On Good Authority: Publishing the Book that Will Build Your Business artwork

On Good Authority: Publishing the Book that Will Build Your Business

553 episodes - English - Latest episode: 2 months ago - ★★★★★ - 227 ratings

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

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Episodes

How Long Should a Book Be?

October 28, 2020 07:00 - 8 minutes - 11 MB

Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How long should a book be. The short answer is: it depends. The longer answer is that books are getting shorter. Confused yet? Listen to the episode and you won't be.   And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.   WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WW...

A Play-by-Play Breakdown of How James Altucher Launches a Book

October 21, 2020 07:00 - 27 minutes - 38.2 MB

There's no one like James Altucher. Now I get that there's no one like any of us but there's REALLY no one like James Altucher. The hedge fund manager, podcaster and author of over 20 books has one of the most unique writing voices around—a major reason why his book, Choose Yourself, sold 40,000 copies in its first week of release. But there are a number of other reasons he sold so many copies and I break those reasons down in this episode. I get into how he hones his writer's voi...

Having Curbed Enthusiasm for Publishers with Jeff Garlin

October 14, 2020 07:00 - 53 minutes - 73 MB

Do you really need me to tell you who Jeff Garlin is? Well, the simple way to handle that is to tell you that he stars on arguably the most adored show of all time (Curb Your Enthusiasm) as well as one of the most mainstream shows of all time (The Goldbergs).   But he does so much more than just come to you via your SmartTV. He's also a standup (um, obv), photographer and author. In this episode, he explains what happens when you sell a book to a big publisher but then it doesn'...

Jeff Garlin on the Difference Between Selling a Book to a Publisher and Selling a Book to Readers

October 14, 2020 07:00 - 52 minutes - 72.2 MB

Do you really need me to tell you who Jeff Garlin is? Well, the simple way to handle that is to tell you that he stars on arguably the most adored show of all time (Curb Your Enthusiasm) as well as one of the most mainstream shows of all time (The Goldbergs).   But he does so much more than just come to you via your SmartTV. He's also a standup (um, obv), photographer and author. In this episode, he explains what happens when you sell a book to a big publisher but then it doesn't sell th...

A Play-by-Play Breakdown of How Rachel Hollis Launches a Book

October 07, 2020 07:00 - 27 minutes - 37.9 MB

Today I'm doing one of those breakdowns of how the experts launch their books (check out my previous one on Tim Ferriss here). And this episode analyzes the moves made by the icon to middle-aged women across the globe: Rachel Hollis.    Rachel has had extraordinary success, by any standards. Her book, Girl Wash Your Face, sold three million copies JUST on Amazon. She hosts a huge conference, has a Netflix documentary and has millions of followers on social media.   But this ...

A Play-by-Play Breakdown of How Tim Ferriss Launches a Book

September 30, 2020 07:00 - 24 minutes - 33.3 MB

Tim Ferriss needs no introduction. He not only hosts one of the world's most successful podcasts and maintains one of the world's most successful blogs but he was also an early investor in companies like Uber and Shopify and is the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek and Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers.    Since there's no one alive who's better a...

Getting Over 5000 Media Hits with Cameron Herold

September 23, 2020 07:00 - 34 minutes - 47.1 MB

Cameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he’d help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue.   So you get it. The guy's a machine. And he's a machine well worth talking to about what a book (let alone five) can do for a career, seeing as his...

Cameron Herold on Generating Free PR and Creating a Vivid Vision for Your Book

September 23, 2020 07:00 - 33 minutes - 46.4 MB

Cameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he’d help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue.   So you get it. The guy's a machine. And he's a machine well worth talking to about what a book (let alone five) can do for a career, seeing as his have add...

Chris Joseph on Publishing a Book About His Recovery From Cancer

September 16, 2020 07:00 - 33 minutes - 46.5 MB

In the last 33 years, Chris Joseph has started and managed three environmental consulting businesses, launched two fan-funded music record companies and founded a non-profit charitable foundation. He has also dabbled in philanthropy, songwriting and magazine writing, and he is currently studying for his real estate license. Chris is an LA native who lives in Santa Monica with his two teenage sons and his longtime girlfriend Susie.    He is also the author of Life is a Ride: My U...

