The Category Queen Show artwork

The Category Queen Show

299 episodes - English - Latest episode: 10 days ago - ★★★★★ - 23 ratings

For more information visit kinseymachos.com

Marketing Business Entrepreneurship businessgrowth entrepreneurship mindset onlinebusiness onlinemarketingstrategy personalbranding socialmediamarketing
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

45: The Four Stages of My 5-Figure Launches

October 09, 2020 14:00 - 17 minutes - 24.4 MB

If you want to sell out your programs and services and increase your revenue, it’s time to launch! Kinsey dives into the four phases of launching and how you can easily implement these action steps today. Launching strategically is the most effective way to build your audience, set you up as the expert, and get people to say YES to you. Launching doesn’t require all the bells and whistles like you might think it does, but it does require some planning and some forethought. Register for Mag...

44: Publicity for Beginners: What It Is And How To Leverage It To Grow Your Audience with Christina Lenkowski

October 06, 2020 14:00 - 31 minutes - 43 MB

Wondering if it’s too soon for publicity in your business? It’s NOT! Getting your brand and business in front of more eyeballs and new audiences is the easiest and BEST thing you can do as a new or seasoned entrepreneur. Christina Lenkowski, Publicity Expert, helps female entrepreneurs go from best-kept secret to the go-to expert in the community and she’s going into the nitty gritty of how you can start growing your audience by leveraging simple publicity hacks today.  Register for Magnet...

44: Publicity for Beginners: What it is and How to Leverage it to Grow your Audience With Christina Lenkowski

October 06, 2020 10:00 - 31 minutes - 43 MB

Wondering if it’s too soon for publicity in your business? It’s NOT! Getting your brand and business in front of more eyeballs and new audiences is the easiest and BEST thing you can do as a new or seasoned entrepreneur. Christina Lenkowski, Publicity Expert, helps female entrepreneurs go from best-kept secret to the go-to expert in the community and she’s going into the nitty gritty of how you can start growing your audience by leveraging simple publicity hacks today.  Register for Magnet...

43: How To Tap Into Your Intuition To Find Your True Purpose

October 02, 2020 14:00 - 44 minutes - 102 MB

Just two moms sitting down chatting about how their lives changed after having the third babe and what it’s like to step into entrepreneurship in a world full of doubt, insecurity, and NOISE. Life Coach, Michele Dickinson, helps working moms pursue their passion while balancing mom life, work life, and all the mom things. Michele shares her personal struggles in the corporate world and the moment she realized she was being called for more. Learn what your “whisper” is and how you can use it...

42: Operating From Your Current Circumstances Will Stall Your Business Growth

September 29, 2020 14:00 - 14 minutes - 19.8 MB

If you’re trying to create new and improved results from old ways of operating, it will likely produce the same results over and over again -- which is probably why you’re not able to take your business and brand to the next level. Learn how to ACTUALLY create NEW circumstances for yourself so that you can expand beyond standard modes of operation (AKA less than desirable results). Register for Magnetic Coach Live here: https://www.magneticcoachlive.com   -- WHERE TO FIND ME -- Instagr...

41: The Millionaire Mindset & Investing In Yourself with Heather Quisel-Brown

September 25, 2020 14:00 - 42 minutes - 96.2 MB

In today’s episode, Kinsey sits down with business coach Heather Quisel to talk about how you can create your own millionaire mindset. Heather helps leaders, coaches, and business owners all over the world who are looking to maximize their reach using social media. You’ll walk away from this episode with tangible, actionable advice on how you can create the mindset necessary to uplevel your business. Register for Magnetic Coach Live here: https://www.magneticcoachlive.com   -- WHERE TO F...

40: Creating Transformative Content & Trainings

September 22, 2020 14:00 - 16 minutes - 37.1 MB

If you want to create transformational experiences for your audience through your content and trainings, it’s time to shift the way you think about these experiences. Kinsey talks about the concept of creating transformative content, rather than just simply teaching. Our goal as entrepreneurs is to give our clients and audience a specific result or transformation, but there’s a mental transformation that has to occur first. Learn how you can create that mental transformation in this episode....

