Marketing Smarts from MarketingProfs
579 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 64 ratingsMarketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
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Episodes
The Attention Economy--How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]
January 19, 2023 15:00 - 60.9 MBDoug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.
Inclusive B2B Marketing Techniques You Can�t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast]
January 12, 2023 15:00 - 62.7 MBSydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.
B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]
January 05, 2023 15:00 - 48.3 MBHost George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.
Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]
December 22, 2022 15:00 - 53.3 MBSemrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.
A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]
December 15, 2022 15:00 - 70.8 MBHost George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new gene
B2B Revenue Marketing and Closing the Credibility Gap: Jim McHugh on Marketing Smarts [Podcast]
December 08, 2022 15:00 - 53.8 MBJim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).
Understanding Web3 Through a Marketing Lens: Tony Pham on Marketing Smarts [Podcast]
December 01, 2022 15:00 - 72.9 MBHow do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today.
How to Build a Great Marketing Team in 2023: Paul Flaharty on Marketing Smarts [Podcast]
November 17, 2022 15:00 - 69.5 MBHost George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs.
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]
November 10, 2022 15:00 - 61.5 MBGeorge B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey--even more so than collecting dat
Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]
November 03, 2022 15:00 - 59.7 MBJust because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.
Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast]
October 27, 2022 15:00 - 51.6 MBThere's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all.
Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]
October 20, 2022 15:00 - 49.7 MBA kind of fear surrounds AI content writing--mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.
A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast]
October 13, 2022 15:00 - 71.9 MBGeorge B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about �resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this
The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]
October 06, 2022 15:00 - 58 MBWhy Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.
Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]
September 29, 2022 15:00 - 58 MBMarketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like.
Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]
September 22, 2022 15:00 - 50.8 MBMichael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.
Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]
September 15, 2022 15:00 - 53.7 MBMelanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.
Flexibility That's Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts [Podcast]
September 08, 2022 15:00 - 55.3 MBThe continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode.
New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]
September 01, 2022 15:00 - 63.6 MBJay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.
B2B Marketers, the Customer Journey, and Sales: Pam Didner on Marketing Smarts [Podcast]
August 25, 2022 15:00 - 52.9 MBIn this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization--especially s
How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts [Podcast]
August 18, 2022 15:00 - 63.4 MBWhat exactly is voice of the customer, and what impact can it have on your potential business growth? Nate Brown drops the mic on hurdles, tips, myths, and so much more.
Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]
August 11, 2022 15:00 - 56.8 MBBusiness adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right--and so much
Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]
August 04, 2022 15:00 - 46.3 MBThis chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move.
A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts [Podcast]
July 28, 2022 15:00 - 57.4 MBHow important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more.
Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts [Podcast]
July 21, 2022 15:00 - 68 MBThere's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.
Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]
July 14, 2022 15:00 - 39.7 MBHow can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor.
How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts [Podcast]
July 07, 2022 15:00 - 46.7 MBJoin the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.
Different Is Better Than Better, Part 2: Sally Hogshead on Marketing Smarts [Podcast]
June 30, 2022 15:00 - 46.8 MBIn Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change.
Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]
June 23, 2022 15:00 - 56.2 MBMarketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to tur
How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]
June 16, 2022 15:00 - 54.8 MBHigh-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.
The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]
June 09, 2022 15:00 - 51.1 MBWhy create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.
Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts
June 02, 2022 15:00 - 44.7 MBChanges are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]
May 26, 2022 15:00 - 41.4 MBDo you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.
A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]
May 19, 2022 15:00 - 50.6 MBMost SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility.
How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]
May 12, 2022 15:00 - 52 MBIs TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts.
A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]
May 05, 2022 15:00 - 85.5 MBNick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.
How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]
April 28, 2022 15:00 - 67.5 MBAre you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
April 21, 2022 15:00 - 69.5 MBAre you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts.
How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]
April 14, 2022 15:00 - 59.2 MBBrand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle--employees have to be part of the conversation, too.
CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]
March 31, 2022 15:00 - 45.5 MBJamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey.
A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]
March 17, 2022 15:00 - 39.2 MBIt's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate.
Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]
March 03, 2022 15:00 - 46.3 MBMia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community--even by accident--is a must for all marketers.
What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]
February 17, 2022 15:00 - 37.6 MBBefore you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.
The Importance of Revenue Operations in Your Organization: Jen Spencer on Marketing Smarts [Podcast]
February 03, 2022 15:00 - 38.2 MBThe reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.
The Importance of Revenue Operations in Your Organization: Jen Spencer on MarketingSmarts [Podcast]
February 03, 2022 15:00 - 38.2 MBThe reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.
The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast]
January 20, 2022 15:00 - 43.5 MBTurning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's
Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]
January 06, 2022 15:00 - 41.2 MBForget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.
Building Positive Company Culture While Intentionally Staying Small: Rob Simone on Marketing Smarts
December 02, 2021 15:00 - 34.7 MBWhen you create an agency in two days--as Rob Simone did with Summer Friday--you want it to be culturally sustainable. That means focusing on its people.
Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]
November 18, 2021 15:00 - 36.8 MBSometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.
SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast]
November 04, 2021 15:00 - 43 MBThe cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.