On Good Authority: Publishing the Book that Will Build Your Business
553 episodes - English - Latest episode: 2 months ago - ★★★★★ - 227 ratingsThere are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.
In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.
Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
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Episodes
Ready-Made Book Special: Making a Newsletter Into a Book with Jeff Kober
May 04, 2022 07:00 - 39 minutes - 53.8 MBWhile Jeff Kober is a terribly successful actor—having appeared on The Walking Dead, Sons of Anarchy, Shameless, New Girl, NCIS: Los Angeles, Law & Order: Special Victims Unit, CSI: Crime Scene Investigation, ER, 24, The Closer and Criminal Minds, among many other shows—it is only one of the many things he does. In fact, although he's a good friend that I adore, I will admit right here and now that I've never seen any of his acting. Sorry, Jeff! But that's because I think of him primarily a...
Making a Newsletter Into a Book with Jeff Kober
May 04, 2022 07:00 - 40 minutes - 55.2 MBWhile Jeff Kober is a terribly successful actor—having appeared on The Walking Dead, Sons of Anarchy, Shameless, New Girl, NCIS: Los Angeles, Law & Order: Special Victims Unit, CSI: Crime Scene Investigation, ER, 24, The Closer and Criminal Minds, among many other shows—it is only one of the many things he does. In fact, although he's a good friend that I adore, I will admit right here and now that I've never seen any of his acting. Sorry, Jeff! But that's because I think of him pr...
How Jeff Kober Made His Newsletter Into a Book and Got Hundreds of Reviews That Week
May 04, 2022 07:00 - 39 minutes - 53.8 MBWhile Jeff Kober is a terribly successful actor—having appeared on The Walking Dead, Sons of Anarchy, Shameless, New Girl, NCIS: Los Angeles, Law & Order: Special Victims Unit, CSI: Crime Scene Investigation, ER, 24, The Closer and Criminal Minds, among many other shows—it is only one of the many things he does. In fact, although he's a good friend that I adore, I will admit right here and now that I've never seen any of his acting. Sorry, Jeff! But that's because I think of him primarily a...
Writing a Book in Public with Jesse J. Anderson
April 27, 2022 07:00 - 38 minutes - 52.2 MBJesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show. For one, he's not launching a book to help build his business. Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it. Why, then, you may ask, would I have him on the show? Well, part of the reason is entirely selfish: he's writing a book in public and I want to write my next book in public so this is simply a shameless att...
Web 3 Special: Selling Your Book as a Series of NFTs with Elle Griffin
April 20, 2022 07:00 - 35 minutes - 49.4 MBElle Griffin is the Editor-of-Chief of Utah Business and a freelance journalist and co-founder of Cryptopia, a web3 festival that debuted in 2022. But I most wanted to talk to her about how she's brought her books into the Web 3 world. See, she's not only crowdfunded a novel using crypto but she's publishing her next novel as an NFT series on Twitter. I first became aware of her through Jane Friedman and began subscribing to her Substack. Then I came across this story in Hacker Noon abou...
Yes, You Can Sell Your Book as a Series of NFTs
April 20, 2022 07:00 - 36 minutes - 50.8 MBElle Griffin is the Editor-of-Chief of Utah Business and a freelance journalist and co-founder of Cryptopia, a web3 festival that debuted in 2022. But I most wanted to talk to her about how she's brought her books into the Web 3 world. See, she's not only crowdfunded a novel using crypto but she's publishing her next novel as an NFT series on Twitter. I first became aware of her through Jane Friedman and began subscribing to her Substack. Then I came across this story in Hac...
Is Making an NFT Out of Your Book Ridiculous?
April 13, 2022 07:00 - 33 minutes - 46.6 MBLee Richter is a business, leader, visionary and entrepreneur since the 1990’s who has built and sold several multi-million dollar companies. Lately she's been schooling me on the whole Web 3.0 space—in particular how authors can get into the NFT world. And that's exactly what we talked about in this episode. She broke down different tactics authors can take—whether it's writing special intros to certain copies of the book, sending physical copies of the book to your NFT buyer, inc...
