Marketing and Education
73 episodes - English - Latest episode: 26 days ago - ★★★★★ - 14 ratingsWhat if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
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Episodes
Civic Education for Classrooms and Community: A Conversation with Shawn McCusker
June 20, 2024 04:00 - 31 minutes - 71 MBIn this episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to discuss his passion, civic engagement. We ask him about some of his favorite tips and takeaways from the book Becoming Active Citizens, which he co-wrote with Tom Driscoll. He provides practical ways to encourage active citizens in the classroom by creating authentic, engaging learning experiences, emphasizing the need for students to actively ...
Tools and Tips for EdTech SEO Success: A Conversation with Tatum Moser
June 06, 2024 12:30 - 33 minutes - 76.5 MBIn this week’s episode of All Things Marketing and Education, Elana sits down with Tatum Moser, who has the unique combination of an expertise SEO and a deep background in education and EdTech. During this conversation, Tatum talks about all things SEO — and before you get concerned that this may be overly technical, Tatum has a beautiful way of breaking this all down in such an easy-to-understand way. She talks about practical ways to leverage SEO in your daily marketing and content effor...
The Role of Communication in Education and Beyond: A Conversation with Ilana Kurizki
May 16, 2024 10:00 - 47 minutes - 108 MBIn this week’s episode of All Things Marketing and Education, Elana sits down with Ilana Kurizki, the Vice President of Communications at BrainPOP, a 25-year-old EdTech brand that reaches millions of learners worldwide. Ilana has spent almost 14 years at BrainPOP within different communications roles, and we talk about so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices l...
Crafting Your EdTech Go-to-Market Strategy: A Conversation with Lawrence Korchnak
April 25, 2024 04:00 - 27 minutes - 62.9 MBIn this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market. Lawrence guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go-to-market strategy, including defining success, backward planning, and prioritizing marketing channels. He sheds some light on the seasonality a...
Decoding the National EdTech Plan: A Conversation with Kristina Ishmael
April 11, 2024 04:15 - 38 minutes - 87.4 MBIn this week’s episode of All Things Marketing and Education, Elana and our guest, Kristina Ishmael, get into the nooks and crannies of the National EdTech Plan. They discuss the broader role of the Office of EdTech, the specific goals of the National EdTech Plan in 2024, and how you can use it whether you’re an educator, administrator, or EdTech professional. They highlight the inclusivity and collaboration in the plan, as well as the challenges and priorities it addresses. Looking ahead, ...
The Role of Student Voice in K-12 Educational Reform: A Conversation with Milton Chen
March 28, 2024 04:00 - 51 minutes - 119 MBIn this week’s episode of All Things Marketing and Education, Elana sat down with Milton Chen, author, speaker, and board member of great organizations like the Kellogg Foundation, the National Park Service, The Fred Rogers Center, The Panasonic Foundation, and more. Milton reflects on his journey in education, from his early days at Sesame Workshop to his tenure at the Kellogg Foundation, offering valuable lessons learned along the way. He explores the role of experiential learning, project...
EdTech Product Design That Improves Learning Outcomes: A Conversation with Thor Prichard
March 07, 2024 10:00 - 40 minutes - 92.7 MBIn this week’s episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations, a mission-driven, K-12 education-focused professional services and consulting firm that provides education strategy, content creation, engineering, and design solutions. They discuss the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator...
Navigating News Literacy: A Conversation with Miriam Romais
February 22, 2024 04:15 - 34 minutes - 78.5 MBElana sat down with Miriam Romais, Director of NewsLitNation at The News Literacy Project, Documentary photographer, nonprofit leader, and all-around misinformation super-fighter, to talk about all things News Literacy. Miriam discusses the importance of news literacy in education and how it can be integrated into various subjects. She addresses misconceptions about news literacy and highlights the role of critical thinking in evaluating information. Miriam also shares resources and strateg...
The Challenges and Priorities of a High School Principal: A Conversation with Henry J. Turner
February 08, 2024 04:00 - 26 minutes - 61.7 MBIn this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. Henry, whom you might remember from our previous episode on fostering an anti-racist classroom, shares his wealth of experience in education, spanning 22 years as both a teacher and principal in Massachusetts. Today, Henry delves into the intricacies of education leadership, ...
Academic Integrity in the AI Era: A Conversation with Ian McCullough
January 11, 2024 10:00 - 34 minutes - 79.9 MBIn this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin. Ian took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity, giving insights from the history of plagiarism and the need for plagiarism detection to academic integrity in the world of AI today. Join Elana and Ian as they share lighthearted anecdotes, discuss the collaborative ...
