Lessons of a Lashpreneur
290 episodes - English - Latest episode: 6 days ago - ★★★★★ - 164 ratingsHello My Fellow Lashpreneurs!
- Are you toying with whether you should venture out on your own to start your very own lash business?
- Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price?
- Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?
- Are you sick of Groupon clients?
- Are you tired of working harder and not smarter?
- Are you an accidental business owner and are clueless about the ins and outs of running a business?
If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!
Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!
I welcome and congratulate you on taking the first step towards stepping into your badass business self!
Have a good one!
Tara
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Episodes
LOL Best Of: The Mindset Thats Costing You Major Success
February 14, 2020 07:05 - 23 minutes - 32.2 MBYour mind is a powerful tool. Having a strong mindset is key for achieving the life and business success you want. But, so many people are not the driver in their life. They (either knowingly or unknowingly) are the backseat passenger of their life. Changing your mindset and approaching your life with accountability, responsibility and possibility will, without a doubt, set your road to success into motion. When you stop focusing on your limitations and start seeing the possibilities, your w...
LOL 86: Full Time Income - Part Time Hours Ft. Lashpreneur Legend Martha Licari
February 07, 2020 17:12 - 23 minutes - 32.3 MBIn this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Martha Licari. She tells us about her highs, lows, and everything in between since starting her own business. Highlights you won't want to miss [1:17] >>> Introducing Martha [1:50] >>> Life before The Lashpreneur Society: Winging it [5:30] >>> My business fell apart because of my business partner [10:20] >>> Being a lash artist has nothing to do with being a busine...
LOL 85: From Being Sued to Six-Figures - Ft. Mandy Dwyer
January 31, 2020 09:00 - 34 minutes - 47 MBIn this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Mandy Dwyer. She tells us about her highs, lows, and everything in between since starting her own business. Highlights you won't want to miss: [1:20] >>> Introducing Mandy [4:10] >>> From opening her own business to being sued [6:30] >>> Am I going to be able to keep the lights on? [12:00] >>> Moving forward with a new plan [18:52] >>> The transformation: The l...
LOL 84: How to Run a Business When You Don't Have Enough Time
January 24, 2020 09:00 - 15 minutes - 21.7 MBThe number one excuse I hear from lash artists that are hesitant to start their own business: I DON'T HAVE ENOUGH TIME. The oldest excuse in the book! In this episode I talk about time management hacks that every successful lashpreneur NEEDS to run a business. Highlights you don't want to miss: >>> [2:00] Time is always the source of overwhelm >>> [3:10] Time is an illusion >>> [5:00] The victim mindset >>> [6:40] Sacrificing your dreams is setting a bad example >>> [9:20] ...
LOL 83: How to Stand Out in Your Saturated Market
January 17, 2020 09:00 - 27 minutes - 38.4 MBIf you are a lash artist, you've likely heard the term "saturated market." If you're using this an an excuse as to why you aren't able to build a clientele, you are doing yourself a disservice. In this episode, I talk about why working in a saturated market IS NOT the reason you haven't been able to build a successful business. Highlights you won't want to miss: >>> [2:20] Running a lash business in a saturated market >>> [3:45] The "saturated market excuse" IS NOT AN EXCUSE >>> [...
LOL 82: Why Lower Prices are Turning Off Potential Clients
January 10, 2020 09:00 - 27 minutes - 37.4 MBWhile giving away free things might work in other industries, you offering endless promotions and discounts trying to get new clients in the door is counterproductive. It will not get you the result that you want. In this episode, I talk about how discounting your prices might actually be TURNING OFF POTENTIAL CLIENTS. Highlights you wont want to miss: [2:00] >>> Offering endless discounts will not get you the results you want [2:29] >>> How do you build a clientele? [3:53] >>> S...
LOL 81: Running a Business is Overwhelming and Expensive
January 03, 2020 04:47 - 25 minutes - 23.3 MBA thought that crosses the mind of every business owner: RUNNING A BUSINESS IS OVERWHELMING AND EXPENSIVE. I get it, I've been there! But this kind of mindset is not going to give you the kind of motivation and direction that you need in order to become a successful lash artist. In this episode, I will give you the crucial mindset shift you need in order to be a successful lash artist. Highlights you won't want to miss: [1:16] >>> Most disempowering belief: It takes money to make mon...
