The Achievers Club with Denise Fay
59 episodes - English - Latest episode: 4 months ago - ★★★★★ - 1 ratingWelcome to The Achievers Club, the podcast for growth oriented entrepreneurs and business owners...or one in the making.
I’m your host, Denise Fay and every week, on the show, I mentor you to grow your business using marketing, mindset and messaging to build momentum. You see, it takes way more energy to stop & start than it does to keep going, whether it's 1 mile an hour or 100 miles an hour. Achieving is all about continually moving forward.
The Achievers Club exists because if want to grow your business, you shouldn’t have to feel confused, alone or unsupported.
You ready? Lets go….
Subscribe today to get jargon free, real, practical marketing tips to implement immediately to use marketing to get more clients and grow your business.
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Episodes
How to Price your Product and Service | Episode 25
February 29, 2024 13:29 - 17 minutes - 40.2 MBStep into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make. Price, it seems, isn't always the primary concern for buyers. In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme. You see, your customers buy on...
Boost your Business Visibility | Episode 24
February 13, 2024 14:40 - 24 minutes - 56 MBIn Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace. I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough. Which is why I’m giving you three reasons and a bonus reason to ch...
Boost your Business Visibility
February 13, 2024 14:40 - 24 minutes - 56 MBIn Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace. I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough. Which is why I’m giving you three reasons and a bonus reason to ch...
Recession, Whiskey and Choosing a New Approach | Episode 23
January 16, 2024 13:04 - 18 minutes - 43 MBWhat does talk of recession and whiskey have to do with marketing? Everything! It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024. A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity. If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy. I ...
December Marketing Tips for Small Business
December 01, 2023 11:52 - 22 minutes - 52.7 MBAs the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity. Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique a...
Y is for Yield (the Second Y) in The FAY WAY | Episode 21
September 19, 2023 06:38 - 32 minutes - 73.7 MBIn the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring. Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when impl...
A is for Attraction (The Second A) in the FAY WAY | Episode 20
August 29, 2023 10:57 - 31 minutes - 72 MBHey there, coaches, consultants and small business owners.. Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction. Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients! Episode Highlights: In this episode, we're unlocking the power of not one, not two, but three in...
W is for Words in the FAY WAY | Episode 19
August 03, 2023 07:35 - 31 minutes - 72.6 MBThe Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy. Episode Highlights: Unleashing the Art of St...
Y is for You Factor in the FAY WAY | Episode 18
July 18, 2023 10:43 - 33 minutes - 77.8 MBToday we talk about Owning your Difference. It's so important that people know that you're the person for to help them, solve their problem. This is where we start with clarity...how it makes a massive difference in your marketing efforts. Listen to this episode if you're unclear about your marketing message...what you're saying to your potential clients and leads. After all, a confused mind never buys. Episode Highlights: The essential role of clarity in marketing and how a confused min...
A is for Audience in the FAY WAY | Episode 17
June 08, 2023 08:44 - 35 minutes - 82.3 MBIdentifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you. However, identifying your target market can be hard task. As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum. In this episode, you’ll discover Why the cookie cutter template of finding...
F is for Foundations in the FAY WAY | Episode 16
May 15, 2023 09:52 - 26 minutes - 61 MBMarketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on. But marketing is HUGE, nine little letters that pack a massive punch for every business. In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago. This podcast continues the series on the FAY WAY to Marketing. As marketing is a foundational cornerstone of any business, we’r...
Introducing the FAY WAY to Marketing | Episode 15
March 30, 2023 20:43 - 30 minutes - 70 MBI’m am super excited to announce to the world the Fay Way to Marketing. I’ve been using a proven process for marketing which I’ve developed over years but didn’t have a name for it until last year. I had a name for a process for years but wasn’t brave enough to use it until this year. Now is the time to put one with the other...You’ve guessed it...it’s the FAY WAY to Marketing. This episode will introduce you to the proven six stage system to making impact, income and attracting idea...
Putting the Relationship Back into Relationship Marketing
March 22, 2023 15:37 - 26 minutes - 61.5 MBThis episode is dedicated to putting the Relationship back into Relationship Marketing. This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook. What did they have in common? Customers and relationships. This podcast is the start in a series of podcasts dedicated to relationship marketing. I have been a firm believer in Relationship Marketing since the early...
Ask me Anything - Social Media
February 23, 2023 15:32 - 23 minutes - 54.6 MBToday’s new podcast episode is something I’ve never done before. I get so many questions from network colleagues and members of the Achievers Club Community group. And many of the questions follow a theme, which regularly fall into the stages of The FAY WAY to Marketing that I talk about. So I thought I'd dedicate a podcast to it - ask me anything. It’s a new format – so lets see how it goes. I’ve grouped the questions into one theme because I’m asked about it a lot – social media. ...