Measuring Impact in K-12 Education: A Conversation with Shelby Danks
December 07, 2023 04:00 - 32 minutes - 74.2 MBWelcome to another episode of All Things Marketing and Education! We had the pleasure of sitting down with Shelby Danks, Ph.D., founder and principal advisor at ARKEN RESEARCH, who has the unique ability to make complex topics like research, evaluation, and efficacy not only approachable but also inspiring. Shelby delves into the crucial role of efficacy studies in K-12 education, unraveling misconceptions about evaluation and impact. We touch on practical strategies for brands to measure th...
Selecting Impactful EdTech Tools Beyond The Hype: A Conversation with Shawn McCusker
November 16, 2023 10:00 - 40 minutes - 93.8 MBIn this week’s episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to explore his fascinating journey in the field of education technology. Shawn shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact. This episode is not just a tech conversation; it's a marketing goldmine. Don't miss this episode filled...
Demystifying EdTech Sales: A Conversation with Dan O'Reilly
November 02, 2023 04:00 - 50 minutes - 92.8 MBJoin Elana Leoni on All Things Marketing and Education as she delves into the unique world of EdTech sales with CEO and founder of Fuel Sales, Dan O'Reilly. In this episode, they explore the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space. Dan offers valuable insights for successful sales in EdTech for both newcomers and industry veterans. Don't miss this episode that sheds light on the distinctiv...
Dismantling Systemic Racism in Education: A Conversation with Henry J. Turner
October 26, 2023 11:00 - 37 minutes - 86.7 MBIn this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. They discuss the importance of tackling systemic racism in educational spaces, setting boundaries, and the role of educators and EdTech in promoting diversity and inclusion. Discover how education professionals are collaborating, sharing, and making a difference in this missio...
Behind the Scenes of EdTech Growth: A Conversation with Jeremy Dulle
October 05, 2023 10:00 - 52 minutes - 95.4 MBThis week, we sit down with Jeremy Dulle, Founder and President of Spring Rock Partners, and a growth strategist, go-to-market advisor, and business developer with over 25 years of experience. Join us as we dive into the unique business of EdTech, exploring strategies for growth, the importance of diversification, and the delicate balance between educator perspectives and business objectives. We’ll unpack the language of the EdTech industry, stakeholders and pressures that affect the educat...
Co-Designing the Future of Education: A Conversation with Katie Boody Adorno
September 21, 2023 10:00 - 49 minutes - 90.4 MBIn this week’s episode of All Things Marketing and Education, we’re joined by Katie Boody Adorno, CEO and Founder of Leanlab Education, a nonprofit research organization dedicated to studying and advancing transformational education innovations. Katie guides us into the fascinating world of co-designed education innovations and unpacks the power of community-building in the education space. She also explores topics such as educator voice, the role of research and development in K-12 educatio...
The Power of Teacher-Student Relationships: A Conversation with Samia Zaidi
September 06, 2023 10:00 - 52 minutes - 96.8 MBIn this week’s episode of All Things Marketing and Education, we sit down with Samia Zaidi, the Managing Director of Program for Along, a free online platform that strengthens teacher-student relationships and highlights student voice in the classroom. During our discussion, Samia explores helpful tactics to create impactful teacher-student relationships, how these dynamics shape school culture, and the empowering influence of student voices. Show notes: leoniconsultinggroup.com/51 EdTech ...
Building Classroom Confidence for Social Justice: A Conversation with AnnMarie Baines
August 22, 2023 12:00 - 54 minutes - 99.6 MBIn this week’s episode of All Things Marketing and Education, our host Elana Leoni sits down with AnnMarie Baines, founder and executive director of The Practice Space, which helps youth and adults in the Bay Area speak in a clear, engaging way that represents who they are and what they care about. AnnMarie also recently coauthored a book, “Amplify Student Voices,” which explores how to cultivate student voices and facilitate equitable participation so that young people are prepared to speak...
Empowering Educators in EdTech: A Conversation with Salleha Chaudhry
August 03, 2023 04:00 - 49 minutes - 91.1 MBIn this episode of All Things Marketing and Education, your host, Elana Leoni, sits down with the brilliant and compassionate Salleha Chaudhry, former Head of Education Modernization at Meta. We follow Salleha's incredible career journey, where neuroscience, nonprofit work, and tech collide in the realm of education initiatives. They explore the vital significance of bringing educators to the forefront of technology, ensuring their voices are heard and elevated. They also unpack the essence ...
