On Good Authority: Publishing the Book that Will Build Your Business
553 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 227 ratingsThere are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.
In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.
Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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Episodes
The State of Publishing Today with Kevin Anderson
April 24, 2024 00:00 - 25 minutes - 41.4 MBKevin Anderson never meant to get into the publishing business after growing up in a small town in Canada before getting his PhD and graduating summa cum laude from Harvard and starting a tutoring company. Nevertheless, that tutoring company transitioned into what is now a massive publishing company that employs 30 writers and editors that have collectively worked on over 200 New York Times bestselling books and sold over 100 million copies of books by people like Brene Brown, Simo...
How to Get Your Book Everywhere with Annabelle Gurwitch
January 10, 2024 00:00 - 42 minutes - 58.6 MBAnnabelle Gurwitch is an actress, activist, and the author of the New York Times bestseller and Thurber Prize finalist I See You Made an Effort. Her other books include: Wherever You Go, There They Are, and You Say Tomato, I Say Shut Up (coauthored with Jeff Kahn). She was the co-host of Dinner & a Movie on TBS and has appeared on NPR, The Today Show, CBS Early Show, Real Time with Bill Maher, PBS, and numerous CNN and MSNBC programs. Her essays and satire have been featured in Th...
Make Sure You Write the Right Book with Dave Chesson
January 03, 2024 00:00 - 46 minutes - 64.1 MBDave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Dekker and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers. But that's the official bio stuff...
Get Your Book in Stores with Ashlea Hearn
December 27, 2023 00:00 - 32 minutes - 44.4 MBAshlea Hearn is not only a 1st Lieutenant in the Army Reserves but also the author of Genesis Mortalis, Book 1 of the Take It Trilogy. We met when she reached out to me about the upcoming release of that book. But here's what's relevant: by that point, I had noticed this lovely person named Ashlea Hearn reviewing me wherever she could—different books, this podcast, on Google...everywhere. But here's what I really noticed: she wasn't just slapping a review up there in order to "do ...
Make Sure Your Readers Can Afford You with Scott Duffy
December 20, 2023 00:00 - 34 minutes - 47.1 MBScott Duffy is an entrepreneur and business strategist who's listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance. 'But that's not why I brought him on the pod. I brought him on because he's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why...
What It's Like to Be Chosen by Oprah with Greg Behrendt
December 13, 2023 00:00 - 37 minutes - 52 MBGreg Behrendt is the #1 New York Times best-selling co-author of He’s Just Not That Into You and It’s Called A Breakup Because It’s Broken. He's appeared on every TV show known to man, including Oprah, The Tonight Show and The Today Show, is a life long standup comedian and co-hosts the relationship podcast Don't Take Bullshit From Fuckers. He's also a life and writing coach, who can walk you through exactly how to write a book like his—as well as how to survive any adversity that ...
Use Your Book to Build Your Brand with Katie DePaola
December 06, 2023 00:00 - 36 minutes - 50.4 MBKatie DePaola is an author, speaker, entrepreneur and the founder of Inner Glow Circle, a company dedicated to helping women entrepreneurs find their glow and live purpose-driven lives. But most relevantly for our show, she is the author of At Least You Look Good: How to Glow Through What You Go Through, the latest release from Launch Pad Publishing. The book is part memoir, part self-help and all love; it's Katie's story about surviving Lyme disease and her brother's death by over...
How to Set Up an Author Podcast Tour with Alex Sanfilippo
November 29, 2023 00:00 - 36 minutes - 50.6 MBAlex Sanfilippo is the host of the top-rated podcast Podcasting Made Simple, the founder of PodPros.com, a software company focused specifically on the podcasting industry and the co-creator of PodMatch, a service that matches podcast guests and hosts together for interviews. That's not all! He also co-founded PodcastSOP, a project management tool that helps podcasters keep up with their episode releases. You get it: the guy is POD OBSESSED. So who better to come on the show to ta...
