Legal Marketing 2.0 Podcast
205 episodes - English - Latest episode: 7 months ago - ★★★★★ - 15 ratingsGuy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.
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Episodes
Podcast Ep. 55: Tips on Remarketing for Law Firms
June 26, 2018 19:27 - 21 minutes - 19.9 MBToday on our podcast, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate.
EP. 54: Despina Kartson on the Evolution of Legal Marketing
June 20, 2018 17:26 - 27 minutes - 24.9 MBToday our guest Despina Kartson, Global Director of Business Development & Communications at Jones Day, speaks with us about the biggest changes for law firm CMOs as well as her new book Last Night’s Soup Run and involvement in local charity.
EP 53: The Value of Digital Knowledge Management for Lawyers
June 12, 2018 20:13 - 31 minutes - 28.6 MBToday our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Full show notes at Good2bSocial.com/podcast
Ep. 52: How Will GDPR Affect Legal Marketing?
June 05, 2018 20:06 - 22 minutes - 21 MBToday Guy Alvarez discusses GDPR and how it will affect legal marketing. He gives an overview of the major changes the policy will have on marketers as well as several suggestions for using GDPR restrictions as an opportunity to explore new marketing techniques and platforms. Full show notes at Good2bSocial.com/podcast
Ep. 51: Aric Press on Enhancing Relationships with Law Firm Client Interviews
May 29, 2018 18:39 - 19 minutes - 17.7 MBToday our guest Aric Press, founding partner of the law firm advisory group PP&C Consulting, talks about the importance of relationships, particularly, the relationship law firms have with their clients, relationships strengthened and deepened and made more healthy through better and richer communication via client interviews. Full show notes at Good2bSocial.com/podcast
Ep. 50: Celebrating One Year of the Legal Marketing 2.0 Podcast. Thanks for Listening!
May 16, 2018 00:46 - 28 minutes - 25.9 MBA year ago we launched the Legal Marketing 2.0 podcast and what a journey it's been. It's exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we've received, the conversations we've had, the relationships we've gained, and the interest it has spurred in our services, including podcast production. We've used the occasion of our one-year anniversary - and 50th episode - to do a retrospective and highlight some of our most popul...
Ep. 49: Eric Fletcher – Leadership Starts with Listening
May 09, 2018 03:13 - 21 minutes - 19.6 MBEric Fletcher is a former law firm Chief Marketing Officer (CMO), author of a super useful blog, Marketing Brain Fodder, and a wonderfully inspiring TED Talk. Eric discusses leadership – what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of listening. Intentional listening. Full shownotes at Good2bSocial.com/Podcast
Ep. 48: The Changing Role of Law Firm Marketers With Kevin Vermeulen
May 02, 2018 03:57 - 15 minutes - 13.8 MBKevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Full show notes at Good2bSocial.com
Ep. 47: Competitive Advantage - Focus on the Client Experience With One North’s John Simpson
April 24, 2018 19:29 - 28 minutes - 25.9 MBHow do you create client loyalty? One North’s John Simpson joins Good2bSocial’s Guy Alvarez and offers deep insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process. Full shownotes at Good2bSocial.com
Ep. 46: Inbound Marketing for Law Firms with HubSpot’s Anna Norregaard
April 17, 2018 20:18 - 20 minutes - 18.4 MBHubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get a better ROI on your marketing efforts. Anna talks about the benefits of inbound marketing, along with a discussion of the different marketing stages and analytics. Lawyers and legal marketers will get a lot of use from this episode not just about marketing, but also business development and c...
Ep. 45: Content Marketing Strategy for Legal Tech Companies
April 10, 2018 22:44 - 16 minutes - 14.7 MBA content marketing strategy for legal technology companies is part of your overall digital marketing strategy. Here, I identify three core concepts for your content strategy that I like to call G.A.P. - Goals, Audience and Plan. Establish your goals, identify your audience, and create a content plan. 3 tips to gain audience insight for content ideas: - Talk to your customers - Talk to your customer service and success teams - Talk to your sales team Full shownotes at good2bsocial.com
Ep. 44: Tim Corcoran on the Relationship Between Law Firm Partners and Marketers in Driving Business Development
April 04, 2018 03:59 - 26 minutes - 24.1 MBGood2bSocial founder Guy Alvarez chats with Tim Corcoran about law firm marketing and business development. Tim clearly delineates the difference between the two and stresses that although law firm marketers are strategic partners of the business, the overall strategic marketing leadership comes from the executive committee at the firm. Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partner...