Branding with Intention in K-12 Education: A Conversation with Austin Rhodes
July 13, 2023 10:00 - 51 minutes - 94 MBIn this episode, Austin Rhodes, the president and co-founder of Rhodes Branding, explores the world of branding in the education industry and delves into what it means for educators and EdTech brands to create and invest in their own brands. For resources mentioned in this episode, visit the show notes here: leoniconsultinggroup.com/48 Link to our 2023 EdTech Marketer's Planner: leoniconsultinggroup.com/23
Leveraging Media for EdTech Success: A Conversation with Thomas Rodgers
June 22, 2023 04:00 - 47 minutes - 86.5 MBWe chat with Thomas Rodgers, Vice President and Head of K-12 Communications at Whiteboard Advisors. Thomas is an expert in leveraging earned media, brand storytelling, and influencer engagement to advance educational missions, with a particular emphasis on K-12 education. This conversation delves into how EdTech companies can effectively collaborate with the media, exploring successful strategies and potential pitfalls. Additionally, Thomas offers tips for pitching to conferences and securin...
Bonus: Fulfilling Educator Wishlists for Teacher Appreciation
June 01, 2023 04:00 - 53 minutes - 98.6 MBDuring Teacher Appreciation Week, the LCG Foundation launched an initiative aimed to support and recognize U.S. educators by using the #ClearTheList to fulfill as many teacher wishlists as we could. In this very special bonus episode of All Things Marketing and Education, Elana sits down with Porter Palmer and William (Bill) Trinkle, LCG Foundation team members who were the boots on the ground of this initiative. Porter and Bill celebrate the impact of this initiative, reflect on some challe...
Teacher Time-Saving Tips and Digital Wellness: A Conversation with Shelly Sanchez Terrell
May 18, 2023 04:00 - 58 minutes - 107 MBElana sits down with award-winning digital innovator, educator, speaker, and author Shelly Sanchez Terrell, covering topics such as AI, ChatGPT, technology integration, teacher time-saving tips, and digital wellness. Shelly's expertise and extensive experience in training teachers globally make her insights invaluable as we explore the transformative power of EdTech. Don't miss this engaging discussion with a true leader in teacher-driven professional development.
Unconferences, Game-Based Learning, and Professional Development: A Conversation with Kyle Calderwood
May 04, 2023 04:00 - 51 minutes - 94.9 MBIn this episode of All Things Marketing and Education, Elana Leoni talks with Kyle Calderwood, a technology coordinator at Tabernacle School District and Google-certified educator. They discuss “unconferences,” owning professional development as an educator, and game-based learning. Kyle shares his expertise in integrating gaming in the classroom and working with teachers across the country on this issue. They also speak to how EdTech products and services play alongside of professional deve...
Equity, Social Justice, and Trauma-Informed Education: A Conversation with Alex Shevrin Venet
April 20, 2023 04:00 - 57 minutes - 105 MBIn this episode of All Things Marketing and Education, Elana Leoni sits down with educator and author Alex Shevrin Venet to discuss equity, trauma-informed education, social justice, and how both educators and EdTech brands can play a role in creating a more equitable educational system. Alex is the co-founder of the Nurturing the Nurturers Collective, a healing community for educators, and her first book, Equity Centered Trauma Informed Education, is a bestseller at WW Norton. Throughout th...
Collaboration and Empathy in Higher Ed Leadership: A Conversation With Dr. Bridget Burns
April 06, 2023 04:00 - 1 hour - 115 MBThe University Innovation Alliance (UIA) is a multi-campus laboratory for student success innovation that helps university leaders dramatically accelerate the implementation of scalable solutions to increase the number and diversity of college graduates. Founder and CEO Dr. Bridget Burns sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss what it means to collaborate, how to best serve any kind of audience, and some basic ways in which the EdTech industry could be more resp...
ChatGPT and AI in EdTech: A Conversation With Tony Wan
March 09, 2023 04:00 - 44 minutes - 81.7 MBTony Wan, Head of Platform for Reach Capital, discusses the perks and pitfalls of ChatGPT, the expanding role of artificial intelligence (AI) in EdTech, and how the market is shifting in 2023.
Social Media Marketing Before, During and After EdTech Conferences: A Conversation With Hillary Trussell
March 02, 2023 04:00 - 51 minutes - 94.1 MBIn this special conversation, two of Leoni Consulting Group's team members, Social Media Lead Hillary Trussell and CEO Elana Leoni, sit down to share best practices for using social media to leverage EdTech companies' presence at education conferences. In great detail and with great enthusiasm, they explore what to do before, during, and after the conference. Even if you're new to the convention circuit, you'll walk away from this podcast informed and energized.
