Local SEO Tactics and Digital Marketing Strategies artwork

Local SEO Tactics and Digital Marketing Strategies

364 episodes - English - Latest episode: 22 days ago - ★★★★★ - 144 ratings

Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.

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Episodes

Website Security During The Pandemic - The Bad Guys Are Taking Advantage While We Are All Distracted - 056

May 04, 2020 07:23 - 28 minutes - 38.8 MB

When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted.  The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere.  Make sure your website is secure and protected against these threats with some simple and often free solutions.  As the saying goes, "An ounce of prevention is wort...

Website Security During The Pandemic - The Bad Guys Are Taking Advantage While We Are All Distracted

May 04, 2020 07:23 - 28 minutes - 38.8 MB

When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted.  The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere.  Make sure your website is secure and protected against these threats with some simple and often free solutions.  As the saying goes, "An ounce of prevention is worth...

How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic - 055

May 01, 2020 16:12 - 51 minutes - 70.5 MB

In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic.  It's always important to listen to your customers to identify their pain points, their motivations, and their desires - and that is even more amplified right now.  By quickly adapting your business, and communicating these adaptations clearly online and on social media, you can continue to serve your customers and maybe even thrive in the current marketplace.  ...

How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic

May 01, 2020 16:12 - 51 minutes - 70.5 MB

In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic.  It's always important to listen to your customers to identify their pain points, their motivations, and their desires - and that is even more amplified right now.  By quickly adapting your business, and communicating these adaptations clearly online and on social media, you can continue to serve your customers and maybe even thrive in the current marketplace.  L...

Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future

April 03, 2020 12:46 - 21 minutes - 29.4 MB

Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode!  Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects.  You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for.  Adapting to these customer expectations and providing them solutions will wi...

Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future 054

April 03, 2020 12:46 - 21 minutes - 29.4 MB

Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode!  Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects.  You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for.  Adapting to these customer expectations and providing them solutions will w...

Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future - 054

April 03, 2020 12:46 - 21 minutes - 29.4 MB

Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode!  Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects.  You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for.  Adapting to these customer expectations and providing them solutions will w...

Coronavirus Pivot - Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic - 053

April 01, 2020 05:09 - 19 minutes - 26.4 MB

Coronavirus is having a major impact on businesses large and small.  In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive.  Luckily there is a host of technology solutions to enable more dynamic online interactions with your customers, as face-to-face retail becomes an issue in the coming weeks or months.  In this episod...

Coronavirus Pivot - Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic

April 01, 2020 05:09 - 19 minutes - 26.4 MB

Coronavirus is having a major impact on businesses large and small.  In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive.  Luckily there is a host of technology solutions to enable more dynamic online interactions with your customers, as face-to-face retail becomes an issue in the coming weeks or months.  In this episode...

The Importance Of Optimizing Your Google My Business Description Field - 052

March 22, 2020 06:39 - 24 minutes - 33.6 MB

For local SEO, your Google My Business listing is an extremely important tool for your business.  In this episode, we will discuss the best practices and relevancy of the description field within your GMB listing.  The description field is the largest single input area for your GMB, and it's also an area that is highly relevant for inputting specific keywords and geographic references that you want to be found for.  Here are some tips and tricks to approach your GMB description with SEO in m...

The Importance Of Optimizing Your Google My Business Description Field

March 22, 2020 06:39 - 24 minutes - 33.6 MB

For local SEO, your Google My Business listing is an extremely important tool for your business.  In this episode, we will discuss the best practices and relevancy of the description field within your GMB listing.  The description field is the largest single input area for your GMB, and it's also an area that is highly relevant for inputting specific keywords and geographic references that you want to be found for.  Here are some tips and tricks to approach your GMB description with SEO in mi...

Quick SEO Wins With Free Online Audit Tools For Your Website

March 12, 2020 07:36 - 19 minutes - 26.7 MB

Doing SEO on your website is very important, but how do you know if you're doing it right?  In this episode of Local SEO Tactics, we cover three of our favorite 100% free online testing tools, to help grade and gauge your website and SEO.  The three primary areas are page speed, schema implementation, and overall SEO - which contains keyword optimization, page structure, images, and other on-page website elements.  There are many tools online, and there are many more free tools that we are no...

Quick SEO Wins With Free Online Audit Tools For Your Website - 051

March 12, 2020 07:36 - 19 minutes - 26.7 MB

Doing SEO on your website is very important, but how do you know if you're doing it right?  In this episode of Local SEO Tactics, we cover three of our favorite 100% free online testing tools, to help grade and gauge your website and SEO.  The three primary areas are page speed, schema implementation, and overall SEO - which contains keyword optimization, page structure, images, and other on-page website elements.  There are many tools online, and there are many more free tools that we are n...

Using The Same Background Image On Every Page Of Your Website - 50

March 04, 2020 09:51 - 16 minutes - 23 MB

Here we are at episode 50!  A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedback on this journey!  In today's episode, we feature our first call-in question.  Evelyn, asks if it is okay to use the same background image on all pages of your website?  We cover this, and some related scenarios, to talk about the SEO impact as well as the user experience for choosing to do this! YOU’LL LEARN Does it hurt SEO to use the sa...

Using The Same Background Image On Every Page Of Your Website

March 04, 2020 09:51 - 16 minutes - 23 MB

Here we are at episode 50!  A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedback on this journey!  In today's episode, we feature our first call-in question.  Evelyn, asks if it is okay to use the same background image on all pages of your website?  We cover this, and some related scenarios, to talk about the SEO impact as well as the user experience for choosing to do this! YOU’LL LEARN Does it hurt SEO to use the same...

Review Clout - Leverage Your Online Reviews To Expand Into New Revenue Streams - 049

February 26, 2020 07:29 - 27 minutes - 37.2 MB

By now we all know online reviews are a necessity for a local business.  Your reputation and public ratings are an instant edification of your business and show potential customers what they can expect if they patronize you.  If you are getting good reviews and have a sizable amount of reviews, you can leverage what we call “review clout” and expand your business into new revenue streams.  In this episode, we talk about how to find the related niches for your business, where your review clou...

Review Clout - Leverage Your Online Reviews To Expand Into New Revenue Streams

February 26, 2020 07:29 - 27 minutes - 37.2 MB

By now we all know online reviews are a necessity for a local business.  Your reputation and public ratings are an instant edification of your business and show potential customers what they can expect if they patronize you.  If you are getting good reviews and have a sizable amount of reviews, you can leverage what we call “review clout” and expand your business into new revenue streams.  In this episode, we talk about how to find the related niches for your business, where your review clout...

Learn How To Optimize Images For Web Speed and SEO Benefits - 048

February 19, 2020 12:05 - 20 minutes - 28.4 MB

Images and graphics are an important part of any website, landing page, or sales page. Images help tell your story, showcase your brand, or clarify an example. As the adage goes, a picture is worth a thousand words! In this episode we will cover some of the basic things you should be doing to optimize your images that you use on your web site. You can get your pages to load faster, and you can take advantage of some very important SEO benefits with image optimization. Take a listen and hopef...

Learn How To Optimize Images For Web Speed and SEO Benefits

February 19, 2020 12:05 - 20 minutes - 28.4 MB

Images and graphics are an important part of any website, landing page, or sales page. Images help tell your story, showcase your brand, or clarify an example. As the adage goes, a picture is worth a thousand words! In this episode we will cover some of the basic things you should be doing to optimize your images that you use on your web site. You can get your pages to load faster, and you can take advantage of some very important SEO benefits with image optimization. Take a listen and hopefu...

How To Optimize Your Web Page For A Keyword A Basic Overview

February 15, 2020 04:10 - 20 minutes - 27.5 MB

Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing the basics in relation to the keyword you are targeting, the rest is tough sledding. In this episode we'll walk through the basic block and tackle of what you should focus on for how to optimize a web page for a keyword or phrase. What You’ll Learn To have a successfully optimized page, you must n...

How To Optimize Your Web Page For A Keyword A Basic Overview - 047

February 15, 2020 04:10 - 20 minutes - 27.5 MB

Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing the basics in relation to the keyword you are targeting, the rest is tough sledding. In this episode we'll walk through the basic block and tackle of what you should focus on for how to optimize a web page for a keyword or phrase. What You’ll Learn To have a successfully optimized page, you must...

Create A Website Content Strategy And Get Help Making New Content For Your Site - 046

February 05, 2020 03:04 - 38 minutes - 53.1 MB

Content is king!  This phrase is virtually beaten to death in the marketing world nowadays.  But, it's true.  At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google.  Producing content can be very intense, overwhelming, and time-consuming.  Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts! What You’l...