LOL 80: How to Goal Plan For a Successful 2020
December 28, 2019 06:17 - 26 minutes - 35.7 MBThe one thing that is simply non-negotiable as a business owner: PLANNING! In this episode I explain how powerful goal planning can be when running a business. Highlights you won't want to miss: [2:20] >>> Planning is NON-NEGOTIABLE as a business owner [4:00] >>> Procrastination will kill your business [6:30] >>> Brain Dumping: The wants, the goals, and the dreams [11:09} >>> Prioritize your top three goals: hone in on them [15:00] >>> Connect with your why [16:55] >>> Get...
LOL 79: The January Slump & What To Do About It
December 20, 2019 09:00 - 14 minutes - 19.6 MBTalk about a holiday hangover! January is usually the slowest month in our industry, and before you freak out on me and claim that the lash industry is starting to decline, I want to share with you some way’s to make January a GREAT month in your business - even if the volume of clients slows down. Highlights you won't want to miss: >>> [1:40] How to overcome January aka the slow season in the lash industry >>> [2:50] Planning out your year: Extra time = More time to plan >>> [6:30...
LOL 78: Instagram-ageddon - RIP Likes
December 13, 2019 09:00 - 17 minutes - 23.7 MBLikes on Instagram are going away...AHHH! I know this is the part where you are probably about to freak out but I am here to tell you why I think likes going away on Instagram might actually be a good thing for business owners. Highlights you won't want to miss: >>> [1:17] NO MORE LIKES: But before you freak out... It might actually be a good thing >>> [2:40] The number of likes per post are going away, but are the actual likes? >>> [4:00] We prioritize likes, yet, they are the M...
LOL 77: A Happy Adhesive Requires a Great Location
December 06, 2019 09:00 - 20 minutes - 27.6 MBRETENTION ISSUES: The nightmare of every lash artist. I’ll be sharing some crucial tips on how troubleshooting your client’s poor retention may be 100% out of your control… but probably not in the way you’re thinking. Highlights you won't want to miss: >>> [1:13] Retention issues: The nightmare of every lash artist >>> [2:20] Clients show up with a ziplock bag full of lashes - NOW WHAT? >>> [5:30] Controlling the AC/heat is essential for good retention >>> [8:47] Monitoring hum...
LOL 76: How to Lower Stress with Gratitude
November 22, 2019 07:00 - 22 minutes - 22.4 MBWe all have good and bad days. Personally, I struggle with anxiety and overwhelm. Well, I used to until I came across a quote that helped me to move past my anxiety: “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” ― Lao Tzu. After reading this quote and thinking about it carefully, I suddenly realized what I had to do to free myself from my anxiety. Gratitude. When you’re anxious and ov...
LOL 75: Closing Your Books - Will Close Your Doors
November 15, 2019 07:00 - 14 minutes - 22.1 MBWhen you close your books and stop accepting new clients, you go into hibernation mode. You become so busy with your current clientele that you barely have time to use the restroom, let alone anything else. One of the worst things that you can do for your business is not only close your books but to follow it up by broadcasting the news to the world via your social media channels. When you do this, potential clients gradually begin to drop off your radar like flies. Then, January comes alo...
LOL 74: Doing this ONE THING Can Get You In a Lot of Trouble
November 08, 2019 07:00 - 19 minutes - 28.5 MBDo you cleanse your lashes? You’d be surprised at just how many people don’t cleanse their own (or their clients) lashes. You’d also be surprised to learn just how many lash artists think it’s a good idea to sell various lash cleansers to their clients. Heck, some even whip up their own branch of DIY lash cleansers that may or may not irritate the skin and send you into a whole heap of trouble. If you’re thinking about launching your own lash cleanser line, there’s a lot of things that ...
LOL 73: What is "Value" on Instagram?
November 01, 2019 06:00 - 33 minutes - 47 MBWhen used correctly, Instagram can help your lash business thrive. However, there’s a LOT of confusion around how to utilize Instagram for business and I totally get it. If you’ve only ever used social media for connecting with friends and family, it can be crazy overwhelming to even know where to start for a business. But don’t worry, in this episode of Lessons of a Lashpreneur, I help you understand what true VALUE is on social media and how you can provide more of it to your followers. ...
LOL 72: Preparing Your Lash Business for the Holidays
October 25, 2019 06:00 - 17 minutes - 25.6 MBIt’s the most wonderful time of the year and I know like me, you may have been complaining about all the Christmas décor in the shops in September, but do you know what? Tis the season where our industry experiences the MOST demand and you need to get ready for it RIGHT NOW. It is ESSENTIAL that you start to plan how you want your lash business to operate. You need to be strategically working out your marketing well in advance of that busy holiday season. That’s why in episode 72 of Less...
