Legal Marketing 2.0 Podcast
205 episodes - English - Latest episode: 7 months ago - ★★★★★ - 15 ratingsGuy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.
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Episodes
Podcast Ep. 101: Law firm video marketing success: How attorneys can craft engaging videos to attract clients.
October 16, 2019 15:48 - 18 minutes - 16.5 MBIn this podcast, Guy interviews Robert Weiss, a marketing president at MultiVision Digital. Listen to the advice Robert has for attorneys looking to incorporate video as part of their law firm’s content marketing strategy. In the episode, Robert shares tips and techniques for developing engaging and effective law firm video marketing content to attract clients. You can connect with Robert on his website or LinkedIn. You can access the podcast show notes here.
Podcast Ep. 100: Scale Your Law Firm to New Heights Simply and Methodically
October 09, 2019 15:41 - 15 minutes - 14.4 MBIn this podcast, Anthony Geraci, discusses how to scale your law firm to new heights. Geraci is a lawyer, entrepreneur and founder of Lawcoaching.com, where he coaches attorneys to grow their book of business and how to manage their law firms. You can connect with Anthony on his website Lawcoaching.com or on LinkedIn here. Click here for the full show notes.
Podcast Ep. 99: Develop a Business Plan for Your Law Firm in 7 Steps
September 30, 2019 21:06 - 21 minutes - 19.8 MBIn this podcast, Stewart Hirsch explains how you can develop a business plan for your law firm with his 7 step framework. Hirsch is the executive leadership coach and managing director of Strategic Relationships LLC. He is also an author, speaker and senior coach for Trusted Advisor Associates LLC. Click here for the full show notes.
Podcast Ep. 98: Law Firm Email Newsletters Crafted with a Unique Voice Engage and Convert
September 24, 2019 13:17 - 25 minutes - 17.5 MBIn this podcast, Margo Aaron, a marketing copy expert, speaks about ways marketers can craft law firm email newsletters that engage and convert. View full show notes here.
Podcast Episode 97: The Secret to Winning New and Securing Repeat Business For Your Law Firm.
August 28, 2019 17:55 - 21 minutes - 15 MBIn this podcast, Joseph Jenkins, the Director of Sales over Professional Services at Podium, talks to us about the secret to winning new and securing repeat business for your law firm.
Podcast Episode 97: The Secret to Winning New and Securing Repeat Business For Your Law Firm.
August 28, 2019 17:55 - 21 minutes - 15 MBIn this podcast, Joseph Jenkins, the Director of Sales over Professional Services at Podium, talks to us about the secret to winning new and securing repeat business for your law firm.
Podcast Ep. 96: How To Build The Marketing Foundation For Your Law Firm
August 20, 2019 15:40 - 18 minutes - 17.2 MBIn this podcast, Bill Bice, an expert in building legal technology companies, speaks about building the marketing foundation for your law firm.
Podcast Ep. 95: Addressing the diversity & inclusion challenge using Lean Six Sigma
July 09, 2019 18:15 - 26 minutes - 24.7 MBIn this podcast, Lourdes Slater, the CEO of Karta Legal LLC, discusses Lean Six Sigma and other business methodologies to improve processes at law firms and target pain or pressure points they are facing.
Podcast Ep. 94 - Understanding Gender-Based Communication to Combat Bias.
July 02, 2019 18:28 - 25 minutes - 23.2 MBIn this podcast, Susan Freeman, the CEO of Freeman Means Business, talks about understanding gender-based communication to combat gender bias
Podcast Ep. 93 - Why Women Should Build A Social Media Presence And How It Can Enhance Their Professional Development.
June 25, 2019 15:57 - 23 minutes - 21.9 MBIn this podcast, Betiayn Tursi, global chair and co-founder of Women in Law Empowerment Forum, discusses issues that women have when working in law.
Podcast Ep. 92: What Stories Law Firms Should Be Pitching to the Media
June 11, 2019 15:58 - 25 minutes - 23.3 MBIn this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. View full show notes here
Podcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital Age
June 04, 2019 20:05 - 15 minutes - 14.3 MBIn this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today’s digital and social media age. View full show notes here.
Podcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their Firm
May 13, 2019 20:42 - 25 minutes - 23.4 MBIn this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product.
