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Using Your Book to Build Your Business with Ian Altman
On Good Authority: Publishing the Book that Will Build Your Business
English - May 10, 2023 00:00 - 34 minutes - 48 MB - ★★★★★ - 227 ratingsCareers Business Entrepreneurship career entrepreneur author bestsellingbook booklaunch launch marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 22 Words That Will Get You Speaking Gigs (with Joel Weldon)
Ian Altman is one of the world's top expert on sales, with his Same Side Academy rated as one of the top 5 Sales Development programs globally.
But instead of focusing on sales, we talked about how he has used the book he co-authored, Same Side Selling, to attract clients to his business.
We also touched on having a podcast and everything else with the same name as the book, producing an accompanying book workbook, updating a book five years after its release and so much more.
Only listen to this if you want to make money from your book!
Want my authority-building secrets every week? Grab 'em at www.authoritysecrets.club.