LOL 71: Why you MUST do an Instagram Cleanse
October 18, 2019 06:00 - 16 minutes - 16.2 MBHave you got 1,000 followers? If bet if I looked at your Instagram account right now, your followers will be tweezer manufacturers, lash brands and suppliers? Am I right? I get DMs all the time telling me that social media is not working for Lashpreneurs. Why? Fake followers are affecting your ability to reach REAL POTENTIAL CUSTOMERS. In episode 71 of Lessons of a Lashpreneur, I dish out some brutal advice about why you need to cleanse your Instagram account right now! You need to start...
LOL 70: How Do You Approach a Stranger About Your Business?
October 11, 2019 06:00 - 16 minutes - 16.9 MBHow can you avoid being a sleazy salesperson but still make those sales? Well - avoid the tactics that this Tweezer manufacturer used in my recent Instagram Live for starters! My story is a GREAT example of what not to do when trying to market or make a sale. It fit in with a question I also received from Monik Dismute about how to sell to strangers? Well getting in a stranger’s face with your brand or product, is not what we recommend in The Lashpreneur Society. We recommend marketing ...
LOL Bonus Episode: What is The Lashpreneur Society?
September 27, 2019 06:00 - 28 minutes - 27.2 MBThe Lashpreneur Society is OPEN! Registration for new members is only open a few times a year and many of you have been waiting for this moment for months! If you’re new here or you’ve been waiting on the edge of your seat for our doors to re-open for a while and you want to learn more about The Lashpreneur Society, you’ve come to the right place. In this episode and blog post, I unveil what you can expect to find inside the society and how it can help you to start, build, and grow a thr...
LOL 69: Your Relationship with Money Matters
September 20, 2019 06:00 - 30 minutes - 29 MBDo you have a healthy or unhealthy relationship with money? If you have no idea how to answer that question, you’re in the right place. In this episode of Lessons of a Lashpreneur, I reveal how you can tell if you have a healthy or unhealthy relationship with money and what you can do to feel more empowered about your finances. Find out about: Understanding the power of your thoughts and how to change them for the better How to identify whether you have a healthy or unhealthy relation...
LOL 68: Change Your Perspective, Change Your Life
September 13, 2019 06:00 - 21 minutes - 21.1 MBHave you ever experienced a moment in your life that completely changed your perspective? After attending a two-day retreat for a business coaching program, I challenged myself to break through some obstacles that were holding me back. Mainly, money. For as long as I can remember, I always thought that I’m irresponsible with money. This limiting belief has crippled me in so many ways when it comes to running my own business because an unhealthy relationship with money in your business ca...
LOL 67: If You're Doing This, You're Running Your Business WRONG
September 06, 2019 06:00 - 19 minutes - 19.7 MBAre you too worn out, overwhelmed and even scared to work on your business and not just in it? I get it. Believe me when I say I’ve been there too. Having days where you just want to quit and find an easier way to make a living is normal. I have never met a single successful business owner (from any industry) who hasn’t had a few “I want to quit” moments in their careers. Check out this episode of Lessons of a Lashpreneur to learn top tips from successful entrepreneurs that have been th...
LOL 66: To Work on Other Artists’ Work or Not?
August 30, 2019 06:00 - 21 minutes - 21 MBIs it okay to work on another lash artist’s work? This is a question I see pop up inside lash forums time and time again. A simple scroll through the answers and you’ll see a heated debate where everybody has a VERY strong opinion of whether it’s “right” or “wrong” to work on another artists' work. I understand why this topic is so controversial in our industry. When I first started, I really bought into the whole “you should never work on other artists' work” thing. That is until I real...
LOL 65: Behind the Scenes at The Lashpreneur Part 2
August 23, 2019 06:00 - 26 minutes - 25.5 MBHave you ever wondered what goes on behind the scenes at The Lashpreneur HQ? Well…wonder no more! I’m about to take you for an exclusive behind the scenes look inside not just the business side of The Lashpreneur, but also the personal side of the business too. My husband, Chris, joins me for an in-depth and insightful Q&A session where he reveals his perspective of being married to a lashpreneur, growing a business and raising a family. Find out about: Whether Chris ever had any doub...