Ep. 43: LinkedIn for Business Development and Relationships With Judy Selby
March 27, 2018 22:52 - 17 minutes - 16.5 MBConsultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you’re looking to further your career or go down a new career path. Full shownotes at Good2bSocial.com
Ep. 42: Using Social Media and Content to Build Relationships with Ivy Grey
March 20, 2018 23:05 - 20 minutes - 18.5 MBLawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships. We discuss how to figure out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space. Advice for lawyers or legal techies wanting to get started? Give first. Mention other people first. “Like” other people first. Share their content first. Promote other people first. Listen first. When...
Ep. 41: The Right Content at Each Stage of the Buyers’ Journey for Legal Services
March 13, 2018 20:45 - 26 minutes - 24.1 MBAs a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyers’ journey in the search for legal services and how marketing automation helps you to pinpoint where your buyer or target audience is in that journey so you can serve up the most useful content to them exactly when they need it. Full shownotes at Good2bSocial.com
Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller
March 06, 2018 20:25 - 19 minutes - 17.6 MBContent marketing is ultimately thought leadership marketing in which you are sharing your knowledge and expertise through content. Lawyers and law firms need to have a goal and a structure behind their thought leadership content marketing strategy. If it’s just people writing stuff, it tends to be more scattered and is less likely to get accomplished consistently. It takes a collaborative effort and people need to keep goals in mind for each piece of content produced. This includes an un...
Ep. 39: Optimizing Attorney Bios With Mary Trice
February 27, 2018 22:42 - 13 minutes - 12 MBIn this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm’s website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio, and optimizing each bio for search engines. Full shownotes available at Good2bSocial.com.
Ep. 38: Authentic Law Firm Testimonials with Vikram Rajan
February 20, 2018 21:22 - 21 minutes - 19.5 MBTestimonials are important to promote authenticity and passion around you as an attorney or your law firm as a whole and therefore they are one of the most powerful marketing tools. Can you just write the testimonial and I’ll sign off on it? Anyone who’s asked for a testimonial has heard this response. In today’s episode I chat with Vikram Rajan co-founder of phoneBlogger.net about why and how lawyers can get authentic testimonials from passionate clients. Full shownotes at Good2bSocial.
Ep. 37: Law Firm Public Relations and Social Media with Ryan King
February 13, 2018 22:18 - 21 minutes - 19.3 MBIs social media the new public relations? I posed this question to Ryan King the Director of Communications at the law firm of Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content. Among the takeaways: If you pursue social and/or PR as a marketing strategy, do one thing well and build from there. Even if you are really mature in this area, it’s still like drinking from a fire hose because there is simply so much out the...
Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018
February 06, 2018 22:56 - 22 minutes - 20.6 MBAt the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts. Among the top digital marketing trends for law firms in 2018 are Paid Social, Facebook Live, Podcasting, Marketing Automation, and Semantic SEO. Full shownotes at Good2bSocial.com
Ep. 35: Five Questions Legal Marketers Should Ask in 2018 with Jaron Rubenstein
January 30, 2018 20:29 - 27 minutes - 25.2 MBGood2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. The running theme throughout the conversation is strategy and technology. This episode is conversation as tutor...
Ep. 34: Legal Marketplaces with Kristin Tyler and Michael Brunet of LAWCLERK™
January 23, 2018 22:17 - 15 minutes - 14.3 MBIn this episode, we chat with attorneys Kristin Tyler and Michael Brunet of LAWCLERK™ an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities, including personal branding, for today’s lawyers. Full shownotes at Good2bSocial.com.
Ep. 33: The New Model of Professional Development With Harvard Law's Scott Westfahl
January 16, 2018 22:23 - 21 minutes - 19.8 MBIn the rapidly evolving practice of law, traditional ways of law school and law firm training are not in sync with what lawyers need. It’s misaligned with the efficiency that the market now demands. It’s not good for the lawyers and it’s not good for clients. In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking principles, using networks for problem solving, and teaching law students to work in teams to innov...