Web 3 Special: Making an NFT Out of Your Book With Lee Richter
April 13, 2022 07:00 - 32 minutes - 45.2 MBLee Richter is a business, leader, visionary and entrepreneur since the 1990’s who has built and sold several multi-million dollar companies. Lately she's been schooling me on the whole Web 3.0 space—in particular how authors can get into the NFT world. And that's exactly what we talked about in this episode. She broke down different tactics authors can take—whether it's writing special intros to certain copies of the book, sending physical copies of the book to your NFT buyer, including a...
How You Can Write a Book Everyone Recommends with Rob Fitzpatrick
April 06, 2022 07:00 - 48 minutes - 67 MBThis may be the most useful podcast I've ever released. That's because it's with a guy who's an expert on something EVERY author wants: getting people to recommend your book. His name is Rob Fitzpatrick and he's a former programmer who dropped out of grad school to go to YCombinator with his first startup. It's that background—along with his nearly decade and a half of experience as an entrepreneur—that helps make sense of the fact that he's the guy who's seemingly cracked t...
Creating the Biggest Audience Possible with Becky Robinson
March 30, 2022 07:00 - 29 minutes - 67.5 MBBecky Robinson has helped launch over 150 books. Now she's launching her first traditionally published book of her own—and it's all about having a lasting impact on your readers. WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
How to Figure Out Your Business Book: Case Study Tim Westbrook
March 23, 2022 07:00 - 32 minutes - 75.1 MBListen in on my "booktervention" with rehab owner Tim Westbrook about the book he needs to write—and how it will grow his business. WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
How to Figure Out Your Business Book: Case Study Tim Westrbook
March 23, 2022 07:00 - 31 minutes - 72.7 MBListen in on my "booktervention" with rehab owner Tim Westbrook about the book he needs to write—and how it will grow his business. WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
Turning Online Readers Into Book Readers with Zara Barrie and Dayna Troisi
March 16, 2022 07:00 - 44 minutes - 101 MBGirlZ Interrupted co-hosts and authors Zara Barrie and Dayna Troisi on how to turn an online audience into an audience that buys and reads your book. WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
Lesbians Gone Viral with Zara Barrie & Dayna Troisi
March 16, 2022 07:00 - 45 minutes - 103 MBGirlZ Interrupted co-hosts and authors Zara Barrie and Dayna Troisi on how to turn an online audience into an audience that buys and reads your book. IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
Lesbian Work Couple Zara Barrie & Dayna Troisi on Going Viral and Bringing That Audience to Your Book
March 16, 2022 07:00 - 44 minutes - 101 MBGirlZ Interrupted co-hosts and authors Zara Barrie and Dayna Troisi on how to turn an online audience into an audience that buys and reads your book. IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
Finding the People Who "Get" Your Message with Veronica Valli
March 09, 2022 08:00 - 32 minutes - 75.4 MBListen in on my conversation with Soberful author and recovery addict Veronica Valli as we discuss listening to that inner voice that tells you that you need to write a book, getting help from the experts and finding the journalists and bookers who "get" your message. WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
How Authors Can Get Media Attention with Kristin Marquet
March 02, 2022 08:00 - 32 minutes - 73.7 MBIn this episode, we discussed how authors can get booked on TV and featured in interviews, the secret websites that showcase what sources journalists are looking for and why it's crucial to figure out your angle. WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
How Authors Can Improve Their Google Footprint with Josh Greene
February 23, 2022 08:00 - 48 minutes - 111 MBJosh Greene helps companies manage how they’re found online. In this episode, we discussed the three steps you should take right now if you want to control what people find when they Google you. WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
Become the First Author People Find by Overhauling Your Google Presence with Josh Greene
February 23, 2022 08:00 - 49 minutes - 113 MBJosh Greene helps companies manage how they’re found online. In this episode, we discussed the three steps you should take right now if you want to control what people find when they Google you. IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
Talking About Your Book on TV and Podcasts with Media Coach Susan Harrow
February 16, 2022 08:00 - 50 minutes - 69.8 MBSusan Harrow is a world-renowned media coach, marketing strategist and author of the best-selling book, Sell Yourself Without Selling Your Soul (HarperCollins). We met in a cave in Mexico, which isn't untrue but also just makes a better story than the literal truth. And that way of explaining our relationship is highly relevant in this case because our conversation was all about how to tell your story in the media in a way that's compelling—and gets viewers interested in your book....
