The Category Queen Show
277 episodes - English - Latest episode: 15 days ago - ★★★★★ - 23 ratingsFor more information visit kinseymachos.com
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Episodes
Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business
April 03, 2024 08:00 - 32 minutes - 29.7 MBWhat’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed with nothing but a used MacBook and a deep-seated yearning for freedom. Fast-forward to today, and the vision has magnified—not just to dominate ...
How To Write Content That Converts When You’re Lacking Confidence
March 27, 2024 08:00 - 38 minutes - 34.9 MBIn today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak. I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. But here’s the thing: your unique brilliance is not just necessary; it’s indispensable. And I’m here to guide you on leveraging it, to ensure your message reaches but dee...
Authenticity vs. Formality: Finding Your True Voice to Connect With Your Audience
March 20, 2024 08:00 - 25 minutes - 23.7 MBJoin me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you’re not alone. This episode will give you the confidence and clarity to show up more boldly in your business. Key Takeaways: ...
Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance
March 13, 2024 08:00 - 26 minutes - 24.4 MBHave you ever felt like your creativity is working against you rather than for you? The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brilliance from coming through. But sometimes, it’s a general unawareness or confusion that keeps women disconnected from their most authentic voice. ...
From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System
March 06, 2024 08:00 - 57 minutes - 52.3 MBAt some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goals. In this episode, I share my journey from burnout and stress to a state of joy and peace. To be honest, my greatest achievements haven't come from mastering the perfect strategy, but from my ability to regulate my emotions, make better decisions, a...
Exiting Corporate, Elevating Yourself As CEO, & Transformative Breathwork Techniques With Chelsea Oyler
February 28, 2024 08:00 - 56 minutes - 51.6 MBWalking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler. Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your desired lifestyle and offers practical strategies for effectively avoiding burnout and scaling your business. This conversation will take you on...
Becoming A Category-of-One #5: Accelerate Your Sales
February 21, 2024 08:00 - 33 minutes - 30.9 MBReady to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling. Ultimately, your business will transform when you change your relationship...
Becoming A Category-of-One #4: The Key To Amplifying Your Impact
February 14, 2024 08:00 - 21 minutes - 20.1 MBLet’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving those people an opportunity to hire you. Tune into this conversation to simplify your marketing approach so you can make it easy for your best-match...
Becoming A Category-of-One: #3 Elevate Your Message
February 07, 2024 08:00 - 26 minutes - 24 MBWhat’s the secret to a marketing message that sticks and resonates with a premium audience? I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise. Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position yourself as the dream choice for your best-match clients. Key Takeaways: How to identify your best-matc...
Becoming A Category-of-One #2: How To Think Like A Thought Leader
January 31, 2024 08:00 - 35 minutes - 32.5 MBDo you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough? This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. Resources Referenced: Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires Episode 137: Becoming A Category...
Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League
January 24, 2024 08:00 - 33 minutes - 30.9 MBIn this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert. In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on pre...
The 100K Sales Funnel
January 17, 2024 08:00 - 29 minutes - 27.3 MBAre you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figures in my first year as a coach and the same sales strategy our students use to expand their impact and accelerate their earnings. In this conversation, I demystify the marketing funnel, break it down into a step-by-step roadmap for you to follow, and s...
Turning 2023’s Losses into 2024’s Triumphs: Harnessing My Setbacks for Your Success
January 10, 2024 08:00 - 41 minutes - 38.4 MBAs Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost. Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, and healing. I’m taking you behind the scenes to give you a real and raw look at where I failed, what I learned from it, and how you can use my ...
Maximizing Your Online Presence: Converting Followers into Clients
January 03, 2024 08:00 - 28 minutes - 26.5 MBMaximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how to monetize your expertise with a content strategy that converts leads into clients (even if you have a tiny audience). If you’re tired of chasing the algorithm or “posting and praying,” the strategies discussed in this conversation will elevate you...