Podcast Ep. 89: Roy Sexton on the Benefits of Introversion in Legal Marketing
May 07, 2019 15:43 - 25 minutes - 23.3 MBIn this podcast, Roy Sexton discusses how to win the room when you’d rather stay home - the benefits of introversion.
Podcast Ep. 88: Future-Proof Your Law Firm with Brand as a Business Strategy
April 30, 2019 17:26 - 26 minutes - 24.3 MBIn this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. View full show notes here.
Podcast Ep. 87: 5 Ways Attorneys Can Optimize their Relationship with Marketing Departments
April 24, 2019 15:59 - 23 minutes - 31.8 MBIn this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and marketing departments. View full show notes here
Podcast Ep. 87: 5 Ways Attorneys Can Optimize their Relationship with Marketing Departments
April 24, 2019 15:59 - 23 minutes - 21.2 MBIn this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and marketing departments. View full show notes here
Podcast Ep. 86: How to Measure the ROI of Social Media
April 16, 2019 16:42 - 17 minutes - 16.4 MBIn this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. View full show notes here.
Podcast Ep. 85: Hank Grezlak on Working with ALM’s Newsroom
March 27, 2019 15:06 - 21 minutes - 29.3 MBIn this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. View full show notes here.
Podcast Ep. 85: Hank Grezlak on Working with ALM’s Newsroom
March 27, 2019 15:06 - 21 minutes - 19.5 MBIn this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. View full show notes here.
Podcast Ep. 84: How to Use Schema for Law Firm Websites
March 20, 2019 13:34 - 20 minutes - 18.5 MBIn this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. View full show notes here.
Podcast Ep. 83: The Marketing Challenges of a Law Firm Merger
March 05, 2019 17:48 - 23 minutes - 21.6 MBIn this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. View full show notes here.
Podcast Ep. 82: Behind the Scenes of the Acritas Law Firm Brand Index
February 26, 2019 18:58 - 28 minutes - 25.8 MBIn this podcast, Lizzy Duffy, the VP of Acritas, discusses the Acritas Law Firm Brand Index and why it’s important for your firm. View full show notes here.
Podcast Ep. 81: The American Lawyer Industry Awards with Gina Passarella
February 19, 2019 19:35 - 16 minutes - 14.8 MBIn this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. View full show notes here.
Podcast Ep. 80: The Importance of Digital Knowledge Management
February 12, 2019 17:45 - 27 minutes - 25.2 MBIn this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. View full show notes here.
Podcast Ep. 79: How Attorneys Can Use PR to Promote Both Their Cases and Practices
February 05, 2019 19:15 - 22 minutes - 21 MBIn this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. View full show notes here.
Podcast Ep. 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing
January 29, 2019 16:20 - 21 minutes - 19.8 MBIn this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own novel. View full show notes here.
Podcast Ep. 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing
January 29, 2019 16:20 - 21 minutes - 29.6 MBIn this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own novel. View full show notes here.
Podcast Ep. 77: The Top 10 Digital Marketing Trends for Law Firms in 2019
January 22, 2019 19:45 - 13 minutes - 12.5 MBTrends in the legal world come and go each year, bringing with them new developments and changes to law firms. In this podcast we talk about our digital marketing predictions for law firms in 2019. View full show notes here.
Podcast Ep. 76: The Power of Language with John Klymshyn
January 15, 2019 20:39 - 21 minutes - 20.1 MBIn this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use. View full show notes here.
Podcast Ep. 75: Jennifer Malin on Using Facebook to Promote Firm Culture and Recruit Talent
January 08, 2019 18:07 - 11 minutes - 10.9 MBIn this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Facebook category of our 2018 Social Law Firm Index.
Podcast Ep. 74: Personal Branding for Attorneys
January 02, 2019 18:54 - 27 minutes - 24.7 MBIn this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys.
Podcast Ep. 73: The Evolution of Social Media in the Legal Industry
December 26, 2018 19:56 - 18 minutes - 17.2 MBIn this podcast, Maya Koshaba, the Social Media Strategist at Goodwin, discusses today’s multimedia environment and how to best utilize social media in the legal industry.
