Local SEO Tactics and Digital Marketing Strategies
364 episodes - English - Latest episode: 22 days ago - ★★★★★ - 144 ratingsJesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Using Location Pages Versus Creating New Websites For Each Location
October 21, 2021 15:46 - 16 minutes - 11.4 MBIf you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tactics, Bob, Jesse, and Sue discuss the advantages of using landing pages as opposed to different websites to improve your SEO. By utilizing landing pages for your website, you improve the “gravity” of your brand, helping your business grow! Do you have questions for our team? Visit us at localseotactics.com/questions to let us know! If you l...
Local SEO Checklist To Make Sure Your Website Is Optimized In The Right Areas - 132
October 13, 2021 15:57 - 33 minutes - 26.3 MBJesse gives a refresher on your basic website SEO checklist to make sure that you’re hitting all the right areas! From reassessing your domain name to keyword research and more, this episode will help you to create meaningful goals for your SEO to improve your online ranking and more. If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don’t forget to like and subscribe to keep up on future updates! Thanks for checking...
Local SEO Checklist To Make Sure Your Website Is Optimized In The Right Areas
October 13, 2021 15:57 - 33 minutes - 26.3 MBJesse gives a refresher on your basic website SEO checklist to make sure that you’re hitting all the right areas! From reassessing your domain name to keyword research and more, this episode will help you to create meaningful goals for your SEO to improve your online ranking and more. If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don’t forget to like and subscribe to keep up on future updates! Thanks for checking u...
Using Driving Directions To Improve SEO and Conversion Rates
October 05, 2021 18:42 - 24 minutes - 19.1 MBIn this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We’re here to he...
Using Driving Directions To Improve SEO and Conversion Rates - 131
October 05, 2021 18:42 - 24 minutes - 19.1 MBIn this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We’re here to ...
Can You Perform SEO On A Facebook Page So That It Ranks In Google Search? 130
September 30, 2021 15:42 - 14 minutes - 11.6 MBIf you’ve ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at localseotactics.com/questions! Call in and leave us audio or send ...
Can You Perform SEO On A Facebook Page So That It Ranks In Google Search?
September 30, 2021 15:42 - 14 minutes - 11.6 MBIf you’ve ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at localseotactics.com/questions! Call in and leave us audio or send us...
Improve Google CTR For Better Website Click Through Rate - Interview With Keith Evans - 129
September 24, 2021 13:07 - 1 hour - 54.2 MBIn this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you’re seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also...
Improve Google CTR For Better Website Click Through Rate - Interview With Keith Evans
September 24, 2021 13:07 - 1 hour - 54.2 MBIn this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you’re seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, ...
Business COVID Concerns - Update Your Online Business Information For 2021 4th Quarter - 128
September 17, 2021 16:02 - 22 minutes - 16.9 MBJesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question f...
Business COVID Concerns - Update Your Online Business Information For 2021 4th Quarter
September 17, 2021 16:02 - 22 minutes - 16.9 MBJesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for...
Should You Use Local Phone Numbers Or 800 Numbers On Your GMB Listing
September 08, 2021 15:35 - 30 minutes - 22.7 MBIn this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “too” local, making an 800 number more beneficial, or does your local number help your website’s rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO. Got a question for the team? Visit us at our questions page and let us know...
Should You Use Local Phone Numbers Or 800 Numbers On Your GMB Listing - 127
September 08, 2021 15:35 - 30 minutes - 22.7 MBIn this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “too” local, making an 800 number more beneficial, or does your local number help your website’s rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO. Got a question for the team? Visit us at our questions page and let us kn...
The Benefits Of Showing Up In Both The Map Pack and Natural Organic Search -126
September 02, 2021 14:39 - 16 minutes - 14 MBYou know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google’s results, and how important ranking in the map pack is for certain types of services. If you’re unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and...
The Benefits Of Showing Up In Both The Map Pack and Natural Organic Search
September 02, 2021 14:39 - 16 minutes - 14 MBYou know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google’s results, and how important ranking in the map pack is for certain types of services. If you’re unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and g...
Adding FAQs To Your Web Pages Is An Easy Way To Help Your SEO Efforts
August 30, 2021 14:31 - 30 minutes - 23.4 MBIn this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at loca...
Adding FAQs To Your Web Pages Is An Easy Way To Help Your SEO Efforts - 125
August 30, 2021 14:31 - 30 minutes - 23.4 MBIn this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at lo...
