Legal Marketing 2.0 Podcast
205 episodes - English - Latest episode: 4 months ago - ★★★★★ - 15 ratingsGuy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.
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Episodes
Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
January 04, 2024 21:23 - 20 minutes - 20.1 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot’s platform product ecosystem to 500+ app partners and its channel program to 3,000+ agency partners. He also helped build and scale Airtable’s extension marketplace and service p...
Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry
December 07, 2023 19:15 - 16 minutes - 16.5 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations at a personal injury law firm and is truly an expert in legal intake best practices. He has recently been involved in the development of Lead Docket's newest AI tool, LeadsAI, which provides lead summaries and predictive analysis to simplify the way legal intake and lead...
Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer
August 24, 2023 20:28 - 19 minutes - 18.5 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company’s first content management system to take the company and its products – as he says – “from analog to digital.” Through the years he has led international expansion strategies that ensure lawyers around the world receiv...
Podcast Episode 196: Global Strategic Growth Partner
August 17, 2023 19:01 - 20 minutes - 19.8 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Craig Budner. Craig W. Budner is the global strategic growth partner for K&L Gates, a global law firm with 48 offices and approximately 2000 lawyers on 5 continents. In this role, Craig manages the global recruiting and integration functions for the firm. He also manages the firm’s global business development, marketing, and media relations functions. Additionally, he serves on the firm’s management and advisory committees....
Podcast Episode 195: Podcasting to Promote Your Niche Practice
August 10, 2023 20:53 - 26 minutes - 25.1 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do a lot of work in trial courts as well. Their trial court work involves legal strategy, potentially dispositive motions, jury charges, and other activities necessary to preserve error and prepare cases for appeal.
Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships
July 20, 2023 17:54 - 26 minutes - 25 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and his firm specialize in strategic marketing and content development, crisis and litigation communications, and social influencer and stakeholder relations. He helps the world’s most elite professionals and their firms build and pr...
Podcast Episode 193: Let Your Geek Flag Fly
June 29, 2023 13:52 - 25 minutes - 24.1 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA at NYU in 2014, she took her business and legal experience to high-growth legal tech vendors HighQ and Kira Systems. In 2018, she co-founded litigation fund, Validity Finance, and served as COO before joining Sente in 2022. Kate is active on the boards of the leading le...
Podcast Episode 192: Building an Effective, Flexible Strategy For Your Law Firm
June 08, 2023 15:58 - 21 minutes - 20.5 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Pearch. Kate is the Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP. Kate focuses on her firm’s unique client service to strengthen its brand and position in the marketplace. She is known for her excellent people skills and for leading successful collaborations between the marketing team, executive committee, and practice leaders. Her responsibilities include designing and implementing m...
Podcast Episode 191: Reimagining DLA Piper’s Website
May 25, 2023 17:45 - 20 minutes - 19.9 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper brand in the marketplace, generate demand for services, enhance the visibility of lawyers, and provide actionable insights that help generate profitable growth.
Podcast Episode 190: After the Buzzer Goes Beyond the Scores!
May 11, 2023 16:18 - 14 minutes - 14.4 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40 year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group of Thompson Coburn LLP. Thompson Coburn has offices in St. Louis, Chicago, Dallas, Los Angeles, New York and Washington, DC.
Podcast Episode 189: Adding Context to Compliance and Color To Your Legal Practice
April 20, 2023 18:22 - 29 minutes - 28.1 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Patrick Hayes. Patrick Hayes is a partner and chair of the Investment Management practice at Calfee, Halter & Griswold LLP where he supports investment advisers and broker-dealers in the development and administration of their compliance programs, including the creation and implementation of policies and procedures governing all activities of the firm. His clients include wealth managers, private fund advisers, family offic...
Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy
April 06, 2023 18:03 - 32 minutes - 30.4 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jennifer Ramsey. Jennifer Ramsey is a former investment banker who discovered love of marketing / BD while preparing sales decks for road shows to pitch investors on funding startup/emerging growth companies. She left the world of high finance for marketing & BD where she developed and led enterprise-wide, sector-based programming and spearheaded a client relationship-building framework for an Am Law 100 firm. She and two c...
Podcast Episode 187: Will AI Kill SEO?
