Putting the Relationship Back into Relationship Marketing
The Achievers Club with Denise Fay
English - March 22, 2023 15:37 - 26 minutes - 61.5 MB - ★★★★★ - 1 ratingCareers Business businessgrowth clientretention entrpreneurship clientattraction denisefay marketing sales serviceprofessionals Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode is dedicated to putting the Relationship back into Relationship Marketing.
This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook.
What did they have in common?
Customers and relationships.
This podcast is the start in a series of podcasts dedicated to relationship marketing.
I have been a firm believer in Relationship Marketing since the early 2000s, having wrote a thesis on Relationship Marketing in the Airline Industry for my Masters of Business Studies in the Smurfit Business School in 2002.
Lets just say, marketing principles don’t change. :-)
In this podcast, which gives you food for thought on your own relationship marketing strategy, we talk about three things:
1. What is relationship marketing
2. Three reasons why you should put the relationship back into relationship marketing
3. Three questions to ask yourself about relationship marketing
This podcast is a food for thought podcast – either introducing you or re-introducing you to the idea of relationship marketing.
It’s something I’m really passionate about – I’d love to hear your thoughts on it.
You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity.
Tag me on social. I’d love to hear your thoughts on this one.
Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going.
Until next time, take care.
Links mentioned in the podcast
www.achievemarketing.ie/wordswork – free training on Helping you Write Words that Work. Words are everywhere, but there’s so much boring copy, which leads to lost sales and customers. This training helps change that transforms ho-hum copy into magic, helping make you more income and impact.
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us.
Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I'm usually on this one!)
PS I'd always appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise