Beyond Social: Building Real Connections

Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. 

The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to join me. 

These gatherings weren't about pitching or selling but about truly getting to know each other. 

These relationships became the foundation of my business, leading to referrals, support, and genuine connections that no social media strategy could replicate.

In this episode, I emphasize the importance of prioritizing fun and creativity and share actionable strategies for building a strong network. 

Key Takeaways:

The activities that aren’t scalable now are often the activities that are going to contribute to maximizing growth in the long run. How to expand your network without spamming people in their DMs or coming off as “salesy”. The magic that happens when you prioritize building deep, meaningful relationships over amassing a large number of followers. 

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About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.