Raising Money for Your Book with Craig Stanland
November 22, 2023 00:00 - 33 minutes - 46.3 MBBoy, does Craig Stanland have a story to tell. It starts with the FBI knocking on his door, followed by two years in prison. But that's not really what we delve into here. Instead we talk about the book he wrote on his experience—and the one major mistake he made. Now that he's at work on book number two (title TBD—we get into that in the conversation), he's approaching everything differently. Find out about that, as well as how he's planning to use videos to launch his next boo...
Getting Press for Your Book with Peter Shankman
November 15, 2023 00:00 - 24 minutes - 33.6 MBPeter Shankman is many things, among them a five-time best selling author, entrepreneur and corporate in-person and virtual keynote speaker who focuses on customer service. But in this episode I got him speaking about something so many of you ask me about: HARO, or Help a Reporter Out...the website he started (and sold to Cision many years ago) that helps so many authors get featured in mainstream media. In this conversation, which happened in rapid fire while he was in the throws ...
How a Book Could Make You $5 Million with Rich Goldstein
November 08, 2023 00:00 - 23 minutes - 32.8 MBRich Goldstein is a patent attorney, speaker, host of the Innovations and Breakthroughs podcast and, most relevantly for this show, the author of the bestselling book The ABA Consumer Guide to Obtaining a Patent, which was published by the American Bar Association. He's someone who understands through and through what a book can do for someone's business and in this episode, we got into all that as well as how writing a book changed Rich's career, why he sends a copy of the book to...
How to Write a Book Everyone Recommends with Rob Fitzpatrick
November 01, 2023 00:00 - 48 minutes - 66.1 MBThis may be the most useful podcast I've ever released. That's because it's with a guy who's an expert on something EVERY author wants: getting people to recommend your book. His name is Rob Fitzpatrick and he's a former programmer who dropped out of grad school to go to YCombinator with his first startup. It's that background—along with his nearly decade and a half of experience as an entrepreneur—that helps make sense of the fact that he's the guy who's seemingly cracked the cod...
Use Social Media to Sell Books with Zara Barrie and Dayna Troisi
October 25, 2023 00:00 - 43 minutes - 60.2 MBI literally don't have the words to describe the experience of recording this episode but suffice it to say that it was the most fun interview I've ever done. Back story: Zara Barrie and I knew each other online (I find her incredibly glam and we're mutual fans of one another to the point that I recommended her book, Girl Stop Passing Out in Your Makeup, on KATU). She told me that she and her podcast co-host slash work wife Dayna Troisi were going to be in LA (they're NYC ladies, n...
The Slow Climb to Selling 100,000 Books with Paul Angone
October 18, 2023 00:00 - 29 minutes - 40.7 MBPaul Angone had an extremely unusual journey to success as an author. First, he tried to sell a book. For eight years. Nary a bite. Then a blog post he dashed off went viral. Very viral. From there, he was able to sell a book based on that blog post to a publisher. The problem was that he had to finish it in a month. Well that book and the next have sold over 100,000 copies and launched a massive speaking career. But that's not even why I wanted to have him on the podcast. I wan...
Build a Twitter Following Using Your Book Material with Jesse J. Anderson
October 11, 2023 00:00 - 37 minutes - 50.8 MBJesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show. For one, he's not launching a book to help build his business. Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it. Why, then, you may ask, would I have him on the show? Well, Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic we dive into in detail. When he's ...
Turning Your Books Into Movies with Ben Mezrich
October 04, 2023 00:00 - 44 minutes - 60.6 MBBen Mezrich has sold over 10 million copies of his books. And, by the way, that’s not even the impressive part. The impressive part is that he sells EVERY SINGLE ONE OF HIS BOOKS as a movie or TV show; in fact, if Hollywood isn’t interested in the treatment, he doesn’t even write the book. Mezrich has gotten into this position because of a chance encounter with some MIT students, which led to his writing Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Veg...
