Marketing and Education

How to Make the Most of EdTech Conferences: A Conversation With Steven Anderson

June 09, 2022 04:00 - 57 minutes - 65.9 MB

Elana sits down with Steven Anderson, a thought leader in EdTech and educational transformation, to discuss the upcoming International Society for Technology in Education (ISTE) conference and how to navigate many education conferences. Steven, who attends 30-40 conferences every year, advises how to get the most from a large event like ISTE.

2022 Social Media Marketing Tools and Trends: A Conversation With Shana Bull

May 26, 2022 04:00 - 59 minutes - 68.4 MB

Shana Bull and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author.

Why EdTech Brands Need to Be Audience-Obsessed: A Conversation With Jacob Hanson

May 19, 2022 04:00 - 57 minutes - 65.6 MB

Elana sits down with Jacob Hanson, CEO and Storyteller at PRP Group. Jacob had a lot to say about EdTech companies and their interactions with the market they serve, including how they can understand and improve that dynamic for everyone involved.

Digital Equity in K12 Education: A Conversation With Beth Holland

May 12, 2022 04:00 - 55 minutes - 63.5 MB

In this episode, Dr. Beth Holland, a Partner at The Learning Accelerator (TLA), talked with Elana about the nuances and challenges of achieving digital equity, explains why the most successful EdTech products are often the simplest ones, reframes “learning loss” as “unfinished learning,” and so much more.

How to Appreciate Teachers All Year Long: A Conversation with Teachers

April 28, 2022 10:00 - 1 hour - 72.5 MB

Elana Leoni, CEO of LCG, spent eight years at Edutopia, whose founder is George Lucas. One of the things he would say over and over again was that, "Education is the single most important job of the human race" and that "The most powerful element in education is the teacher. Nothing will ever compete with that." In that spirit, our Teacher Appreciation episode of All Things Marketing and Education features three educators whom we're privileged to work alongside in an education community we’r...

From Educator to EdTech: A Conversation with Meredith Allen

April 15, 2022 04:00 - 55 minutes - 63.1 MB

Elana sits down with Meredith Allen, Head of Customer Happiness at Soundtrap, in this episode of All Things Marketing and Education. The conversation covered a lot of ground, including Meredith's path from teaching to EdTech, working in a role that engages her in yet removes her from education, and how the EdTech industry could become a player in education reform.

The Evolving Business Realities of EdTech: A Conversation With Rayna Yaker Glumac

April 07, 2022 05:00 - 54 minutes - 62 MB

In this episode of All Things Marketing and Education, Elana sat down with Rayna Elise Yaker Glumac, the managing principal at RYE Consulting and the founder of RYE Collective. Rayna brings her encyclopedic knowledge of education practice and policy to EdTech to discuss how the pandemic has shifted the dynamics in the education purchasing cycle, knowing how to best implement EdTech products, and how educators can advocate for EdTech products.

Navigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) Glumac

April 07, 2022 05:00 - 52 minutes - 59.7 MB

In this episode of All Things Marketing and Education, Elana sat down with Rayna Elise Yaker Glumac, the managing principal at RYE Consulting and the founder of RYE Collective. Rayna brings her encyclopedic knowledge of education practice and policy to EdTech to discuss how the pandemic has shifted the dynamics in the education purchasing cycle, knowing how to best implement EdTech products, and how educators can advocate for EdTech products.

Gamification in Education

March 21, 2022 10:00 - 52 minutes - 60 MB

Todd Finley, professor of education at East Carolina University, writer, and creator of Brain Blasts, downloadable infographics filled with best practices for educators, chats about gamification, student engagement, the guiding principles of game design, and so much more.

What’s it Really Like to Teach in a Pandemic: A Conversation With Tracy Selock

March 16, 2022 10:00 - 57 minutes - 65.3 MB

In this episode of All Things Marketing and Education, we sat down with Tracy Selock, who teaches gifted and talented fifth- and sixth-graders in Kankakee, IL, and is an adjunct professor at Olivet Nazarene University, and a founder of the Nourished Teachers Facebook community. Elana Leoni, CEO at Leoni Consulting Group (LCG), chatted with Tracy about what it’s like to teach in the pandemic's third year, what teachers need most from the EdTech industry, and the critical importance of self-ca...

Using Social and Emotional Learning to Amplify Student Voice: A Conversation With Serena Robinett

February 24, 2022 10:00 - 49 minutes - 56.3 MB

This episode of All Things Marketing and Education introduces Serena Robinett, an Education Specialist at Soundtrap, a collaborative, cloud-based recording studio that enables students to create music and podcasts. Elana Leoni, CEO at Leoni Consulting Group (LCG), chats with Serena about all of the things about social-emotional learning (SEL) including how it should serve students of all cultural backgrounds. She also talks about the role of audio recording in developing students' sense of s...

Celebrating 5 Years as Leoni Consulting Group

February 16, 2022 10:00 - 59 minutes - 67.9 MB

In this very special episode of All Things Marketing and Education, our team got together to celebrate Leoni Consulting Group (LCG)’s fifth anniversary. We discuss what we’ve learned together and share our passions and insights from these five years. We hope that sharing a little bit about our journey at LCG inspires you to reflect on your own journey and maybe even take a risk or two, because none of our team would be here without that.

