Making a Marketer
155 episodes - English - Latest episode: 7 days ago - ★★★★★ - 29 ratingsMaking a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
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Episodes
Living in the Age of Influence With Neal Schaffer
February 24, 2020 11:01 - 48 minutes - 66.8 MBThere are no better words for this episode than FULL CIRCLE. You'll understand exactly why when you listen to the beginning of EPISODE 50 with Neal Schaffer! This is a big milestone for us, and we want to thank our listeners by providing you with some (more) incredible content... The way you view influencer marketing will likely change after you listen to this show with Neal Schaffer. Neal: "I'm introducing the concept of looking at social media not as a place to market, but as a place to...
BIG GAME LIV - Social Media & Trash Talk with Megan Powers & Jen Cole
January 31, 2020 19:50 - 40 minutes - 55.1 MBY'all, the 49ers are playing the Chiefs in the BIG GAME on Sunday, and these two podcast hosts are pretty passionate about their teams... Megan Powers' team is the 49ers & Jen Cole's team is the Chiefs. But, wait! This is EPISODE 49... coincidence? Megan doesn't think so. If you've listened to this podcast before, you have likely heard about our fandom! The stars have aligned, and our teams are playing each other in the BIGGEST FOOTBALL GAME of the year... We discuss the social media of t...
Tech Tool Tips with Jennifer Watson & Krissy Buck
January 26, 2020 08:52 - 47 minutes - 65.3 MBWe all LOVE tools that make our lives easier, right? Tools that make our work lives easier are like GOLD. On this episode we have two women who have been working for two companies that make essential tools for the social media realm. Jennifer shares different tactics and strategies related (mostly) to the tool developed by Agorapulse -- social media management software. And Krissy shares different tactics and strategies related (mostly) to the tool developed by Quicc -- automated captions f...
Digital Branding Summit Preview with Juntae DeLane
January 11, 2020 05:45 - 26 minutes - 36.3 MBMaking a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of industry insiders, brand leaders, influencers, practitioners, and thought-leaders who will teach you how to grow your brand and your business. On this LIVE episode we preview what to expect & why you should register (or check out the next one...
Marketing in 2020 - Think Differently with Mark Schaefer
December 23, 2019 18:51 - 41 minutes - 56.9 MBSometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer! "The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN in business, and get out and actually TALK to people in this digital age. Our guest... Mark S...
Twitter Relevancy & Updates with PRO Madalyn Sklar
December 12, 2019 19:48 - 31 minutes - 43.4 MBThis social media platform continues to evolve, and we are HERE for it! Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who can answer ANY question about strategy or tactics in using the platform, and she does so on episode 45. Our guest... Madalyn Sklar Social Media and Digital Marketing Strategist | Blogger | Podcaster Madalyn Sklar is a serial entrepreneur...
Customer Experience IS Marketing with Dan Gingiss
November 24, 2019 20:54 - 44 minutes - 61.7 MBGuest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic! From his Forbes article: "Customer experience and social media are part of a 'continuous cycle' whereby they each feed the other. Offline experiences are shared online, and then a brand's response – and the learnings it takes from customer interactions – are incorporated back into the experience." Our guest... Dan Gingiss Chief Experience Officer at ...
Blogging is Not Dead with Mike Allton, The Blogging Brute
November 13, 2019 20:25 - 34 minutes - 47.6 MBMike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author. Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different! Our guest... Mike Allton - Brand Evangelist at Agorapulse, - Content Marketing Practitioner at Social Media Hat / Blogging Brute, - Co-Founder at 360 Marketing Squad (the 4th member of the 360 Marketing Squa...
Consistent Content Creation with Demian Ross
October 28, 2019 21:57 - 55 minutes - 76.5 MBThis dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?! He has a lot going on, and we have a ton to learn from him in terms of content development. Plus, he's hilarious... we just might make you laugh more on this episode than on any other one! Our guest... Demian Ross - Demian was with us on Episode 21 - on being a Digital Nomad Roa...
Marketing a Small, Local Business with Christine Gritmon
October 22, 2019 20:46 - 32 minutes - 44.5 MBThis short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in in her community! Our guest... Christine Gritmon Christine’s a Social Media Strategist, Coach, and Entrepreneur ❤️A MICRO-BUSINESS MEGA-FAN ❤️ She is teaching busy, stressed small business owners how to tell their brand stories online in ...