39: Brand Authenticity Done Wrong

September 18, 2020 14:00 - 11 minutes - 15.9 MB

If you’ve ever heard that you need to be authentic in order to succeed online, it’s time to bust the buzz. Kinsey discusses what being authentic really means: what it is and what it isn’t, and how to leverage authenticity in your marketing to elevate your brand.  Register for Magnetic Coach Live here: https://www.magneticcoachlive.com   -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinteres...

38: How to Avoid "Vanilla" Marketing

September 15, 2020 14:00 - 19 minutes - 45.3 MB

There is only one of you on this entire planet, and in order to grow your business, you have to be yourself. If you’re trying to do what everyone else is doing, you may be falling into the trap of creating ‘vanilla’ marketing. If you feel like your marketing is not being seen by your ideal audience, this is the episode for you. Kinsey talks about how to grow your business & uplevel your marketing through simply being yourself. Register for Magnetic Coach Live here: https://www.magneticcoac...

37: Behind the Scenes of my $21k Day

September 11, 2020 14:00 - 20 minutes - 28.3 MB

If you’ve ever dreamt of having five figure days (or months), but feel like it’s too far out of reach -- think again. Kinsey shares the behind the scenes of her $21,000 day and how EASY it is to reach these bigger milestones in your business as long as you’re willing to create the opportunity for yourself. Making a lot of money (and a huge impact) isn’t as hard as it’s been taught. It’s time to shift your mindset around money because there’s massive abundance awaiting you.  -- WHERE TO FIN...

36: Why Your Results are "Small"

September 08, 2020 14:00 - 12 minutes - 28.8 MB

Feeling like you’re doing all the things that you’re ‘supposed to’ be doing but aren’t seeing the results you would like? Tune in as you learn about the difference between small and big results and what’s causing you to miss the mark in your business goals month after month. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/ Read the Blog: http://www.kinseymachos.com ...

35: Transitioning From Employee to Full-Time Entrepreneur & The Myths About Women's Pelvic Health with Dr. Chelsea Beyers

September 04, 2020 14:00 - 39 minutes - 36.2 MB

In today’s episode, Kinsey sits down with Dr. Chelsea Beyers, Pelvic Health Expert & Energy Medicine Practitioner. Chelsea talks about how she went from a burnt-out corporate employee to owning her very own mobile physical therapist business. Learn about how she found the niche that fires her up and allows her to help her ideal clients. She also shares her struggles with imposter syndrome and work-life balance through the various stages of business. -- WHERE TO FIND ME -- Instagram: http...

34: Key Ingredients To Building A Magnetic Brand

September 01, 2020 14:00 - 15 minutes - 35.3 MB

Wondering how to magnetize your audience in order to get better results and make a bigger impact? In today’s episode, Kinsey talks about what it means to build a magnetic brand. Once you get the concepts of brand building and understanding how to draw people in closer to your products and services, your business will immediately expand. It’s time to get into alignment with YOU and how you want to show up for people. Register for the masterclass: http://www.magneticcoachingbrand.com -- WH...

34: Key Ingredients to building a Magnetic Brand

September 01, 2020 10:00 - 15 minutes - 35.3 MB

Wondering how to magnetize your audience in order to get better results and make a bigger impact? In today’s episode, Kinsey talks about what it means to build a magnetic brand. Once you get the concepts of brand building and understanding how to draw people in closer to your products and services, your business will immediately expand. It’s time to get into alignment with YOU and how you want to show up for people. Register for the masterclass: http://www.magneticcoachingbrand.com -- WH...

33: Monetizing Your Message & Your Story with Ayelet Shipley

August 28, 2020 14:00 - 25 minutes - 57.3 MB

In today’s episode, Kinsey sits down with Ayelet Shipley, a High-Performance Mindset Coach. Ayelet shares how her life changed when she attended Russel Brunson’s mastermind while she was in school studying to become a therapist. She shares her lightbulb moment that led her to start her own business instead. If you’re looking to monetize and create a business around your story and your message, this is the episode for you. Join the Masterclass: http://www.magneticcoachingbrand.com -- WHER...

