Lessons of a Lashpreneur

LOL 40: Q&A How Do You Avoid Lashpreneur Burn Out?

Single-handedly running a business is hard work and it’s easy to burn out. You only have so much time in the day and as a business owner, it’s difficult to find the perfect work/life balance (if it even exists!) The constant pressure can be a real passion drainer. In this episode of Lessons of a Lashpreneur, I share three simple ways that you can get that warm, fuzzy feeling and love for your lash business that you had when you first started. I can’t promise that by the end of this episo...

LOL 39: Lashpreneur Legends Spotlight featuring Manuela Ramirez

Wouldn’t it be great if you could learn how to grow a thriving lash business from scratch? Wouldn’t it be even better if you could learn from someone who has been where you are now and found a way to go from ‘overlooked to fully booked’? Say no more! I’ve heard your pleas, and I’ve brought someone onto Lessons of a Lashpreneur that I know you’re going to love. My guest is your everyday, hard-working lash artist that has taken her lash biz from a one-woman shop to becoming a fully booked ...

LOL 38: The Mindset That’s Costing You Major Success

Your mind is a powerful tool. Having a strong mindset is key for achieving the life and business success you want.  But, so many people are not the driver in their life. They (either knowingly or unknowingly) are the backseat passenger of their life. Changing your mindset and approaching your life with accountability, responsibility and possibility will, without a doubt, set your road to success into motion. When you stop focusing on your limitations and start seeing the possibilities, you...

LOL 37: How to Get More Clients

The most challenging part of running a lash business is getting people to pay you for it and the #1 question I get asked time and time again is, “How can I get more clients?” So, in this episode of Lessons of a Lashpreneur, I put you out of your misery and shed some light on how you can get more clients – and keep them coming! Find out about: How to get more lash clients The importance of talking about your business to anyone who will listen How to use social media to drive engageme...

LOL 36: 7 Reasons Why Running a Lash Business is Friggin Awesome!

There’s something incredibly fulfilling and satisfying about being your own boss and running your own business. For one thing, there’s nobody peering over your shoulder or tutting at your handy work. Plus, you don’t have to answer to anyone but yourself and what could be better than that? In this episode of Lessons of a Lashpreneur, I share seven reasons why this silly little service of gluing things to people’s eyes has transformed the lives of women across the globe and allowed them to r...

LOL 35: 3 Steps to Lash Business Success

From the outside looking in, the lash industry can seem like a gold mine. But in reality, it takes a lot more than a lash course certificate to run a thriving lash business.  You might feel like you’re ready to take on your very own lash business with this new set of skills you’ve acquired, but it’s going to take some time for you to become a true #bossbabe. Don’t lose hope yet, though! You can 100% climb the career ladder of business ownership. But first, you have to silence your inner ...

LOL 34: 7 Ways to Increase Your Lash Speed Today

Have you heard of the age-old saying that time is money? I bet you have. In fact, you’ve probably heard it so many times that it’s lost all meaning! As a lash artist, time is your most valuable resource. If you’re spending more than two hours on a classic set or over three hours on a volume set, you’ve come to the right place. I’m going to reveal seven ways that you can increase your lash speed without sacrificing quality. So, if you want to learn all about the do’s and don’ts when las...

LOL 33: The Real Deal Behind Building an Epic Lash Brand with Jenelle Paris of Lash Affair by J. Paris

Would you like to find out how you can build an EPIC lash brand? If so, you’ve come to the right place! I recently sat down for a chat with the lovely Jenelle Paris of Lash Affair by J. Paris. We talked about everything from how she started her business to the three things she believes has helped her find success in the lash industry (and how you can do the same!). In my interview with Jenelle, I ask her lots of questions that I know a lot of you (including myself) were dying to know the...

LOL 32: Top 5 Tips to Get New Lash Clients When You're Starting From Scratch

Starting from scratch is brave, but it isn’t easy. For a new lash business owner, finding clients is a top priority. It can be incredibly difficult to grow your business in a sustainable way, especially in the beginning when you have a grand total of ZERO clients. If you’re taking your first step as a lashpreneur and you’re already grounded in your city, you’re going to find this process a lot easier. When you’ve got a base of core relationships established, you’re able to capitalize on th...

LOL 31: The Grit Behind Getting to a 6-figure Lash Business with Lorena Ashmore

Do you want to learn how to build a six-figure lash business from someone who is actually living the dream? I thought you might, which is why I got in touch with a good friend of mine, Lorena Ashmore. Lorena is a lash artist, esthetician and the owner and creative genius behind Dear Lash Love. Her lash business is unique in that it also sells lash apparel and must-have accessories. Except, it’s more of an empire than a business. I know many of my fellow lashpreneurs out there dream of re...

LOL 30: Does the Lash Industry Have an Expiration Date?

Although the lash industry is booming and doing better than ever, many lash artists are wracked with fear that the industry is stamped with an expiration date. It’s no secret that we’re due to a recession in the US. A recession occurs every ten years, and the last one started in 2008. So, naturally, a lot of us are biting our nails in anticipation for the next one to strike. Plus, we’re starting to see signs of the economy going south, so it’s no surprise that this topic of recession is be...

LOL 29: A Raw Conversation About Mental Health

Anxiety and depression can make you feel helpless and alone, but neither of those things is true. If you’re struggling with mental health issues, you might feel like you have to keep it hidden. And so, you push it down where nobody can ever see it because you don’t want anyone to know the truth. You don’t want to burden your loved ones. Or, worst of all, you’re afraid. Afraid of what people will say when you tell them. Afraid that they’ll judge you or brush off your struggles as if they don’...