Marketing a Podcast & How to Get Started with Erik Fisher
September 30, 2019 16:24 - 47 minutes - 65.4 MBMarketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche, your success, your whatever... for sure many of us can do a better job at it! Even our guest with 22,000 downloads per episode (WHAT??) admits he can do a better job. Our guest... Erik Fisher Erik's been the Social Media Manager at Soci...
Messenger Marketing Magic with Carrie Gottschalk
September 23, 2019 17:28 - 24 minutes - 33.5 MBWe broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gottschalk for a quick LIVE show after she spoke at Agency Day at the conference. Carrie is a pro at Messenger Marketing, and she shares the different ways she’s using it for her clients from e-Commerce to events. Our guest... Carrie Gottschalk...
Season Two Reunion Show, Part 2 - Season 3 Kick-Off
September 03, 2019 01:51 - 58 minutes - 80.6 MBWe're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home). Check out another speed-round of catching up with our guests, and learning more from them. From thoughts about influencer marketing, to looking a...
Season Two Reunion Show, Part 1 - Season 3 Kick-Off
August 25, 2019 08:28 - 56 minutes - 78 MBThis episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests. Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to season two after hearing from all of these smart folks. OUR GUESTS... GROUP 1 Azriel Ratz of Ratz...
Build Relationships to Build Your Business with Michael Cuschieiri
June 27, 2019 21:36 - 28 minutes - 65.4 MBFirst of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me. Our guest... Michael Cuschieri of mc2 Marketing Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through creative marketing ideas that deliver results. His other passion is getting results from bu...
Marketing Magic - Grasping Facebook Groups with Bella Vasta
June 16, 2019 03:30 - 46 minutes - 52.7 MBNot only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT. Our guest... Bella Vasta Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive research on relevant industry topics. Bella won the National Pet Sitting Business of the Year awa...
Relationship Marketing - Be a Magnet, not a Megaphone with Jessika Phillips
May 23, 2019 19:53 - 28 minutes - 32.6 MBAs I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips! You'll have to listen to hear most of them, but one that stood out to me is this: "It's not selling, it's serving" Our guest... Jessika Phillips lives in Lima, Ohio, and is Founder & president of NOW Marketing Group - advocates of relationship marketing. Jessika's mission is to help people love more, give more, and do more through relationship marketing. She's a fantastic speaker, and after g...
Is Marketing about Bandwidth or Brain Width? With Dahlia El Gazzar
May 03, 2019 01:38 - 31 minutes - 36.3 MBOn Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers. Our guest... Dahlia El Gazzar - Founder of Dahlia+Agency Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fueled "go-to" source for trend-setting...
Marketing’s Role in Incentivizing Performance
April 17, 2019 18:58 - 58 minutes - 67.3 MBIn Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong! It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses that we should all know more about. Our guests... Christy Lamagna, CMP, CMM, CTSM CEO and Ma...
Crisis Communication - Marketing is Responsible with Alex Plaxen
March 26, 2019 21:28 - 25 minutes - 29.4 MBIn Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on. It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly! Our guest... Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. L...
Transformative Events - Marketing is Your Partner
March 21, 2019 13:49 - 52 minutes - 60.6 MBIn episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants. There are lots of ways to transform your events, and we ...
Influencer Marketing - Providing Value or Overused Term?
February 21, 2019 14:51 - 1 hour - 68.9 MBThe term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too. There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events indust...
Corp. vs. Freelance Marketing & Personal Branding with Ben Roberts
January 22, 2019 12:33 - 54 minutes - 62.4 MBMany professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle." Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while at the same time he has a podcast, he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOONEST! It is possible to do both, and Ben Roberts gives us some great tips on how to manage. Our ...
Facebook Advertising - A Paid Element of our Marketing with Azriel Ratz
December 06, 2018 21:25 - 49 minutes - 56.8 MBFacebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff. Our guest... Azriel Ratz of Ratz Pack Media - The KING of Facebook Ads Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses. Azriel's Facebook ad...
Cannabis Marketing - Listen Before You Light Up Your Marketing with Kendra Losee
November 27, 2018 21:48 - 29 minutes - 33.7 MBThe Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot! Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky! Our guest... Kendra Losee of Mota Marketing - Provider of cannabis marketing consulting, coaching and educatio...
LinkedIn Marketing - Accelerate Your Career & Brand with Michaela Alexis
November 13, 2018 03:49 - 45 minutes - 52.2 MBLinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years. Our guest… Michaela Alexis Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Disc...