32: Navigating The Overwhelm & Becoming A Better Decision Maker

August 25, 2020 14:00 - 8 minutes - 20.3 MB

If you feel like you’re doing all the things, struggling to make difficult decisions or just feel like the weight of the world is on your shoulders, this is the episode for you. Kinsey talks about her current personal struggles and how you can learn to be comfortable with the uncomfortable. Learn to look within yourself to find the right answers for you in today’s episode. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmac...

32: Navigating The Overwhelm & Becoming A Better Decision Maker

August 25, 2020 10:00 - 8 minutes - 20.3 MB

If you feel like you’re doing all the things, struggling to make difficult decisions or just feel like the weight of the world is on your shoulders, this is the episode for you. Kinsey talks about her current personal struggles and how you can learn to be comfortable with the uncomfortable. Learn to look within yourself to find the right answers for you in today’s episode. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsma...

31: How to Become a Better Coach (and What to Avoid)

August 21, 2020 14:00 - 14 minutes - 33.6 MB

If you want to be a better coach, this episode is for you. Kinsey talks about her journey to becoming a coach and the things she’s learned along the way. She talks about the best way to grow your coaching skills so that you can serve more people. You’ll walk away from this episode with advice that will save you YEARS of practice and uplevel your coaching practice. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinte...

30: Speaking to Your Ideal Client Isn't Good Enough Anymore

August 18, 2020 14:00 - 9 minutes - 22.2 MB

If you feel like your content is overlooked or missed by your ideal client, it’s time to take a deeper look at your messaging and your marketing. Speaking to your ideal client at a surface level isn’t going to cut it anymore. In this episode, Kinsey talks about the difference between knowing your ideal client at the surface level and at a deeper level, and how you can create content that speaks to them at that deeper level.   -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/...

29: Three Shifts You Need to Make to Become a Better Content Creator

August 14, 2020 14:00 - 10 minutes - 24.7 MB

We all know you have to create great content in order to grow your business, but it’s a skill that you have to hone and work towards constantly. If you feel like you’re missing the mark with your content (or aren’t sure where to start) this is the episode for you. Kinsey talks about the three mental shifts you need to make in order to create great STELLAR content for your business. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook....

28: The Three Pillars to Creating Massive Momentum in Your Business

August 11, 2020 14:00 - 10 minutes - 14.8 MB

-- EPISODE SUMMARY -- Whether you have owned your own business for years, or you’re just starting out, you probably want to grow and expand your business. And the real secret to growing your business is by building momentum and KEEPING it. In this episode, Kinsey details the three pillars that you should be focusing on in order to build massive momentum in your business. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsm...

27: The Only Morning Routine You'll Ever Need

August 07, 2020 14:00 - 8 minutes - 7.9 MB

-- EPISODE SUMMARY -- If you’ve ever felt envious of those ‘perfect’ morning routines that every powerful person seems to have, this is the episode for you. You don’t have to get up at 4:30 am and run a half marathon in order to have a morning routine that works for you. Morning routines are not a one size fits all. In this episode, Kinsey talks all about how you can craft a morning routine that fits into your life and your schedule.  -- WHERE TO FIND ME -- Instagram: https://www.insta...

26: Should I Have a Facebook Business Page?

August 04, 2020 14:00 - 6 minutes - 13.8 MB

-- EPISODE SUMMARY -- If you’ve ever wondered if you should have a Facebook page or even what to post to it, here’s your answer. Kinsey talks about starting and growing your Facebook page organically before investing in ads. She also shares her tips for creating content for your page without spending tons of time and energy. -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/ki...

