Jane Hamill | Podcast
308 episodes - English - Latest episode: 13 days ago - ★★★★★ - 122 ratingsWe teach product-based business owners who don't know how to market themselves how to get consistent traffic & sales online.
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Episodes
How to Sell Anything
April 05, 2024 22:23 - 11 minutes - 3.81 MBThere’s a kick-a&& way to grow your email list AND get sales that’s been working great for my clients. I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in your marketinig strategy that will help you sell anything. ANYTHING. This is a "Frank Kern tip" for direct response marketing. You...
5 Step Growth Framework for Fashion, Jewelry, and Product-Based Businesses
March 15, 2024 20:46 - 17 minutes - 3.47 MBThere's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode. There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next. xo - Jane
The 5-Minute Website Review (DIY)
March 01, 2024 21:35 - 8 minutes - 7.59 MBIs your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode... 1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's questions, issues, and any friction they experience while browsing. 3. Three Clicks to Buy: Can someo...
Less burnout. More money.
February 08, 2024 23:26 - 19 minutes - 18 MBI've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in the background, freeing up your time and energy The power of evergreen marketing and the 4 ways you can implement it Client wins this week for inventory clearance, cash flow issues, a killer ...
The #1 Skill for 2024
February 02, 2024 20:03 - 5 minutes - 4.9 MBHey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂 It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do. Let's simplify things. There are a lot of skills you could develop to make money with ease. But there's ONE thing that's more important than ever. In this ...
That's Not Realistic
January 19, 2024 14:59 - 20 minutes - 19 MBHow many times have you been told what you want to do is "not realistic"? HOW MANY TIMES? Let's break down what actually IS realistic for you. Because it's probably more than you think. I'll give you specific examples of what's possible -- what my students and clients have actually accomplished. Then I'll share 3 things that are probably NOT realistic and you should watch out for. Show Notes and Links: Website: https://fashionbrainacademy.com/ more links coming soon...
Quick Monthly Metrics to Know What's Really Working for You
December 30, 2023 21:16 - 19 minutes - 17.6 MBToday's episode includes a little end-of-year challenge for you. 1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET: https://fashionbrainacademy.com/tracking BRAND VIDEO BOOTCAMP w/ SUSAN (aff link): https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE List Building with Product Testers (Worksh...
How to Make a Brand Video That Actually Gets Results - with Susan Bradley
December 23, 2023 00:39 - 32 minutes - 30.6 MBThe #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really? Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'. But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like crazy for her Inner Circle members and I'm now convinced it can work for...
Sell More Gift Cards This Week - Here's How
December 18, 2023 23:45 - 9 minutes - 8.94 MBWant to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things: Tell them the "right" amount to buy (so they don't have to think) Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell) Give them immediate gratification (like an instant PDF download to wrap up as...
3 Quick Emails to Send Before the Holidays for Your Online Store
December 10, 2023 17:17 - 17 minutes - 39.1 MBIt's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season. NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap. Heck, many of you started planning Black Friday in August, for godssake. You might be sick of worrying that you should doing ALL THE THINGS to get sales for This! mportant! Season! for E-Commerce! Store! Owners! You probably want to sit on the couch, decorate a b...
The Quick & Dirty Product Promo Strategy
November 17, 2023 21:41 - 13 minutes - 12 MBIf you need a last-minute plan for BFCM, this is it! Keep it very simple and do what we lay out in this episode. Quick & dirty for the win. And the sales. See the screenshot with the email cadence at this link: www.fashionbrainacademy.com/dirty
Fashion Business Q&A: Listen in to a Coaching Session w/ Angela from Ang Hill
November 17, 2023 20:27 - 46 minutes - 44.1 MBWhat's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. We discuss: When you know which products have the best margins but aren't sure what to do with other products if some product categories have decent profit margin but they don't sell as quickly as oth...
How this Jewelry Designer Gets Email List Subscribers (for Free)
November 03, 2023 23:51 - 10 minutes - 13.8 MBToday you'll learn how Magdalena from MNOP Jewelry uses one 60-second video to get her ideal customers' attention (for free) and gets them to happily sign up on her email list. It's brilliant. DO NOT MISS THIS because it works and it can work for any business at any stage. I'm serious. We've been testing it -- apparel, pet products, gardening, activewear, gift items. It can work for you too. Get the "Email List Building with Product Testers" workshop here: https://fashionbrainacade...
Q4: Are You Freaking Out Yet?
October 20, 2023 22:43 - 17 minutes - 21.9 MB"Q4 is freaking me out. There’s so much to do and I don’t want work myself to death like I did last year at this time. Advice?” Many of my clients are getting a little freaked out right now so I put together 3 main things to focus on for 4th quarter. To goal is to help you get those sales for the Holiday season WITHOUT hustling yourself into exhaustion. We'll cover: the 2 email flows to "fix" quickly that will make you steady money email list building to do now - before the ...
What to Do for Black Friday (Fashion, Jewelry, and Accessories Designers)
October 14, 2023 17:19 - 19 minutes - 25 MBNot sure what to offer for Black Friday? If you're stressing about what to offer for BFCM, today's your lucky day. You’ve probably tried the usual things – take 25% off site wide blah blah blah. Nothing wrong with that - especially if it's worked for you in the past. But - site wide offers usually do NOT convert as well as soecific offers. ANd let's face it, your customers are seeing MAJOR deals from everry other company and a site wide discount is kind of a snore to them. There's ...
How to Know if Your Products Will Sell
October 06, 2023 19:52 - 33 minutes - 42.3 MBIn this episode we first do a rapid-fire Q&A answering listeners' business questions. 1) Product Drops for the holiday season: "Should I drop all the products at the same time & do one big drop? Or space them out into smaller chunks or 2 - 3 products at a time?" 2) Costing and Pricing for wholesale sales: "How do I add in my sales rep's commission without cutting into the retailler's profit margin?" 3) "How do I know if my new products will sell?" This is especially tricky for entr...
How to Stop Being Afraid to Fail - the Kobe Bryant Mindset Shift That's Changing My Life
September 29, 2023 19:43 - 15 minutes - 20.5 MB"Through basketball, I learned discipline, perseverance, teamwork, failure, success. These are lessons that can be applied to any field." - Kobe Bryant Today I share a Kobe Bryant clip that absolutely blows me away. It's like the holy grail of success mindset and it's EXACTLY the way I'd love to approach my business. Fear of failure is part of owning a business, right? And It's not like we're spending 8 hours a day acting like "I hope I don't fail", right? Or is it. I hope this Kobe...
Outdated Marketing Practices You Can Stop Doing Immediately
September 15, 2023 18:57 - 22 minutes - 27.1 MBToday is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there and I'd like you to know what to do and what to skip. We cover: posting on social media and the "old school" (and unprofitable) way people are still doing it the mistake of "u...
Top 3 Product Planning Mistakes Fashion & Jewelry Designers Make
September 08, 2023 23:17 - 19 minutes - 25.3 MBWhat products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. This is for fashion products, accessories, jewelry, home goods, CPG... 1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show...
Holiday Season Planning in 30 Minutes or Less (phase one)
September 01, 2023 12:37 - 20 minutes - 27.4 MBWhat if you spent 30 minutes planning your Holiday sales and emails? As in...right now. Today. Without overthinking, over analyzing, or fancy planning tools. This episode breaks down 4 simple steps to crushing your BFCM and Holiday season sales. This is phase One of planning and I promise you, it can be done quickly. Let me know how it goes, OK? Hit me at [email protected]. Show Notes: https://fashionbrainacademy.com/holiday30/ If you’ve been slogging aw...
Entrepreneurs with ADHD: This One's for You
August 25, 2023 22:30 - 14 minutes - 13.3 MB"You're a Ferrari with a flat tire." The doctor stared straight into my eyes with almost creepy iontensity as he said these exact words. This is how he let me know I was actually diagnosed with ADHD. Hmmmmm... I'm a Ferrari. Shiny, red, and fast, With a flat tire. Hmmmmmm... That explains a lot. This episode gives you the 3 main things that help me get more done and not feel stupid. I hope it helps. Note: Huge shoutout to jewelry designer Trisha Flanagan who inspi...
(Startup Story) Multiple Streams of Income in the Fashion Industry w/ Tommie Hernández
August 18, 2023 15:07 - 59 minutes - 76 MBWe hear about the magic of multiple streams of income. But how does a fashion designer actually pull this off? Tommie Hernández is a Puerto-Rican fashion designer who has figured it out and she tells us her secrets today. For 17 years she had a boutique-atelier where she made custom clothing and swimwear. She pivoted to owning an online fashion academy and the only Puerto-Rican sewing pattern company and sewing club: Sirena Patterns. She has over 2,000 students in her academy and sells...
Hand Woven Fabric for High Fashion Clothing w/ Jackie from Motif Handmade
August 04, 2023 22:31 - 1 hour - 78.8 MBSustainable fabrics, social impact, living in Bangladesh, consumer awareness in fashion, hand-woven textiles, small quantities BUT with the ability to scale production yardage... wow. Just wow. My guest today is Jackie Corlett from Motif Handmade. Jackie tells us about a whole new way of sourcing fabrics, and she allows designers to actually design the very fabric you want and need from scratch with zero waste yarns, zero carbon production. So you know you're launching with the most et...
Barbie Fashion Designer - My NPR Essay
July 28, 2023 21:54 - 6 minutes - 9.14 MBThe Barbie movie is taking over the world. Have you seen it yet? Back in 2006, I did an essay about Barbie for NPR's This I Believe series, titled A Grown-Up Barbie. Like many girls, I learned to sew so I could make clothes for my Barbie. The essay is about how the blond-haired, blue eyed Malibu Barbie affected my red-haired, freckled self -- and my career as a fashion designer. An excerpt: "I consider myself a feminist and I feel like a moron admitting it, but it's true: I believe ...
(Startup Story) First One to Fail Wins & Other Hard-Learned Lessons w/ Grant from El Roo Bike
July 13, 2023 22:53 - 45 minutes - 59 MBMy guest today is SO HONEST about the struggles of his first clothing line and what he's doing differently the second time around. Grant Janke is a former network engineer who hated his job and decided one day to quit to start a business - even though he didn't have a clue what business it would be. He's currently working on his second clothing business -- this one in the mountain bike apparel niche, called El Roo Bike. Grant shares his failures, struggles, and the ways he thought thi...
Best Morning Routine I’ve Ever Tried
June 30, 2023 14:37 - 10 minutes - 9.8 MBWant to make today your make BETCH?! Seriously - I've been testing out a new morning routine and I gotta tell ya… I might look the same… but I am a completely 100% it’s-a-flippin’-miracle new person. This is working GREAT for me and I’m getting so much more accomplished. I’ve tweaked my SIMPLE morning routine so I now have time & focus for my most important work -- and then time for meditation, exercise, and self-care — totally guilt free! xo - Jane Credit: This morning routine is som...
5 Must-Read Books for Fashion Entrepreneurs
June 23, 2023 22:21 - 19 minutes - 25.6 MBI have a habit of ordering books online and promptly NOT reading them. I want to read them, I plan on it, but I don't always do it. The 5 books I recommend in this episode I have read cover to cover and I believe every clothing, fashion, or acccessories designer would benefit from. 1 that's just for fun -- for anyone who loves fashion and/or old-school NYC stories (I've given it to dozens of clients over the years) 2 for sewn product expertise, manufacturing truths & resources 1 that'...
Outdated Fashion Business Practices You Can Stop Doing
June 16, 2023 20:13 - 28 minutes - 25.8 MBToday we cover what NOT to do with your clothing, accessories, or jewelry business. There's so much advice out there about starting a growing a fashion business and a lot of it is outdated and unrealistic. We discuss: are fashion shows a waste of time and money or good for getting exposure? designing for seasons & sticking to a fashion calendar how some fashion designers are actually planning for your products to become obsolete quickly creating full fashion collections vs. dropp...
Why My Clothing Line Beat the Odds and Was a Success
June 09, 2023 19:56 - 24 minutes - 32.4 MBIn this episode, I share 5 things I did right with my clothing line and 5 things I did wrong. I made so many mistakes, and yet my business was still profitable. I'm quite embarrassed about some of the things I reveal in this episode but my goal is to be really honest with you, so here goes. In this episode: The embarrassing mantra I posted on my fridge for all to see No safety net and no plan B - a good thing or a bad thing? Selling to upper middle class white chicks (with hell...
Why It's Hard to Sell
June 02, 2023 17:43 - 9 minutes - 8.82 MBWhy do so many creative entrepreneurs struggle to sell their products? When I first started my clothing line, I really did think that people would just FIND me and my products. If the product is good, people will notice, right? Bwaaahaaaahaaaa. Selling often FEELS hard but it doesn't have to. Today you'll learn 2 simple things you can start doing immediately to make selling ten times easier. The course mentioned for apparel and accessories designers: https://fashionbrainacademy.com...
5 Ways to Make Money This Weekend
May 26, 2023 15:21 - 17 minutes - 16.2 MBWant some quick sales? Here are 5 things you can do right away to get some $$. Many of us work last-minute so if you've put off planing your promotions, this is for you. I taped it with Memorial Day weekend in mind but most of these marketing & sales tactics can be used any time. LMK which one of these 5 your choose! I LOVE hearing from you. @janehamillchi [email protected] Show Notes & Links: https://fashionbrainacademy.com/5waysweekend
Should I Hire a Business Coach?