Make Your Book into a Talk and Get Speaking Gigs with Topher Morrison
February 09, 2022 08:00 - 38 minutes - 53.3 MBTopher Morrison has tips aplenty when it comes to authors getting booked to speak and it makes sense: he is, after all, the founder of Personofi, a firm that specializes in brand messaging for small business owners. He is the author of four best-selling books and was voted one of the top 10 business speakers in Tampa Bay. His extensive speaking career, spanning over the past 30 years, has earned him a global reputation as an expert in mass communication and influence. He has spoken ...
How Authors Can Get Booked to Speak with Topher Morrison
February 09, 2022 08:00 - 37 minutes - 51.9 MBTopher Morrison has tips aplenty when it comes to authors getting booked to speak and it makes sense: he is, after all, the founder of Personofi, a firm that specializes in brand messaging for small business owners. He is the author of four best-selling books and was voted one of the top 10 business speakers in Tampa Bay. His extensive speaking career, spanning over the past 30 years, has earned him a global reputation as an expert in mass communication and influence. He has spoken for top e...
Writing a Book About Your Greatest Passion with Robert Sikes
February 02, 2022 08:00 - 29 minutes - 40.3 MBRobert Sikes is one of the sweetest men you'll ever encounter. And that may not be obvious when you first look at him. Because, you see, he's a bodybuilder and massive. And I don't just mean massive in terms of bulk. He's also massively influential in the bodybuilding space, as the leading spokesperson about following a ketogenic diet for bodybuilding. He's a natural ketogenic bodybuilder, author and entrepreneur as well as the CEO and founder of Keto Savage, a health and fitness...
Why to Write a Book Your Clients Won't Read with Angela Lauria
January 26, 2022 08:00 - 34 minutes - 79 MBDr. Angela Lauria is a big believer in using your book to build and grow a business. So why does she say that those who hire you won't ever read your book? WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
Why Book Quality Doesn't Matter with Angela Lauria
January 26, 2022 08:00 - 34 minutes - 79 MBDr. Angela Lauria is a big believer in using your book to build and grow a business. So why does she say that those who hire you won't ever read your book? WANT 7 DAYS OF WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
Is Angela Lauria Right When She Says That Book Quality Doesn’t Matter?
January 26, 2022 08:00 - 35 minutes - 81.5 MBDr. Angela Lauria is a big believer in using your book to build and grow a business. So why does she say that those who hire you won't ever read your book? IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
Can Being a Part of an Anthology Help Build My Business?
January 19, 2022 08:00 - 13 minutes - 30.5 MBAs an entrepreneur, you might think the best way to build your brand is to write and publish your own book. But have you considered participating in an anthology? In this episode, I discuss the three golden nuggets necessary for an anthology to build your business. WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM
Writing (and Not Publishing) Four Books with Joe DeMaria
January 12, 2022 08:00 - 49 minutes - 113 MBListen in on my "booktervention" with the genius entrepreneur Joe DeMaria about why on earth he hasn't published a book yet. Recorded on the Wisdom app!
Should I Hire a Company to Write and Publish My Book?