Megacast with LashCast Podcast and Lash Boss Radio
August 20, 2019 08:00 - 41 minutes - 39.3 MBWant to find out how you can really grow your lash business and turn it into a long-term, profitable career? Well, have I got a special treat for you! I’ve teamed up with my friends over at LashCast Podcast and Lash Boss Radio to bring you a MEGA podcast episode (and blog post) all about growing your lash business which we recorded live at IBS/IECSC Las Vegas We share some amazing tips and answer frequently asked questions that we all get as podcasters. Since we wanted to support each ot...
LOL 64: Behind The Scenes at The Lashpreneur Part 1
August 16, 2019 06:00 - 28 minutes - 27.3 MBManaging a lash business is tough. You’ve got good days and then you’ve got the not so good days where you feel like throwing in the towel and re-starting your entire career from scratch. The good news is that you’re not alone. We all feel like giving up sometimes. Heck, there was a time in my life when every day felt like a battle just to survive. So, I wanted to share some of these stories with you and give you a “behind the scenes” look into my personal life and the journey that lead me...
LOL 63: Google Ads Strategy with SEM Expert Deirdre Andrews
August 09, 2019 06:00 - 29 minutes - 28.2 MBAttracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy. I’ll be honest, I’m not an expert in SEM, but I do know someone who is. Deirdre Andrews of Define Marketing joins me in this episode of Lessons of a Lashpreneur for an in-depth discussion a...
LOL 62: My Biggest Takeaway from Coaching in Australia
August 02, 2019 06:00 - 12 minutes - 13.2 MBI recently found myself down under for a conference for Lash Vision Leaders with my good friend and fellow lashpreneur, Kimberley Haworth. Lash Vision Leaders is the cream of the crop of Australian business owners looking to set some regulations and standards for lash artists in Australia. At the moment, it’s an unregulated industry in not only Australia but in many places across the world. One major concern that kept popping up throughout the length of the conference was the shared fea...
LOL 61: Creating a Brand and Reputation on Social Media with Lana Wyer of Lux Uncut
July 26, 2019 06:00 - 16 minutes - 16.3 MBLana is just 21 years old and has already accomplished more on her entrepreneurial bucket list than many of us could ever hope to achieve. She’s not only a very successful lash artist, but a lash educator with a social media presence that has helped grow her business into what it is today. She has inspired thousands with her driven and ambitious personality, and she’s broken the mold for our industry in how we brand ourselves online. So, as you can imagine, I jumped at the chance to ha...
LOL 60: Balancing Your Lash Obsession with Having a Life
July 19, 2019 06:00 - 17 minutes - 17.6 MBDo you find it difficult to balance work with actually having a personal life? As business owners, we’re always thinking about the next thing we need to do to keep the business moving forward. But the problem is that we can become so addicted to the ‘hustle,’ that we don’t have time for anything else. Since I don’t want you guys to put your business before your family or your own health, I’ve decided to share a few effective strategies on episode 60 of Lessons of a Lashpreneur that will...
LOL 59: Creating a Business that Serves a Greater Purpose in your Life with Kimber Jaynes of Borboleta Beauty
July 12, 2019 06:00 - 31 minutes - 30.6 MBI don’t often think that our industry is in any way, shape or form like a fairy tale. But if it was, Kimber Jaynes of Borboleta Beauty would be the Cinderella in our story! I’m a HUGE fan of Kimber and I couldn’t wait for the chance to get her on the show. It’s not every day you get to interview a lash celebrity! Kimber and I had an inspiring and at times, tear-jerking discussion on this episode of Lessons of a Lashpreneur about what it took for her to create a business as successful as...
LOL 58: Why Someone Charging Less than You is Actually a GREAT THING!
July 05, 2019 06:00 - 24 minutes - 23.6 MBWhen it comes to running a lash business, price is often placed at the forefront. How much you charge for your services is somehow linked to your credibility and even legacy as a lash artist. You only have to take a look at any lash forum to see this type of conversation on blast. You know, the constant dialogue that rips cheap lash artists apart like they’re the scum of our industry. But as I’ve said many times before, being the cheapest lash artist in town doesn’t mean you’ll get more ...
LOL 57: Behind the Scenes of a Massively Successful Product Line with Lindy Williams of EBL Lashes
June 28, 2019 06:00 - 17 minutes - 17.3 MBDo you have a favorite adhesive you reach for every time you do lashes? Or, maybe you dream of starting your own lash product line someday? Whatever the case, I’m sure you’ve heard about my guest on this episode of Lessons of a Lashpreneur because she’s making waves in the lash industry. That’s right, Lindy Williams of EBL Lashes joins me on episode 57 for a chat about her MASSIVELY successful product line. We talk about what it’s like for her to work with her husband, the truth about ru...
