Making a Marketer
154 episodes - English - Latest episode: 7 days ago - ★★★★★ - 29 ratingsMaking a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
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Episodes
Brand Ambassador Strategies with Phil Pallen
April 24, 2024 09:00 - 46 minutes - 64.1 MBWe dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors. Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for Small Business," set to demystify AI for entrepreneurs everywhere. With his non-conventional approach, he has advised hundreds of brands from ove...
From Online Connections to Real-World Success with Troy Sandidge
April 10, 2024 10:00 - 35 minutes - 48.7 MBTroy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities. In this enlightening episode, we dive into the world of digital evolution. Episode 146 is a treasure trove of wisdom and wit as Troy returns to share his journey from a "baby ...
Personal Branding on LinkedIn with Goldie Chan
March 20, 2024 09:00 - 49 minutes - 113 MBGoldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular. Learn about... The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal branding on LinkedIn and suggests using soft words and hard words to reflect one's personal brand effectively on their profile. She encourages individ...
(BONUS) 49ers vs Chiefs BIG Rematch: Our Hosts Talk Social Media & a Lil’ Trash
March 06, 2024 11:00 - 40 minutes - 54.9 MBBonus Episode Here! And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful! It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social media accounts of the 49ers and the Chiefs! Taylor's boyfriend has influenced those Chiefs numbers a smidge... Both teams have great social med...
Explore the C.A.R.E. Approach to Marketing with Jessika Phillips
February 28, 2024 10:00 - 33 minutes - 45.9 MBThere’s marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we’re joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips. Learn about a Relationship Marketing ROI strategy that will help you convert followers into fans, clients into advocates, and your community into collaborators using Jessika's C.A.R.E. approach. Also learn about... ...
How to Create Effective Short-Form Video with Jon Loomer
February 14, 2024 10:00 - 43 minutes - 59.6 MBShort-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach. The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start. Learn about... - The importance of getting started and not overthinking: John emphasizes the key to creating effective short-form video content is to simply get started without worrying too much about perfection. The goal is to learn and improve with each...
Cultivating Community: The Fintech Connection with Brian McCarty
January 24, 2024 10:00 - 38 minutes - 53.1 MBCommunity, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :) Learn about... - Community Building: Community should be viewed as more than just a channel or tactic, but as a group of people coming together organically around a brand or culture. Our guest shar...
Tackling Time Management with Erik Fisher
January 10, 2024 17:23 - 45 minutes - 62.5 MBAs we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Started") was 100 episodes ago, and it's our 4th most downloaded episode EVER! Learn about... - The Pomodoro Technique: Erik highlights the Pomodor...
How to Make Your Content Stand Out with Peg Fitzpatrick
January 01, 2024 11:00 - 50 minutes - 69.9 MBIn this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience. Learn about... - How to be unique and original in your content: In today's competitive landscape, it's more important than ever to stand out by creati...
Events as Part of Go-To-Market Strategy with Stefan Slattery
December 14, 2023 10:00 - 53 minutes - 73.5 MBEvents are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility. Learn about... - How in-person events provide valuable opportunities to connect with professionals, expand networks, and learn from others in the industry. They are crucial for building relationships and driving sal...
Ever-Evolving Capabilities of A.I. with Dustin W. Stout
November 29, 2023 10:00 - 43 minutes - 59.1 MBThis will surely be the first in a series we will do on A.I., with its constant changes and advancements! Learn about (written using Dustin's Magai tool!)... Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy. Claude prioritizes accuracy and safety, while also having a larger memory. Bard, although initially underwhelming, is expected to improve over...
How to Get Hired with Jodi Knittle
November 15, 2023 09:47 - 45 minutes - 104 MBOur expert on this episode teaches us about getting hired and working with recruiters! Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance to recruiters, and proactively reaching out to hiring managers. Jodi also advises us how to handle interviews, such as preparing beforehand, as...
Freelancing & Finding Balance in the Creative Industry with Brooke LeBeau
October 26, 2023 19:17 - 40 minutes - 56.2 MBOur guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keeping herself sane and keeping clients happy. Learn about... Diversifying income streams: Brooke emphasizes the importance of professionals re-imag...
Creating Unforgettable Experiences with Phil Mershon
October 12, 2023 15:41 - 49 minutes - 68.6 MBEvents are Megan's love language and this episode hits on all the reasons why! Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable. Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught him how, sharing examples of events that have made an impact. He also wrote a book about all of...
Season 7 Kick-Off - Learn EVEN More From Past Guests! (Part 2)
September 21, 2023 09:01 - 35 minutes - 48.8 MBPart two of the reunion show with four season six guests is here! More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?" We also want some feedback from YOU, our listener... Tell us what YOU THINK - here. Group 1 Julie Riley Ep. 118 - Livestream Your Podcast with Julie Riley Jeff Sieh Ep. 114 - Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh Group 2 Lindsey Bowshier Ep. 112 - Clarity on Ag...