How to Sell Ads in Your Book with Alex Strathdee
September 27, 2023 00:00 - 37 minutes - 51.4 MBAlex Strathdee is no ordinary writer. That's because he's as much an entrepreneur as he is a writer. How do we know this? Because when he wrote his book, Experience Over Degrees, and it didn't transform the world—or even his life—he didn't just shelve the book and the experience like most people. Instead, he asked: how can I get more people to see this? What followed was a targeted campaign to colleges and then a targeted campaign to businesses to pay for that first campaign. It...
Turn Your Book Into a $7.5 Million Product with Mike Koenigs
September 20, 2023 00:00 - 46 minutes - 63.4 MBMike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Dia...
How to Prep for Your Book Launch with Sober Sexpert Tawny Lara
September 13, 2023 00:00 - 44 minutes - 60.9 MBTawny Lara is a self-proclaimed natural born promoter. She's also a delightful person known as The Sober Sexpert, co-host of the Recovery Rocks podcast and author of the book, Dry Humping: a Guide to Dating, Relating, and Hooking Up Without Booze. This was recorded months before the book's release because I wanted to get a sense of what she was doing at this stage of her launch...turns out, a lot. In this episode, we talk about the ways she's incentivizing pre-orders, why she got ...
How to Get on Podcasts to Promote Your Book with John Corcoran
September 06, 2023 00:00 - 24 minutes - 33 MBJohn Corcoran may be my new favorite human. A former White House speechwriter and attorney who worked in Hollywood, he now runs Rise25, which helps businesses get more clients, referral partners and strategic partners through their done-for-you podcast service. In the brief time we've known each other, he's introduced me to countless people, advised me on my business and given me ideas that have sent my head spinning, in all the right ways. This man is a fount of wisdom! And Corco...
An Entirely Amusing Episode with Joel Stein
August 30, 2023 00:00 - 45 minutes - 62 MBJoel Stein wrote a weekly column for Time magazine for 20 years, was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made: A Stupid Quest for Masculinity and In Defense of Elitism: Why I’m Better Than You and You’re Better Than Someone Who Didn’t Buy This Book. He's also such a funny person that he manages to come across as incredibly likable both while penning a book defending elitism and while dis-inviting me to his book launch p...
How to Get an Influencer to Promote You with Jess Lahey
August 23, 2023 00:00 - 39 minutes - 54 MBJess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good! But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributor, podcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty m...
The Secret to Becoming a NYT Bestselling Author with Jennifer K. Armstrong
August 16, 2023 00:00 - 44 minutes - 61.4 MBJennifer Keishin Armstrong is the New York Times bestselling author of Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love. She spent a decade on staff at Entertainment Weekly and has since written for many publications, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard. ...
How to Get Readers to Hire You with Jay Abraham
August 09, 2023 00:00 - 52 minutes - 71.9 MBJay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States. As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide. This is a man who is paid $30,000 for a day of business consulting...
Why Authors Should Be On Social Media with Jane Friedman
August 02, 2023 00:00 - 34 minutes - 47.3 MBJane Friedman is an icon in the publishing space. With over two decades of experience in the business, she is truly considered the world's leading expert on traditional publishing, self publishing and where the twain shall meet. She's the curator of The Hot Sheet, a biweekly paid newsletter, oversees a wildly popular blog and is also the author of The Business of Being a Writer. In this episode, we discussed how important it is to know what you want your book to do for you, how to ...
The Reality of Traditional Publishing with Jeff Garlin
July 26, 2023 00:00 - 54 minutes - 74.9 MBDo you really need me to tell you who Jeff Garlin is? Well, the simple way to handle that is to tell you that he stars on arguably the most adored show of all time (Curb Your Enthusiasm). But he does so much more than just come to you via your SmartTV. He's also a standup (um, obv), photographer and author. In this episode, he explains what happens when you sell a book to a big publisher but then it doesn't sell the number of copies anyone had hoped (and also has an odd name change...