March 24, 2023 17:07 - 19 minutes - 19.3 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused on SEO specifically for law firms Over the course of her career, she has learned the many nuances that it takes to make websites rank in the top positions in Google.
Podcast Episode 186: Restructure This!
March 16, 2023 18:25 - 27 minutes - 26.1 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullin’s Chicago office and the head of Chicago’s complex restructuring team. Justin has worked on some of the most complex Chapter 11 cases in the world over the last 11 years. Prior to Sheppard Mullin, Justin was a partner at Kirkland & Ellis in Chicago. Before his legal career, Justin served with distinction in the United States Navy.
Podcast Episode 185: Is the Digital Experience Critical for Law Firms?
February 23, 2023 18:27 - 18 minutes - 18.4 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae is the global digital lead for Baker McKenzie. He ensures Baker McKenzie’s digital strategy aligns with its overall business objectives. He also leads the company's channels, digital marketing, web development, social media, and martech initiatives.
Podcast Episode 184: 3 Ways to Attract Ideal Clients and Repel All Others
February 16, 2023 19:24 - 29 minutes - 28 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Davina Frederick to discuss how law firms should go about attracting their ideal clients while repelling all others. Prior to becoming an attorney, Davina spent 15 years as a professional services marketer. She started her own law firm right out of law school and grew it successfully. As the founder of Wealthy Woman Lawyer®, she's spent more than a decade coaching women law firm owners on the business principles they must m...
Podcast Episode 183: Initiating Change
February 09, 2023 15:40 - 30 minutes - 29 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in branding, strategy, marketing, content, communications, and digital technology platforms. As a former global CMO, Paula has held leadership positions at professional services firms including K2 Integrity, a preeminent global risk advisory firm, and law firms including Mor...
Podcast Episode 182: Leveraging Digital Marketing in a Post-Pandemic World
January 12, 2023 18:03 - 20 minutes - 19.6 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Stephen Clark the Senior Marketing and Communications Manager at Brown Rudnick, where he oversees the firm’s PR and digital marketing efforts. Stephen is based in New York and joined the firm in 2021 after managing digital communications at Hubbard & Read for 10 years. Before joining the legal industry, Stephen was an award-winning journalist who served as a staff writer for the Los Angeles Times and as a politics editor fo...
Podcast Episode 181: Making Audio Content Work for Your Firm
December 22, 2022 19:10 - 25 minutes - 24.2 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alison Reynolds, the Senior Digital Marketing Manager for Vinson & Elkins, which is a 100-plus-year-old law firm headquartered in Houston, Texas, with offices around the world. While it is her first and only law firm experience, in the last eight years Alison has helped transform the firm’s digital presence across channels and establish a robust content and social media marketing strategy. Prior to V&E, Alison came from the...
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
December 15, 2022 16:58 - 21 minutes - 20.4 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO, analytics, and social media channels. Prior to her role as a digital marketer, Jenny worked with the firm’s attorney recruiting and development team for nearly a decade.
Podcast Episode 179: How to Start and Succeed at Creating Your Law Firm Podcast
December 08, 2022 16:32 - 30 minutes - 28.7 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of the lifetime achievement award of the American College of consumer financial services law. Alan has been consistently ranked as a tier 1 lawyer by Chambers, USA in the area of consumer, financial services, regulation, litigation, and government enforcement. He also lau...
Podcast Episode 178: Exploring New Marketing Channels
December 01, 2022 16:39 - 17 minutes - 17 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose Fulbright during its combination with Chadbourne & Parke in 2017, Emily has led several special projects for the firm, including serving as the producer of the project finance podcast, Currents, which has more than 2.8 million downloads and has led the marketing efforts for the ...
Podcast Episode 177: How to Ignite or Recharge Your Business Development Efforts
November 17, 2022 16:46 - 25 minutes - 24.2 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow thriving businesses by helping lawyers become better business developers and leaders. Elise is the creator of the Lawyers Making Rain program for law firms as well as The Lawyer’s Edge Ignite, a business development program for women lawyers that is launching in 2023. In a...
Podcast Episode 176: How to Prevent Problems When Switching Marketing Agencies
November 10, 2022 19:16 - 15 minutes - 14.4 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez, the CEO and Founder of Good2bSocial, talks about some of the biggest mistakes that law firms make when it comes to handling their digital marketing credentials while transitioning from one agency to another. There are four specific areas Guy covers, where these issues come up.