Taking A Risk On Your Unique Expertise
December 27, 2023 08:00 - 18 minutes - 17.1 MBYou can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would allow me to create more time and financial freedom on my own terms. Sometimes, the biggest perceived risks are actually the ones that turn out to be the safest because, at the end of the day, no one can take away your unique brilliance. Tune in to le...
The Origin of The Category Queen
December 20, 2023 08:00 - 24 minutes - 22.7 MBAre you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show! In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact. Join us in this exciting new journey as we work together to redefine success, elevate you as a category leader, and build a business and life that aligns with the essence of...
MVP: 3 Questions To Ask Yourself To Attract High Caliber Clients
December 12, 2023 08:00 - 16 minutes - 15.3 MBIdentifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance. In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready and eager to invest in the solution you have to offer them. Key Highlights How to tailor your me...
MVP: How To Get Your Potential Clients To Buy Anything From You
November 28, 2023 08:00 - 28 minutes - 26 MBYour relationship with money impacts how you market your coaching offers. It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own money objections), the type of people you attract online, and so much more! If you’re trying to get clients online, there’s one fundamental element you will need to finetune (which is most often overlooked) in order to amplify your reach and it’s your money mindset. ...
Reinvention
November 21, 2023 08:00 - 26 minutes - 23.9 MBHave you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today? Sometimes, we can indirectly create these “reinvention” seasons where you personally or professionally grow so much, that the contrast between then and now is starkly different. The definition of reinvention is “the action or process through which something is changed so much that it appears to be entirely new” and ...
How To Show Up When Life Feels Heavy
November 14, 2023 08:00 - 25 minutes - 23.3 MBBeing the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online business owner. You should not have to pretend to be someone you’re not if you’re in this season. However, you can follow through on your professional responsibilities without sacrificing your mental or emotional well-being. Whether it’s now or later (or again), we will inev...
Starting Planning For 2024. Here’s How.
November 07, 2023 08:00 - 43 minutes - 40 MBPreparing for a new year takes time and space, especially if you want to make sure your primary focus areas and goals are in alignment with the vision you have for your business and your life. However, heading into a new year as a business owner isn’t just about setting new revenue targets and updating your vision board. It’s a combination of checking in with yourself, getting quiet, and asking yourself the right questions to activate renewed clarity and confidence. In this episode, you’...
4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires
October 31, 2023 08:00 - 40 minutes - 36.9 MBDo you feel like the results in your business are coming too slowly? Do you feel like your truest desires are all of a sudden so far out of reach? Whether you’re in a creative rut, feeling completely uninspired, or losing faith in your business altogether, this conversation will breathe new levels of inspiration into your heart and give you extra layers of clarity to transform your mind. Collapse time and accelerate your results with the tactics given in this episode that you’ll be able ...
Hiring: How To Know When and How To Bring On Your First Team Member
October 24, 2023 08:00 - 54 minutes - 50 MBIs the fear of hiring holding you back from growing to the next level? If so, you’re not alone! Hiring is one of the most significant areas of confusion for female founders and can be overcomplicated and overwhelming. However, don’t take this process lightly. Whether you're waiting until you feel "more ready" or contemplating hiring a friend or family member as a shortcut, this episode delves into the intricacies of hiring your first team member, be it a virtual assistant, an executive ass...
Behind-The-Scenes: My Current Routines, Habits, & Hacks
October 17, 2023 08:00 - 1 hour - 58.9 MBAs a mom of three and the CEO of a thriving business and team, I’ve had to become more disciplined in how I spend my time, the routines I follow in my business and life, and the habits I adopt. More importantly, my emotional, mental, and physical well-being are becoming more of a priority, and with everything I do, I want to make sure it’s in support of living a peaceful, joyful, and vibrant life. I learned early on that if I am not operating as the best version of myself and can’t find ...
How To Scale Your Signature Offer To 100K Months With Callan Faulkner
October 10, 2023 08:00 - 47 minutes - 43.3 MBIn this interview, Callan shares how she achieved her first 100K/month by streamlining and fine-tuning her signature offer. She speaks to the components of her program that help her clients create results without them relying solely on her. Callan’s success is deeply rooted in her motivation to see her clients thrive, her willingness to do things that feel scary, and her discipline scaling one offer at a time. Key Highlights How Callan resisted the urge to expand her niche and stayed hyp...
Growing To 10K Months Working Part-Time Hours, Never Giving Up with Carol Trotter
October 03, 2023 08:00 - 33 minutes - 30.7 MBCarol Trotter, Health Coach for Peri and Post-menopausal Women, shares her journey as an entrepreneur going from almost “giving up” after being at it for five years to experiencing her first 5-figure month just 18 months later… She was able to achieve these results in part-time hours, with a small following, and one simple system that she was able to rinse & repeat month and month for reliable results. Key Highlights: The importance of a unique niche, an irresistible offer, and messaging...
What To Do If Your Launch Flops
September 26, 2023 08:00 - 45 minutes - 41.5 MBLaunch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failures” faster and turn a not-so-great result into something magical. Creating 5 & 6-figure launches isn’t about having successful launches 100% of the time; it’s knowing how to pivot, adjust, and optimize. In this episode, you’ll learn how to think differently about you...
3 Ways To Add More Leverage In Your Coaching Offer So You Can Grow Faster Without Burning Out
September 19, 2023 08:00 - 34 minutes - 32 MBWhen you know how to create leverage in your coaching programs you’ll be able to serve more clients, amplify your impact, and multiply your monthly earnings without adding to your workload or burning yourself to the ground. This is the secret weapon of successful coaches who manage to grow to multiple six figures while delivering impeccable value to their clients. Tune into this episode to learn how you can get out of the time-for-money cycle and optimize your offers and maximize your im...
The Evolution of Your Signature Program
September 12, 2023 08:00 - 33 minutes - 30.9 MBCreating an irresistible signature program is a journey of refinement, experimentation, and evolution. If you want to build global awareness around a signature program that has the ability to create an effortless flow of top-tier clients coming in, it’s time to remove all the distractions. Most people get too distracted before they ever reach the level of mastery and will find themselves underearning and overworking. Tune into this episode to discover the phases of creating a sold-out si...
Which Coaching Model Is Better: Cohort Or Evergreen?
September 05, 2023 08:00 - 44 minutes - 41 MBIn this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a practitioner considering an online program to scale your expertise, this episode is packed with insights that will teach you how to think and not just what to do. More importantly, you’ll learn how to move away from “same-same” solutions and start making strategic decisions that align with your visio...
How to Create Urgency to Get People to Buy Now (Versus Later)
August 29, 2023 08:00 - 37 minutes - 34.4 MBUrgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way. Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your...
How to Create More Wealth, Live An Abundant Life, & Turn Your Idea Into A Million Dollar Empire with Dr. Stephanie Wigner
August 22, 2023 08:00 - 47 minutes - 43.7 MBIf you desire to bring more wealth and abundance into your life, this episode will help you unlock your next level of success in such an expansive way. Dr. Stephanie Wigner is a multiple seven-figure entrepreneur, host of “The Wealthy Practitioner” podcast, and a woman who embodies what it looks like to live an abundant, fulfilling life. Stephanie shares her journey as she goes from a challenging upbringing to building a thriving empire and gives practical strategies for creating more we...
Rethink Group Coaching & Create Scalable Offers Your Clients Love
August 15, 2023 08:00 - 29 minutes - 26.9 MBPicture this: a coaching approach that's not about cloning other experts in the industry but about crafting a tailored solution to the burning question— how can I amplify my clients’ results without working overtime? Discover what it looks like solve new and different problems and create offers that make your clients’ jaws drop. Tune in for a refreshing take on coaching, igniting creativity, and distinguishing yourself in the industry. Secure your spot in the upcoming live masterclass, I...
