Freelancing & Finding Balance in the Creative Industry with Brooke LeBeau

Our guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keeping herself sane and keeping clients happy.

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Diversifying income streams: Brooke emphasizes the importance of professionals re-imagining their approach to supplementary income streams. She encourages creatives to explore their hobbies and other passions to find ways to incorporate them into their business or side hustles.
Balancing full-time work and side projects: Brooke provides tips for effectively managing side projects while working full-time. These include setting realistic timelines, being proactive with project management, and learning to say no when necessary.
Overcoming career challenges: Brooke shares her experience of being hired for one job, but having her priorities change, leading her to take on a completely different role. She emphasizes the importance of adaptability and finding the positive aspects in such situations, as they can provide valuable skills and experiences.

Our guest

Brooke LeBeau is a creative marketing professional based in Austin, TX and owner of Artfully Creative Studio. Her origins are in graphic design and filmmaking with professional experience in both marketing and fine arts.

Brooke has a Bachelor’s degree in graphic arts and film production from the University at Buffalo and a Master’s degree in fine art from New England College, setting her up as a jill of all trades with a background in branding, digital and print media, websites, events, social media, content design, and consumer products.Brooke is passionate about skills diversification and advocates for professionals reimagining their approach to supplementary income streams.

In 2022 Brooke formalized her freelance business and to-date, Artfully has served over 20 clients and delivered hundreds of projects. Artfully focuses on providing a smooth, results-based client experience that turns ideas into a tangible project plan.

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