Ep. 32: Law Firm Marketing Technology with Jacqueline Madarang
January 09, 2018 21:07 - 21 minutes - 19.4 MBWe’re operating in a digital world where clients have so many ways to engage, which is why marketing teams needs somebody to manage the technology that’s available. In this episode Jacqueline Madarang, senior marketing technology manager at Bradley, an Am Law 200 firm, provides insight and offers tips on marketing technology for law firms. See expanded shownotes at Good2bSocial.com
Ep. 31: Harvard Law’s Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law Firms
January 02, 2018 20:01 - 24 minutes - 22.1 MBCollaboration is more important today than it was yesterday and will be more important tomorrow than it is today. Harvard Law's Dr. Heidi Gardner joins Good2bSocial's CEO Guy Alvarez to discuss smart collaboration in the legal industry backed up by data and research: The link between collaboration and business development Client development benefits Collaboration technology The biggest obstacles that law firms face in smart collaboration Additional shownotes: https://good2bsoci...
Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing
December 19, 2017 22:55 - 27 minutes - 25.5 MBMolly Porter, Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law as marketers, and making your own precedent. See full shownotes at https://good2bsocial.com/
Ep. 29: Baker McKenzie’s Will White and Erin Nixon on “Don’t be Afraid to Fail” Marketing
December 12, 2017 22:15 - 27 minutes - 25.2 MBBaker McKenzie’s Will White, Global Director of Marketing & Communications, and Erin Nixon, Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker McKenzie is one of the world’s leading law firms, with 77 offices in 47 countries, and took the top Facebook spot in Good2bSocial's 2017 Social Law Firm Index. Erin and Will talk about the content sharing checklist they shared with us, and offer insight into how ...
Ep. 28: DLA Piper's Juliet McNulty and Josh Epstein Talk Digital Marketing on a Global Scale
December 05, 2017 17:35 - 11 minutes - 10.8 MBIn this episode of the Legal Marketing 2.0 podcast, we chat with DLA Piper’s Juliet McNulty, Senior Digital Communications Manager, and Josh Epstein, Director of Communications. DLA Piper has been ranked the top firm in the Social Law Firm Index year after year including in 2017. Juliet and Josh shares insights into how the firm maintains high quality content consistently, collaborating across offices in more than 40 countries, and working with partners and members of the firm on their marke...
Ep. 27: Orrick’s Breichen Madej Marsh on Law Firm Marketing Campaigns and KPIs
November 28, 2017 19:50 - 19 minutes - 17.5 MBIn this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior with the right message on the right mediums and platforms, KPIs, and metrics. Shownotes The switch from pharma to legal When moving from the pharmaceutical industry to the l...
Ep. 26: K&L Gates CMO Jeff Berardi on Thinking Like a Client
November 21, 2017 19:23 - 25 minutes - 23.6 MBIn this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates CMO Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philosophy on generating client-centric thought-leadership content. It’s clear that clients are asking l...
Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index
November 14, 2017 19:54 - 21 minutes - 19.9 MBThe Evolution of The Social Law Firm Index The first Social Law Firm index was published in 2014 in partnership with Above the Law. The goal was to review and rank top law firms’ social media efforts. Through the years the report expanded from ranking the Am Law 50 firms to the Am Law 100 and the 2017 Social Law Firm Index expanded to include all AmLaw 200 firms for the first time. Our annual report not only doubled in size this year, but also added an SEO category in addition to the soc...
Ep. 24: Data Driven Social Media and LinkedIn Deep Dive with Adrian Dayton
October 31, 2017 21:49 - 22 minutes - 20.9 MBLawyer, author, and ClearView Social founder, Adrian Dayton, joins to talk about evaluating data so lawyers and marketers can make more informed decision when it comes to social media strategy. And, we do a deep dive on LinkedIn, which is gradually becoming more social, opening up opportunities for lawyers to build their networks and share content.
Ep. 23: Bob Ambrogi on Legal Technology, Blogging and Social Media
October 24, 2017 21:39 - 21 minutes - 19.7 MBLegal tech is a rapidly changing field with a growing number of legal technology startups offering innovative products and services. Lawyers that see problems or gaps in tech are starting their own companies leading to a new democratization of web technology. Law firms can now choose to work with a large variety of viable products from both big and small tech companies. How are firms responding and adapting to new marketing technologies? Firms are beginning to understand the power of dat...
Ep. 22: What is Semantic SEO and Why Should Law Firms Care?