Season 7 Kick-Off - Learn More From Past Guests (Part 1)
September 06, 2023 07:02 - 53 minutes - 74.1 MBSEASON 7 IS HERE! Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!! Tell us what YOU THINK - here. One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review their episode, with a twist of new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do...
Shiny Object Syndrome with Meg Coffey
August 16, 2023 10:00 - 41 minutes - 57.6 MBSquirrel! Another way we refer to that shiny new thing that distracts us. Marketers classically have shiny object syndrome, and admitting it is the first step, right? This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert & event organizer in Australia, hailing all the way from Texas. We had so much fun -- three marketers with the gift of gab makes for a fast-pac...
Modern Content Marketing with Amanda Natividad
August 02, 2023 09:01 - 39 minutes - 54.7 MBDo you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one! "But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or incr...
Marketing in the Age of Trolls (and Counter-Cultural “wars”) with Cass Cooper
June 28, 2023 09:01 - 30 minutes - 42.1 MBOur guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight. There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced. "I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinforma...
Exploring the Ever-Changing Marketing Landscape with Rachel Bruce
June 08, 2023 14:53 - 34 minutes - 47.6 MBWe cover SO much ground in a short show! Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly. Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create demand for the things our companies are selling is ever-changing and we talk through it all. Our guest Rachel Bruce is Senior Director of Ma...
Live Stream Production Prep with Marisa Cali
May 24, 2023 13:59 - 41 minutes - 38.1 MBThis isn't the first show we've done about live streaming or the importance of video... But this chat with Marisa talks about it specifically from a producer perspective. We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more. Whether you've already been doing live video or not, this is a great episode to get you thinking through the strategies and tactics that are important to focu...
Conversations that Connect with Brooke Sellas
May 09, 2023 09:00 - 42 minutes - 59 MBIt's crucial that we have 2-way conversations in business, and it's especially something that gets missed in social media marketing! We need to truly CONNECT with our customers and prospects. Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory. Brooke Sellas and her team use research to inform the strategies they create for their clients. On this episode she does an excellent job of talking us through how they get th...
Instagram Updates Intensive with Jenn Herman
April 25, 2023 09:00 - 42 minutes - 58.8 MBThere are a handful of Instagram experts and Jenn Herman has absolutely blazed the trail! The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform. On this show we discuss timely updates and evergreen tips that everyone can use to maximize their brand presence on the platform. "The head of Instagram has come out and said multiple times that they are...
Captivate on Command with Stephanie Garcia
April 11, 2023 09:01 - 33 minutes - 46 MBOur guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia? Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in. "The meaning of communication is the response that you get." We learn a lot about how to think about communication on this episode -- get your note taking...
Humanize Your Brand Through Chat Automation with Danny Monzon
March 28, 2023 09:00 - 41 minutes - 57.5 MBOur most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist! Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond. The technology is important, but it's also fundamentally important that we are humanizing our brand voice through these chat automations. "Another one of my mantras that I live by is...
Twitter Talk with Madalyn Sklar
March 10, 2023 10:18 - 35 minutes - 48.4 MBTwitter has been going through MASS changes since it came under new ownership! #Understatement Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utilize it. We recorded this one LIVE if you'd like to watch the video. So much fun! Our guest... Madalyn Sklar is a serial entrepreneur, community...
What is the Value & Future of ChatGPT with Dave Bruno
February 21, 2023 19:31 - 29 minutes - 40.3 MBGenerative artificial intelligence has made a BIG splash over the past few months! Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023). "It's not something to be afraid of, but it's certainly something to be aware of. And I think all of us as content creators have a responsibility to understand how to differentiate ourselves from these tools." Indeed, how to differen...
Longevity in Agency Leadership with Sonia Greteman & Ashley Bowen Cook
February 08, 2023 11:00 - 30 minutes - 42.5 MBWe've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN. An agency that is woman-founded and owned, AND has a focus in a specific (male-dominated) industry is super inspirational. From a "we didn't even have a computer" start, to being a full-scale branding, PR, and digital agency more than three decades later, these two ladies have an amazing team and s...
Nurturing a Community on TikTok with Jeremy Linaburg
January 25, 2023 10:00 - 34 minutes - 47 MBIs TikTok just for the kids? Or will your grandparents be taking over the platform? Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created. People are more collaborative and connected on TT than just about any other platform these days! If you hang out in the comments, you will learn so many different per...
Livestream Your Podcast with Julie Riley
January 11, 2023 11:01 - 28 minutes - 38.6 MBThere are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about. Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room" involved, and more. Also... Our co-host Jen Cole got engaged - congrats to Jen and Tim! Ou...
Pinpointing Your Personal Brand with Christine Gritmon
December 28, 2022 19:21 - 31 minutes - 43.3 MBEveryone has a personal brand! And everyone who talks about personal branding approaches it in a different way. What is a personal brand? "I like to think of it as the version of you that lives in other people's heads." Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business. Do you know what your personal br...