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
November 03, 2022 16:22 - 30 minutes - 29.2 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris oversees the firm's client development team to advance the overall strategic plan of the firm by continuing to grow the firm’s client base while deepening existing client relationships. She works closely with firm leadership to build the firm's brand equity and position the firm as an influential thought leader and the law firm of choice for diverse ...
Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today)
October 27, 2022 14:44 - 14 minutes - 14.7 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jeanne Hammerstrom. Jeanne is responsible for all client-focused experiences for the firm as well as business development, marketing communications and market-driven initiatives. She has over 33 years of experience in law firm marketing and is currently the Chief Marketing Officer at the Benesch firm.
Podcast Episode 173: Back to Basics: LinkedIn Fundamentals for Attorneys and How to Level-Up
October 20, 2022 17:15 - 22 minutes - 22 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alexandra Morren, a competitive intelligence analyst at Morris, Nichols, Arsht & Tunnell LLP. She has served in various roles within the marketing field for nearly a decade and has worked in the legal space for over half that time. At her current firm, she supports the competitive intelligence efforts and broader business development initiatives of the firm. When she’s not nose-deep in research or sharing actionable insight...
Podcast Episode 172: Money is Not the Only Resource: Balancing Marketing and Business Development
October 13, 2022 15:37 - 19 minutes - 19.1 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julia Bennett, the CMO of Brown Rudnick. Julia’s mandate is to amplify the brand of the firm, market the practices and industry groups, and enable the lawyers to deepen relationships with current clients and create relationships with prospective clients. She holds a J.D. from The University of Chicago Law School, an M.A. from The George Washington University, and an A.B. from Duke University.
Podcast Episode 171: How to Effectively Scale and Operate a Law Firm as a Lawyer and CEO
September 01, 2022 16:28 - 24 minutes - 23.4 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Reza Torkzadeh, the founder and CEO of TorkLaw. Torklaw is a plaintiff's personal injury law firm based in Los Angeles with offices throughout the country. He is the author of The Lawyer as CEO, a book that has obtained record-setting results. He is an honorary board member of the trial lawyer charities and chairman of the Dean's Inner Circle at UCI Law.
Podcast Episode 170: How You Can Use Data to Drive Your Firm’s Digital Media Plan Forward
August 18, 2022 16:10 - 22 minutes - 21.3 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Koree Khongphand-Buckman, the CMBDO at Foley & Lardner LLP. Koree is responsible for leading the firm’s business development, marketing, client service, and branding efforts for Foley & Lardner. She’s been involved in legal marketing for about 16 years and has been leading at Foley & Lardner for a little over a year now. The 5 key priorities she covers at her firm is: to drive business through their four major sectors (heal...
Podcast Episode 169: It’s All About Relationships- Techniques to Establish and Deepen Client Relationships to Grow Business
August 11, 2022 19:05 - 28 minutes - 27.5 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rebecca Edwards to discuss relationship techniques to establish and deepen client relationships in order to grow business. Rebecca is a legal marketing veteran with more than fifteen years of experience helping lawyers build their business and increase their brand. She currently serves as the senior marketing and business development manager for Williams Mullen, focusing on growth for both the Corporate and Tax Sections a...
Podcast Episode 168: To Be Different, You Need to Think Different
August 04, 2022 18:01 - 24 minutes - 23.2 MBIn this episode of the Legal Marketing 2.0 podcast, Guy is joined by Allan Schoenberg, Chief Communications Officer at Vinson & Elkins. Allan is based in New York and joined the firm in 2021 after managing global communications at NASDAQ for five years. Before joining the legal industry, Allan has about 20 years of capital market experience. Allan is experienced in public relations with a successful track record in all aspects of business-to-business communications with a focus on brand mana...
Podcast Episode 167: The Future Is Now for Agile Marketing
July 28, 2022 16:14 - 38 minutes - 36.6 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lynn Tellefsen to discuss agile marketing and what it can do for law firms. Lynn is the co-founder and chief strategist at Structura Strategy Group, a woman-owned professional service firm. Lynn works with Structura Strategy Group to help firm leaders build, optimize and scale their marketing and business development operations and teams. Before Structura Strategy Group, Lynn served in various sales and marketing roles for ...