How to Get a Big Name to Blurb Your Book with Ed Kressy
July 19, 2023 00:00 - 39 minutes - 54.8 MBEd Kressy is not your average human. He's much sweeter than your average human and his sweetness emanates from him. He also has a much crazier story than your average addict with a crazy story...and this is coming from someone who's heard every crazy addiction story over the past two decades. The short version: he went into a meth-induced psychosis for 14 years that left him convinced he was involved in 9/11. The longer version is in his memoir, My Addiction & Recovery: Just Beca...
Blog Your Way to Book Success with Derek Murphy
July 12, 2023 00:00 - 48 minutes - 66.5 MBDerek Murphy is a USA Today bestselling author with a PhD in Literature, who’s been featured in CNN, writes fantasy and sometimes lives in castles. When not trolling obscure bookshops, he prefers to be sipping espresso, surrounded by kittens and pursuing research on what it means to be a successful creative. Now the word unique is overused but this is one unique guy. Looking at the amazing array of material he puts out there is to enter into a tireless brain of myriad interests—inc...
Selling Your Book Traditionally After Self-Publishing with David Nihill
July 05, 2023 00:00 - 36 minutes - 50.1 MBOriginally from Dublin Ireland, David Nihill is the founder of FunnyBizz Conference, bestselling author of Do You Talk Funny?, winner of San Francisco International Comedy Competition, runner up in the Moth’s largest US Grandslam storytelling competition and the first-ever Irishman to have a special on Dry Bar Comedy. His work has been featured in Inc, The Huffington Post, Forbes, Fast Company, Lifehacker, The Irish Times, TED, The Irish Independent, Today FM, and on TV3. He and I ...
Getting Articles Published & Landing an Agent with Estelle Erasmus
June 28, 2023 00:00 - 34 minutes - 47.8 MBEstelle Erasmus is an award-winning journalist, writing coach, teacher for Writer's Digest and adjunct instructor at New York University. The former editor-in-chief of five national consumer women's magazines, her work has appeared in dozens of media outlets, including The New York Times, The Washington Post, WIRED, Huffington Post Personal, Marie Claire and more. Now she's written a book that can show you how to do the same! Writing That Gets Noticed: How to Find Your Voice, Becom...
The Scribe Publishing Scandal: What Happens When the Leader in Your Field Goes Down in Flames
June 26, 2023 21:34 - 23 minutes - 26.6 MBThis special episode is a solo chat about the implosion of Scribe Media. While it doesn't contain tips about how to launch a book that transforms your career, it's a deep dive into what NOT to do when building a business from your book. Everything in here is, like all episodes, just my opinion but I've been in a unique position where I've been receiving constant updates and information from people who have the inside scoop on the Scribe sh*tshow.
Find Out What People Really Think of Your Cover & Title with John Li
June 21, 2023 00:00 - 32 minutes - 44.9 MBRegular listeners know that I'm obsessed with PickFu, a software that, in technical terms, provides actionable pre-launch feedback on creative options. (How obsessed? I never had ads on the podcast because I wanted to wait until there was something I loved so much that I could recommend it without reservations. And, well, PickFu is it!) That's why I was delighted to welcome PickFu's co-creator John Li onto the show. And it's also why I'm delighted to use PickFu to get feedback on m...
Lessons Learned from my Most Recent Launch
June 14, 2023 00:00 - 33 minutes - 45.6 MBIt was a meta on top of a meta on top of a meta experience to record this episode, which is all about what worked and didn't work for the launch of my most recent book (which happened to be based on podcast interviews I've done on this show). This means that for the launch, I tried out a lot of the things experts have recommended on this very show...some were very effective, some not so much. While it's impossible to say what the end result of all my launch efforts will be because ...
Making Millions from Your Book with Cameron Herold
June 07, 2023 00:00 - 34 minutes - 47.7 MBCameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he’d help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue. So you get it. The guy's a machine. And he's a machine well worth talking to about what a book (let alone five) can do for a career, seeing as his have...