The Power of Storytelling in EdTech: A Conversation with Katie Test Davis

February 09, 2022 10:00 - 53 minutes - 60.7 MB

In this episode of All Things Marketing and Education, we meet Katie Test Davis, Founder of Forthright Advising, a national PR and communications firm focused on organizations that love kids. Elana Leoni, CEO at Leoni Consulting Group (LCG), sits down with Katie for a spirited, inspiring conversation about harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.

Understanding the EdTech Industry: A Conversation With Sandro Olivieri

February 02, 2022 10:00 - 54 minutes - 62.2 MB

In this week's episode, we sit down with Sandro Olivieri, Executive Director of Project FoundED, a community of EdTech founders committed to empowering entrepreneurs and educators to rethink the EdTech landscape. During our chat, Sandro talks in detail about how EdTech is different from other business models, how the pandemic has been a mixed blessing for the industry, and reminded us all to keep educators in the driver's seat.

Data, Evaluation, and Impact in EdTech: A Conversation with Jason Altman

January 13, 2022 10:00 - 46 minutes - 53.7 MB

We're excited to kick off the New Year with the unique perspective of Jason Torres Altman from TerraLuna Collaborative. Jason has devoted his entire career to evaluating education programs that address inequity in schools and communities. In this conversation with Elana Leoni, CEO at Leoni Consulting Group (LCG), Jason discusses the power of data in education and EdTech, the expected results of evaluation, and the limitations of what's possible. With his grasp of details, compassion for the ...

Inequities Exposed During the Pandemic: A Conversation with Sarah Thomas

December 14, 2021 10:00 - 45 minutes - 51.6 MB

In this episode of All Things Marketing and Education, Elana sits down with Dr. Sarah Thomas, a Regional Technology Coordinator in a large district in Maryland, and the founder of EduMatch, a charitable organization that empowers educators to make global connections across common areas of interest. During this discussion, Sarah reveals some of the biggest challenges in K-12 education today; she specifically talks about the inequities that were exposed during the pandemic and provides some ex...

Essential EdTech Lessons Learned During the Pandemic: A Conversation with Monica Burns

December 07, 2021 10:00 - 45 minutes - 51.7 MB

This episode, Elana sits down with Monica Burns, Ed.D, an EdTech consultant, curriculum consultant, and author. As a former New York City public school teacher, Monica offers helpful tips, tools, and strategies for educators through her blog posts, presentations, podcasts, TikToks, books, and more. Her website ClassTechTips.com and her podcast Easy EdTech help educators integrate classroom technology with deeper learning in mind. In her latest book, EdTech Essentials, she guides educators th...

Making a Deep Impact in Education featuring Chris Walsh

November 17, 2021 04:00 - 59 minutes - 68.6 MB

In episode five of All Things Marketing and Education, Elana sits down with Chris Walsh, an educator, media producer, and entrepreneur passionate about using digital tools to bring large-scale innovations to teaching and learning. Throughout this conversation, Chris explains how EdTech marketers can meaningfully engage with educators right now and explores his personal impact while working both in and out of the classroom throughout his career. [00:32] A little bit about Chris [11:13] How...

Educator Mental Health and the Power of Being a Connected Educator: a Conversation with Nick Provenzano

November 02, 2021 10:00 - 59 minutes - 68.5 MB

This week, Elana sits down with Nick Provenzano, an educator of over 15 years, technology integrator, makerspace director, speaker, and author. During the chat, Nick emphasizes the value of connections between educators, opens up about the importance of normalizing conversations about depression and anxiety in education, and provides tips for educators on how to collaborate with EdTech brands. 2:30: Nick’s journey in Education 5:32: Nick speaks to keeping it real as an educator, and not pr...

How Teachers Can Expand Their Impact Beyond the Classroom

October 12, 2021 10:00 - 36 minutes - 42.2 MB

This week, Elana sits down with Lily Jones, a curriculum developer, education writer, and social media strategist. After seven “inspiring and exhausting” years as a first grade and kindergarten teacher, Lily took her passion for innovative education outside of the classroom and documented how she exactly did it. She now empowers thousands of educators to do the same on her website and her community of educators, EducatorForever.com. In this talk, Lily reveals the many ways to be a teacher ...

Creating EdTech Products That Solve Real Problems: Featuring Adam Bellow

September 16, 2021 10:00 - 50 minutes - 58.3 MB

In this episode, we sat down with Adam Bellow, co-founder, and CEO of Breakout EDU, and an EdTech entrepreneur and technologist. Adam gives his best advice for educators who are considering transitioning into EdTech, provides insight on how EdTech brands can successfully communicate with their educator audience, and discusses some of his philosophies on how to create genuine solutions for classroom problems. About Breakout EDU Breakout EDU: we unlock the love of learning through games. B...

The Joy of Community with Porter Palmer

August 31, 2021 10:00 - 43 minutes - 49.7 MB

This week, in the very first episode of our podcast, we play some inside baseball with Elana’s partner in crime Porter Palmer. Although we are all life-long learners, we would say Porter is an expert in community building and authentic communications. Porter is in her third year of working with Leoni Consulting Group (LCG), most recently as the Director of Joy. Porter spent her early career as a special education teacher for nearly a decade. Elana and Porter discuss the circumstances that d...

Welcome to All Things Marketing and Education

August 17, 2021 10:00 - 37 seconds - 730 KB

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.