Exploring the Ever-Changing Marketing Landscape with Rachel Bruce
Making a Marketer
English - June 08, 2023 14:53 - 34 minutes - 47.6 MB - ★★★★★ - 29 ratingsMarketing Business business marketing entrepreneurship entrepreneur leadership health entrepreneurs finance interview fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We cover SO much ground in a short show!
Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly.
Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create demand for the things our companies are selling is ever-changing and we talk through it all.
Our guest
Rachel Bruce is Senior Director of Marketing at Moogsoft, an AIOps company, where Rachel leads the marketing function. Prior to Moogsoft, Rachel and Megan worked together at FinTech start-up (VGS) where she oversaw Demand generation. Rachel spent time in cybersecurity, along with the indirect channel. She has more than 10 years of marketing experience, mostly within cybersecurity and SaaS companies.
Rachel resides in the Chicago suburbs with her husband and 2 sons.
Rachel's book reco: The Catalyst: How to Change Anyone's Mind
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