Podcast Episode 166: How to Use Content to Further Your Reputation
July 21, 2022 16:01 - 28 minutes - 27 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Morgan Ribeiro to discuss the use of content to further firms' reputations in their industries. Morgan has a passion for the ever-evolving healthcare M&A landscape, given her prior experience in the healthcare industry. She transitioned into the legal industry about 8 years ago joining Waller and their healthcare team, as she served as their Executive Director. Morgan is now the Chief Business Development Officer at Waller....
Podcast Episode 165: How Can We Leverage People and Processes to Drive Technology Implementations?
June 09, 2022 16:19 - 21 minutes - 20.8 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Eric Feldman to discuss how we can leverage people and processes to drive technology implementations. Eric is a seasoned attorney and business operations professional. As the Director of Strategic Projects and Initiatives for Wiggin & Dana, he supports the firm’s COO to develop and advance a wide range of operational objectives. Eric loves fixing things and is genuinely motivated by oat cappuccino.
Podcast Episode 164: Why Legal Marketers Should Remember the Basics and Make Time for Team Coordination
June 02, 2022 20:30 - 19 minutes - 18.7 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gina Carriuolo to discuss the importance of remembering the basics and making time for team coordination. Gina is the Chief Marketing Officer at Robinson and Cole, an Am Law 200 firm. Robinson and Cole is also a Mansfield Rule certified firm, established over 175 years ago with 230 attorneys and is a deeply rooted culture of collaboration, civility, and inclusion. Gina has over 30 years of legal marketing experience, having...
Podcast Episode 163: How Attorneys Can Raise Their Profiles Through Industry Associations and Events
May 19, 2022 17:55 - 24 minutes - 23.1 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Michael Janovici to discuss how attorneys can raise their profiles through industry associations and events. Michael is the Client Relations Director in the Los Angeles office of Kimball, Tirey & St. John – a California based real estate law firm with a concentration on landlord-tenant law. Michael has close to 15 years experience in professional services marketing and business development. During his time at Kimball, Ti...
Podcast Episode 162: What Are Client Teams and How Can They Be Used?
May 11, 2022 18:39 - 27 minutes - 26.5 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kelly Harbour to discuss the use of client teams to drive success at law firms. Kelly is the Chief Business Development Officer at Goulston and Storrs. She has more than twenty years of experience in marketing and business development along with almost fifteen years of experience in the legal industry. She is passionate about data driven decision making and spends her free time working for the Sally Alliance, a non-profit th...
Podcast Episode 161: Best Practices for Integrating Clients into Digital Marketing and Public Relations Efforts
May 05, 2022 20:50 - 22 minutes - 21.3 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Amanda Schneider to discuss the benefits of including clients in your digital marketing efforts. Amanda is the CMO of Epstein Becker Green where she oversees a team of business development, communications, and marketing operations professionals. She also staffs the Firm’s Board of Directors and has been with Epstein Becker Green for 14 years.
Podcast Episode 160: How You Can Raise Your Law Firm's Brand Awareness with Podcasts and Videos
April 28, 2022 16:10 - 19 minutes - 18.5 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosa Colón to discuss how law firms can use video and podcasting to reach their marketing goals. Rosa is the marketing technology manager at Lowenstein Sandler LLP where she manages the firm's day-to-day digital marketing needs. This includes their website, website development, maintenance, optimization, analytics, email marketing, experience management CRM, and multimedia production. She also works both in-house and as a ve...
Podcast Episode 159: How Lawyers Can Improve Their Virtual Presentations
April 21, 2022 16:01 - 22 minutes - 21.4 MBIn this episode of the Legal Marketing 2.0 podcast, Guy is joined by Marsha Redmon to discuss how to master virtual presenting. Marsha is the CEO of Marsha Redmon Communications. For over 20 years Marsha has helped lawyers and executives communicate more effectively in order to get more business through presentations, public speaking workshops, business development and law firm video marketing coaching. She is also a former Gibson Dunn attorney and a TV news reporter.