October 10, 2017 19:04 - 21 minutes - 20 MBGoogle has placed a focus on connecting visitors to pages with the meaning they’re looking for rather than just exact phrases and keywords to help provide users with the best possible results. For marketers, this means thinking about the broader topics around the keywords you’re trying to rank for. Targeting topics instead of keywords only Ask yourself: how many different ways will people search for a topic? By creating series of pages answering their questions in multiple ways, Google will v...
Ep. 21: Legal Marketing Accountability Partners with Ari Kaplan
October 03, 2017 17:48 - 13 minutes - 11.9 MBAri Kaplan discusses the challenges and importance of accountability partners when it comes to executing marketing plans within law firms. What challenges do law firm marketers face today? There isn’t a lack of good ideas when it comes to marketing, rather marketers can struggle with executing their ideas due to an absence of accountability. Marketers should realize it’s more important to get things done than to get them done perfectly. At the core of both professional and personal developmen...
Ep. 20: Small Firm vs. Big Law Marketing with Stefanie Marrone
September 26, 2017 19:41 - 29 minutes - 27.4 MBSmall law firms face a different set of challenges than big law. However, they are able to take more risks on creative marketing strategies. In small firms, staffing and budget resources are limited, but this can lead to opportunities to utilize outside business partners in areas like writing, design, or SEO. Big law can lead to legal marketers being stretched thin, whereas small law can allow marketers to dive deep into content marketing tactics. Owned Media vs. Earned Media Earned: When ano...
Ep. 19: LinkedIn Advertising with Guy Alvarez
September 19, 2017 22:50 - 12 minutes - 11.6 MBLaw firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with incredible targeting opportunities. Budgets for LinkedIn Advertising Like Google Adwords, you can set up your own budget. However, the difference between Google Adwords and paid social, and in particular, paid LinkedIn, is that LinkedIn is much cheaper – ...
Ep. 18: WordPress for Lawyers With Jennifer Ellis
September 12, 2017 22:18 - 32 minutes - 29.7 MBPodcast Shownotes In episode 18 of the Legal Marketing 2.0 podcast we chat with Jennifer Ellis about using the WordPress platform to build a website for your law firm – from solos to large firms. Jennifer literally wrote the book on WordPress for Lawyers: WordPress in One Hour for Lawyers: How to Create a Website for Your Law Firm (ABA). Jennifer has had an unusual career in the legal profession going from continuing legal education (CLE) professional to practicing lawyer to marketing expert ...
Ep. 17 Top Three Actions To Take After Building Your Website
August 29, 2017 18:35 - 16 minutes - 15.2 MBHave you built a new website or redesigned your existing one and don’t know what to do next? In this Legal Marketing 2.0 episode, hosts Guy Alvarez and Tim Baran discuss the top three takeaways - content, search engine optimization (SEO), and social media - from our popular blog post: You’ve Built a Website. Now What? It starts with content Without content you can’t have a successful SEO or social media strategy. "You’ve built the Ferrari (website) and now you need the fuel (content) to make ...
Ep. 16 How Google AdWords Helps to Increase Qualified Leads for Law Firms with Alan Schneider
August 22, 2017 17:55 - 23 minutes - 21.9 MBPodcast Shownotes What is Google AdWords and how does it work? Google AdWords is an advertising platform that allows advertisers to place ads anywhere they are willing to pay to position them. It enables law firms to gain qualified leads by high placement on the search results page. The platform works on a market principle. In other words, what you pay is based on what the market will allow - more competitive keywords requires higher bids. Google will give you a Quality Score based on an algo...
Ep. 15 Law Firm Local SEO With Aaron Shepard
August 15, 2017 20:07 - 12 minutes - 11.6 MBPodcast shownotes The conversation and effort around SEO has been about how to optimize your site, get inbound links and the technical aspects. But increasingly the importance of local SEO has taken center stage. What is local SEO? In a nutshell, local SEO tailors web results to your geographic area. A customization based on where you are in the world. It’s important because typical search isn’t for a specific lawyer, it’s for the type of lawyer you’re looking for or problem you’re trying to ...
Ep. 14 Law Firm Brand Research With Elonide Semmes
August 08, 2017 18:24 - 23 minutes - 21.7 MBLaw firms are not just about selling legal services but the client’s experience receiving those services. To do that you need to marry good industry insight with vigorous market research with exceptional design. What is the biggest challenge in getting a firm to do brand research? Their knee-jerk reaction is: “We don’t need it. We know our clients. We’ve got it covered. Let’s skip that and go straight to design.” Though law firms may know their clients, it seldom tells the whole story. Most e...