Getting Hollywood's Attention with Sex and the City's Cindy Chupack

September 09, 2020 07:00 - 42 minutes - 57.9 MB

Cindy Chupack is a TV writer/producer whose credits include Sex and the City, Better Things, Divorce, Modern Family, Everybody Loves Raymond and I’m Dying Up Here.  She recently directed her first feature, Otherhood, now available on Netflix.  She has written two comic memoirs: the NYT bestseller The Between Boyfriends Book: A Collection of Cautiously Hopeful Essays and The Longest Date: Life as a Wife. Now divorced, her latest “chapter” was published recently in Katie Couric’s news...

Cindy Chupack on Determining What You Want Your Book to Do for You

September 09, 2020 07:00 - 41 minutes - 57.2 MB

Cindy Chupack is a TV writer/producer whose credits include Sex and the City, Better Things, Divorce, Modern Family, Everybody Loves Raymond and I’m Dying Up Here.  She recently directed her first feature, Otherhood, now available on Netflix.  She has written two comic memoirs: the NYT bestseller The Between Boyfriends Book: A Collection of Cautiously Hopeful Essays and The Longest Date: Life as a Wife. Now divorced, her latest “chapter” was published recently in Katie Couric’s newsletter, a...

Rebekah ("Bex") Borucki on Going From Food Stamps to Author and Coach

September 02, 2020 07:00 - 32 minutes - 44.7 MB

Rebekah “Bex” Borucki, founder of BEXLIFE® and the BLISSED IN® wellness movement, is a mother of five, meditation guide, birth doula, mentor for creative healers and author of books for big and little readers. She has taught meditation and is a mentor to creative healers who have gone on to receive publishing contracts with major houses like Simon & Schuster and Hay House. Rebekah is published by Hay House, the Quarto Publishing Group, and her own imprint, Wheat Penny Press, which s...

Meghan Daum on What Happens When Your First Book Becomes a Cult Classic

August 26, 2020 07:00 - 52 minutes - 71.7 MB

Meghan Daum is the author of six books, most recently The Problem With Everything: My Journey Through The New Culture Wars. An opinion columnist for The Los Angeles Times for more than a decade, she currently writes monthly for Medium’s GEN Magazine and has contributed to The New Yorker, The New York Times Magazine, The Atlantic and Vogue, among other publications. Her new podcast The Unspeakable launched in July 2020.    In this episode, we talked about the mini scandals you ca...

Robert Greene on Using Power and Seduction to Launch a Book

August 19, 2020 07:00 - 48 minutes - 66.9 MB

Holy sh*t, it's Robert Greene on the podcast!   Yes, THE Robert Greene came on the show and he talked about the subjects he knows more about than arguably anyone else—power, seduction and narcissism—and how they're relevant when it comes to writing and launching a book.   For you rock dwellers, Greene is the author of the New York Times bestsellers The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law, Mastery and The Laws of Human Nature.   ...

Greg Behrendt on What Happens When Oprah Promotes Your Book

August 12, 2020 07:00 - 37 minutes - 51.1 MB

Greg Behrendt is the #1 New York Times best-selling co-author of He’s Just Not That Into You and It’s Called A Breakup Because It’s Broken. He's appeared on every TV show known to man, including Oprah, The Tonight Show and The Today Show, is a life long standup comedian and co-hosts the relationship podcast Don't Take Bullshit From Fuckers.   He's also a life and writing coach, who can walk you through exactly how to write a book like his—as well as how to survive any adversity that come...