February Marketing Tips - Post Valentines Day
February 14, 2023 09:08 - 30 minutes - 69.6 MBMarketing in February, for so many businesses, centres on Valentines Day. This podcast is dedicated to marketing post Valentines Day...giving you exactly two weeks to maximise your marketing to create momentum. In this podcast, I share three strategies to get your marketing springing forward. 1.The first strategy I give you is all about love. After all, love is all around us...and what I’d like for you is that customers start associating your company, message, brand with a brand that t...
Plan not Panic (or Procrastinate) for 2023
January 27, 2023 18:49 - 21 minutes - 49.6 MB2023 saw me start the year a little differently than others. I had wanted to Kickstart 2023 but through one thing and another, it didn't happen. Instead of panicing and doing what I call panic promotion, I surprised myself. I decided to plan. Not panic. Not procrastinate. If you're looking for a little different advice than the usual goal setting at the beginning of 2023, you'll love this short little podcast. This is one to save and listen to when you go through the peaks ...
5 Tips to Make Your Marketing Copy Flow | Episode 10
December 06, 2022 18:00 - 26 minutes - 60.5 MBOften when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full of pride, hear the sounds of jubilant trumpets and press Publish. However, my advice to you is to pause. You see, you need your copy to be in remarkable condition, cut to chase and captivate your reader's imagination. In short, you need your reader to read your work. In this short podcast, I ...
Standing Out with Great Customer Experience | Episode 9
September 26, 2022 09:52 - 28 minutes - 64.8 MBStanding out is easier than you think. Especially with the clients that you have - remember, your existing customers can become your raving fans. It would seem that there is a race to the bottom, in terms of customer service and delivering good customer experience. And for someone who cares about how people do business, this race is killing me. You see, I truly remain committed to one thing – customer and client centric marketing. This episode is dedicated to showing you, using t...
In conversation with Amy Rowlinson | Episode 8
August 25, 2022 08:38 - 49 minutes - 114 MBAmy Rowlinson has a fascination for understanding why people do what they do in their life. It stems from a curiosity that she has nurtured since a child and she now helps people to find fulfilment in life. Amy has a big mission in life – to help as many people as possible to live the legacy that they want to leave behind you. A self proclaimed, mid-life beginner, Amy shares that it’s never too late to be who you might have been. Just think about that – you are are never too late to be w...
August Marketing Tips | Episode 7
August 02, 2022 16:50 - 20 minutes - 46.6 MBAugust. Not fully Autumn, not fully summer and yet August is a fabulous month to enjoy. It speaks of lazy days, bbqs and time to relax and rejuvenate. In terms of business, it’s a great time to reap the planning of the summer months and prepare for the Autumn. It’s one of those months that as business owners, we tend to take our foot off the pedal a bit, before the madness of Finishing Strong kicks in. In this podcast, I share why it’s important to stay marketing in August and talk abo...
Reset and Reassess with these Three Ws | Episode 6
June 20, 2022 08:49 - 28 minutes - 65.5 MBSometimes we need to slow down to reassess what's working and what isn't and reset. Five months has gone but there are seven ahead of us. This could still be the year you achieve more than you ever have. Take the time and reassess these three Ws: Your Why This will keep you grounded while you get busy with summer activities or when you face into the moments of doubt. Your Who Knowing who you serve and truly understanding your customers, clients or patients problems sets you up...
How To Be Consistent in Marketing | Episode 5
June 03, 2022 11:51 - 22 minutes - 51.1 MBConsistency in marketing drives content, communication and results which is why I’m dedicating a full episode to getting consistent in marketing. If you struggle to be consistent in marketing, then this episode is for you. Being an entrepreneur, a business person and a person who wants to reach more people takes hard work. There is no hack. Regardless of how many times you fail, how many times people will tell you that it won’t work, get a real job, you have to stay consistent. And it’...
Getting Intentional with Content Marketing
April 26, 2022 12:00 - 26 minutes - 60.4 MBGetting Intentional with Content Marketing In this week’s podcast, I ask you to do one thing, be one thing from here on out...be intentional with content marketing. Content marketing is everywhere – content is everywhere and yes, content is king on the Internet. It’s the oil that keeps the engine going. But here’s the thing – I want you to stand out, step up and market your business your way. Posting lots of content with no clear objective is not standing out, it’s not stepping up an...