Understanding the New Google Analytics with Brie Anderson
December 14, 2022 10:08 - 32 minutes - 44.6 MBGoogle Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23! Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition. Even if analytics is "not your bag," this show is still super helpful in understanding ...
Revenue Operations Strategy with Lindsay Martin-Bilbrey
November 25, 2022 19:08 - 37 minutes - 51.7 MBWe have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops). Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there. We discuss how this might be a potential solution as we could ...
Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh
November 17, 2022 12:01 - 54 minutes - 75.5 MBWhat happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!! We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"! Jen and Megan recorded this live on Jeff and ...
Consistently Creating FOMO with May King Tsang
October 31, 2022 20:04 - 30 minutes - 42.4 MBThe "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing! She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event. Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and m...
Clarity on Agency Traction & Growth with Lindsey Bowshier
September 30, 2022 15:26 - 23 minutes - 32.9 MBOur guest on this one is close to our host in more ways than one! Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully. Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients....
Broadcast on Amazon Live with Chris Stone and Jim Fuhs
September 12, 2022 18:56 - 30 minutes - 41.3 MBIf there ever were two rockstars of live streaming on Amazon, these are the guys! We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio. Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify. Their book recos: - How to Grow Your Business Like a Weed: A Complete S...
Season 6 Kick-Off! - Season 5 Reunion (Pt.2)
August 25, 2022 19:14 - 52 minutes - 47.9 MBAs we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests! We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?" Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--you will want to listen to their episodes if you haven't, and revisit them even if you've alrea...
Season 6 Kick-Off! - Season 5 Reunion (Pt.1)
August 11, 2022 10:00 - 42 minutes - 57.8 MBWe are officially into SEASON 6, friends! This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation. On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March ...
Connection Through the Human Interaction of Events with Chief Nation
July 13, 2022 18:12 - 51 minutes - 70.7 MBOn this final episode of season five(!) we take a look under the hood of the impact events can have in a different way than we have previously. Chief Nation is a UK-based agency that has made connecting people through events their mission. It turns out intimate events (both online and in person) where you have all the right people "in the room" is very effective for building relationships and driving revenue! Who knew? ;-) Megan and Jen speak with two of the managing directors of the agency...
Podcast Like a Pro with Mike McAllen
June 29, 2022 11:00 - 36 minutes - 49.5 MBA podcaster chats with a podcaster about podcasting! The guest on this episode is an OG. As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast. I know him because we were also industry colleagues and he shares with us how he got started, in addition to how things evolved. Also, Mike's now more than a podcaster -- he's helping ...
Empowering Online Authenticity with Julia Jornsay-Silverberg
June 03, 2022 18:48 - 36 minutes - 50.8 MBSome shows are more "soft" than others in terms of tactics our listeners will take away. This show IS one of those where we get some "softer" tactics to use in our day-to-day lives, which -- as we discuss -- also affects our professional lives. They are intertwined! We all need some sunshine in our lives and our guest on this one is that -- sunshine, personified. She shares why it's important to be our true selves online... hence, the "anti-highlight reel" encouragement! You will be bette...
Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest
May 20, 2022 22:07 - 28 minutes - 38.8 MBWe are always the ones interviewing, so on this one co-host Jen Cole got to be the guest! Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more. Get to know Jen in a different way than you have before! Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer. Our guest... Greteman Group a...
Evolution of Video Creation with Rob Balasabas
May 07, 2022 11:01 - 30 minutes - 42.4 MBWe have said it before and we will say it again - video is HOT! Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time. Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at. It's a fun convo - we would love to know what you think! Our guest... Uscreen “Video Entrepreneur” Podcast where he talks to some of the top crea...
Optimal Confusion, Events Progress, & Awe & Wonder...Lessons from Life & Business with Megan Powers
April 20, 2022 16:19 - 16 minutes - 12.3 MBMy solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five. Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on...
Writing for the Relationship with Amy Knightley
March 30, 2022 10:27 - 47 minutes - 65.1 MBExploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content. Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :) We know developing solid relationships are the key to bui...
Turn Your Tragic Flaw into Your Super Power with Rain Bennett
March 14, 2022 23:58 - 28 minutes - 39.2 MBWe all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around! Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs. Turn that obstacle into an opportunity. He gives us a deal on his OWN book as well - you gotta l...
This is One Hundred with Content Marketing Maven, Ann Handley
March 02, 2022 01:41 - 1 hour - 84.1 MBWhen someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real. She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff ...
Communicating with Conviction with Mel Kettle
February 21, 2022 21:47 - 29 minutes - 40.9 MBMel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself. It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring! We talk a lot about leadership and how we show up - if you work with or FOR ...
How to Find the Storyteller Within us with Chad Illa-Peterson
February 06, 2022 19:51 - 30 minutes - 42 MBWe regularly hear good marketing contains good storytelling. It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling. Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode. Our guest... Chad Illa-Peterson Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-f...