The Oprah Effect with Greg Behrendt

August 12, 2020 07:00 - 37 minutes - 51.8 MB

Greg Behrendt is the #1 New York Times best-selling co-author of He’s Just Not That Into You and It’s Called A Breakup Because It’s Broken. He's appeared on every TV show known to man, including Oprah, The Tonight Show and The Today Show, is a life long standup comedian and co-hosts the relationship podcast Don't Take Bullshit From Fuckers.   He's also a life and writing coach, who can walk you through exactly how to write a book like his—as well as how to survive any adversity ...

Jason Pinter on His Journey From Editor to Writer to Publisher

August 05, 2020 07:00 - 41 minutes - 57.3 MB

Jason Pinter has had a Byzantine journey through publishing—first as an editor, then as an internationally bestselling author of seven novels and two children’s books and finally as the Founder and Publisher of Polis Books.   So how does one go on that journey? And what does someone who's seen publishing from literally every side have to say about how the industry has changed over the years and the best way to launch a book today?   It's all in this episode, along with inval...

Anna David (That's Me!) on Making Your Message Your Business (Final Excerpt From My New Book)

July 29, 2020 07:00 - 13 minutes - 17.9 MB

Here we are at the final week of excerpts from my new book. This one is the final chapter, Making Your Message Your Business. It's all about the ways you can take that memoir you made out of your mess and create something that can support you for the rest of your life.   TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

Anna David (That's Me!) on Always Remembering You’re The Messenger (Excerpt 2 From My Book)

July 22, 2020 07:00 - 15 minutes - 21.5 MB

This week's episode features a very special guest: me. I got such a great response to last week's episode that I decided to release a few more excerpts from my new book. This week, it's the 13th chapter, which is focused entirely on how to find, nurture and serve your readers.   TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

Anna David (That's Me!) on Launching a Book (Excerpt From MY Book)

July 15, 2020 07:00 - 1 hour - 86.6 MB

This week's episode features a very special guest: me. Yes, it's me giving you an exclusive excerpt from my new book. It's the 12th chapter of the book and definitely the meatiest. It's also the most relevant for you because it's focused entirely on what to do once you've finished your book and are getting ready to launch it.   GRAB THE BOOK HERE: WWW.MAKEYOURMESSYOURMEMOIR.COM

Derek Murphy on How to Actually Make Money From Book Sales

July 08, 2020 07:00 - 47 minutes - 65.9 MB

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM   Derek Murphy is a USA Today bestselling author with a PhD in Literature, who’s been featured in CNN, writes fantasy and sometimes lives in castles. When not trolling obscure bookshops, he prefers to be sipping espresso, surrounded by kittens and pursuing research on what it means to be a successful creative.   Now the word unique is overused but this is one unique guy. Looking at the...

Jay Abraham on Applying Lessons From Other Industries to a Book Launch

July 01, 2020 07:00 - 50 minutes - 70.1 MB

Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States.   As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide.    This is a man who is paid $30,000 for a day of business consultin...

Why to Read Those A**hole Amazon Reviews with Jay Abraham

July 01, 2020 07:00 - 51 minutes - 70.8 MB

Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States.   As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide.    This is a man who is paid $30,000 for a day of business ...

Adam Carolla on Why Having a Great Book is the Best Launch Tip of All

June 24, 2020 07:00 - 28 minutes - 39.6 MB

Adam Carolla is, well, Adam Carolla. The comedian, actor, radio personality, television host and NY Times best-selling author also hosts a podcast you might have heard of since it holds the Guinness Book of World Records record for most downloaded podcast. He was also the co-host of the long-running radio show Loveline, co-created The Man Show and does like 190 other things.    His first book, In 50 Years We'll All Be Chicks, was on the New York Times bestseller list for 10 weeks, while ...

How to Make Your Book Not Suck with Adam Carolla

June 24, 2020 07:00 - 29 minutes - 40.3 MB

Adam Carolla is, well, Adam Carolla. The comedian, actor, radio personality, television host and NY Times best-selling author also hosts a podcast you might have heard of since it holds the Guinness Book of World Records record for most downloaded podcast. He was also the co-host of the long-running radio show Loveline, co-created The Man Show and does like 190 other things.    His first book, In 50 Years We'll All Be Chicks, was on the New York Times bestseller list for 10 week...