Ep. 13 Marketing for Litigators with Litigation Funding CMO Gretchen Koehler
August 01, 2017 17:15 - 24 minutes - 22 MBPodcast shownotes What does it take to build a marketing and business development department? You’re responsible for sustaining a vision for how a law firm can improve and what it can become. Also, for inspiring colleagues and partners to embrace the same vision and to work with management on barriers to change. None of this is possible without buy-in and support from management, especially in top-down cultures. The more management can work hand-in-hand with marketing professionals and suppor...
Ep. 12 Law Firm Directory Submissions With Richard Pinto, Yolanda Cartusciello & Bob Robertson
July 25, 2017 18:50 - 38 minutes - 35.5 MBPodcast Shownotes In this episode of the Legal Marketing 2.0 podcast, legal marketing leaders with decades of experience in the industry, provide super useful insight and advice on the process of law firm directory submissions. Chambers and Partners and The Legal 500 directories play a prominent role in the discussion. Let’s get the big question out of the way: In today’s world, do you even need a directory listing? To answer the question our esteemed guests provide a list of benefits of the ...
Ep. 11 Building a Niche Law Practice With Evan Schwartz
July 18, 2017 18:31 - 19 minutes - 17.8 MBPodcast Shownotes Evan started out at a big defense firm which represented large insurance companies. He left the firm to become a solo practitioner, and a few years later, joined together with another solo practitioner who was a former colleague, to form a firm with a primary focus on insurance recovery for policyholders. Identifying an underserved area of law Evan identified a law practice niche that was underserved, then went deeper into a sub niche – long term disability claims and litiga...
Ep. 10 Law Firm CRM With Chris Fritsch
July 11, 2017 18:14 - 35 minutes - 32.2 MBThe beauty of CRM is it can do a thousand things. The problem with CRM is it can do a thousand things. Starting out, most firms should concentrate on only two or three things. The challenge is that those two or three things are different for each firm, groups within the firm, or attorneys. Start with a needs assessment. Understand what you want to get out of CRM before you get the technology. Consider people, processes, and problems first, then the product: - Some firms just want to manage em...
Ep. 9 Social Media Ethics and Technology Competence with Nicole Black
July 05, 2017 18:51 - 23 minutes - 21.7 MBThink of online behavior as an extension of offline behavior. If activities run afoul of ethics rules offline, don’t do it online. Twenty-seven states have adopted some duty of technology competence requiring lawyers to understand and use technology to provide adequate representation to their clients. It can cause significant stress for solos and small firm attorneys, in particular. On top of representing their clients and maintaining competence in their practice areas, while trying to figure...
Ep. 8 Law Firm Business Development With Rich Bracken
June 27, 2017 17:33 - 40 minutes - 36.9 MBYou’re never in a bad situation if you have a full pipeline. And you can’t build a full pipeline if you’re not doing business development. What’s the biggest myth that needs to be put to bed when working with attorneys on business development? That business development is not sales and that sales is not involved in the legal business development process. We’re all individual walking brands. Lawyers deal with a lot of pointed, data-driven information. Legal marketers need to have a strong game...
Ep. 7 Thought Leadership Success With Lawyer Mark Cohen
June 20, 2017 17:15 - 26 minutes - 23.9 MBFirst a little background on Mark Cohen's journey before digging in to how he used writing and social media to develop a thought leadership platform. Mark was a trial lawyer for almost 30 years. He started out as an Assistant U.S. Attorney, became a big law partner, then left to start a national boutique firm where he learned how technology could be used more effectively to manage legal services, After a conversation with Thomas L. Friedman, author of the book, The World Is Flat: A Brief Hist...
Ep. 6: Law Firm Awards Submission With David Brown
June 13, 2017 17:06 - 28 minutes - 26.1 MBLaw firm awards submission insights and tips! The recognition awards provide is meaningful to lawyers and firms who don’t get a lot of accolades for their work. In fact, they get a lot of heat. So when a publication says “good job!” or recognize them as part of an elite group of people, that can be a source of inspiration. Additional benefits: - Awards highlight something positive about the firm. There’s a morale benefit for people at the firm that shouldn’t be discounted. - Awards provide op...