Getting Intentional with Content Marketing | Episode 4
April 26, 2022 12:00 - 26 minutes - 60.4 MBGetting Intentional with Content Marketing In this week’s podcast, I ask you to do one thing, be one thing from here on out...be intentional with content marketing. Content marketing is everywhere – content is everywhere and yes, content is king on the Internet. It’s the oil that keeps the engine going. But here’s the thing – I want you to stand out, step up and market your business your way. Posting lots of content with no clear objective is not standing out, it’s not stepping up an...
Ramp up your Marketing | Episode 3
March 29, 2022 13:10 - 21 minutes - 48.3 MBTwo years ago. That’s when the world stopped and became a movie. Would we ever have believed it if someone told us in 2019 what 2020 was going to be like?! Things are opening up now in 2022. However, Now has it’s own challenges. Rising prices, rising energy prices, rising inflation, war in the Ukraine. Nobody knows what’s around the next corner. In this week's podcast, I talk about my inspired thought that I made into a video, one that encourages you to step up and market more. I exp...
The Importance of Marketing Assets | Episode 2
March 10, 2022 09:39 - 20 minutes - 46.9 MBLets Talk Marketing Assets. So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will lead to a return. It's everything from your email list to your blog posts; your logo to your photos; your emails to your press releases. The chances are that you have many marketing assets, lying discarded on shelves, google drives, dropboxes and a clatter of online platforms. For this podcast, we talk about your content m...
Introducing the Achievers Club
February 09, 2022 12:48 - 11 minutes - 25.2 MBIn this inaugural episode of The Achievers Club podcast, your host, Denise Fay talks about why the name has changed from Lets Talk Marketing to The Achievers Club. It all comes down to marketing messaging and be brave enough to market with values aswell as a message. In this short podcast, Denise explains two main reasons why the podcast name has changed and introduces you to the concept of Kaizen. *** When you're ready to achieve more, here are two ways to join the community: 1...
December Marketing Ideas - Part 1 | Episode 28
December 15, 2021 11:18 - 29 minutes - 54.7 MBAh Christmas, twinkling lights and smiling faces. December brings with it a number of holidays, most notably Christmas with it's trees, presents, decorations and sometimes stress! A lot of business owners tend to take the foot of the pedal a little at this time of the year - and when you're going and going for over 350 days of the year, that's to be expected. However, in this episode, the first in a two-parter, December Marketing Ideas Part 1, Denise Fay and Shane Cowley talk about ...
December Marketing Ideas | Episode 28
December 15, 2021 11:18 - 29 minutes - 54.7 MBAh Christmas, twinkling lights and smiling faces. December brings with it a number of holidays, most notably Christmas with it's trees, presents, decorations and sometimes stress! A lot of business owners tend to take the foot of the pedal a little at this time of the year - and when you're going and going for over 350 days of the year, that's to be expected. However, in this episode, the first in a two-parter, December Marketing Ideas Part 1, Denise Fay and Shane Cowley talk about ...
The Importance of Features and Benefits | Episode 25
October 15, 2021 14:51 - 27 minutes - 23.5 MBWelcome to Episode 25. Denise Fay and Shane Cowley talk all things copy in this episode, with a focus on the importance of Features and Benefits. There is a huge difference between something that is written and something that converts. As Denise says, she just strengthens people’s strengths when it comes to training workshops on copy. In this engaging episode where Shane interviews Denise, we talk about How to get words jumping off the page The common mistake that people make when wr...
Getting Started on Clubhouse with Johnny Beirne| Episode 23
March 25, 2021 13:23 - 54 minutes - 125 MBWhen you get concussion and are out of the game for a few months, the last thing you expect is a new social audio platform! However, that's exactly what happened! True fact. :-) So our guest today is Mr Johnny Beirne and he's talking to us all about Clubhouse. This new audio only, invite only, Apple only platform. If you have dipped your toe into or haven't an iota about where to start, then this, my friend, is a podcast made for you all about Clubhouse. We talk about getting sta...
Working ON your business not IN your business with Lynsey Hanratty | Episode 22
October 29, 2020 13:19 - 44 minutes - 103 MBFrom a Scientist to a Business Coach One thing my guest this week is focused on is focus (excuse the pun!). Lately, I’ve been thinking about working ON the business rather than IN the business. How so many business owners experience the see-saw approach to entrepreneurship. I was delighted to have Lynsey Hanratty come on the show to talk about staying safe, how we self-sabotage our goals and how to overcome it. I loved her very simple approach to overcoming self sabotage – she gave us ...