25: Releasing the Baggage to Step Into a More Powerful Version of Self with Natalie Lemas

July 31, 2020 14:00 - 45 minutes - 41.5 MB

-- EPISODE SUMMARY -- In this episode, Kinsey sits down with Natalie Lemas, mindset and business coach. If you relate to chasing ‘all the things’ but still have a void as it relates to really stepping into happiness, you’ve got to tune in. Natalie shares her personal success story, her ultimate low points, and how she was able to turn a very dark time into worthiness and wealth. This episode is truly just a couple of ambitious moms, talking about their biggest dreams, but being real with w...

24: The Only Lead Generation Strategy You Need Right Now (Part II)

July 28, 2020 14:00 - 19 minutes - 44.8 MB

-- EPISODE SUMMARY -- In today’s episode, Kinsey goes into part two of the only lead generation strategy you need in your business RIGHT NOW. In the last episode, Kinsey talked about why this strategy works so well, and in this episode, she details how you can actually implement this strategy. You’ll walk away with six actionable steps that you can use to start utilizing this strategy today. Listen to Part One: http://launchitgirlpodcast.com/podcast/23/ -- WHERE TO FIND ME -- Instagr...

23: The Only Lead Generation Strategy You Need Right Now (Part I)

July 24, 2020 14:00 - 12 minutes - 28 MB

-- EPISODE SUMMARY -- If you are searching for ways to grow your audience, get more leads and sign more clients, this episode is perfect for you! Kinsey talks about the ONLY lead generation strategy you need RIGHT NOW, and how you can get started today. Connect with people and find more leads with this super easy, funnel-free, easy-to-implement lead strategy! -- WHERE TO FIND ME -- Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pint...

22: My Three Secrets to Growing Faster (in less amount of time)

July 21, 2020 14:00 - 14 minutes - 19.3 MB

In today’s episode, Kinsey dives into her three secrets for growing your business when you're strapped for time #momlife. If you are someone looking to build your business while working a corporate job, or a stay-at-home parent who’s juggling all the things, this is the episode for you. Find out what you need to be focusing on in order to scale faster and gain momentum! Learn more about working with Kinsey Machos: http://www.kinseymachos.com/scale

21: 3 Things I Learned by Becoming a Mom at 22 (and why it's critical to success)

July 17, 2020 14:00 - 10 minutes - 24.7 MB

In this episode, Kinsey goes behind the scenes of her life as a mom. At just 22 years old, Kinsey became a wife, a mom and launched her career. Going through those big milestones all at once (and stepping into new identities as a woman) can teach you some serious life lessons. Learn from Kinsey’s experience as she shares the three things she learned from this phase of her life and how you can apply it in your business today.

20: The Strength of a Woman, Running a 1/2 Marathon and Tapping into Your GIFTS with Marissa Staley

July 14, 2020 14:00 - 37 minutes - 86.2 MB

In today’s episode, Kinsey is sitting down with fitness coach Marissa Staley, to talk about life, fitness, business, and more. Hear about her story of discovering a love for fitness, growing a family, and following her true passion for being a fitness coach. She talks about her ‘launch it, girl!’ moment, and how she’s pivoted and persevered through a worldwide pandemic. Join Marissa's Facebook Group HERE

19: The #1 Secret to Overcoming Imposter Syndrome

July 10, 2020 14:00 - 12 minutes - 11.8 MB

Have you ever felt like someone’s going to “figure you out”? These classic feelings of imposter syndrome will always creep up on our lives -- at every level of business. But most people let it totally stall them. Learn the secrets to overcoming imposter syndrome so you can maximize your business results and effectively move through feelings that are sabotaging your success.

18: Your 'Store Front' Assets (for Increased Brand Awareness)

July 07, 2020 14:00 - 11 minutes - 16.3 MB

As an entrepreneur, you have to create assets in order to scale your business. Kinsey talks about your number one asset in your business - YOU! You are the reason people invest money and purchase your products and services. But since that’s too obvious, she dives into HOW you can create additional assets that build awareness around you and your business which she calls ‘Store Front’ assets. These are absolutely CRITICAL in order to amplify the first impression with your prospects and quickly...

