Stages of Creating Engaging Social Media Content
March 18, 2018 23:43 - 19 minutes - 15.4 MBKEY TAKEAWAYS COVERED IN THE PODCAST “An hour of planning can save 10 hours of doing.” — Dale Carnegie One of the key aspects of social media is consistency. You need to show up every day. You need variety in your posts to keep your followers engaged. The assets you use with your social posts are just as important as the content itself. You need to be present on your social channels! You can’t just post and ignore. The better you can get to know your audience, the better you can cre...