Ep. 41: The Right Content at Each Stage of the Buyers’ Journey for Legal Services

Legal Marketing 2.0 Podcast

English - March 13, 2018 20:45 - 26 minutes - 24.1 MB - ★★★★★ - 15 ratings
Business attorney digitalmarketing lawyer legal legalmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller

Next Episode: Ep. 42: Using Social Media and Content to Build Relationships with Ivy Grey

As a lawyer or legal marketer, how do you get the right content to the right people at the right time?

Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyers’ journey in the search for legal services and how marketing automation helps you to pinpoint where your buyer or target audience is in that journey so you can serve up the most useful content to them exactly when they need it.

Full shownotes at Good2bSocial.com