LOL 28: The #1 Way to Get More Lash Client Reviews, Referrals, and Recommendations

Word of mouth marketing is the single most powerful and inexpensive way to generate new business. Countless studies have proved the effectiveness of social proof in closing sales. Over 70% of Americans say they look at product reviews before making a purchase. This is what we call social proof. If we’re going to get scientific about it, social proof is basically the concept that people will conform to the actions of others under the hypothesis that those actions represent the correct behav...

LOL 27: Is Your Price Point Why You Don't Have Clients?

“Is my price too high?” We’ve all had this thought pop into our minds at one time or another. Most likely, it raises its ugly head when you’re feeling a little insecure about your business. Maybe you don’t have as many clients as you would like, and you tell yourself it’s because of your price. So, you wave the white flag of business ownership and find yourself asking a string of questions to other lash artists in a Facebook forum. If you take this route and ask any of these questions, I...

LOL 26: The Top 10 WORST Pieces of Advice Lash Artists are Given

MOST of the advice you’ve received about running a successful and highly profitable lash business is complete garbage (to put it nicely). The truth is that every lash artist, every business owner, every educator, every supplier… we’re all crafting our own paths and some of us are ballsy enough to regurgitate some form of our education to share with others. But much of what is out there in the lash world is either an opinion, up for debate, straight up wrong, or actually based on truth! I...

LOL 25: Is social media enough of an online presence to grow my lash business?

Whether you like it or not, we live in a digital era. Sure, we’re not all racing to work on our hoverboards (yet!) but almost everything we do, is done online and this includes our lash businesses! But let’s be real, most lash artists are reluctant to build a business model for the digital era. They might dip their toes in and have a few social media accounts that they post to sparingly in hopes of attracting new clients to their business, but they don’t have any social media strategy in p...

LOL 24: 4 Common Duct Taped Lash Business Boo Boos

Systems play a massive role in building and running a successful business. The truth of the matter is that your lash business cannot grow without systems. The more you recognize the systems you already have in place, the more you can improve those systems to grow your business and spend more time doing the things you want to do in your business and less time slaving over the stuff you don’t want to do. By being intentional in creating and refining the systems in our businesses, the less du...

LOL 23: How to Kick Fear to the Curb to Move Your Lash Business Forward

Fear is your body’s way of keeping you safe. It’s a survival mechanism induced by a perceived threat but nowadays, our fears are concerned less about our physical well-being and have more to do with a threat to our emotional, psychological or mental survival. Join me on episode 23 of Lessons of a Lashpreneur, where I challenge you to identify the fears that are holding you back and teach you how you can trick your mind into not being so afraid of those fears. Find out about: Why you sho...

Is a Cancellation Policy a 2-Way Street?

Are you Committed to Creating a Successful Lash Business?

Lash artists often think that if their business is struggling, it’s their artistry that’s the problem and if they just add on a few more services, everything will magically fall into place. But I’m here to tell you that running a successful lash business has nothing to do with how many courses you take or how many services you provide. In reality, it’s all about how good you are at running and marketing your business. In episode 22 of Lessons of a Lashpreneur, I test whether or not you’re ...

How to Build a Clientele in a Small Town

Building a successful lash business in a small town can be tough. There are a lot fewer people in a smaller community, which makes finding new clients tricky. However, building a loyal clientele in a small town is easier than you think. You just need to know how to market your services in a small-town environment. In episode 21 of the podcast, I answer the burning question - how can you build a clientele in a small town? Find out about: Key differences between marketing a lash business ...

How To STOP No Shows And Last Minute Cancellations!

The Lashpreneur Society Member Highlight: Anita Corder

Find Your Purpose And Pursue Greatness

Why You're Struggling In Your Eyelash Extension Business

Are You Showing Up On The First Page Of Google - Real Talk About Lash Business SEO Marketing

Top 5 DIY Website Flaws And Fixes For Your Lash Business

LOL 13 - Top 3 Priorities For Your Lash Biz Website

Episode 12 - The #1 Thing Thats Holding You Back From Success

Episode 11 - Q&A Week

Episode 10 - Self Worth And Entrepreneurship

Episode 9 - The Realities And Legalities Of Expanding - Other Paths To Success

Episode 8 - The Realities And Legalities Of Expanding - The Ups And Downs Of Being The Boss

Episode 7 - The Realities And Legalities Of Expansion- Journey To A Staff Of 14

Episode 6 - Legalities & Realities Expand Or Stay Solo

Episode 5 - From Follower To Client - The Marketing Funnel Explained

Episode 4 - Path To Profitability Reaching Your Goal Income

Episode 3 - Path To Profitability Discover Your Breakeven Price

Knowing the numbers of your lash business is an important piece of the big entrepreneurial puzzle, and it can definitely be overwhelming without any prior business experience to know what numbers you should be keeping track of to understand the financial health of your business.  Whether your lash business is brand new or you’ve been at it for years, figuring out your pricing, income, expenses – ALL.THE.NUMBERS – is an absolute -must-. So where do you start? Listen in to today's episode to f...

Episode 2 - How You're Killing Your Chances With The Instagram Algorithm

Episode 1 - Top 3 Mindset Shifts To Be Taken Seriously As A Business Owner