Transitioning From Teaching to EdTech: A Conversation With Eman Haggag
February 16, 2023 04:00 - 49 minutes - 90.5 MBEman Haggag, Program Manager at Meta, moved directly to the tech world by way of instructional coaching after 15 years of teaching and integrating K-12 STEM content. She sits down with Elana Leoni, CEO of Leoni Consulting Group, for an inspiring conversation about what it means for teachers to broaden their impact, how to reframe a strong skill set to be relevant for a different industry, and how EdTech companies can better use the perspectives of educators who want to join their ranks. Her...
In Pursuit of Instructional Equity: A Conversation With Dr. Erika Tate
February 02, 2023 04:00 - 56 minutes - 103 MBDr. Erika Tate, founder of Loravore® Professional Learning and high-energy host of Remix EQ Live, has a long personal and professional history of seeking out and creating equitable learning experiences for women and people of color. She sits down with Elana Leoni, CEO of Leoni Consulting Group, to define instructional equity, suggest how to approach a society-wide problem on a classroom scale, and talk about the rewards and challenges of using EdTech tools in this work. We know how incredib...
Professional Learning and Teacher Agency: A Conversation With Lisa Schmucki
January 19, 2023 04:00 - 52 minutes - 95.7 MBLisa Schmucki didn't start out as a teacher or intend to be an entrepreneur. Yet as founder and CEO of edWeb.net, she created an award-winning professional learning network that helps educators share their best ideas and practices to improve teaching and learning. Lisa sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss professional learning, teacher voice and choice, and EdTech's role in helping educators grow. I know how incredibly daunting it can be to plan content and ...
Embracing Creativity to Make Work That Matters: A Conversation With Sam Seidel
December 20, 2022 10:00 - 53 minutes - 97 MBSam Seidel, an internationally known educator, speaker, and author, and the K12 Lab Director of Strategy + Research at Stanford's d.school, sits down to talk about creativity, hip-hop culture, strength through vulnerability, and the joyful feedback loop of self care and inspired results.
Data-Driven and Audience-First Marketing
December 01, 2022 04:00 - 1 hour - 110 MBHaris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.
Bonus: Ease, Equity, and Access to Direct-to-Educator Grants
November 17, 2022 04:00 - 39 minutes - 72 MBIn this episode, we introduce The LCG Foundation, a nonprofit organization that exists to better the lives of educators by providing direct-to-educator grants. We discuss how the Foundation began, our mission, and what we’ve accomplished so far. We also reveal some high-level findings about the K-12 education grant space AND at the end of the episode, we announce something super special for Giving Tuesday. Featuring Leoni Consulting Group team members Elana Leoni (CEO & Chairman of the LC...
Trust and Security in EdTech: A Conversation With Emily McDonnell
November 10, 2022 04:00 - 48 minutes - 88.5 MBWhether you're an EdTech startup navigating cybersecurity issues or an educator concerned about privacy and safety when purchasing EdTech products, listen to Emily McDonnell, VP of Trust and Safety at Remind. Emily sits down to talk about the Safety by Design principle, how to navigate and understand a privacy policy, the future of trust and security in EdTech, and why communication around these issues is so critical for everyone.
Content Marketing for EdTech: A Conversation With Annie Teich
November 03, 2022 13:45 - 57 minutes - 106 MBIf you want to comprehend the nuts and bolts of content marketing, speak with Annie Teich. A highly regarded writer and EdTech industry marketing communications specialist, Annie sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some basic copywriting best practices. Annie mentions some great resources, which you can find below and we also provide highlights of a fun and instru...
Business-to-Education (B2E) Marketing Best Practices: A Conversation With Charlene Blohm
October 20, 2022 04:00 - 58 minutes - 108 MBCharlene Blohm, CEO of Charlene Blohm & Associates (CBA) provides best practices for branding, PR, content marketing, earned and paid media, and much more.
Retaining Teachers and Designing Valuable EdTech Products: A Conversation With Adina Sullivan-Marlow
October 13, 2022 04:00 - 53 minutes - 98.5 MBWhile Adina Sullivan-Marlow may not have worked at every possible job in education, she's certainly done a lot. Currently a Coordinator in the Teacher Effectiveness and Preparation unit under the Human Resource Services Division of San Diego County Office of Education, Adina sits down for an instructive chat that includes what EdTech companies could be doing better, the career possibilities and pathways in education that few know about, and how districts and administrators could better serve...
Critical Skills for Critical Times: A Conversation With Laura Thomas
October 06, 2022 04:00 - 59 minutes - 110 MBLaura Thomas, Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.
EdTech Conventions Beyond the Booth: A Conversation With Joyce Whitby
September 29, 2022 04:00 - 54 minutes - 99.2 MBEdTech is more than a market sector. By the nature of its market, any successful EdTech company benefits from authentic engagement with the education community. Joyce Whitby, a veteran industry marketing consultant, sits down to talk about ground zero for market-to-community interface: education conventions.