Livestreaming for Success - Marketing via LIVE Video with Stephanie Liu
November 02, 2018 09:56 - 29 minutes - 33.7 MBWhat better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE. Our guest... Stephanie Liu Facebook Live Strategist & Speaker | Helping Entrepreneurs Build Their Brand and Bottom Line with Live Video Stephanie is a social media strategist and the host of Lights, Camera, Live—a live video show that airs the first and third Thursdays of every ...
AI Chatbots -- Conversation as a Marketing Tool
October 18, 2018 23:43 - 55 minutes - 63.1 MBA chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or SMS, or via apps and websites. Our guests... Kelly Noble Mirabella Stellar Media Marketing Experienced m...
Exploring “Non-Agency” Life -- Venturing Out is Worth It with Ilo Neukam
October 09, 2018 22:35 - 26 minutes - 30 MBTraditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable. Our guest... Ilo Neukam - of The Collective SD -- Founder, Marketing Strategist Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time, on budget and most importantly, on strategy. She's proud to ...
Being a Digital Nomad -- What is it & How Can You be One?
September 20, 2018 17:43 - 1 hour - 70.1 MBWe're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21! There are many factors, from the tools you use, to how to set yourself up for success with scheduling and other elements. Our two guests are opposites in many ways, and they’re different experiences and insights make this a must-listen-to sho...
Being a Digital Nomad -- What is it & How Can You be One?
September 20, 2018 17:43 - 1 hour - 70.1 MBWe're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21! There are many factors, from the tools you use, to how to set yourself up for success with scheduling and other elements. Our two guests are opposites in many ways, and they’re different experiences and insights make this a must-listen-to sho...
Harassment (Online & Offline) -- Speaking Up
August 29, 2018 21:06 - 28 minutes - 32.6 MBIn Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine. Kristy lives in Houston, and is VP of Public Engagement with Drive West Communications. And she is one brave soul. She had the nerve to tell just one person about harassment she was experiencing, and what came from that is something she never expected… that person also experienced it, along with three dozen women (who have spoken up...
Harassment (Online & Offline) -- Speaking Up
August 29, 2018 21:06 - 28 minutes - 32.6 MBIn Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine. Kristy lives in Houston, and is VP of Public Engagement with Drive West Communications. And she is one brave soul. She had the nerve to tell just one person about harassment she was experiencing, and what came from that is something she never expected… that person also experienced it, along with three dozen women (who have spoken up...
Season One Reunion Show, Part 2 (Marketing Events) - (Season Two Kick-Off)
August 20, 2018 19:13 - 54 minutes - 62.7 MBThis second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to start a new season after a summer break. Much has changed since we spoke last, and we get some new perspectives from each of them. Here’s how the groups rolled out on this one... GROUP 1 These three are cutting-edge #eventtech pros Ep. 7 - M...
Season One Reunion Show, Part 1 (Getting Social) - (Season Two Kick-Off)
August 13, 2018 18:27 - 1 hour - 73.2 MBThis episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this means is, this is a two-parter. It was a whirlwind of welcoming guests in and out -- for sure you’ll want to listen back to season one after hearing this! GROUP 1 Customer Service & Reputation Management via Social (Ep. 1) with Kylene Kaelin Things have changed in the past yea...
Human Marketing - Remember WHO We Are Marketing to (Season One finisher!)
June 10, 2018 21:52 - 59 minutes - 67.7 MBHUMAN Marketing = The perfect topic for Episode 17 - our final episode of Season 1! Join host Megan Powers and co-hosts Jen Cole and Elizabeth Glau on this illuminative episode. We don’t do business with businesses. We do business with people. Always keeping the HUMAN element in everything we do is crucial to success, and these two have made a living of helping brands, agencies, entrepreneurs, and more, leverage the human element. Our stellar guests on this episode... Bryan and Courtney K...
Live Streaming - Using Live Video to Amplify Your Message
May 20, 2018 19:31 - 56 minutes - 65 MBLive video is HOT - there’s no denying it! Episode 16 was recorded LIVE on Facebook (of course), and our guests were perfect for this topic. Whether you're using live streaming in your business or not, you'll learn how and why you should be after listening to this show. Guests... Chris Strub with I Am Here, LLC truly is a FORCE FOR GOOD... He's a leading voice in the millennial social good space. In 2017, Chris visited Salvation Army locations in 25 states in 38 days along the 6200-mile #...