Neal Pollack on Working with Big Publishers, Indie, Amazon—and Everyone in Between

June 17, 2020 07:00 - 37 minutes - 51.4 MB

Neal Pollack, whose alter ego is "the Greatest Living American Writer,"  is the author of 11 books of fiction and nonfiction.   His latest, Pothead, covers his journey from drug-addled literary sensation to sober Austin dad. He's written thousands of articles for publications current and defunct, prominent and obscure, whoever pays. To continue with the randomness, he's a three-time Jeopardy! champion and a certified yoga instructor.    Neal and I have known each other for y...

Tyler Wagner on How to Hit the WSJ and USA Today Bestseller Lists

June 10, 2020 07:00 - 36 minutes - 50.1 MB

Tyler Wagner is the founder of Authorsunite.com, where he helps people become successful authors.    More specifically what that means is that he does something similar to what we do at Launch Pad—people pay him to write and publish their books.   But he has a superpower we do not—namely, the ability to get books on the USA Today and Wall Street Journal bestseller lists.    How does he do it? And how does a college drop-out end up connecting with Gary Vee, Tim Ferriss before launchin...

Jeff Goins on How Real Artists Don't Need to Starve

June 03, 2020 07:00 - 36 minutes - 49.4 MB

Jeff Goins is a writer, keynote speaker, and award-winning blogger with a reputation for challenging the status quo. He is the best-selling author of five books, including The Art of Work, which landed on the best­ seller lists of USA Today, Publisher's Weekly, and The Washington Post. He lives with his family near Nashville, Tennessee. His website Goinswriter.com is visited by millions of people every year.   He is also an idol of mine when it comes to the fine art of combining...

Chris Voss on How to Negotiate a Book Launch

May 27, 2020 07:00 - 39 minutes - 54.7 MB

Chris Voss may be the coolest guy in the world.   The former lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group, Voss now runs Black Swan Limited, where he brings all the techniques he perfected to the business world.   During Chris’s 24-year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but also ...

Nancy Levin on The Role Boundaries Play in a Book Launch

May 20, 2020 07:00 - 37 minutes - 51 MB

Nancy Levin knows book launches from every angle. The best-selling author of five books was the Event Director at Hay House for 12 years where she oversaw events for mega bestselling authors Gabby Bernstein, Wayne Dyer and Louise Hay. And with her new book,  Setting Boundaries Will Set You Free: The Ultimate Guide to Telling the Truth, Creating Connection and Finding Freedom, she used everything she knew.   In this episode, we discussed the role boundaries play in book launches, why ...

Scott Carney on Switching From Traditional to Self Publishing

May 13, 2020 07:00 - 47 minutes - 65.6 MB

Investigative journalist and anthropologist Scott Carney had a blow-out success with his traditionally published book What Doesn’t Kill Us—it was a New York Times bestseller that sold 150,000 copies.     So why would he make the switch from traditional to self with his latest book, The Wedge?     The long answer involves lawyers, shoddy editors, a good deal of hustle and just some old-fashioned common sense. The short(er) answer is in this episode.     So who is Scott Carney when he'...

Scott Carney on Switching From Traditional to Self Publishing

May 13, 2020 07:00

Investigative journalist and anthropologist Scott Carney had a blow-out success with his traditionally published book What Doesn’t Kill Us—it was a New York Times bestseller that sold 150,000 copies.     So why would he make the switch from traditional to self with his latest book, The Wedge?     The long answer involves lawyers, shoddy editors, a good deal of hustle and just some old-fashioned common sense. The short(er) answer is in this episode.     So who is Scott Carne...

Gina DeVee on Finding Gratitude When Your Book Comes Out a Terrible Time

May 06, 2020 07:00 - 33 minutes - 46.6 MB

To call Gina DeVee a queen is an understatement.   No, Gina is the QUEEN of Queens everywhere.   Her journey from struggling psychotherapist (who lived at home with her parents) to globetrotting entrepreneur has led her to found her multi-million dollar women’s empowerment company, Divine Living.  She has dedicated her career to helping clients connect spiritually, start businesses, create wealth and live life to the fullest.   When her book, The Audacity to Be Queen, wa...

