On Good Authority: Publishing the Book that Will Build Your Business
553 episodes - English - Latest episode: 2 months ago - ★★★★★ - 227 ratingsThere are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.
In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.
Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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Episodes
Party Girl Excerpt, Chapter 2
September 22, 2021 07:00 - 13 minutes - 17.9 MBIn this episode, I'm giving you another excerpt from my recently re-released first book, Party Girl. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Party Girl Excerpt, Chapter 1
September 15, 2021 07:00 - 13 minutes - 18.4 MBIn this episode, listen to the first chapter from my recently released first novel, Party Girl. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Mimi MacLean on Being a Bad Ass Entrepreneur and Author
September 08, 2021 07:00 - 27 minutes - 38.3 MBMimi MacLean is an angel investor who focuses on female-led companies with something to say. A mom of five, she’s also a CPA, a Columbia Business School graduate and the host of The Badass CEO, a weekly podcast where she interviews entrepreneurs and high-level executives to discuss business strategies, life experiences and what a Badass CEO needs to know. And I'm proud to say that Legacy Launch Pad has just released her first book, How to Be a Badass Female CEO: Slay the Competiti...
What to Do 60 Days, 30 Days and 7 Days Before Your Launch
September 01, 2021 07:00 - 11 minutes - 16.1 MBWhat you do after you've written your book can be just as crucial to its success as writing it. In today's episode, I'll walk you through what to do 60 days, 30 days and 7 days before your launch. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Sarah Alaimo on Going From "I Can't Write a Book" to Launching Her Book
August 25, 2021 07:00 - 32 minutes - 44.4 MBCareer happiness coach Sarah Alaimo wasn't planning to write a book, let alone release it. So how did she come to launch her debut memoir? Listen to this episode to find out! WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
How Do I Re-Launch a Book?
August 18, 2021 07:00 - 13 minutes - 18.8 MBRe-launching your book once it's been traditionally published can be more complicated than you may imagine. In this episode, I walk you through how I did it for my first book, Party Girl. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
How Do I Throw a Book Launch Party?
August 11, 2021 07:00 - 9 minutes - 12.5 MBYour party, no matter how awesome, won't help with book sales. Chances are, you'll actually be giving books away! So why do it? In this episode, we explain why it's worth it. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
10 Free Ways to Promote a Book
August 04, 2021 07:00 - 17 minutes - 23.6 MBFrom creating graphics to reaching out to the media, there are numerous ways to bring attention to your book without spending a dime. We go into a bunch of them in this episode. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
What Are the Exact Steps to Publishing a Book?
July 28, 2021 07:00 - 12 minutes - 17.4 MBThe crucial steps to publishing a book are writing, editing, cover design, layout and back end Amazon wizardry. This episode walks you through them all. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
How Did Alex Strathdee Get 40,000 Students to Read His Book?
July 14, 2021 07:00 - 36 minutes - 50.5 MBAlex Strathdee is no ordinary writer. That's because he's as much an entrepreneur as he is a writer. And it's how he got 40,000 students to read his first book. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
How Does an Author Build a Newsletter List?
July 07, 2021 07:00 - 13 minutes - 18.7 MBA newsletter list is the single most important tool a writer can have when launching a book. But how do you get started—and what do you do once you have? First off, you need to, no matter how daunting it seems and how much it seems like you don’t have time to. WANT TO WRITE AND LAUNCH YOUR OWN BEST SELLING BOOK? VISIT WWW.BESTSELLINGBOOK.COM
How Does Pat Flynn Launch a Book?
June 30, 2021 07:00 - 14 minutes - 19.3 MBPat Flynn is one of the kings of the marketing world and that showed in the way he launched his 2016 Wall Street Journal bestseller, Will it Fly? Because he’s very open about the methods he used, I was able to do research and determine some of his most effective strategies. In this episode, I broke them all down. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? VISIT WWW.LAUNCHABESTSELLINGBOOK.COM.
How Does John Lee Dumas Launch a Book?
June 24, 2021 14:18 - 11 minutes - 15.6 MBThe king of podcasting is also quite kingly when it comes to launching a book. This episode breaks down how he blew his most recent release up. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
How to Land a Book Deal With Rea Frey
June 16, 2021 07:00 - 41 minutes - 56.9 MBOh, do I have a great guest for you today. Rea Frey is the award-winning bestselling author of three suspense novels and four nonfiction books with St. Martin's as well as the CEO of Writeway, a multiple six-figure business that helps connect authors to agents so they can land publishing deals (Writeway does proposal writing, query letters...the whole shebang.) Frey also knows her way around a book launch, having built up an active Instagram through a very specific strategy and la...