17: Become a Content Ninja (Without Spending Hours in Creation Mode)

July 03, 2020 14:00 - 15 minutes - 35.8 MB

If you feel like you are ALWAYS creating content for your business, and are losing inspiration for WHAT to say, this episode is for you! Kinsey dives into her step-by-step process for simplifying the content creation cycle, week after week. Follow this content roadmap and never fall short on content again! Download the Roadmap HERE Transcription Apps: Temi & Trint Create Gorgeous Quote Cards: Word Swag Previous Podcast Episodes About Becoming the Expert: Episode 9: The Secret to B...

16: The Fortune is NOT in the Follow-Up

June 30, 2020 14:00 - 12 minutes - 28.8 MB

If you’ve been taught that the ‘fortune is in the follow-up’, it’s time to make a total shift in the way you perceive your prospects and leads. Kinsey talks about where this idea comes from and what you should ACTUALLY be doing in your day to day to increase sales in your business. It’s time to move into new ways of operating and shed the old ways of selling. 

15: Building Brand Visual Appeal & Exiting Corporate With Kri Gentile

June 26, 2020 14:00 - 31 minutes - 28.4 MB

In this episode, Kinsey sits down with Kri Gentile, a brand designer, strategist, and consultant, to discuss the importance of brand visuals and to bust the misconception that building a brand means building a logo. Whether you’re just getting started or find yourself more seasoned, understanding how to build brand awareness is critical to getting known, seen and heard online. Kri also shares her own journey as an entrepreneur and how she was able to transition from full-time corporate to ...

14: Creating a Showcase Offer

June 23, 2020 14:00 - 12 minutes - 17 MB

Building an online business can actually be SUPER simple. But if you’re like most multi-passionate entrepreneurs, it can get a little muddy trying to figure out what to offer and how many offers to have in your product suite. So if you’re struggling to scale, Kinsey wants to encourage you to scale very simply using her method of a ‘Showcase Offer’.

13: Overcoming Perfectionism, Launching Online, and How to Avoid Micromanaging Your Children with Brandee El-attar

June 19, 2020 14:00 - 38 minutes - 88.1 MB

Have you ever felt paralyzed by perfectionism?  In this episode, we chat with Success Coach Brandee El-Attar, a fellow mom, business owner and client, who specializes in family transformation. Her twenty years of experience definitely shines in this episode as she talks about parenting with purpose and overcoming perfectionism in both the home life and in business. We dive into the feelings she experienced when gearing up to take her expertise online and launching her very first program.  ...

12: My Social Media Platform of Choice

June 16, 2020 14:00 - 8 minutes - 8 MB

If you are trying to decide which social media platforms to utilize for your business, tune in! Good news for you -- you don’t have to be on all the platforms and doing all the things. Kinsey talks all about the questions you need to ask yourself in order to determine which social media networks are the right ones for you. Join the challenge: www.kinseymachos.com/audience

11: If You're Feeling STUCK, Listen to This

June 12, 2020 14:00 - 15 minutes - 14.3 MB

In this episode, Kinsey talks all about moving through periods of “stuck-ness”. If you feel like you are in a creative rut, this episode is for you. In addition to Kinsey’s four hacks for getting un-stuck, she also talks about how to make sure your mindset is in the right place first. Get back into the rhythm of your business today! Join the challenge: www.kinseymachos.com/audience

10: Why Most Entrepreneurs Will Never Be Great at Building an Audience

June 09, 2020 14:00 - 13 minutes - 12.1 MB

If you want to grow a loyal and raving audience, this is the episode for you. Kinsey talks all about how you can build an audience that knows, LOVES and trusts you so that you can move them closer to actually buying your products and services. Learn about all the different ways you can become a change agent for your audience and start being seen as an influencer.  Join the Audience Curator challenge at http://www.kinseymachos.com/audience

9: The Secret to Building Credibility With Your Audience

June 05, 2020 14:00 - 17 minutes - 16.4 MB

If you’re looking to build credibility and influence with your audience, this is the episode for you. Kinsey talks about the journey from the first stage of not knowing who you are, building the know, like & trust factor, to the final stage of selling your products and services to your audience. If you want people to be excited about giving you their money, it’s time to get serious about your content strategy! Download the free guide HERE.