LOL 56: How to Afford More Trainings to Further your Lash Business
June 14, 2019 06:00 - 24 minutes - 24 MBAs lash artists and lashpreneurs, most of us are no strangers to taking the occasional training course to help further our careers. It’s pretty much a ‘must-do’ in our industry, which is still relatively new with updated products, techniques, educators and everything in-between being released all the time. If you don’t keep up and prioritize continuing education, you’ll become outdated. But, how can you further your training without burning a hole in your pocket? In this episode of Les...
LOL 55: Overcoming Overanalyzing and How to Make Better Decisions
June 07, 2019 06:00 - 23 minutes - 22.8 MBAre you living life by your decisions or are you living life by default? In this episode of Lessons of a Lashpreneur, I break down why so many of us get stuck and why making decisions is so damn difficult! I also share making quick decisions is one of the top three traits of successful entrepreneurs and how you can start making better decisions without letting fear hold you back. Find out about: Why you shouldn’t let fear stop you from making decisions The value of making decision...
LOL 54: When Should You Raise Your Prices?
May 31, 2019 06:00 - 18 minutes - 18.4 MBMost lashpreneurs will inevitably reach the stage in their business when they need to consider raising their prices. But, how can you raise your prices? And, when do you know it’s the right time to increase them? On this episode of Lessons of a Lashpreneur, I reveal how you can dictate your pricing to make sure it covers your expenses while still paying yourself a great wage. You’ll also discover the questions you should be asking yourself when it comes to deciding when to raise y...
LOL 53: What if Your Lash Biz Fails?
May 24, 2019 06:00 - 15 minutes - 22.7 MBOur inner thoughts can be a real buzz kill. They have the power to bring you down so fast you won’t know what hit you. I’ve been getting a lot of questions from fellow lash artists lately who ask things like, “What if I fail?” and, “What’s the worst thing that can happen to me if my business fails?” I can see that some of you are overflowing with anxiety and instead of avoiding difficult questions like this, I’m going to go head first and tackle them right here, right now. In this episode...
LOL 52: The Controversy of Giving Away FREE Info with Jamie Butler of LashBase UK
May 17, 2019 06:00 - 28 minutes - 40.8 MBAre you afraid to give away knowledge for free? Is it something you’ve done in the past, or is it something you avoid like the plague? On this episode of Lessons of a Lashpreneur, I’m joined by Jamie Butler of Lash Base UK to talk about the controversial topic of whether you should (or shouldn’t) give away information for FREE. We look at both sides of the argument and really explore the idea that by helping others and sharing your best stuff with them, the more people that will actu...
LOL 51: A Guaranteed Way to Find More Time to Work ON Your Business
May 10, 2019 06:00 - 26 minutes - 25.9 MBAre you spending too much time working in your business instead of ON it? Finding the perfect balance between the two can be pretty difficult. You’ve got all of these wonderful dreams, ideas, and aspirations for your business. But you don’t have the time to turn any of them into tangible things. At least, you don’t think you have the time. On this episode of Lessons of a Lashpreneur, I bust some myths about time and how we should or shouldn’t spend it. I also reveal everything you need...
LOL 50: What to do When Running a Business Gets Tough
May 03, 2019 06:00 - 14 minutes - 15.2 MBHow many times a week (or a day) do you think about quitting? If you’re a lash artist, I’m going to take a wild guess and assume you think about quitting periodically throughout the day. If you own your lash business, you probably think about quitting even twice as much. But, we lash artists are NOT quitters and in this episode of Lessons of a Lashpreneur, I reveal how you can break through thoughts of quitting and take a new, positive (and powerful) perspective the next time you feel...
LOL 49: Is Running a Lash Business All Just Online Marketing?
April 26, 2019 06:00 - 19 minutes - 19.3 MBKnowing how and where to market your lash business is important. As a business owner, you probably already knew that. But, are you putting your marketing budget dollars to good use? On this episode of Lessons of a Lashpreneur, I share the essentials to create a well-balanced marketing plan to help ensure you’ve got a long-term plan for marketing your business. Find out about: The role of online marketing in the overall success of your lash business The least expensive way to get...
LOL 48: What to do When You're New to Being a Lash Artist?