How Long Does It Take to Publish a Book?
June 09, 2021 07:00 - 12 minutes - 17.2 MBObviously, the length of time it takes to write and launch a book varies from writer to writer; Anthony Burgess wrote A Clockwork Orange while Junot Diaz took a decade to write The Brief, Wondrous Life of Oscar Wao. And I know people who have written massively successful books in a weekend. But the rough statistic I've heard quoted is that if you’re going to write it yourself, expect to spend about 300 hours on the first draft. This episode breaks down how long not just the writ...
Do People Look Down on Self-Publishing?
June 02, 2021 07:00 - 9 minutes - 12.9 MBOne thing I need to tell you right off: there was no bigger snob about self-publishing back in the day than the person writing this post. My, how times have changed. This episode breaks down how. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
What Do I Need to Know to Record an Audiobook?
May 26, 2021 07:00 - 14 minutes - 19.3 MBThe audiobook market is a $1.2 billion business but recording and launching your own isn't as easy as you may think. This episode breaks down the sound requirements, what it takes out of you and whether or not you should publish exclusively on Audible, among many other topics. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
What's the Difference Between a Ghostwriter, Editor & Coach?
May 19, 2021 07:00 - 11 minutes - 15.7 MBDo you need a ghostwriter, editor or coach—and what's the difference between those three, anyway? I answer all that and more in this episode. WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM
How Can I Use Social Media to Promote My Book?
May 12, 2021 07:00 - 13 minutes - 18.8 MBSocial media isn't just for influencers who are shamelessly hawking products. It's actually an amazing tool for authors—provided they follow certain recommendations. I get into all of them in this episode. WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM
How Do I Get My Book Made Into a Movie?
May 05, 2021 07:00 - 14 minutes - 19.2 MBHollywood is not just going to come banging down your door unless you have a crazy number one bestseller that everybody wants. In this episode, I talk about how to try to make it happen for yourself. WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM
What Does an Author Website Need?
April 28, 2021 07:00 - 13 minutes - 19.1 MBYou need an author site and they are so easy to create. But what should be on it? WANT MY "20 WAYS TO LAUNCH A BESTSELLING BOOK" CHEAT SHEET BY GOING HERE: WWW.LAUNCHABESTSELLINGBOOK.COM.
Can I Get Sued for Writing About Someone?
April 21, 2021 07:00 - 13 minutes - 18.8 MBAre you at risk when you write something less-than-flattering about someone in your memoir? Well, sure. Anyone can sue anyone for anything and even if they don't have a case, you probably don't want to have to deal with the inconvenience of defending yourself. In this episode, I get into my experiences writing about people and not getting sued. PLEASE NOTE: I am not a lawyer, nor have I ever been. While this breaks down advice from attorneys, none of this can be considered a substit...
Do I Need an Agent and If So, How Do I Get One?
April 14, 2021 07:00 - 12 minutes - 17.7 MBIf you're trying to publish your book the traditional way, you need an agent. The good news: agents want to find the diamond in the rough. The bad news: They're hammered with a lot of potential diamonds. Here's how you can stand out. WANT MY 20 WAYS TO LAUNCH A BESTSELLING BOOK CHEAT SHEET? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM.
Jess Lahey on Influencer Endorsements, NY Times Bestsellerdom & Much More
April 07, 2021 07:00 - 38 minutes - 53.1 MBJess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good! But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributor, podcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty much ever...
How to Get an Influencer to Promote Your Book with Jess Lahey
April 07, 2021 07:00 - 39 minutes - 53.8 MBJess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good! But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributor, podcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty ...
Jesse Krieger on Crowd Funding Your Book Launch
March 31, 2021 07:00 - 34 minutes - 47.6 MBJesse Krieger knows his way around a book launch. His company, Lifestyle Entrepreneurs Press, has published over 100 books in six years. Now he's teaching authors how to raise money for their book launches. In this episode, we broke down that business model and also got into some launch ideas you may never have thought of. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR MY CHEAT SHEET.
How to Crowd Fund Your Book Launch with Jesse Krieger
March 31, 2021 07:00 - 35 minutes - 48.3 MBJesse Krieger knows his way around a book launch. His company, Lifestyle Entrepreneurs Press, has published over 100 books in six years. Now he's teaching authors how to raise money for their book launches. In this episode, we broke down that business model and also got into some launch ideas you may never have thought of. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR MY CHEAT SHEET.
How Do I Avoid Hiring the Wrong Editor for My Book?
