Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

English - August 11, 2022 15:00 - 56.8 MB - ★★★★★ - 64 ratings
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Previous Episode: Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]

Next Episode: How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts [Podcast]

Business adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right--and so much