Leveraging Media for EdTech Success: A Conversation with Thomas Rodgers

Marketing and Education

English - June 22, 2023 04:00 - 47 minutes - 86.5 MB - ★★★★★ - 14 ratings
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Next Episode: Branding with Intention in K-12 Education: A Conversation with Austin Rhodes

We chat with Thomas Rodgers, Vice President and Head of K-12 Communications at Whiteboard Advisors. Thomas is an expert in leveraging earned media, brand storytelling, and influencer engagement to advance educational missions, with a particular emphasis on K-12 education. This conversation delves into how EdTech companies can effectively collaborate with the media, exploring successful strategies and potential pitfalls. Additionally, Thomas offers tips for pitching to conferences and securing visibility in panels and events.

Show notes: leoniconsultinggroup.com/47

EdTech planner: leoniconsultinggroup.com/23