March 24, 2021 07:00 - 11 minutes - 16.2 MBUnlike doctors, editors do not need a license or even a degree and there are thousands, if not tens of thousands, people out there calling themselves editors who shouldn't be. Don't be like the dozens of clients who have come to me having busted the bank hiring an editor who did nothing. This episode gets into everything you need to ask and consider when hiring your editor. Only listen if you want to avoid spending your whole book budget on an editor when you don't need to! WA...
Samantha Perkins on the Anxiety of Launching Your First Book
March 17, 2021 07:00 - 28 minutes - 39.6 MBSamantha Perkins had all the anxiety that any first-time author has. Except she had more. Her book, after all, is about anxiety—well, anxiety that was exacerbated by drinking. That book, Alive AF: One Mom's Journey to Becoming AF, has not only become a #1 bestseller but has also ushered in a plethora of opportunities—including coaching, speaking, writing assignments and more. And I had a front-row seat through all of it, since I walked her through the process of writing her ...
How Do I Get Reviews for My Book?
March 10, 2021 08:00 - 10 minutes - 14.4 MBReaders are a thousand times more likely to buy your book if it has more than a handful of reviews. Here are the secrets to getting people to come through with reviews. WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM.
How Do I Get Media Attention From My Book?
March 03, 2021 08:00 - 10 minutes - 14.7 MBIt's actually quite self-obsessed of us to believe our book is newsworthy to anybody; you need to give the media a reason to cover you. Here's how. WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.
How Do I Figure Out the Core Audience for My Book?
February 24, 2021 08:00 - 9 minutes - 12.4 MBRemember that the riches are in the niches and go find that rabid group that will become advocates for your book. This episode breaks down how. WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.
How Do I Make Money From My Book (Aside From Through Book Sales)?
February 17, 2021 08:00 - 10 minutes - 14 MBI didn't make a lot of money from book sales but I've probably added a hundred thousand dollars to my bottom line as a result of the book. This is how. WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM.
How Do I Use My Book to Get Email Subscribers?
February 10, 2021 08:00 - 12 minutes - 16.7 MBWith newsletters, you are offering readers opportunities to do what they want to do—whatever it is that had them buy your book and then sign up for your list. So how do you use your book as an opportunity to get them to do that? WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM.
How Do I Use My Book to Get Speaking Gigs?
February 03, 2021 08:00 - 11 minutes - 15.7 MBIf an event organizer is considering two different people to speak on a certain topic and one of those people has a book and is a bestselling author, that person is going to get the gig. But it is not as simple as writing a book and waiting for these speaking offers to come in. This episode breaks down the steps you need to take. WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.
How Do I Get Blurbs for my Book?
January 27, 2021 08:00 - 12 minutes - 17.6 MBBlurbs, also known as endorsements, are one of the most misunderstood aspects of publishing. Authors tend to prioritize these so much when they need to be asking themselves if they've ever bought a book because of who blurbed it (99% of the time: no). But blurbs are still nice to have so this episode breaks down the most effective ways for authors to get them.
How Do I Use My Book to Get on Podcasts?
January 20, 2021 08:00 - 11 minutes - 15.3 MBPodcasts are one of the best ways an author can reach an audience (as you well know, you podcast listener, you!) But how do authors get on them? Well, there are definitely right and wrong ways to pitch yourself and this episode breaks down both, and also provides information on how you can become a beloved guest.
How Do I Get Clients From My Book?
January 13, 2021 08:00 - 13 minutes - 18.3 MBExperienced authors know that very few of us make money from book sales. Some know, however, that it's quite possible to make a lot of money if you use your book to build your business. Since most businesses don't exist without clients, this episode breaks down exactly how to use your book to get those clients.
Marleen Seegers on Selling the Foreign Rights to Your Book
January 06, 2021 08:00 - 32 minutes - 44.6 MBMarleen Seegers is the co-founder of 2 Seas Agency, which sells the foreign rights of books by authors such as James Altucher. She's also the host of the Make Books Travel podcast. Her team pays regular visits to international book fairs such as those in Beijing, Turin, Guadalajara, Rio de Janeiro, Sharjah, New York, Leipzig and of course Frankfurt and London, combined with trips to major publishing cities including Paris, Amsterdam, Barcelona, Munich and Berlin. Jealous yet? ...
How a Book Can Transform Your Business with Gene Moran
December 30, 2020 08:00 - 31 minutes - 25 MBGene Moran has helped myriad clients navigate the murky waters of federal sales. As the Founder and President of Capitol Integration and an active duty Navy Captain, Gene has established himself as an expert who consistently brings agility, creativity and results to companies of all sizes: small startup firms, prime and sub-prime contractors, and large multi-billion dollar public enterprises. He is a proven Navy Financial Manager, designated Joint Specialty Officer and was just name...