MVP: What It Means To Go All In
August 08, 2023 08:00 - 14 minutes - 12.9 MBAre you really “all in”? We hear this a lot from our audience, but the majority of people who say they’re ALL IN usually demonstrate the behaviors of dabblers. Tune in this week as we talk about the difference between people that are 100% committed to their results and the people that aren’t. Do not miss these highlights: 03:47 How can you tell when you are “all in” on something? 03:59 What does it mean to go “all in?” 04:03 The difference between going “all in” versus hustling your f...
MVP: Using The Commitment Ladder To Call Your Audience To Action
August 01, 2023 08:00 - 17 minutes - 16.4 MBThe call-to-action is one of the most important pieces of content marketing. If done well, you can use them to activate lurkers, convert leads into clients, and create a loyal, engaged audience. When deciding what types of CTA’s to use, we use the “commitment ladder” concept to create various types of engagement and gauge the readiness of our audience. When you understand this concept and implement it consistently, you will be able to show up as a Thought Leader for your audience and move ...
MVP: Why Educational Content Could Be Keeping People From Hiring You
July 25, 2023 08:00 - 17 minutes - 16.5 MBIn this episode, Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly. ----------------------------------------- Ways we can support you: >> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https:/...
How To Scale Your Signature Offer (without sacrificing your client’s Results)
July 21, 2023 08:00 - 43 minutes - 39.8 MBIf you have a signature service or program consistently attracting and enrolling clients, but it means that you or your team are working longer hours to fulfill that demand, this conversation is for you. Don’t create a new offer or limit your monthly income because you can’t meet the current demand. Expand your mindset about what’s possible when you double down on a service or program that is already working (versus diverting your attention). In this episode, I unpack our unique method f...
4 Signs You’re Ready To Scale Your Coaching Business
July 18, 2023 08:00 - 44 minutes - 40.9 MBWhether you think you’re ready for the next level or not, your business is giving you the exact signs you need to determine where your focus should be. I want to empower you to step into the “CEO Role” and observe your business from the 3,000-foot level so you can get out of the weeds and into big-vision energy. Tune in to confidently transition into your next level and grow to new heights. Past Episodes: Episode 109: Growing vs. Scaling Episode 36: Your Scalable Offer (Part I) Epis...
Growing vs. Scaling
July 14, 2023 08:00 - 27 minutes - 25.5 MBGrowing a business and scaling a business are two concepts that are being widely misused and interchanged with one another and it’s leading many coaches and consultants down a path of frustration, confusion, and misaligned strategies. This is why it’s so important to educate yourself as a business owner and learn how to distinguish between the two and how it applies to you and the season of business you’re in. There will come a time in your business when doing more of what you’re already ...
Overcoming Adversity, Becoming Unemployable, and Building A Powerful Personal Brand With Bijal Patel
July 11, 2023 08:00 - 44 minutes - 41 MBBijal Patel, Founder and CEO of LAUNCH, shares the challenges and triumphs she experienced while transitioning from a successful corporate interior designer to a renowned world-class brand strategist for high-level business owners. She shares the importance of running your own race, giving yourself permission to go all in on your next level of success, and breaks down a step-by-step exercise for you to implement right away that will allow you to elevate your personal brand online and magne...
CATEGORY-OF-ONE PT III: Crafting Your Category Message
July 07, 2023 08:00 - 1 hour - 63.9 MBKnowing your “niche” isn’t good enough if you want to rise to the top and be recognized as your industry's Go-To expert. In this episode, we talk about the core elements of a well-defined marketing message. how to articulate what you do in a clear and compelling way, and how to align with ready-to-invest clients. Basically, if your IG bio isn’t selling for you, this episode is for you. ----------------------------------------- Ways we can support you: >> [FREE] Download: The Revoluti...
CATEGORY-OF-ONE PT II: How To Discover Your Unique Value
July 04, 2023 08:00 - 1 hour - 61.8 MBIf you struggle to articulate your expertise in a way that’s unique and different from the rest of the industry, this episode will change everything for you. Discover the highest level of value you can provide to your best-match client, learn a simple method for identifying your unique approach, and how to highlight the tangible and intangible benefits of your solution so you can justify premium prices. ----------------------------------------- Ways we can support you: >> [FREE] Downl...