8: How to Use Video to Amplify Business Results

June 02, 2020 14:00 - 20 minutes - 18.8 MB

Video marketing has exploded in growth over the past few years. Kinsey started using live videos as part of her strategy back in 2014, and it has made an enormous impact on her business. Hear about how she pushed through public speaking anxiety and went on to create amazing live videos that have propelled her business to where it is today. You’ll also learn the best types of video to start using, and which one you should start with first.

7: 3 Hacks to Maximizing Your Time (for Bigger Results)

May 29, 2020 14:00 - 21 minutes - 19.7 MB

If you feel like there’s never enough time in the day to work in your business, this is the episode for you! No matter what season you’re in, Kinsey covers business growth hacks and time management tips so you can get clearer on the things you should be spending time on to get BIGGER results in your business. Whether you’re working a full-time job, wrangling your kids all day or have an infinite amount of time to spend in your business, Kinsey has a prioritization system that you can start i...

6: How to Get Known as the Expert in Your Niche

May 26, 2020 14:00 - 13 minutes - 12.3 MB

If you want to get known in your industry and become the expert in your niche, this episode is you. Kinsey talks about building connections and getting seen online, especially during the beginning phases of your business. Learn about all the steps you need to take in order to become the person people think of when they think of your niche.

5: The Biggest Gap Between You and Your Dream Business

May 22, 2020 14:00 - 10 minutes - 10 MB

If you look at your dream life and think, “I need to do xyz, and then I will reach my goals,” it’s time to do things differently. The gap between you and your dream life doesn’t actually exist! Stop reaching for the perfect strategies and actually start working on your business. In this episode, Kinsey talks all about the concept of “Be, Do, Have” and how it can change your business and change your life.

4: Attraction Marketing: What You Really Need to Know

May 19, 2020 14:00 - 12 minutes - 16.5 MB

Attraction Marketing is a term that gets tossed around a lot in the marketing world. There’s a lot of misconceptions about what it actually is and how to implement it correctly, but if done well, it can be a primary audience growth and business builder for you and your brand. It’s been one of the most effective strategies that Kinsey has used to attract new clients month over month which is why she breaks down the concept for you in a very tangible way so that you can start implementing it t...

3: What It Means to Create a Brand (and Not Just a Business)

May 15, 2020 01:36 - 9 minutes - 5.24 MB

The quickest way to build a business is by building an irresistible brand. In this episode, Kinsey goes into detail about the difference between a brand and a business and how creating a business gets so much easier when you have a BRAND to build on. Learn how to recognize the difference between the two, identify what your brand is, and how you can create “on-brand” content that builds the know, like and trust with your audience.

2: 3 Biggest Takeaways from Business Growth During a Global Pandemic

May 15, 2020 01:33 - 13 minutes - 7.86 MB

Despite a worldwide pandemic, Kinsey is celebrating her best months as a business owner yet. In this episode, Kinsey delves into how she was able to lean into her business and her audience, and really work at it, despite the external circumstances of a COVID-19. Hear her three biggest takeaways from the experience and learn how you, too, can apply them to your business regardless of the season you’re in as an entrepreneur.

1: The Difference Between an Expert & an Amateur

May 15, 2020 01:10 - 9 minutes - 15.6 MB

If you suffer from imposter syndrome, this episode is for you! You don’t have to know everything or have everything perfectly done to launch a business, create a program or share your expertise. Kinsey talks about the difference between an expert and an amateur, and how you can move past your feelings of imposter syndrome and step into the expert you are destined to be.

00: How I Transitioned From the Corporate Grind to a Life by Design

May 15, 2020 01:09 - 44 minutes - 10.2 MB

Meet Kinsey Machos. She's a corporate-ladder climber turned successful business coach and marketing strategist. Learn how she transitioned her life from a corporate grind to her dream life.