Gene Moran on How His Book Transformed His Business
December 30, 2020 08:00 - 30 minutes - 24.3 MBGene Moran has helped myriad clients navigate the murky waters of federal sales. As the Founder and President of Capitol Integration and an active duty Navy Captain, Gene has established himself as an expert who consistently brings agility, creativity and results to companies of all sizes: small startup firms, prime and sub-prime contractors, and large multi-billion dollar public enterprises. He is a proven Navy Financial Manager, designated Joint Specialty Officer and was just named one of ...
How Do I Get People to Buy My Book?
December 23, 2020 08:00 - 9 minutes - 12.8 MBWhether authors go traditional or indie, we are all faced with the same issue: getting people to actually buy our books. In this episode, I get into the four best methods: Just Ask Be Strategic Reach Out—and Out Again—to Everyone You Know Don’t Expect Strangers to Care For the show notes, where I break down each of those methods, go to www.launchpadpub.com/blog/buy
How Do I Make My Book a NY Times Bestseller?
December 16, 2020 03:08 - 11 minutes - 15.5 MBIt's the question I'm asked more than any other. In this episode, I get into: Why is it So Hard to Get on the New York Times Bestseller List? How Many Copies Do You Have to Sell to Hit the List? What Happens If You Try to Game The List? If You Still Want to Get on the List... Here's Why I Don't Think It Matters For show notes, which break down all of these bits, go to: www.launchpadpub.com/blog/NYT
Should I Give Up on Traditional Publishing?
December 09, 2020 08:00 - 11 minutes - 15.3 MBToday I'm going to dispel some publishing myths and maybe discourage you a little bit, all in the name of showing you how you can launch a book that will build your brand and your business. But first we have to dispel myths. And so today I am answering a question that came to me from a listener, @michaelcringering is his Instagram handle. Here's the question: “I started submitting to agents in March because I'm hoping to secure someone interested in my novel. I submitted to 15...
Katie DePaola on Building Your Brand with a Book
December 02, 2020 08:00 - 37 minutes - 52 MBThis is an exciting time for the podcast for several reasons, at least one of which is that WE HAVE A NEW NAME! Yes, this has happened before. Oh yes, AfterPartyPod, Recover Girl, Light Hustler, Struggle to Success and some names I'm forgetting were used at some point. But this is the one we're sticking with and I'm not just saying that! So why this change? Well, in this episode, I explain that since the show was becoming increasingly about how to build your brand with a book,...
Katie DePaula on Building Your Brand with a Book
December 02, 2020 08:00 - 37 minutes - 51.3 MBThis is an exciting time for the podcast for several reasons, at least one of which is that WE HAVE A NEW NAME! Yes, this has happened before. Oh yes, AfterPartyPod, Recover Girl, Light Hustler, Struggle to Success and some names I'm forgetting were used at some point. But this is the one we're sticking with and I'm not just saying that! So why this change? Well, in this episode, I explain that since the show was becoming increasingly about how to build your brand with a book, it seeme...
How Do I Get My Book in Book Stores?
November 25, 2020 08:00 - 8 minutes - 12.1 MBToday's episode is another one of those Q&A things, where I'm answering either questions people have sent me about writing and publishing or questions that I'm asked over and over. Today's question is: how do I get my book in book stores? The short answer is: don't rely on your publisher. The longer answer is in this episode. Don't forget: if you want me to answer your writing question on this show, DM me on Instagram at @annabdavid. WANT TO WRITE A MEMOIR? D...
How Do I Build Up My Profile Enough for a Publisher to Want Me?
November 18, 2020 08:00 - 8 minutes - 12.3 MBThe word profile used to mean what we looked like from the side. Nowadays it means what we look like online. And for better or worse, this has become increasingly important when it comes to selling and promoting a book. So this week I'm answering a question from a listener that's all about how to build a profile, particularly on Instagram, and why publishers may or may not care. And don't forget: if you want me to answer your writing question on this show, DM me on Insta...
How and When Do I Come Up With a Title?
November 11, 2020 08:00 - 8 minutes - 12.3 MBRather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How and when do I come up with a title? The biggest problem I see with authors and titles is that some become so committed to the one they came up with originally that they won't consider changing it to something that's going to resonate with readers more. I break that down and talk about how my titles have changed and which I think should have ch...
How Do I Become a Better Writer?
November 04, 2020 08:00 - 9 minutes - 13.2 MBRather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How do I become a better writer? The short answer is: write. The longer answer is: write and read. The still longer answer is in this episode. And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid. WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.C...