Joel Stein on How a People Pleaser Can Promote a Book

April 27, 2020 17:35 - 44 minutes - 61.4 MB

Joel Stein wrote a weekly column for Time magazine for 20 years, was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made: A Stupid Quest for Masculinity and In Defense of Elitism: Why I’m Better Than You and You’re Better Than Someone Who Didn’t Buy This Book.      He's also such a funny person that he manages to come across as incredibly likable both while penning a book defending elitism and while dis-inviting me to his book launch...

Jen Gotch on How to Pivot Your Book Promotion in a Pandemic

April 22, 2020 07:00 - 44 minutes - 60.5 MB

Jen Gotch is one of those people who seems to stumble toward success. She's the first to admit that she figures everything out as she goes along—and it all seems to work out far better than it does for those with PowerPoints, MBAs and the rest. Case in point: band.do, the company she founded in 2008 with no business experience and which is now a beloved multimillion-dollar brand. Then there's her obsessive Instagram following and podcast that she built by being utterly herself—often...

Mike Koenigs on Why You Need to Have a Product Embedded in Your Book

April 15, 2020 07:00 - 46 minutes - 63.9 MB

Mike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Diamandis, a...

Create a 7 Million Dollar Franchise from One Book with Mike Koenigs

April 15, 2020 07:00 - 47 minutes - 64.7 MB

Mike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Dia...

Mike Koenigs on Why You Need to Have a Product Embedded in Your Book

April 15, 2020 07:00 - 46 minutes - 63.9 MB

Mike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Diamandis, a...

Why No Launch Strategy is Nicolas Cole's Launch Strategy

April 08, 2020 07:00 - 45 minutes - 63 MB

Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.   Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views ...

Crashing Past the Gatekeepers with Nicolas Cole

April 08, 2020 07:00 - 46 minutes - 63.7 MB

Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.   Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of v...

Why Book Sales Don't Matter with Matt George

April 01, 2020 07:00 - 21 minutes - 29.4 MB

Matt George is the kindest man alive.   Don't believe me? Well, consider this. The Peoria, Illinois-based writer, speaker and CEO of the Children’s Home Association of Illinois is the former Executive Director of the Hult Center for Healthy Living and the former President and CEO of Youth Farm, which later merged with Children’s Home in 2007, under his leadership.   In addition to his work at Children’s Home, Matt helps raise funds for local nonprofits, including Neighborhood...

The Live Show With Paul Shirley

March 25, 2020 07:00 - 1 hour - 104 MB

After graduating from Iowa State University with a degree in mechanical engineering, Paul Shirley embarked on a nine-year professional basketball career that included stops on three NBA teams, five teams in Europe, and several minor league outfits, some of which even paid him on time.   While playing for the Phoenix Suns, Paul started a blog that led to a book deal with Random House. That book, Can I Keep My Jersey?, was released to wide acclaim in 2007. Paul has since written f...

Why Publishers Suck with David Nihill

March 18, 2020 07:00 - 36 minutes - 50.4 MB

Originally from Dublin Ireland, David Nihill is the founder of FunnyBizz Conference, bestselling author of Do You Talk Funny?, winner of San Francisco International Comedy Competition, runner up in the Moth’s largest US Grandslam storytelling competition and the first-ever Irishman to have a special on Dry Bar Comedy. His work has been featured in Inc, The Huffington Post, Forbes, Fast Company, Lifehacker, The Irish Times, TED, The Irish Independent, Today FM, and on TV3.   He a...