Podcast Ep. 72: The Law Firm Marketing Team of the Future
December 18, 2018 20:46 - 26 minutes - 23.9 MBIn this podcast, Laura Galeano, the chief marketing officer at Bilzin Sumberg, discusses leadership and how to develop a highly effective marketing team for the future of the legal industry.
Podcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm Index
December 10, 2018 16:57 - 21 minutes - 19.6 MBThe Social Law Firm Index is our annual report of how large law firms are using social media and other digital marketing techniques. In this year’s report we added new categories including Instagram. In this podcast, we will discuss the methodology behind our this year’s index and insight into how our ranking algorithm has changed. View full show notes here.
Podcast Ep. 70: How Law Firms Can Grow Their Revenues
November 27, 2018 21:38 - 22 minutes - 20.6 MBIn this podcast, Janine Buis of GrowthTera explains how law firms can grow their revenues through digital marketing and providing lawyers with sales training. View full show notes here.
Podcast Ep. 69: Growing Your Audience with Email Marketing
November 20, 2018 20:19 - 28 minutes - 25.7 MBIn this podcast, Tom Tate of AWeber discusses how to grow your law firm’s audience with email marketing and provides tips for delivering emails your clients actually want to receive.
Podcast Ep. 68: How to Grow Your Law Firm with Kathy D’Agostino
November 14, 2018 20:58 - 16 minutes - 15.5 MBIn this episode of Legal Marketing 2.0, Kathy D’Agostino of Win at Business Coaching discusses how lawyers can shift their perspective and implement one strategy to close more deals. View full show notes here.
Podcast Ep. 67: How to Generate Referrals Without Asking
October 31, 2018 14:27 - 27 minutes - 25.3 MBIn this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger relationships. View full show notes here.
Podcast Ep. 66: Repurposing Your Law Firm’s Thought Leadership Content
October 25, 2018 18:45 - 18 minutes - 16.6 MBIn this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm’s strategy when it comes to repurposing content and taking advantage of outside partnerships to expand an article’s reach. View full show notes here.
Podcast Ep. 65: SEO Strategies for Large Law Firms
October 16, 2018 19:26 - 24 minutes - 22 MBIn this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in the legal industry, and new strategies large firms should use to rank higher on search engines. View full show notes here.
Podcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm Marketing
September 25, 2018 19:22 - 20 minutes - 18.9 MBIn this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. View full show notes here.
Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
September 12, 2018 18:44 - 26 minutes - 24.3 MBIn today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms. View full show notes here.
Podcast Ep. 62: The Role of Marketing Technologists in Law Firms
August 28, 2018 20:28 - 23 minutes - 21.7 MBIn this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP, joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. View full show notes here.
Podcast Ep. 61: The Value of Thought Content in Relationship Building
August 21, 2018 18:32 - 23 minutes - 21.7 MBIn this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence greater buy-in for content marketing efforts.
Podcast Ep. 60: What to Consider Before Redesigning Your Law Firm’s Website
August 15, 2018 16:12 - 21 minutes - 19.3 MBIn this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Firms often forget to consider details like domain name ownership, preexisting analytics data, or how SEO can be affected when a site is redesigned. View full show notes here.
Podcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from Competitors
August 07, 2018 19:23 - 20 minutes - 18.5 MBIn this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification and how it can help attorneys differentiate themselves. View the full show notes here.
Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms
July 31, 2018 16:33 - 26 minutes - 23.8 MBIn this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services marketers, the challenges of innovation within professional services firms, and how digital transformation has impacted the client experience. View the full show notes here.
Podcast Ep. 57: Using Technology to Differentiate Your Legal Services with Chander Singh
July 24, 2018 20:21 - 24 minutes - 22.1 MBOn today’s podcast, we talk with Chander Singh, practicing attorney and Track With Ease COO about the biggest marketing mistake attorneys make, how to reduce client frustrations, and how he’s used legal tech in his own firm to expand marketing. View the full show notes here.
Podcast Ep. 56: Haley Altman on Legal Technology and the Client Experience
July 17, 2018 18:49 - 19 minutes - 17.5 MBToday Haley Altman, a former law firm partner and now CEO & Founder of Doxly, talks about how law firms can use legal technology for additional marketing opportunities, to establish a competitive advantage, and to provide exemplary client service. Read the full show notes.