Podcast Episode 158: How to Market a Sub Brand at a Law Firm
April 14, 2022 14:58 - 20 minutes - 19.1 MBIn this episode of the Legal Marketing 2.0 podcast, Guy is joined by Lisa Friedlander to discuss NEXT, an innovative law firm that gives guidance to startups and entrepreneurs. Lisa started her career as an attorney, entrepreneur, and angel investor. She practiced corporate and telecommunications law at both small and large firms for 15 years. Lisa joined Shulman Rogers to help launch and grow the NEXT platform, as well as support the business services group. Lastly, she is a mentor and speak...
Podcast Episode 157: How the Pandemic Has Caused a Shift in Legal Marketing
April 07, 2022 16:28 - 25 minutes - 23.5 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marketing Officer at Arnall Golden Gregory where she spearheads the firm’s business development, communications, branding and marketing technology initiatives. She works with her team to facilitate collaboration across the firm’s industry teams and practices. Lisa has nearly 30 years of experience in marketing and business development in...
Podcast Episode 156: The Importance of Client Service at Law Firms and How to Institutionalize a Client Service Mentality
March 31, 2022 14:36 - 17 minutes - 17.3 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Stoddard. Kate is the Chief Marketing Officer at Kelley Drye & Warren where she leads their business development strategy. Kate is responsible for the creation of branded marketing and the communications program at the firm. Lastly, she is also a member of the firm’s client service and innovation committee and sits on its Steering Committee. In today’s episode of the Legal Marketing 2.0 Podcast, Kate joins us to discus...
Podcast Episode 155: The Significance of Storytelling and Authenticity in Law and Content Marketing
March 24, 2022 12:00 - 22 minutes - 22 MBIn this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Shreya Ley. Shreya is a lawyer at LayRoots, and asset protection firm that helps people protect themselves from stupid lawsuits. She loves being a business owner, talking to people, cooking and spending time outdoors. Shreya and her husband Colin have owned Lay Roots now for nine years. In today’s episode, Shreya joins us to discuss the significance of storytelling and authenticity in content marketing.
Podcast Episode 154: Marketing Analytics Trends at Law Firms
March 03, 2022 19:52 - 22 minutes - 21.7 MBIn this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Jason Kennedy. Jason is a marketing operations consultant at Calibrate Strategies, a leading marketing operations consultancy in the legal sector. He is also the former in-house director of marketing operations at an envelope 100 firm. Jason is currently finishing his master’s degree in marketing analytics at the University of Alabama. Today Jason joins us to discuss the ins and outs of legal marketing analytics.
Podcast Episode 153: Diversity, Equity, and Inclusion Trends in the Legal Industry
February 24, 2022 19:38 - 18 minutes - 17.5 MBIn this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Lloyd Johnson. Lloyd is the visionary and CEO of Chief Legal Executive LLC. He also founded the Black In-House Counsel. Lloyd continued his work into women’s advocacy with the creation of the groundbreaking Women, Influence & Power and the Law annual conference, which has grown to become the premier global forum for women in the legal profession. Lastly, he launched the Minority Corporate Counsel Association, which he was ex...
Podcast Episode 152: How to Advance Your Career in Professional Services
February 17, 2022 16:46 - 25 minutes - 24.1 MBIn this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Dominic Ayres. Dominic is the International Senior Client, Marketing and Strategy Manager at Eversheds Sutherland. He heads up the development and growth of international client relationships and sector strategy. Dominic recently authored 'How to Advance Your Career in Professional Services Marketing' where he speaks about taking a deep inside look into how to go from a junior role to a senior role within the world of profe...
Podcast Episode 151: The Importance of Presenting an Authentic Image on Social Media for Your Firm and Your Attorneys
February 10, 2022 15:28 - 16 minutes - 16.4 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jay Plum, the Senior Director of Communication at Bracewell, where he works to implement integrated communication strategies and supports revenue through growth of digital and social media. Jay also handles branding, brand management, PR, video marketing, and content marketing. In today’s episode, Jay discusses the power of storytelling-based social media and how he gets Bracewell attorneys engaged with their socials to ge...
Podcast Episode 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry
February 03, 2022 18:00 - 21 minutes - 21 MBIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Catherine Zinn. Catherine Zinn is the Chief Client Officer at Baker Botts, an international law firm in the energy and technology sectors. As the Chief Client Officer, Catherine oversees social media, marketing, communications, sector focused sales, client development, coaching, business development and lateral partner integration. Catherine acts as the liaison of Baker Botts, where she connects high profile executives, alum...