Monday Motivation - Ask and you will Achieve - with Sinead Brassil and Denise Fay
September 30, 2020 09:54 - 19 minutes - 45.6 MBThis is an interview for #mondaymotivation with the fantastic Sinead Brassil. I wanted to share with you as we talk a little bit about me as a gogetter and being all #gogettery (yep, I made up a new word on the spot!) We talked about challenges and how asking for help is a sign of strength not weakness. Enjoy a few short moments of inspiration and motivation. Here's a link to the TEDx talk - Ask and You Shall Achieve TEDx Talk - https://youtu.be/J93IPj_2ke4 Then come join the conve...
Follow Up and Sales Success | Episode 20
September 16, 2020 21:32 - 21 minutes - 50 MBTimid salespeople have skinny kids so said Zig Ziglar. Sales is not just about the Ask, it’s about the Follow up. An area where business owners leave cash on the table! As we are well into September, the last quarter is fast approaching and I want you to start bringing in the cash so you can Finish Strong for 2020. It starts now. #itsnownotwhen I talk about a mindset switch which will make follow up so much easier. When you own your own message, when you share your YOU Factor with the ...
How to Communicate your Message to Create a Community of Raving Fans | Episode 19
August 19, 2020 22:40 - 28 minutes - 64.6 MBThis is the second part of the Keynote talk I gave to the PSA Ireland event. This is part two – How to Communicate your Message to Create a Community of Raving Fans. This is my message to share with the world. Episode 18 – was part one – How to Create a Community of Raving Fans...so check that out. In this podcast, I ask you if you are operating in a sea of sameness...and what to do about it. I talk about the Elevator Pitch – does it really work? I also introduce you to what I call ‘T...
How to Communicate your Message to Create a Community of Raving Fans - Episode 19
August 19, 2020 22:40 - 28 minutes - 64.6 MBThis is the second part of the Keynote talk I gave to the PSA Ireland event. This is part two – How to Communicate your Message to Create a Community of Raving Fans. This is my message to share with the world. Episode 18 – was part one – How to Create a Community of Raving Fans...so check that out. In this podcast, I ask you if you are operating in a sea of sameness...and what to do about it. I talk about the Elevator Pitch – does it really work? I also introduce you to what I call ...
Building a Community of Raving Fans | Episode 18
July 23, 2020 11:49 - 14 minutes - 34.5 MBI was one of two keynote speakers at the Professional Speakers Association Ireland June event and I gave a talk called ‘How to Communicate your Message and Build a Community of Raving Fans’. This is my message to share with the world. It was a short talk – 20 minutes or so but the feedback I got was phenomenal and I was asked would I record it as a podcast because some people just loved it. So here it is...broken into two parts. This first part, in this episode is all about Creating a...
Building a Community of Raving Fans
July 23, 2020 11:49 - 14 minutes - 34.5 MBI was one of two keynote speakers at the Professional Speakers Association Ireland June event and I gave a talk called ‘How to Communicate your Message and Build a Community of Raving Fans’. This is my message to share with the world. It was a short talk – 20 minutes or so but the feedback I got was phenomenal and I was asked would I record it as a podcast because some people just loved it. So here it is...broken into two parts. This first part, in this episode is all about Creating...
Bonus episode - why we need to keep marketing
July 23, 2020 11:11 - 13 minutes - 33.9 MBThis is a bonus episode to explain the gap in shows between June and July. I was totally honest about it, because while I talk about consistency and momentum to my clients, I do understand there is a difference between the theory and the practicality. So I give two main reasons - time and fear. And I offer advice to you if you're faced with the same excuse about why you're not marketing. It's a short one, take a listen and then get marketing!! But please join the conversation - head o...
5 Tips to Keep People on your Website - Episode 17 of Let's Talk Marketing
June 05, 2020 16:16 - 28 minutes - 66.5 MBYour website is the only piece of real estate on the Internet that you own. I’ve been helping businesses market their websites since 2000 and have seen many social media platforms arise with much fanfare and then disappear. So if you had content and followers on those platforms, when they went, chances are your followers and content did too. This is why it’s so important to have your own website. You own your website. And the one thing that will keep people on your site is...your conten...
Productivity, Focus and Fun with Theresa Cifali - Episode 16 of Lets Talk Marketing
May 19, 2020 22:10 - 57 minutes - 132 MBOne of the things that I have been working on this year is productivity and planning. I’m a firm believer in 'Discipline is Freedom'. However, nothing like a worldwide pandemic to test one's planning! So I invited my good friend, colleague and mentor Theresa Cifali onto the show. She is a serial entrepreneur, productivity coach and a person who speaks planning in the language that suits the individual. This is a lady that rejects rigid structure and doesn’t like planning yet is a produc...