David Nihill on Selling a Book to a Publisher After Self-Publishing

March 18, 2020 07:00 - 36 minutes - 49.7 MB

Originally from Dublin Ireland, David Nihill is the founder of FunnyBizz Conference, bestselling author of Do You Talk Funny?, winner of San Francisco International Comedy Competition, runner up in the Moth’s largest US Grandslam storytelling competition and the first-ever Irishman to have a special on Dry Bar Comedy. His work has been featured in Inc, The Huffington Post, Forbes, Fast Company, Lifehacker, The Irish Times, TED, The Irish Independent, Today FM, and on TV3.   He and I met t...

Re Perez on Using Pre-Launch Bonuses to Boost Pre-Orders

March 11, 2020 07:00 - 35 minutes - 48.5 MB

Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People.   He's also someone I met last year and adored from the get go.   As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re's shared his insights at numerous conferences.   And with his book, Your Brand ...

Getting Out of Your Comfort Zone to Promote Your Book with Dan Peres

March 04, 2020 08:00 - 55 minutes - 75.5 MB

Dan Peres was editor in chief of Details for fifteen years, starting in 2000, when the title relaunched under his leadership. During his tenure, the magazine won many awards, including two National Magazine Awards. Before taking the editorship of Details, Dan spent nine years at W magazine, overseeing bureaus in Paris, London, and Milan. While in college, he worked as a copy boy at the New York Times and later as a research assistant at Esquire. He is the author of Details Men’s Sty...

Why to Avoid Traditional Publishing with Courtney Friel

February 26, 2020 08:00 - 33 minutes - 46.1 MB

Courtney Friel is best known for her work as a news anchor at KTLA in Los Angeles, where she also hosts the video podcast “Keepin It Friel: Conversations on Recovery.” She previously worked as a national correspondent for Fox News Channel and hosted the “World Poker Tour." She has more than a decade sober and speaks on the topic all around the country. Courtney grew up in Philadelphia PA, but now lives in LA with her son and daughter.    She is also the author of Tonight at 10: ...

Multiple New York Times Bestselling Author Gigi Levangie on The New Vs. the Old Ways of Launching

February 19, 2020 08:00 - 56 minutes - 76.8 MB

Gigi Levangie is the New York Times bestselling author of eight novels, including the recently released Been There, Married That. She's also the screenwriter of the hit film Stepmom, starring Julia Roberts and Susan Sarandon.  But that's not all! Her novel Starter Wife was made into a USA miniseries and series starring Debra Messing and her novel Maneater was made into a Lifetime miniseries starring Sarah Chalke.      But she's not all work! In fact, she's one of the most fun and h...

How to Master Book Ads with Nicholas Erik

February 12, 2020 08:00 - 40 minutes - 56 MB

Nicholas Erik is a science fiction and fantasy author who also writes in-depth marketing guides; this is, in fact, how I discovered him...when I stumbled across this epic guide to free book sites and then went down the amazingly informative rabbit hole that is his website.   While he’s launched over a dozen books in a variety of genres, he also specializes in Amazon, Facebook and BookBub ads. I liked this interview because it was straight-up technical…like you could almost say w...

How You Can Get Banks, Home Depot and Walmart to Help You Launch a Book

February 05, 2020 08:00 - 32 minutes - 44.2 MB

Jane Ubell-Meyer is an award-winning entrepreneur and former television/film producer (TV credits include Good Morning America and Entertainment Tonight, among many others).   She taught at New York's Fashion Institute of Technology for seven years and is a speaker and mentor to authors and entrepreneurs. These days, she sits atop Bedside Reading, a program that places books by the bedsides in luxury hotels and in the media. She's also the most out-of-the-box thinkers I've ever met...

Guests

Eddie Pepitone
2 Episodes
Derek Murphy
1 Episode
Emily Fletcher
1 Episode
Gabe Zichermann
1 Episode
Hal Elrod
1 Episode
Jay Abraham
1 Episode
Lewis Howes
1 Episode
Rory Vaden
1 Episode
Ruby Warrington
1 Episode

Twitter Mentions

@smokielanark 1 Episode
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@nic_sheff 1 Episode
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@johndevore 1 Episode
@mitchsunderland 1 Episode