Bonus: Advice for the 2023-2024 School Year
September 22, 2022 04:00 - 18 minutes - 33.4 MBIn this bonus episode, we share some advice from the amazing guests at our 2022 ISTE party. You'll hear from 12 of our party guests, ranging from 5th-grade Teachers to Integration Technology Specialists to EdTech CEOs, each of them sharing their wisdom as we enter the new school year.
EdTech, Cybersecurity, and All Things Data: A Conversation with Susan Bearden
September 15, 2022 04:00 - 49 minutes - 89.8 MBSusan Bearden, the Director of Digital Programs for InnovateEDU and the leader of Project Unicorn, discusses data interoperability, how EdTech is playing catch-up with other data-driven industries, cybersecurity, and the deep value of lifelong learning. Here are a few of our favorite moments from this conversation.
STEM Education in a Post-Pandemic World: A Conversation With Daylene Long
September 08, 2022 04:00 - 59 minutes - 109 MBAs the founder of Catapult X, a STEM education industry market and product development company, Daylene Long shares her thoughts on current STEM trends, student confidence, equity in teaching, and the future of STEM education.
A Back-to-School Pep Talk: A Conversation With William "Coach" Jeffery
September 02, 2022 04:00 - 49 minutes - 90.6 MBPeople often assume that educators are born walking a linear path toward their profession. Yet William "Coach" Jeffery became the principal at Columbia High School in West Columbia, Texas through an unpredictable journey of self-discovery. In this episode of All Things Marketing and Education, he sits down to reflect on a life of readjustment and learning as he overcame childhood dyslexia, struggled through college, aspired to be an NBA coach, brought technology integration to a low-income s...
Where EdTech Meets Pedagogy: A Conversation With Lisa Highfill
August 18, 2022 04:00 - 45 minutes - 82.9 MBAs a passionate technology integration specialist, Lisa Highfill has spent almost three decades bringing innovation and engagement to the Pleasanton (California) Unified School District. For this episode of All Things Marketing and Education, she sits down with Elana Leoni, CEO of Leoni Consulting Group, to share stories about two remarkable accomplishments: a teaching tool called HyperDocs and creating a district-wide Virtual Academy.
Artificial Intelligence in Post-COVID Education: A Conversation With Rachelle Dené Poth
August 11, 2022 10:00 - 57 minutes - 105 MBRachelle Dené Poth, a Spanish and STEAM teacher from the Pittsburgh suburbs, and truly does all things education. She’s an award-winning EdTech advocate, author, world-renowned presenter, thought leader, PD coach, EdTech consultant – and she even holds a law degree! Rachelle found time to sit down with Elana Leoni, CEO of Leoni Consulting Group, to discuss a wide variety of topics, including the pandemic's effect on EdTech, the human side of artificial intelligence, and what product develope...
The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix
August 04, 2022 04:00 - 47 minutes - 54 MBWhat is go-to-market (GTM) strategy, and why do you need one if you're serious about marketing anything? Elana sits down with Rebecca Shaddix, a marketing expert with a passion for education, to look at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.
The Greater Benefits of an Efficient Communication Model within a School Community: A Conversation With Quenton Cook
July 28, 2022 04:00 - 55 minutes - 63.4 MBTrends and events over the past few years have made it clear that timely school communications – teacher-to-students, teacher-to-parents, district-wide – are critical. Since 2011, Remind has worked toward meeting that need, and Quenton "Q" Cook, this mobile messaging platform's CEO, sits down with Elana Leoni, CEO of Leoni Consulting Group, to talk about all things SMS, the evolution of a technology, and the greater benefits of an efficient communication model within a school community.
Growing Meaningful Communities in EdTech Brands: A Conversation With Clara Galán
July 20, 2022 10:00 - 57 minutes - 65.5 MBA meaningful community supports and inspires, and Clara Galán is all about doing just that for EdTech companies. Clara, who helps lead global educator community programs for Creative Cloud at Adobe for Education, sits down with us to talk about community, creativity, and technology's role in both.
Teaching Math, Teaching Equity: A Conversation With José Vilson
July 15, 2022 04:00 - 56 minutes - 64.1 MBWhen it comes to walking the talk of equity in education, it's hard to find a better example than Jose Vilson. He's a math teacher and coach; a speaker, activist, and author; and the executive director of EduColor. Elana Leoni, CEO of Leoni Consulting Group, sits down with Jose for a lively discussion about mathematics as a key to social justice; the stories that people need to tell, hear, and read; and what's possible in education when everyone's humanity counts.