Shiny Object Syndrome with Meg Coffey
Making a Marketer
English - August 16, 2023 10:00 - 41 minutes - 57.6 MB - ★★★★★ - 29 ratingsMarketing Business business marketing entrepreneurship entrepreneur leadership health entrepreneurs finance interview fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Squirrel! Another way we refer to that shiny new thing that distracts us.
Marketers classically have shiny object syndrome, and admitting it is the first step, right?
This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert & event organizer in Australia, hailing all the way from Texas.
We had so much fun -- three marketers with the gift of gab makes for a fast-paced, insightful, and exciting conversation!
Our guest
Meg Coffey is an internationally recognized social media and digital marketing strategist, hailing from Texas and now proudly based in Australia. Known as the “Texstralian,” Meg combines her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment.
As the founder of State of Social, Australia's largest social media conference, and #SMPerth, a go-to source for the latest news and a vibrant community in the digital space, Meg is dedicated to keeping businesses ahead of the curve.
With a deep understanding that digital is essential in today's business landscape, Meg's expertise extends far beyond the hospitality and tourism sectors she works with thru her agency Coffey & Tea. She specializes in transforming the fear of social media into confidence and excitement about leveraging technology for tangible results.
Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panelist. Her thought leadership has led to judging industry awards and being recognized as one of Australia's Top 50 Small Business Leaders in 2017. Notably, Meg was also a finalist for Campaign Brief's prestigious Ad Person of the Year award in 2021 and 2023.
Meg's book reco: "No Filter: The Inside Story of Instagram" by Sarah Frier
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