April 19, 2019 06:00 - 15 minutes - 15.6 MBIf you’re new to lashes, I’m going to go out on a limb and assume you’ve probably got a lot of questions roaming around in your head right now. Deciding to embark on this lashing journey is exciting, but it’s also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don’t know where to look. I was bitten by the lash bug in 2013 and I’d like to think I’ve got enough experience and credibili...
LOL 47: The Lie You've Believed About Success
April 12, 2019 06:00 - 15 minutes - 15.3 MBWe all have a different idea of what real success looks like. For some of us, it’s having lots of zeros at the end of our bank account. For others, it’s good health, a supportive family and undeniable happiness. Whatever success looks like to you, one thing is for sure. You’ll never reach it. Not really. Even when you achieve your old definition of success, you take the picture out of the frame and replace it with something new. Something better. You realize that your previous expectat...
LOL 46: How to (gulp) Fire a Client
April 05, 2019 06:00 - 28 minutes - 27.2 MBThey teach you a lot in “lash school,” but do you know what they don’t teach you? How to fire a client. You’re left to figure that little gem out for yourself. That is, unless you check out this episode of Lessons of a Lashpreneur, where I teach you how to fire a client with tact, dignity and with the least amount of collateral damage. Find out about: How to come up with a plan of attack Why you shouldn’t let your emotions get in the way of firing a client Tips for firing a...
LOL 45: Time Management Hacks for Busy Lashpreneurs
March 29, 2019 06:00 - 20 minutes - 20.4 MBTime is a finite resource. We can’t get more of it, no matter how hard we try. But, we can learn to make the most out of our time, so we’re prioritizing the things in our life that are the most important to us. In this episode, I share the time management strategy that I’ve been using for years that helps me get so much done despite being a wife, a mama to a four-year-old and one year old and managing a rapidly growing and hungry community of lashpreneurs. Find out about: How to manage ...
LOL: 'I’m Fine' Coma Training
March 22, 2019 06:00 - 11 minutes - 11.8 MBHow many times this week have you said, “I’m fine”? When you say you’re fine, it’s because you want the problem to go away. You’d rather put on a pair of imaginary blackout glasses on so that you don’t have to see or deal with the problem. Unfortunately, ignoring the issue isn’t going to address the problem. The more you try to ignore it, the more power it has over you. Eventually, the problem festers. Before you know it, you’ve got a much bigger issue to deal with. If you’re taking th...
LOL 44: How Tragedy Turned to Chasing Passion with Sonya Raubeson
March 15, 2019 06:00 - 24 minutes - 23.5 MBWe all face hardships and difficult times in our lives. But some of us are unfortunate enough to go through real, heart-breaking tragedies. On this tear-jerking but inspiring episode of Lessons of a Lashpreneur, Sonya Raubeson from Eye Love Beauty shares her remarkable story about how she was able to find the strength and sheer determination to transform tragedy into something truly inspiring. This episode deserves your undivided attention. But, just to put a disclaimer out there, you sh...
LOL 43: Q&A - How Do You Stick to Your Policies?
March 08, 2019 07:00 - 18 minutes - 18.1 MBWhether you love 'em or loathe 'em, you’ve got to have policies. And, you’ve got to stick to them. Without clear policies in place, your clients will just walk all over you. In this Q&A episode, I answer the simple question, “How do you stick to your policies?” Don’t worry, I don’t tell you to grow a bigger backbone, stand your ground or fire a bunch of rebellious clients. Believe it or not, there’s a method behind the madness of policies. And, I’m going to share what that is as well as ...
LOL 42: The 20 Questions You Should Ask BEFORE Starting Your Lash Business
March 01, 2019 07:00 - 26 minutes - 25.7 MBIs it time for you to start your own lash business? It just might be. But, before you shout it from the rooftops, there are a few things you need to consider. For instance, do you have the appropriate certification to provide eyelash extension services in your community? Have you thought about where you’re going to work from? There are so many things you need to think about before launching your own lash business. In this episode of Lessons of a Lashpreneur, I share the 20 questions that...
LOL 41: The Big F Word... FAILURE!
February 22, 2019 07:00 - 17 minutes - 17.3 MBIs it just me or is there more people cradling their ‘post-holiday financial hangover’ this year than ever? When this time of year rolls around, and clients don’t want to spend their money on your services anymore, it’s easy to slip into a negative mindset. Maybe you’ve gone an entire day or a whole week without a single client. And, now you can’t help but feel like you’ve failed. I’ve got some news for you – the whole ‘failure’ thing is a load of nonsense (to put it nicely). If you’ve f...