Applying Basic Local SEO To Your Homepage For Geography and Keyword Focus -124
August 27, 2021 14:36 - 12 minutes - 10.1 MBIn this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website. Jesse discusses the importance of integrating the keywords in a naturalistic manner, and how to rephrase content on your page to maintain your message while improving your SEO! If you find our show provides value for you or your business, leave us a review! Thanks for checking us out, and enjoy the show. How to utilize keywords properly....
Applying Basic Local SEO To Your Homepage For Geography and Keyword Focus
August 27, 2021 14:36 - 12 minutes - 10.1 MBIn this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website. Jesse discusses the importance of integrating the keywords in a naturalistic manner, and how to rephrase content on your page to maintain your message while improving your SEO! If you find our show provides value for you or your business, leave us a review! Thanks for checking us out, and enjoy the show. How to utilize keywords properly. ...
Hide Your Address By Setting Up Your GMB Listing As A Service Area Business - 123
August 20, 2021 17:26 - 31 minutes - 24.5 MBBob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn’t have a storefront or office space, but instead services an area? Listing your business as a service area business has tremendous advantages, but how do you get verified with Google without publicly listing a residential address? This episode will help you understand how to set up and use a service area business Google My Business profile! ...
Hide Your Address By Setting Up Your GMB Listing As A Service Area Business
August 20, 2021 17:26 - 31 minutes - 24.5 MBBob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn’t have a storefront or office space, but instead services an area? Listing your business as a service area business has tremendous advantages, but how do you get verified with Google without publicly listing a residential address? This episode will help you understand how to set up and use a service area business Google My Business profile! Go...
Leverage Blog Posting To Help The SEO On Your Website - 122
August 13, 2021 13:10 - 20 minutes - 16.5 MBIn this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes. Curious about your own website SEO? Don’t forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to ...
Leverage Blog Posting To Help The SEO On Your Website
August 13, 2021 13:10 - 20 minutes - 16.5 MBIn this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes. Curious about your own website SEO? Don’t forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to fi...
Should I Focus On High Volume Keywords For My SEO? - 121
August 12, 2021 20:35 - 22 minutes - 17.4 MBIn this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts. Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tip...
Should I Focus On High Volume Keywords For My SEO?
August 12, 2021 20:35 - 22 minutes - 17.4 MBIn this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts. Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tip...
Using WebPageTest To Easily Check Your Web Page Speed Score For Free - 120
August 06, 2021 17:13 - 24 minutes - 18.6 MBJesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website’s loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended. Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put i...
Using WebPageTest To Easily Check Your Web Page Speed Score For Free
August 06, 2021 17:13 - 24 minutes - 18.6 MBJesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website’s loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended. Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put i...
Should I Buy Up Domain Names That Are Similar To Mine To Help My SEO - 119
August 04, 2021 19:08 - 20 minutes - 16 MBIn this episode, Sue and Jesse tackle a listener question about buying domain names! Your business’s domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners. Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks fo...
Should I Buy Up Domain Names That Are Similar To Mine To Help My SEO
August 04, 2021 19:08 - 20 minutes - 16 MBIn this episode, Sue and Jesse tackle a listener question about buying domain names! Your business’s domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners. Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for ...
How To Fix High Impression and Low Click Pages in Google Search Console - 118
July 30, 2021 14:48 - 21 minutes - 16.8 MBJesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today! What you’ll learn Why Google Search Console is great for pro...
How To Fix High Impression and Low Click Pages in Google Search Console
July 30, 2021 14:48 - 21 minutes - 16.8 MBJesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today! What you’ll learn Why Google Search Console is great for provi...
What Can You Do To Maintain Your GMB Ranking When You Move To A New Location?
July 23, 2021 13:39 - 28 minutes - 21.5 MBBob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you’re on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you’ve recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize ...
What Can You Do To Maintain Your GMB Ranking When You Move To A New Location? - 117
July 23, 2021 13:39 - 28 minutes - 21.5 MBBob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you’re on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you’ve recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize ...
Is There A Way To Use Multiple Tracking Phone Numbers Without Messing Up My NAP Continuity? - 116
July 16, 2021 13:44 - 26 minutes - 20.6 MBIn this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses...
Is There A Way To Use Multiple Tracking Phone Numbers Without Messing Up My NAP Continuity?