May 19, 2023 20:11 - 8 minutes - 10 MBI was walking with a friend who owns her a business and she asked me... "Should I hire a business coach?" I make my living coching & teaching creative entrepreneurs how to sell more products online. You'd think my immediate answer would be an immediate yes. It wasn't. Instead, I told her why I just hired a new business coach for myself with the hopes that my 3 reasons could help her decide if a coach is something she wants right now. Will a coach help her make more money? Feel...
How Often Should I Email My List?
May 12, 2023 19:23 - 16 minutes - 14.8 MBHow often should I send emails to my list? I get this question ALL THE TIME. There are so many different answers that it will make your head explode. Today, I'll give you an HONEST answers to this and other questions that I've gotten about emails. Here’s what I cover… How often should I send emails to my list? What’s the best time to send an email? Is buying an email list a good idea? Is there any real difference between a new email list and an older list? Next week, I'll go o...
Making Up Your Own Rules (a Johnny Cupcakes story)
May 05, 2023 18:42 - 4 minutes - 6.33 MBYou don't have to run your business like other people think you should. You don't have to do what the gurus say. You don't have to do it like your competition does. Today's episode tells a story about when Johnny Earl first started his business, Johnny Cupcakes. He did something completely OPPOSITE of what 99% of other entrepreneyrs would have done. It's a true story about what Johnny did, how it shocked retail buyers and changed the entire course of his business. It's a true ins...
Doing the Minimum: How to Keep Your Business Going When Life Gets Messy
April 28, 2023 20:10 - 8 minutes - 7.47 MB"How do I keep my business going while I deal with a life crisis?" There are times in your life when you have SO much happening in your personal life that you just need to do the minimum at work. Just do whatever it takes to keep the business going while you handle all the other stuff. We all go through periods where the business has to take a back seat. In fact, I'm going through some personal stuff right now and this prompted me to think about a few things... What are the things t...
"I'm working too hard to be making this little money."
April 21, 2023 14:51 - 18 minutes - 16.6 MB"My business looks good on paper but it's killing me." "I feel like I'm missing something important for my business that everyone else seems to know." "I've totally lost track of my ideal customer and how to speak to them." "At this stage of my business, I'm still working way too hard to be making this little money." If this sounds like you, you're probably in the "Messy Middle". You're not a newbie filled with excitement and adrenaline - but not yet at the stage where you have a rel...
My Exact Pricing Formula: Costing and Pricing Your Product (Part 2)
April 14, 2023 16:57 - 27 minutes - 25 MBGet the Costing & Pricing Template now. Use code: PODCAST to snag it for 10 bucks. In this episode, I give you my EXACT pricing formula. The exact markups I recommend. 👀 Today is part 2 of Costing & Pricing your product. If you haven't listened to Part 1 yet, click here to get it. You'll learn the EXACT markup & pricing formula for fashion, accessories, and jewelry products that I've used for 20+ years what you goes in your cost sheet and what to leave out the story of the pric...
Costing & Pricing Your Product (part 1)
April 07, 2023 20:28 - 13 minutes - 12.4 MBWe all know the importance of costing and pricing a product for profit. The question is...are you doing it right? Pricing is one of the most important things you'll do for your business. There's a lot that goes into it and waaaaaaayyyyyy too many product entrepreneurs are making mistakes. You may be using a cost sheet you got on Etsy with wacky margins You could be fudging your numbers (like I did) because you don't want to deal with the painful truth You might even be underchargi...
Not Enough Time? Use This Simple Hack
March 31, 2023 21:43 - 15 minutes - 14.1 MBToday you’ll get the CURE for “I don’t have enough time.” There’s a simple hack that’s working very well for me and I tested it with 20 clients who are LOVING it. It’s a life-changing, confidence-boosting, productivity-crushing hack that anyone can do starting immediately. Try it. It will take you 60 seconds. Show Notes and Links: https://fashionbrainacademy.com/
Why Content Feels Hard and How to Make it Easier & Faster
March 24, 2023 15:18 - 31 minutes - 29 MBDownload the Content & Promotions template that goes with this episode at this link: https://fashionbrainacademy.com/promotions If you're agonizing over "what to post" and falling into the popularity contest that is social media, this episode is for you. I'll give you my SIMPLE content & promos calendar and teach you exactly why creating a content and promotions calendar (that you can actually stick to) seems so hard and the CURE -- to save you loads of time and to make you loads of mon...
