Get Over Yourself and Pay for Media with Jay Jay
On Good Authority: Publishing the Book that Will Build Your Business
English - March 08, 2023 00:00 - 40 minutes - 56 MB - ★★★★★ - 227 ratingsCareers Business Entrepreneurship career entrepreneur author bestsellingbook booklaunch launch marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Manifest a Today Show Appearance with Rachel Luna
Jay Jay is tired of people thinking they just deserve media attention.
A former magician who now helps personal brands become seen as the number one in their industry, he's also tired of publicists overpromising and underdelivering.
And he has good reason to be tired of it: Jay is excellent at guaranteeing people media attention—in publications like Forbes, LA Weekly and Ocean Drive, and even Maxim, WWD and Us Weekly.
In this episode, he broke down why media attention matters, how it should be used and how authors seeking PR need to stop focusing on the wrong things.