Create A Website Content Strategy And Get Help Making New Content For Your Site

February 05, 2020 03:04 - 38 minutes - 53.1 MB

Content is king!  This phrase is virtually beaten to death in the marketing world nowadays.  But, it's true.  At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google.  Producing content can be very intense, overwhelming, and time-consuming.  Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts! What You’ll ...

Discover What Google My Business Categories Your Top Competitors Are Using

January 31, 2020 08:23 - 30 minutes - 41.2 MB

In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing).  The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of!  The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings.  The process may seem a bit technical and complicated as we walk thro...

Discover What Google My Business Categories Your Top Competitors Are Using - 045

January 31, 2020 08:23 - 30 minutes - 41.2 MB

In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing).  The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of!  The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings.  The process may seem a bit technical and complicated as we walk thr...

Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson – 044

January 23, 2020 17:55 - 17 minutes - 23.8 MB

Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization.  We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website.  We'll also dig into plugins, for what makes them great and what makes them dangerous!  Keep your site running smoothly by following these best practices and helpful tips. What You'll Learn What caching is and how to use caching on your websit...

Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson

January 23, 2020 17:55 - 17 minutes - 23.8 MB

Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization.  We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website.  We'll also dig into plugins, for what makes them great and what makes them dangerous!  Keep your site running smoothly by following these best practices and helpful tips. What You'll Learn What caching is and how to use caching on your website ...

Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson

January 14, 2020 17:09 - 23 minutes - 31.8 MB

Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website.  This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to make sure your web host and server is running as fast as possible.  Plus, Joe shares a discount for everyone on his Ditty Ticker plugin bundle for Wo...

Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson - 043

January 14, 2020 17:09 - 23 minutes - 31.8 MB

Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website.  This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to make sure your web host and server is running as fast as possible.  Plus, Joe shares a discount for everyone on his Ditty Ticker plugin bundle for W...

Setting Up Your Initial Posting Strategy For Google Posts

January 08, 2020 07:40 - 21 minutes - 29.2 MB

We're talking about the Google Posts feature within your Google My Business (GMB) listing this week.  Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option.  This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for.  Check out and put it into action, whether you are just getting your GMB off the ground...

Setting Up Your Initial Posting Strategy For Google Posts - 042

January 08, 2020 07:40 - 21 minutes - 29.2 MB

We're talking about the Google Posts feature within your Google My Business (GMB) listing this week.  Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option.  This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for.  Check out and put it into action, whether you are just getting your GMB off the groun...

Getting More Reviews On Your Google My Business Listing

January 01, 2020 13:00 - 24 minutes - 34 MB

How To Get More Reviews On Your Google My Business Listing For this week we're talking about reviews again.  Specifically, we're talking about how to get even more reviews on your Google My Business listing.  Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough.  You need to hold their hand, coach them, and even slightly pressure them to leave a review right then and there.  If you can accomplish this, you will ou...

Getting More Reviews On Your Google My Business Listing - 041

January 01, 2020 13:00 - 24 minutes - 34 MB

How To Get More Reviews On Your Google My Business Listing For this week we're talking about reviews again.  Specifically, we're talking about how to get even more reviews on your Google My Business listing.  Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough.  You need to hold their hand, coach them, and even slightly pressure them to leave a review right then and there.  If you can accomplish this, you will ...

What Are Google Posts and How To Use Them

December 23, 2019 18:32 - 33 minutes - 62.1 MB

Learn The Different Types Of Google Posts And How To Best Use Them In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business.  Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing).  There are four primary post types, at the time of this recording at least!  Those are Google Update Posts, Google Offer Posts, Google Even Posts, and Google Product Posts.  We will explore what ...

What Are Google Posts and How To Use Them - 040

December 23, 2019 18:32 - 33 minutes - 62.1 MB

Learn The Different Types Of Google Posts And How To Best Use Them In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business.  Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing).  There are four primary post types, at the time of this recording at least!  Those are Google Update Posts, Google Offer Posts, Google Even Posts, and Google Product Posts.  We will explore wha...

Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson - 039

November 07, 2018 02:47 - 49 minutes - 45.7 MB

Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites.  These plugins help to create dynamic content on your website, keeping them fresh and engaging for your customers and prospects.  Plus we unveil our newest collaboration, Agile Alerts, and announce the free Beta Reg...

Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson - 039

November 07, 2018 02:47 - 49 minutes - 45.7 MB

Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites.  These plugins help to create dynamic content on your website, keeping them fresh and engaging for your customers and prospects.  Plus we unveil our newest collaboration, Agile Alerts, and announce the free Beta Reg...

Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson

November 07, 2018 02:47 - 49 minutes - 45.7 MB

Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites.  These plugins help to create dynamic content on your website, keeping them fresh and engaging for your customers and prospects.  Plus we unveil our newest collaboration, Agile Alerts, and announce the free Beta Regis...

How To Create An Effective Content Strategy For Your Website

October 30, 2018 22:26 - 27 minutes - 24.9 MB

Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier said than done.  Especially if you need to put out that content on a regular basis.  In this episode we share some tips and tactics on how to create a content production strategy that allows you to stay on track and keep putting out fresh content.  Learn how to get easy ideas for content, what type of content you should produce, and how often y...

How To Create An Effective Content Strategy For Your Website - 038

October 30, 2018 22:26 - 27 minutes - 24.9 MB

Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier said than done.  Especially if you need to put out that content on a regular basis.  In this episode we share some tips and tactics on how to create a content production strategy that allows you to stay on track and keep putting out fresh content.  Learn how to get easy ideas for content, what type of content you should produce, and how often...

How To Submit You Website To Google and Bing - 037

October 17, 2018 05:00 - 16 minutes - 15.2 MB

Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to make sure your pages are indexed and available to show up on search engine results pages (SERP). The only reliable way to accomplish this is to use the Google Search Console to submit your website to Google, and to use Bing Webmaster Tools to submit your website to Bing. In this weeks episode we'll walk you through the basics on how to get yo...

How To Submit You Website To Google and Bing

October 17, 2018 05:00 - 16 minutes - 15.2 MB

Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to make sure your pages are indexed and available to show up on search engine results pages (SERP). The only reliable way to accomplish this is to use the Google Search Console to submit your website to Google, and to use Bing Webmaster Tools to submit your website to Bing. In this weeks episode we'll walk you through the basics on how to get your...

Using Category Pages For SEO Improvements On Your Website

October 10, 2018 18:27 - 20 minutes - 37.7 MB

How To Create and Use Category Pages To Improve The SEO On Your Site Use category pages to boost the SEO on your website!  Category pages are very helpful for multiple reasons.  They are an easy way to produce content on your site, and attack specific keyword or phrases you're trying to rank for.  Category pages can boost your SEO by helping to group relevant web pages together, so Google can understand the products and services you provide and better match them up with the searchers intent....

Using Category Pages For SEO Improvements On Your Website - 036

October 10, 2018 18:27 - 20 minutes - 37.7 MB

How To Create and Use Category Pages To Improve The SEO On Your Site Use category pages to boost the SEO on your website!  Category pages are very helpful for multiple reasons.  They are an easy way to produce content on your site, and attack specific keyword or phrases you're trying to rank for.  Category pages can boost your SEO by helping to group relevant web pages together, so Google can understand the products and services you provide and better match them up with the searchers inten...

Interview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers - 035

October 03, 2018 04:00 - 29 minutes - 26.7 MB

Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to scale your company on a budget.  Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009  built it to sell over $25 million worth of product over 5 years. While sca...

Interview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers

October 03, 2018 04:00 - 29 minutes - 26.7 MB

Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to scale your company on a budget.  Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009  built it to sell over $25 million worth of product over 5 years. While scali...

What Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent

September 26, 2018 20:08 - 19 minutes - 17.5 MB

Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be a huge benefit to your SEO.  As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given search term.  For example, someone who often watches DIY videos may be presented with DIY information for a relevant search, even if they are not inpu...

What Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent - 034

September 26, 2018 20:08 - 19 minutes - 17.5 MB

Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be a huge benefit to your SEO.  As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given search term.  For example, someone who often watches DIY videos may be presented with DIY information for a relevant search, even if they are not in...

How To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers - 033

September 12, 2018 04:00 - 15 minutes - 14 MB

The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing?  This is an area you should be paying attention to!  Anyone with an active Google account can post a question about your business.  Additionally, anyone can also answer that question!  This is pretty cool, but also pretty scary from the standpoint of the business.  Learn how to monitor Google Q&A, how...

How To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers

September 12, 2018 04:00 - 15 minutes - 14 MB

The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing?  This is an area you should be paying attention to!  Anyone with an active Google account can post a question about your business.  Additionally, anyone can also answer that question!  This is pretty cool, but also pretty scary from the standpoint of the business.  Learn how to monitor Google Q&A, how t...