Using Pinterest - Drive Traffic for Your Business
May 06, 2018 19:11 - 59 minutes - 67.6 MBMany of us were HOT on Pinterest when it first came out. It was really easy to go down the rabbit hole of spending hours in there creating the house, wedding, whatever of our dreams! Here’s the thing -- it’s a stellar business tool. On Episode 15 host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two Pinterest EXPERTS who give us SO many knowledge bombs about the platform! Pinterest is not social media, it’s a traffic-driving machine. You’ll likely listen to t...
Retail Marketing - Tips & Hacks to Save Your Business Money
April 21, 2018 19:00 - 40 minutes - 46.4 MBHost Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of businesses. Salena Knight is a retail strategist, consultant, and speaker who loves speaking about growing cash flow, sales and profits through customer experience, digital marketing, and customer attraction/retention strategies. Her passion is to...
Retail Marketing - Tips & Hacks to Save Your Business Money
April 21, 2018 19:00 - 40 minutes - 46.4 MBHost Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of businesses. Salena Knight is a retail strategist, consultant, and speaker who loves speaking about growing cash flow, sales and profits through customer experience, digital marketing, and customer attraction/retention strategies. Her passion is to...
Marketing Gold: Creating & Amplifying Thought Leadership
April 11, 2018 18:52 - 55 minutes - 63 MBHost Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leadership through marketing channels is key. Our guests... Ina Yulo - Senior Content Strategy Manager at BrightTALK, Ina has been listed on the Women in FinTech Power List for two years in-a-row and has spoken or moderated for conferences on Bl...
Marketing Gold: Creating & Amplifying Thought Leadership
April 11, 2018 18:52 - 55 minutes - 63 MBHost Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leadership through marketing channels is key. Our guests... Ina Yulo - Senior Content Strategy Manager at BrightTALK, Ina has been listed on the Women in FinTech Power List for two years in-a-row and has spoken or moderated for conferences on Bl...
Ground Marketing - The New Guerilla Marketing
March 31, 2018 07:52 - 28 minutes - 32.7 MBHost Megan Powers welcomes Michael Arias on this mid-month(ish) show! Episode 12 brings us a quick lesson on Ground Marketing, and the success Michael has had with it and his clients. As Michael reminded us on this show, there is "riches in the niches." His niche is Dental Marketing. Michael is "The Dental Marketer" and he has a podcast by the same name -- The Dental Marketer. He’s worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who ...
Digital Marketing - Strategies for Building your Brand & Business
March 17, 2018 16:54 - 59 minutes - 68.5 MBEpisode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners. WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two marketing experts -- Amanda Robinson and Kiki L’Italien. Amanda Robinson Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads to social media ...
Digital Marketing - Strategies for Building your Brand & Business
March 17, 2018 16:54 - 59 minutes - 68.5 MBEpisode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners. WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two marketing experts -- Amanda Robinson and Kiki L’Italien. Amanda Robinson Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads to social media ...
Marketing Automation… What is Inbound Marketing Anyway?
March 10, 2018 09:10 - 28 minutes - 32.5 MBOn episode 10 host Megan Powers chats with guest Will Curran - a heavy-duty #eventprof… He’s Founder and Owner of Endless Events, AKA their “Chief Event Einstein.” He's also host of his own show EventIcons and current president of the AZ chapter of ILEA. On this 30-minute show we talk about marketing automation. When people hear “Inbound Marketing,” they might think they know what it is based on the name, but it’s multi-layered. Will breaks it down, and likely makes us all believe we should...
Exhibiting as Part of Your Marketing Strategy
February 06, 2018 08:05 - 51 minutes - 118 MBMegan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic. Guests... Danalynne Menegus is a B2B Marketer, Writer, and Storyteller. She currently works as an Editor and Writer for Corporate Event News and as a freelance writer, editor, and marketer. Terence Donnelly is Vice President of Sales fo...
Speaker. Podcaster. Marketer. You Should Know Thom Singer!
January 29, 2018 09:44 - 31 minutes - 28.8 MBOn Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox of Potential” program, and is really well known in the meetings and events industry for being the “Conference Catalyst.” We talk about his start via training attorneys in marketing and sales, and his current work as a speaker and a podcaster...
Marketing a Startup
December 08, 2017 17:51 - 28 minutes - 26.3 MBJoin host Megan Powers on Episode 7 as she welcomes her event industry professional guests: Scott Vitale – Founder and CEO of Spigot Labs Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using. Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing snöball helps event professiona...
Marketing a Unique Event
November 03, 2017 19:23 - 1 hour - 55.3 MBJoin host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests: Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference. Nicole Osibodu – Co-Founder of Haute Dokimazo and Owner/CEO, Pink Pineapple Event Design. The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” ...