January 05, 2022 08:00 - 16 minutes - 38.3 MBA book is an excellent way to build your brand. But what if you're not a writer? In this premiere episode of the Entrepreneur Publishing Academy podcast I discuss why hiring a company to write and publish it for you is a better idea than you may think. WANT TO KNOW THE 3 THINGS YOU NEED IN TO LAUNCH A BESTSELLING BOOK? GO TO: WWW.LEGACYLAUNCHPADPUB.COM/LAUNCH-YOUR-BOOK-LM
Entrepreneur Publishing Academy trailer
January 01, 2022 08:00 - 1 minute - 139 MB VideoMake no mistake; if you’re an author, you’re an entrepreneur. You’re selling the world on your book, aren’t you? Of course, it’s not as easy as launching a business and then tossing any old book up on Amazon. Entrepreneur Publishing Academy, one of the best publishing podcasts out there, teaches entrepreneurs to publish books on the specific topic and in the specific way that will launch or grow their businesses. The show, which has been named one of the best publishing podcasts by LA ...
2021's Most Popular Topics: Media Attention, Book Relaunches & Book Parties
December 29, 2021 08:00 - 34 minutes - 78.4 MBIt wouldn't be a year-end episode without some sort of a year-end summary. So please enjoy this compilation of 2021's three most popular Launch your Book podcast episodes: How Do I Get Media Attention from my Book? What Did I Learn from the Party Girl Relaunch? and How Do I Throw a Launch Party? WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
How Do I Arrange Readings for my Book?
December 22, 2021 08:00 - 10 minutes - 24.7 MBIn this episode, I discuss how you can have your reading at a book store even if you're not a famous author. I also offer other creative ideas and venues you may not have considered that will make your reading a fun and memorable event. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Do I Have to be a Famous Author to Do a Book Store Reading?
December 22, 2021 08:00 - 11 minutes - 25.7 MBIn this episode, I discuss how you can have your reading at a book store even if you're not a famous author. I also offer other creative ideas and venues you may not have considered that will make your reading a fun and memorable event. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Is Creating T-Shirts and Other Swag for My Book a Good Idea?
December 15, 2021 08:00 - 12 minutes - 29.2 MBTo swag or not to swag, that is the question—for authors looking for a marketing edge when releasing their books. In this episode, Anna draws on her experiences with the S-word, when it worked and when it didn't. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Should I Create Swag for My Book?
December 15, 2021 08:00 - 12 minutes - 28.1 MBTo swag or not to swag, that is the question—for authors looking for a marketing edge when releasing their books. In this episode, Anna draws on her experiences with the S-word, when it worked and when it didn't. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
What Makes a Great Book Cover?
December 08, 2021 08:00 - 12 minutes - 27.6 MBIn this episode, Anna draws on her years of experience as an author and publisher to walk you through every aspect—design, story, marketing, cost, tools—necessary to create a great book cover. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
What 5 Books Do You Need to Read This Month?
December 01, 2021 08:00 - 7 minutes - 18 MBWhat are the five books Anna recommends this month to Portland's KATU viewers? Find out in this audio version of the TV segment. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
I'm Now a Book Critic! Here are the Books I Recommended!
December 01, 2021 08:00 - 7 minutes - 17 MBWhat are the five books Anna recommends this month to Portland's KATU viewers? Find out in this audio version of the TV segment. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Brianne Davis on Launching a Book on Sex and Love Addiction
November 24, 2021 08:00 - 36 minutes - 82.7 MBIn this episode, actor Brianne Davis tells all about her roman a clef Secret Life of a Hollywood Sex and Love Addict and how it’s launched her massive coaching business and speaking career. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Writing about Sex Addiction with Brianne Davis
November 24, 2021 08:00 - 36 minutes - 83.8 MBIn this episode, actor Brianne Davis tells all about her roman a clef, The Secret Life of a Hollywood Sex and Love Addict, and how it’s launched her massive coaching business and speaking career. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
The Sexy Hollywood Actress Who Wrote a Book on Sex and Love Addiction
November 24, 2021 08:00 - 36 minutes - 82.7 MBIn this episode, actor Brianne Davis tells all about her roman a clef, The Secret Life of a Hollywood Sex and Love Addict, and how it’s launched her massive coaching business and speaking career. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
The Jeff Garlin Book Soup Event!