Let's Embrace Video Marketing | Episode 15
April 30, 2020 23:14 - 27 minutes - 62.4 MBVideo is everywhere. If you are a reluctant video marketer, then this is the podcast for you. Here's some stats - - 59% of executives say they would rather watch a video than read text. - 95% of a message when they watch it in a video, compared to 10% when reading it in text. So there is no denying that businesses need to do more video. In this podcast, we talk about the FEAR of video, and HOW we can get around it. I also talk about structuring your video and the importance of ...
Let's Embrace Video Marketing
April 30, 2020 23:14 - 27 minutes - 62.4 MBVideo is everywhere. If you are a reluctant video marketer, then this is the podcast for you. Here's some stats - - 59% of executives say they would rather watch a video than read text. - 95% of a message when they watch it in a video, compared to 10% when reading it in text. So there is no denying that businesses need to do more video. In this podcast, we talk about the FEAR of video, and HOW we can get around it. I also talk about structuring your video and the importance o...
Episode 14 - Lets Talk Marketing Podcast with Demi Stevens
April 09, 2020 08:46 - 1 hour - 64.7 MBIf you have ever said that this year, I’m going to write a book...well then this is Your Year. Because on today’s show, my guest is Demi Stevens, owner of Year of the Book Press. She is an award-winning coach, author herself, editor, publisher and CEO of Year of the Book Press, Demi helps you become a published author. She helps move your story idea out of your head and into print. Some of us may have more time on our hands during the Covid19 Pandemic, so what better way to use your time.....
Episode 13 - I'm here to help during Covid 19
April 03, 2020 15:50 - 16 minutes - 38.4 MBOver the last three weeks, I’ve been talking to businesses who are talking about layoffs, closures and then I’ve been speaking to businesses who are doing really well. It’s a roundabout, roller coaster and navigating will be tough. So I wanted to write a podcast that is about practical support. I understand that you might be restless, fearful one minute and then full of reflection the next. And here’s where the help begins. Take a listen. Head on over to www.denisefay.com/marketing-...
Lets Talk Marketing Podcast - Episode 12 with David Yeabsley
February 20, 2020 23:42 - 1 hour - 55.7 MBDavid Yeabsley is the author of the new book ‘Future Proof Yourself: How to keep yourself employable for the rest of your working career.’ While we talk marketing on the podcast (obviously!), I firmly believe that mindset is as important as marketing. And as it’s February now – all those new year's resolutions are behind us - and there is something more hopeful and positive and growth oriented about February than January. So it’s a great time to have David on the show. We began by spea...
Marketing Trends for 2020
February 04, 2020 14:27 - 28 minutes - 26.7 MBThis podcast is about 7 marketing trends for 2020. Everyone starts a new year with new resolutions. These are 7 tips that you can use in your marketing to maximise it's success in 2020. I could have given you a hundred and 7 trends but I’ve started with 7 so that you can begin testing them out. Some are classics and some are technology based that will transform your marketing in 2020.
Marketing Trends for 2020 | Episode 11
February 04, 2020 14:27 - 28 minutes - 26.7 MBThis podcast is about 7 marketing trends for 2020. Everyone starts a new year with new resolutions. These are 7 tips that you can use in your marketing to maximise it's success in 2020. I could have given you a hundred and 7 trends but I’ve started with 7 so that you can begin testing them out. Some are classics and some are technology based that will transform your marketing in 2020.
Episode #10 with Maedbh Hand
December 06, 2019 09:54 - 45 minutes - 42.7 MBThis is the fifth episode in a six-part mini series. Today we’re talking with Maedbh Hand of Copywriting by Hand who understands the power of words. It’s the C in the ACE model – how we convert prospects to clients….it all comes down to words. Maedbh Hand is a business blogger for SMEs. We talked all things about words, but how they make a difference. A massive difference. In this podcast, we talk about how Meadbh got inspired for her business because of her NAME and PhD The two t...
Lets Talk Marketing Podcast - EPISODE #9 with Dawn Leane
November 28, 2019 13:43 - 54 minutes - 50.4 MBThis is the fourth episode in a six part mini series. Today we’re talking with Dawn Leane of Leane Leaders who has really focused on attracting her ideal clients. Dawn Leane is a coach and consultant who focuses on diversity and leadership. She develops inclusive leadership through training, coaching and consulting. We talked about MAC – message, audience and channel - how she got clear on her message, her audience and her channel. We talk about it all...so listen on. From her experien...