The Power of a Writing Group with Tim Gager
May 31, 2023 00:00 - 44 minutes - 61.3 MBWhen someone says they're in a writing group, that can mean many things. They may be doing a "write your book in a weekend" class or sitting down with fellow writers once a month. For Tim Gager, it means showing up five days a week, online, for the past three years. That's because Tim runs the writing group I started when the pandemic hit. In those three years, at least 10 of its members have launched books and numerous movie projects, in-person readings and lifelong friendships...
Why You’re More Important Than Your Book with Nicolas Cole
May 24, 2023 00:00 - 46 minutes - 63.2 MBNicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work. Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of vi...
Getting Local Love for Your Book with Carlyn Montes De Oca
May 17, 2023 00:00 - 27 minutes - 37.3 MBCarlyn Montes De Oca is a passionate animal advocate, international speaker and multi-award winning author of Dog as My Doctor, Cat as my Nurse who has also been featured on ABC and CBS and in Woman's Day magazine. But it was what she did for her most recent book, Junkyard Girl: A Memoir of Ancestry, Family Secrets, and Second Chances, that we focused on. Rather than trying to tackle the whole wide world, she focused on her local area: Santa Fe, New Mexico. As a result, she got in ...
Using Your Book to Build Your Business with Ian Altman
May 10, 2023 00:00 - 34 minutes - 48 MBIan Altman is one of the world's top expert on sales, with his Same Side Academy rated as one of the top 5 Sales Development programs globally. But instead of focusing on sales, we talked about how he has used the book he co-authored, Same Side Selling, to attract clients to his business. We also touched on having a podcast and everything else with the same name as the book, producing an accompanying book workbook, updating a book five years after its release and so much more. On...
22 Words That Will Get You Speaking Gigs (with Joel Weldon)
May 03, 2023 00:00 - 31 minutes - 43.6 MBJoel Weldon is not just a Hall of Fame speaker who's been speaking for over four decades but he is also a true legend in the speaking industry—having been paid to speak at over 3,000 events and personally coached over 10,000 speakers. In this episode, we talked about how to nail your pitch letter if you want to get into corporate speaking (he actually recites, off the top of his head, a letter that you'd be crazy not to type up and send). He also gave us the 22 words that will get...
The Secret to Launching Your Authority Building Book
April 26, 2023 00:00 - 22 minutes - 30.4 MBThis week, I usher a new baby into the world... My book, On Good Authority: 7 Steps to Prepare, Promote and Profit From a How-to Book That Makes You the Go-to Expert, is now out and this week's episode is an excerpt from the audiobook. It's the book's introduction, which is all about how we're in the Golden Age of authority building from a book and how you can take advantage of that. Only listen if you want to build authority with your book. GRAB THE BOOK BY GOING TO WWW.ONGOOD...
Connect Your Way to a Successful Book Launch with Ryan Paugh
April 19, 2023 00:00 - 32 minutes - 45.1 MBDo the words "networking for your book launch" make you want to curl up in a small ball and rock back and forth? This week's guest will assuage your anxieties...or at least get you to uncurl. Ryan Paugh isn't just a thought leader, but also a community-building, relationship-forging, entrepreneur-enabling force to be reckoned with. And he's a self-proclaimed introvert! The co-author of the book Superconnector: Stop Networking and Start Building Business Relationships That Matter,...
Why It's Better to Sell 100 Books Than 10,000
April 12, 2023 00:00 - 14 minutes - 20.2 MBTraditional publishers lie. They tell you that you have to sell 10,000 copies of your book for it to be successful. Or 5000. Or 1000. They're wrong. I'd rather sell 100 copies of my book to the right reader than 10,000 copies to readers who won't really care. In this episode, I explain why. This is another of the episodes based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on anna...