CATEGORY-OF-ONE PT I: How To Identify Your Most Profitable Niche
June 30, 2023 08:00 - 1 hour - 73.2 MBLearn how to identify emerging trends, uncover the biggest opportunities in the market, and access untapped potential within yourself and the industry to amplify your success in the coaching industry. Your most profitable niche is on the other side of this training. ----------------------------------------- Ways we can support you: >> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos....
How To Dominate Your Niche
June 27, 2023 08:00 - 29 minutes - 27 MBIf you’re ready to stand out in a crowded industry and become the go-to choice for your best-match clients, this episode will help you develop and refine your niche so you can get in front of the right audience and make more money. Differentiating yourself with unique positioning is more important than it’s ever been before. You’ll hear specific examples of clients we’ve worked with and how we helped them take their so-so positioning and transformed it into a powerful, compelling, and clea...
Creating An Evergreen Content Machine
June 23, 2023 08:00 - 28 minutes - 26 MBUnlock the full potential of your content by utilizing a powerful system that consistently attracts and engages your best-match clients on repeat. If you don't understand how your content influences the overall journey of your potential clients and how to use different marketing tools to enhance that experience, you’re leaving money on the table. Learn a fresh perspective on your content strategy that will free you from worrying about the algorithm allowing you to focus more on serving you...
Content That Converts: 3 Things That Are Working Right Now
June 20, 2023 08:00 - 30 minutes - 27.7 MBWhat happens when you combine a rapidly evolving industry with an economic downturn? A mighty explosion of confusion, overwhelm, and frustration for online business owners. If you’re feeling like you’re having a hard time keeping up with the algorithm, aren’t sure which strategy to leverage to get clients online, and are tired of hearing price objections, this podcast episode is for you. My responsibility as your business mentor is to ensure you’re always up to date with the latest onlin...
Pursuing Your Passion vs. Growing Your Business
June 16, 2023 08:00 - 24 minutes - 22.3 MBPursuing your passion and growing a profitable business can co-exist, but oftentimes, there are competing priorities within the context of these two concepts. This creates a lot of confusion due to the misconception about what it really means to do both. Discover the connection between feeling good and aligning with your desires while also achieving things you’ve never achieved before. If you want to make money doing what you love, tune into this episode to learn how to strike a balance bet...
Why Email Marketing Should Be Your Top Priority over Social Media
June 13, 2023 08:00 - 18 minutes - 17.1 MBWhile social media can be a valuable part of your marketing strategy, relying solely on it for business growth can be risky. Prioritizing email marketing allows you to build direct relationships with your audience, maintain control over your messaging, and achieve higher conversion rates, making it a critical component of a highly impactful marketing strategy. In this episode, you’ll learn how to easily integrate email marketing into your overall content plan, how to consistently grow your...
Ask Me Anything: How To Get Support From Your Loved Ones
June 09, 2023 08:00 - 26 minutes - 24.2 MBIf you feel like you are lacking support from your friends and loved ones as you build your business, I want to give you a new perspective that will help you navigate the relationships in your life as an entrepreneur. It’s true that entrepreneurship can be lonely, but it doesn’t have to be. In this episode, you’ll learn where to get support, how to create a community of cheerleaders around you, and what to do when the most important people in your life aren’t a source of encouragement. I...
How To Have A Profitable & Playful Summer As A Mom Growing A Business
June 06, 2023 08:00 - 37 minutes - 33.9 MBIf you’re a mom running a business during the summer months, you know that it can feel bittersweet. You want to spend time with your kids, but you also want to maintain momentum in your business. I believe you can (and should) have both. In this episode, I talk about why it’s so important to lean into the seasons of the year and how to use them to your advantage. I share how you can continue to grow your coaching business during the summer months, even with increased distractions and disrup...