No Time For Content? Do This
March 17, 2023 21:50 - 14 minutes - 12.9 MBYou do NOT need to be on the hamster wheel of content creation. There’s an easier way and it focuses on just TWO pieces of content designed to attract your ideal customers. Even better, you probably already have this content created and can use it immediately to make your life easier. Take our 4 question survey, pretty please: https://fashionbrainacademy.com/survey/ Show Notes & Links: https://fashionbrainacademy.com/notime
How to Know What Your Customers Want
March 10, 2023 23:31 - 29 minutes - 27.4 MBEver wish you could be INSIDE the head of your customer? Today you'll learn a quick & dirty way to find out what they want. If you know what they want, you can serve them better, right? And serving them better means you can make more money. Evveryone's happy. Take our 30-Second Survey for Entrepreneurs: https://bit.ly/laserFBA Show Notes & Links: www.fashionbrainacademy.com/survey
What Your Pattern Maker Wishes You Knew - with Xochil Herrera Sheer
March 02, 2023 20:41 - 47 minutes - 108 MBIf you're a new designer or even someone who has experience getting their clothing line made, you need to listen to today's podcast. My guest today is Xochil Herrera Scheer, aka the Chicago Pattern Maker. I've known Xochil for a long time. She's so smart and so talented and quite frankly, she's a rockstar in the fashion world. Xochil is an incredibly experienced pattern maker and she's really honest. She'll tell us what she wishes all fashion designers knew before they start spending mon...
Using Instagram & TikTok to Get Sales (in 2023) for Your Fashion Brand with Elizabeth Stiles
February 22, 2023 22:38 - 44 minutes - 103 MBMy guest today is Elizabeth Stiles and she teaches is the modern way to use social media in 2023 - because this shizzle is changing fast. We talk about: how to stay consistent on social without spending 50 hours a week on content why posting on social isn't just about your products how to avoid outdated strategies differences between Instagram and TikTok Elizabeth's LIVE 4-week program, The Visibility Project Go get the show notes where you'll find a special coupon code for Eli...
Startup and Re-Start Story: Tiffe
February 17, 2023 15:00 - 56 minutes - 52 MBTiffe Fermaint is the founder of Baby Teith. She's a badass in about 50 ways. I've wanted her to be a guest for the past 7 years. She's brilliant and knows how to build a product business with a community behind it that gets consistent sales. DO NOT MISS THIS ONE! We talk about: Tiffe's first foray into fashion and being an entrepreneur in Phoenix - when she was 14! her mission and vision for Baby Teith and how it's changed How Tiffe will use TikTok or her brand strategically (no...
Startup and Re-Start Story w/ Tiffe from Baby Teith
February 17, 2023 15:00 - 56 minutes - 52 MBTiffe Fermaint is the founder of Baby Teith. She's a badass in about 50 ways. I've wanted her to be a guest for the past 7 years. She's brilliant and knows how to build a product business with a community behind it that gets consistent sales. DO NOT MISS THIS ONE! We talk about: Tiffe's first foray into fashion and being an entrepreneur in Phoenix - when she was 14! her mission and vision for Baby Teith and how it's changed How Tiffe will use TikTok or her brand strategically (no...
Create a One Page Marketing Plan
February 10, 2023 23:12 - 17 minutes - 16 MBFirst, you'll want to grab the worksheet that goes with this episode here: https://fashionbrainacademy.com/mam/ If you ever struggle with a lack of focus in your marketing, you're not alone. There's always a LOT to do, especially if your company designs and manufactures the products you sell. Let's get your plan down to one page. ONE page. Imagine the relief! Links, Show Notes, and the One Pager Worksheet: https://fashionbrainacademy.com/mam/
How to Go From $100K in Sales to $250K
February 03, 2023 23:47 - 18 minutes - 42.8 MBMany of you have had a certain level of success but are overwhelmed, exhausted, and not sure what to work on next. You want to go from 100K to 250K without working 80-hour weeks. The truth is, you can't hustle your way to this kind of growth. You need a different strategy than "startuup mode" and this episode lays it out for you. Team, product, marketing & sales. Listen now to get the path to growth. xo - Jane Get the show notes here: https://fashionbrainacademy.com/100kto2...
3 Ways to Upgrade Your Mindset (Part 2)
January 26, 2023 17:06 - 6 minutes - 15.9 MBIn today's episode: what would this look like if were easy, watch how you talk about yourself and TEST (or let's just f*** around and find out what happens). Get private coaching here: https://fashionbrainacademy.com/programs2/
How Your Fashion Brand Can Be More Sustainable with Shannon Lohr
January 20, 2023 17:18 - 25 minutes - 58.5 MBMy guest today is Shannon Lohr of Factory 45. She's an expert on sustainable fashion and she shares how to make your current business more sustainable. We talk about: 3 simple things to start doing TODAY to make your product more sustainable (#2 is the easiest IMO) Is there any such thing as a truly sustainable fashion brand? The #1 marketing message mistake most sustainable brands make Which fabrics are most sustainable and why Which companies that are doing a good job at bein...