Why Podcasts are the Best Promo for Authors (and How to Get on Them)
April 05, 2023 00:00 - 15 minutes - 21.7 MBGood news: going on podcasts is the best way to promote your book. Podcast listeners are eager to learn and read books. Even more good news: Podcast hosts love to book authors. So there has to be a catch, right? Well, here it is: most of us are pitched daily, in the worst ways. Listen to this episode to find out the absolute best way to pitch yourself to the podcasts you want to be on...and then how to slay once you're on there. This is another of the episodes based on the book...
Make Sure You're Writing the Right Book with Nicole Kalil
March 29, 2023 00:00 - 38 minutes - 34.8 MBNicole Kalil is someone who practices what she preaches. A fugitive of the C-suite at a Fortune 100 company, she has coached hundreds of women in business and speaks around the world. When she was gearing up to her launch her book, Validation is for Parking, she heavily invested in social media (to the tune of $9,000 a month!) She also set out to write a book debunking some of the advice doled out by male entrepreneurs. But she realized two things: one, social media didn't make he...
Using Affiliates to Launch a Book with Matt McWilliams
March 22, 2023 00:00 - 42 minutes - 39 MBMatt McWilliams is the go-to affiliate guy, which means he's very good at helping people—including Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington and Lewis Howes—get their networks on board to help them sell their products. Now he's launched his first book, and he employed those same strategies to drive pre-sales. While his efforts didn't land him on any bestseller lists, they did help him add numerous people to his newsletter list and sell a bunch of other products....
The Business Transforming Book with Tamar Hermes & Carla Moreno
March 15, 2023 00:00 - 31 minutes - 28.7 MBTamar Hermes is a real estate investor with more than 20 years' experience and the CEO of Wealth Building Concierge. Carla Moreno is a serial entrepreneur, realtor and real estate investor who has more than a decade of experience buying and selling family and luxury real estate. The two have something in common in addition to real estate: they were both published by Legacy Launch Pad. Also, Tamar is Carla's coach! In this episode, we talked about what Tamar's book has done for her ...
Get Over Yourself and Pay for Media with Jay Jay
March 08, 2023 00:00 - 40 minutes - 56 MBJay Jay is tired of people thinking they just deserve media attention. A former magician who now helps personal brands become seen as the number one in their industry, he's also tired of publicists overpromising and underdelivering. And he has good reason to be tired of it: Jay is excellent at guaranteeing people media attention—in publications like Forbes, LA Weekly and Ocean Drive, and even Maxim, WWD and Us Weekly. In this episode, he broke down why media attention matters, ho...
How to Manifest a Today Show Appearance with Rachel Luna
March 01, 2023 00:00 - 31 minutes - 43.8 MBRachel Luna kinda defies explanations and bios. But if you're going to make me put her into one of these boxes, FINE! Here goes: she's an international speaker, podcast host, former U.S. Marine and cancer thriver. In addition to all that, she's a coach who hosts retreats. As if that wasn't enough, she's now also a bestselling author: her new book, Permission to Offend, has not only been creating waves with its unapologetic, brazen and yet hilarious voice but has also landed Luna o...
Without Readers, You've Written a Journal
February 22, 2023 08:00 - 18 minutes - 25.8 MBJournals are awesome. Been using 'em since I was six. I've even published a few myself. But the difference between the journals I've published and the books I've written is that the journals are not meant to be read by anyone once I've filled them with words. The books are. But Field of Dreams was wrong! Just because you write it does not mean that they will come. You have to determine your audience, find them and write a book specifically for them. This episode breaks down how....
Sanity in the Time of Social Media
February 15, 2023 08:00 - 16 minutes - 15.2 MBSocial media sucks. It's also wonderful. And it's my opinion that you need it if you're going to build your authority around a book. This episode breaks down why I think it's important and how you can do it without going crazy...in fact, how you can use material in your book for your posts, and build your entire online authority in just few hours a week. This is another episode based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about th...