July 16, 2021 13:44 - 26 minutes - 20.6 MBIn this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses...
Low Budget SEO For Your Website To Launch Your New Business Online
July 13, 2021 18:45 - 37 minutes - 28.3 MBIn this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to increase the SEO for your website and get found online. From the importance of establishing your Google My Business Profile, to creating citations and backlinks, these affordable insights will help virtually any business to improve their SEO and get found online! What you’ll learn Why having a ...
Low Budget SEO For Your Website To Launch Your New Business Online - 115
July 13, 2021 18:45 - 37 minutes - 28.3 MBIn this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to increase the SEO for your website and get found online. From the importance of establishing your Google My Business Profile, to creating citations and backlinks, these affordable insights will help virtually any business to improve their SEO and get found online! What you’ll learn Why having ...
Creating City and Neighborhood Location Pages On Your Website - 114
July 09, 2021 14:13 - 26 minutes - 20.5 MBBob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your website is a valuable tool in your SEO arsenal that lets both Google and clients know what areas you serve. So what’s the correct way to build location pages for your website? Jesse drops the info to let you know how Google understands your city and its neighborhoods and what a proper location page build looks like. This info will...
Creating City and Neighborhood Location Pages On Your Website
July 09, 2021 14:13 - 26 minutes - 20.5 MBBob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your website is a valuable tool in your SEO arsenal that lets both Google and clients know what areas you serve. So what’s the correct way to build location pages for your website? Jesse drops the info to let you know how Google understands your city and its neighborhoods and what a proper location page build looks like. This info will ...
Start Designing Your Website For A Mobile Viewing Experience
July 06, 2021 20:38 - 26 minutes - 20.7 MBJesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on mobile devices, even commercial/industrial/office traffic. This episode talks about the importance of keeping up with digital trends, and what that means for website design now and in the future, and Jesse offers insights into easier ways to test your website on mobile than keeping your phone at you at all times during design, and ...
Start Designing Your Website For A Mobile Viewing Experience - 113
July 06, 2021 20:38 - 26 minutes - 20.7 MBJesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on mobile devices, even commercial/industrial/office traffic. This episode talks about the importance of keeping up with digital trends, and what that means for website design now and in the future, and Jesse offers insights into easier ways to test your website on mobile than keeping your phone at you at all times during design, and...
How Do You Outrank Your Competition Without Spending An Arm and A Leg - 112
July 05, 2021 13:44 - 22 minutes - 17.8 MBSue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if...
How Do You Outrank Your Competition Without Spending An Arm and A Leg
July 05, 2021 13:44 - 22 minutes - 17.8 MBSue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if...
What Is A Robots.txt File and Why Does It Matter For SEO On My Website?
June 25, 2021 13:08 - 19 minutes - 15.2 MBIn today’s solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you’re a long time listener or a first-timer checking us out, this episode has great insights that will help you improve your web pres...
What Is A Robots.txt File and Why Does It Matter For SEO On My Website? - 111
June 25, 2021 13:08 - 19 minutes - 15.2 MBIn today’s solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you’re a long time listener or a first-timer checking us out, this episode has great insights that will help you improve your web pres...
Do I Need SEO On Both My Website and My GMB? - 110
June 23, 2021 19:24 - 20 minutes - 16.4 MBSue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization is necessary for getting your business found online. Do you have a question for our team? V...
Do I Need SEO On Both My Website and My GMB?
June 23, 2021 19:24 - 20 minutes - 16.4 MBSue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization is necessary for getting your business found online. Do you have a question for our team? V...
Does Making Frequent Content Changes To My Website Hurt My SEO? - 109
June 18, 2021 13:51 - 21 minutes - 17.1 MBSue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to consider to try to find the balance between regular change for your website and maintaining impor...
Does Making Frequent Content Changes To My Website Hurt My SEO?
June 18, 2021 13:51 - 21 minutes - 17.1 MBSue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to consider to try to find the balance between regular change for your website and maintaining import...
What To Do If Someone Is Trying To Hijack Your Google My Business Listing
June 17, 2021 18:05 - 17 minutes - 14.7 MBWe have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing and, frankly, a little scary. These emails often indicate that scammers are trying to gain access to your GMB listing. In this episode, Jesse explains how these scammers operate, how to identify a legitimate email from Google versus one with malicious links, and what steps to take afterwards. If you’re at all concerned about the security of your ...