November 17, 2021 08:00 - 1 hour - 161 MBListen in on the hilarious virtual event Jeff Garlin and I did with Book Soup and find out why one of the key elements of getting a movie made is to first write the book. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
The Secret to Writing Success: Finding a Mentor with Ashlea Hearn
November 10, 2021 08:00 - 32 minutes - 44.1 MBAshlea Hearn is a recent college graduate, a 1st Lieutenant in the Army Reserves and the author of Genesis Mortalis, Book 1 of the Take It Trilogy. She's also my mentee, and a completely delightful one at that. Listen in on our chat, hear how she got her book in countless bookstores and see why I think she's going to take over the world. WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
Ashlea Hearn on Getting Books in Stores and Finding a Mentor
November 10, 2021 08:00 - 31 minutes - 43.5 MBAshlea Hearn is a recent college graduate, a 1st Lieutenant in the Army Reserves and the author of Genesis Mortalis, Book 1 of the Take It Trilogy. She's also my mentee, and a completely delightful one at that. Listen in on our chat, hear how she got her book in countless bookstores and see why I think she's going to take over the world. WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
Brian Meeks on How NFTs Fit Into the Writing World
November 03, 2021 07:00 - 57 minutes - 78.5 MBBrian D. Meeks writes under his name and the pen name Arthur Byrne. He’s currently working on his 20th novel and has six non-fiction titles, including Mastering Amazon Descriptions: An Author’s Guide. Additionally, he has a thriving author copywriting business. And he's obsessed with NFTs—and how they fit into the writing world. In this episode, we talked about how his NFT project has inspired him to love writing again, why he writes some of his books on Facebook and how we can ...
Ed Kressy on Meth Psychosis and Landing Big Blurb-ers
October 27, 2021 07:00 - 39 minutes - 54.3 MBEd Kressy has a much crazier story than your average addict with a crazy story. He also got a much bigger blurb-er than the average author. We got into both of those things in this episode. WANT A WEEK'S WORTH OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM
What I Learned From the Party Girl Re-Launch
October 20, 2021 07:00 - 17 minutes - 24.7 MBOhhhhh, does your own book launch teach you some lessons and that goes double when it's a re-launch like my recent one for Party Girl. In this episode, I broke down what went right (fun events out of town, asking someone I knew to help me get in a cool store), what didn't (Launch Squad, I'm talking to you if you said you'd review the book and still haven't!) and what was kinda ehh for the money put out (a publicist). That last question really comes down to...Is this story worth $5...
A Breakdown of the Bad Art Friend
October 13, 2021 07:00 - 16 minutes - 22 MB"Bad Art Friend" is a story that ran in the New York Times last week and it has the publishing world abuzz in a way only the publishing world can be. In this episode, I broke down my thoughts about the scandal and what I think it means for the future of publishing. WANT A WEEK OF FREE WRITING TIPS FROM ME? GO TO WWW.YOURBOOKWRITINGTIPS.COM.
Erika Schickel on How Friends Make Your Launch
October 06, 2021 07:00 - 48 minutes - 66 MBErika Schickel author of You’re Not the Boss of Me: Adventures of a Modern Mom (2007) and whose work has appeared in The Los Angeles Times, LA Weekly, Tin House and Salon, discusses the launch of her new book The Big Hurt. WANT TO RECEIVE A TIP A DAY FOR A WEEK THAT WILL GET YOU STARTED WRITING YOUR BOOK? GO TO: WWW.LEGACYLAUNCHPAD.COM/FREE-TIPS
Party Girl Excerpt, Chapter 3
September 29, 2021 07:00 - 17 minutes - 24.2 MBIn this episode, I read the final excerpt from my recently re-released first book, Party Girl. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM