Jane Hamill | Podcast
312 episodes - English - Latest episode: 2 months ago - ★★★★★ - 123 ratingsThe show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. “If you’re like me and keep falling down useless marketing rabbit holes, stop and just follow jane’s clear actionable and no nonsense advice.“
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Episodes
How to Set ONE Business Goal for the Next 12 Months
January 11, 2019 20:26 - 28 minutes - 38.9 MBI did a live training this week. Best EVER! I can’t even tell you how thrilled I am that the emails I received said it was “excellent”. In today's episode, I’m pulling out THREE things that helped people the most. You're going to set ONE goal for the next 12 months. That’s it. The goal you choose will make all the other goals irrelevant or unnecessary. My mission is for you to have a simple, do-able PLAN for the next 12 months of your business. How great would it be if you knew exactly...
30 Minutes to Planning Your Sales for the Next Year
December 21, 2018 15:42 - 12 minutes - 17.1 MBThere's a lot of information out there about setting goals and planning for 2019. This will be different. In this episode, I take you through a simple exercise to really focus on your sales - not your overall business health right now – just what happened in 2018. You'll use this info to inform your decisions and actions for 2019. This is a super simple exercise. It's going to take you maybe 30 minutes. I did mine a one sheet in my notebook - no big deal. It's extremely important to ...
3 Ways Your Business Can Finish the Year Strong
December 14, 2018 18:25 - 17 minutes - 23.9 MBThe end of the year is fast approaching and we’re all getting busy with holiday stuff. It’s tempting to start zoning out on your business right now. I get it, that’s my inclination too. But before you get too distracted with holiday cheer, take a little time to finish the year strong. In this episode, I give you3 ways to end the year strong - and none of these strategies will take you too long. Seriously, listen to this episode and DO WHAT IT SAYS. If you do, you’ll feel better and you...
How to Sell More Physical Products Without Working Any Harder: Maximize & Monetize
December 07, 2018 17:29 - 16 minutes - 22.5 MBWhat if you could do the same amount of work you're currently doing - or even less - and sell WAY MORE products? It's absolutely possible if you tweak a few simple things in your business. In today's episode, we're going to look at what's already working in your business so you can Maximize and Monetize it. We'll focus on 3 areas: What products are currently selling What you're doing that results in money How you can be the most productive you've ever been I guarantee you're workin...
What NOT to Say to Customers at Holiday Markets
November 30, 2018 17:53 - 15 minutes - 20.9 MBI could have called this episode, "How NOT to Blow the Sale at Holiday Markets". Or maybe, "The Five Dumbest Things I've Ever Said to Lose the Sale at a Craft Show". I'm pretty sure I'm uniquely qualified to teach you how to blow a sale at a direct-to-consumer selling event, craft fair, art show, retail pop-up...because I've said and done the DUMBEST things right in front of potential customers that made them give me a perplexed look and turn on their heel and walk away from my booth. ...
Black Friday: What's Your Plan?
November 09, 2018 20:02 - 17 minutes - 24.4 MBBlack Friday Weekend. Love it or hate it, it’s happening. In a few weeks, our bellies will be full, the football games will be nonstop, and the kids will be hopped up on candy corn. Let the stampedes begin. What are you going to do about BFCM? Skip it? Offer a heavy discount? Just do Small Business Saturday? What about Giving Tuesday? Find out how to deal with the craziness in this brand new episode. Show notes and discussion: janehamill.com/blackfriday - JH If you're a...
Getting People to Buy Your Products Online: The Four Step Process
October 19, 2018 16:50 - 16 minutes - 22.1 MBLet's get right to it. People won't buy online the first time they go to your site. Hardly ever. And yet, we're continually SHOCKED that we have to do more than post a great product shot on Instagram and wait for the money to roll in. For small businesses, getting consistent sales works like this. Choose who you really want to sell to Add value to their lives (even if it's in a very small way) Get a "relationship" going, build trust and goodwill Offer these people something to b...
A Breakthrough Year in Business - How Jackie Did It
October 04, 2018 15:24 - 49 minutes - 68.3 MB"If you would have told me a year ago about everything I'd accomplish this last year, I would NOT have believed you... And the biggest thing is I just pushed myself. I pushed myself in any way, shape or form. Ohhhhh, it was so scary and gross, but I did it. And now those things don't seem so bad, you know. You uplevel your fear factor, and then you wonder - why was I even worried about that?" In the last 12 months, Jackie went from a full-time corporate fashion design to working full-t...
6 Ways to Prep for the Holiday Season
September 28, 2018 17:29 - 20 minutes - 27.5 MB14 years of owning a retail store and still, every year, every single year, the Holiday Season seemed to creep up on me. Did I order enough inventory? Did I order decorations? Gift wrap? What products do I want to sell? What events am I participating in? All the stuff to do. I want you to have a record-breaking season and if you wait until the last minute, it ain't gonna happen. Ask me how I know... "Plans are nothing; planning is everything." - Dwight D. Eisenhower Great hol...
Luxury Retail: Insider Secrets with Syama Meagher from Scaling Retail
September 21, 2018 16:55 - 44 minutes - 61.1 MBIn today's episode, my guest is Syama Meagher, founder and owner of Scaling Retail. Syama has worked with some heavy hitters in retail... Barneys, Gucci, and Macy's, to name a few. Syama's a thought leader in the world of luxury retail and she's IN IT every day. We discuss the future of retail, the changes in what luxury really means these days, shifts in consumer shopping patterns and emotions, collaborations with luxury micro-influencers, and more. I learn a lot from Syama and I think...
(Pt. 2) Where to Find Customers the "New School" Way - Online
September 14, 2018 22:37 - 24 minutes - 33.1 MBIn the last episode, we covered how to find customers the "old school" way. If you missed it, go here now: www.janehamill.com/find/ Today we dive deeper into where to find your "perfect" customer and I give you 5 specific ways to use "new school" (aka the interwebs) strategies to sell more products. I'd love to know which if these 5 you will choose and commit to. You DO NOT need to do all 5! That is crazy-making (ask me how I know). Leave me a comment and let me know what you think...
(Part 1) Where to Find Customers the "Old School" Way
September 07, 2018 11:39 - 17 minutes - 6.96 MBToday's episode runs through 5 specific ways to get customers using "old school" strategies my clients have used to get paying customers. I give you real life examples of how to get in front of the "right" people. And by the "right" people, I mean prospects who fit 3 important criteria: They like what you have to offer They "get it" and understand the value They can afford it Like a 3- legged stool, you need all of these things for someone to be the ideal customer. Next week, in p...
Why Isn't My Social Media Working?
August 17, 2018 19:07 - 15 minutes - 21.8 MBSocial media. All the different platforms...all the options...all the updates...you can lose yourself in it pretty quickly. There's so much noise out there, so much competition, so many people vying for your customer's attention. How do you get it? In this episode, my goal is to clarify a few things for you. I think this podcast will help you relax a bit and do a BETTER job on social without doing more stuff. Because doing more and being busier is not necessarily better. In the end, ...
Send Emails. Get Money
August 10, 2018 16:35 - 19 minutes - 27.4 MBIn this week's episode, I share some takeaways from a recent presentation about turning your email subscribers into actual paying customers. I get questions about using email all the time... What's the best content to offer new email sign ups? How do I get more people to open my emails? I have over 600 names on my email list and don't know where to get started. How often should I send emails if I don't want to "bother" anyone? What should I talk about in emails so it's not boring...
Imperfect Action
August 03, 2018 15:17 - 11 minutes - 15.9 MBWe start with an embarrassing story. You see, last Friday my company sent out an email with the exact same subject line as the week before. Noooooooooooo!!! And it went out to over 15,000 people. Heads will roll! Who's gonna get fired? WTF people? And then, I looked at it another way. Listen to this episode to see how taking Imperfect Action is the key to, well, everything. Show notes and discussion on the blog: https://janehamill.com/doneisbetter Our monthly business coaching pro...
Scaling Her Wholesale Handbag Business & Getting into the Four Seasons Resorts with Jennifer Boonlorn
July 27, 2018 14:15 - 48 minutes - 66.8 MBThis week I'm talking to the AWESOME Jennifer Boonlorn, the founder and designer of Soul Carrier Handbags. Jennifer has overcome extremely tragic circumstances and followed her soul to start Soul Carrier. She's scaled her business to 186 wholesale accounts, including the Four Seasons and the Fairmont. In this episode, we talk about purpose, business operations, the story of a product, scaling to an even BIGGER business, and much more. Show Notes and discussion: https://janehamill.com/s...
(Part 2) Doubling Your Daily E-commerce Orders with Dana Jaunzemis
July 17, 2018 15:26 - 31 minutes - 43.2 MBToday's episode is Part 2 of the fantastic interview with Dana Jaunzemis - my personal business hero. She is rethinking how to run a business and she's killing it. Today we talk about how she decides what's best for her business, how she avoids BSOS (Bright Shiny Object Syndrome), how she does things SO DIFFERENTLY that most entrepreneurs, and how sticks to her decisions. You're going to LOVE this episode. Show notes, discussion, and links are here: https://janehamill.com/dana2/ Par...
(Part 1) Doubling Your Daily E-commerce Orders with Dana Jaunzemis
July 13, 2018 14:01 - 32 minutes - 44.9 MBToday's guest is my business hero. Dana Jaunzemis runs her business in a completely different way than most people. She makes business choices based on what she wants, on the data and sales she sees, and on simplicity. Learning from Dana has changed my life - for reals. The first things Dana does when she buys a business is first, set an action goal to double daily orders, then focus only on high margin products, and finally, understand the customer. She is spectacularly focused on these 3...
#AskJanesBrain: I need to raise my prices and find all new customers. What should I do?
July 06, 2018 18:20 - 33 minutes - 46.4 MBIn today’s laser coaching call, I’m talking swimwear and resort designer, Danielle from Danalia. Danielle has sold a lot of units of her product in the past few years. The problem is that her margins are too low to make any real money. She’s frustrated because it feels like starting over. Her main questions is: "I’ve been selling to a certain type of customer and now I have to raise my prices and find new customers. How do I make the transition?” In this episodes, we talk about pivotin...
Making Decisions and Sticking to Them
June 29, 2018 15:20 - 16 minutes - 22.9 MBWhat if you could just make a decision, believe in it, and stick to it? What if you didn't wake up the next day and think, "Is that really a good idea? Maybe I should do THIS instead. I truly believe that the #1 thing that RUINS a business is when the owner OVERTHINKS. We have great ideas and plans to do stuff about these ideas and then we overthink what we should do and get stuck. We get frozen wondering the next RIGHT thing to do. And that leads to doing nothing - which get you...
Content Marketing for a Luxury Fashion Brand - LaserCoaching with Anila Hussain
June 22, 2018 15:55 - 31 minutes - 42.8 MB"You have a brand-new business, starting today." Imagine you could look at your current business with complete clarity and re-design it to be: streamlined, easier to run, and with a higher profit margin on very single unit you sell Would you be psyched? That's exactly what we do in this episode. Anila Hussain and her sister, Shenila Ali, are the owners of Shennanz - a Swiss, British and Pakistani high-fashion luxury and sustainable fashion business. In this episode, we don't desi...
2 Quick Ways to Reduce Your Entrepreneurial Stress
June 15, 2018 17:18 - 17 minutes - 15.9 MBIn today's episode, I give you 2 very simple and quick ways to feel less stress in your daily work life. The roller coaster of being an entrepreneur can make anyone a little anxious. What I'm teaching you today has helped me and my clients SO MUCH to sleep better at night, worry less, and believe that everything really will work out. It's amazing how simple it is and how much peace of mind you can get from these 2 things. Seriously, do yourself a favor and do exactly what it says to do i...
#LaserCoaching Should I Use Facebook Ads to Build a Following?
June 07, 2018 16:48 - 35 minutes - 48.4 MBToday we're talking with Jane from Jane Israel, a lawyer turned clothing designer. Jane's getting ready to launch and wants paying customers from day ONE. Her question is... "Should I run ads to build an audience NOW, before my product is ready, or will I be wasting my money? We also discuss coming up with a "formula" to creating content for her target customer, working women. Show notes: https://janehamill.com/jane/
My Family and Friends Don't Support Me in My Business. What Should I Do?
June 01, 2018 15:04 - 14 minutes - 33 MBDo the important people in your life support you in your business? In this episode, we discuss what to do when people are just not getting it. Maybe they make passive aggressive comments, maybe they give you the blank stare, maybe they openly tell you you're crazy to have your own business! Let's dive into how to deal with it and NOT let it get to you. Show notes and discussion on the blog: https://janehamill.com/family/
Selling Wholesale Sucks
May 24, 2018 16:15 - 14 minutes - 19.5 MBSelling wholesale sucks. At least that’s what I hear from a number of you, my dear listeners, on a weekly basis. In this episode, I made a list of all the reasons selling to boutiques and department stores can feel suck-y. And I say FEEL sucky, not necessarily that they ARE sucky. It’s all in how you perceive things and certainly depends on who you talk to. Then I made a list of things to LOVE about selling wholesale. I hope you enjoy it! Jane SHOW NOTES and discussion: https://j...
#LaserCoaching: How How Can I Have a Successful Business and Travel 3 Months of the Year?
May 18, 2018 13:44 - 34 minutes - 47.3 MBJolie Dennison is an American artist based in Northern Ireland. She's owned a retail store for the last 6 years and is ready for a change. She's recently changed her niche and mostly, she wants her BUSINESS to fit into her LIFE - rather than the other way around. We dive deep into her business in this coaching call and come up with a plan for her to get her "dream" business where she gets to travel 3 months out of the year and still run her business profitably. The problem with selling ar...
#LaserCoaching: Where Should I Focus My Time on Social Media?
May 04, 2018 12:23 - 26 minutes - 37.1 MBHey there! I'm starting something new and doing laser coaching sessions with entrepreneurs. This first #LaserCoaching episode is with Erika Neumayer, a designer of German dirndls. She's a BOSS at marketing but even Erika struggles with knowing what activities will bring in the best ROI. Like all of us, we want to and time only on the most important money generating activities. In this episode, Erika tells me she's personally taking a break from Facebook but feels like she still needs it ...
What Are the Signs That One Fashion Business Will Succeed and Another Won't? Interview with Nicole from Startup Fashion
April 17, 2018 17:02 - 1 hour - 93.2 MBWill my business succeed? SHOW NOTES AND LINKS: http://fashionbrainacademy.com/nicole/ I was looking for a fresh perspective on "the state of the independent fashion design business" so I reached out to Nicole Giordano from Startup Fashion. Nicole is always game to help, we hopped on an interview. and then she SPILLED IT - the true, fresh perspective of startup fashion designers right now. Here's what we cover: Starting your clothing line with a signature product, not a full collecti...
Raising Money for Your Fashion Startup Brand Through Crowdfunding with Shannon Lohr
November 03, 2017 11:50 - 54 minutes - 74.5 MBToday's episode shows you how you can raise money for your fashion startup in the next 6 months - without investors or taking out a loan. My guest, Shannon Lohr, is an expert on crowdfunding fashion companies. In fact, when she and her partner launched their own Kickstarter campaign, it became the highest-funded fashion project in Kickstarter history, raising enough money to quadruple their first production order. Bam. SHannon breaks down the dos and don'ts of launching a crowdfunding. This...
Getting Consistent Sales with San Francisco Fashion Designer Sarah Liller
September 29, 2017 16:44 - 47 minutes - 38 MBToday you're going to meet San Francisco clothing designer, Sarah Liller. What I love about Sarah is that she's SO HONEST and willing to share her struggles, her wins, and the behind-the-scenes reality of running her apparel business. Sarah is one of my "Sell More Products Online" students and someone who takes real ACTION on what she learns. In this interview, Sarah breaks down the exact steps she took in the last 9 months to make her online shop actually convert to money in the bank. S...
What's a Realistic Amount to Sell Per Month from My Online Store?
August 30, 2017 16:04 - 28 minutes - 39.1 MBIs it realistic for me to sell 100K per month from my online store? That's the question I got last night from a student and VIP client. In this episode, I break down the traffic she'll need to drive those kinds of sales, conversions, and the actual math behind it. DOWNLOAD THE NOTES from this episode and get a visual on the numbers we discuss at this link: http://fashionbrainacademy.com/whats-a-realistic-amount-to-sell-from-my-online-store
Believe in THIS and everything will change for you
July 28, 2017 14:43 - 18 minutes - 25.9 MBA while back, I was on a road trip with miles and miles to go, when I had an epiphany. It struck me that there's something I KNOW is true for creative business owners and yet I was “afraid” to share with you. It's a topic I was sort of dancing around but not addressing properly. And honestly, I’ve been afraid to scare you off by being 100% honest with you about what you need to believe - and do - to make a successful business with money in your pocket. Listen to the episode and let me k...
Find the Profit
July 14, 2017 16:20 - 17 minutes - 23.6 MBAre you making money in your business? I mean, cash in your pocket type money. I'm not asking if you're making SALES, I want to know what's left over for you, what's the profit? In today's podcast episode, I walk you through a simple exercise to lay out your best-selling products by sales volume, and then again by margins. When you look at these reports side by side, the picture often looks a lot different than you think it will. And it's so important for online stores to know. Understa...
Stop Doing Things That Don't Make You Money
April 27, 2017 15:34 - 21 minutes - 29.3 MBWhat are you working on today? Will you focus on money making activities or "safe" work for your creative business? Today's episode walks you through 5 simple statements - a quick process to determine what REALLY makes you a profit. The idea is to know WHAT to do and what NOT to do so you can DO LESS so you can get more sale and make more money. In all fairness, it's an easy thing to do IF you're willing to be honest with yourself and tweak the way you work and how you spend your time. You c...
First you GIVE, then you ASK with Riche Holmes Grant
March 30, 2017 14:55 - 54 minutes - 75.3 MBI'm really excited about today's podcast because I'm talking to one of my heroes of entrepreneurship, Riche Holmes Grant. Riche is the founder of BambiniWare - baby and Mom products that are useful and cute at the same time. Riche shares how she prioritizes her day-to-day, the importance of giving before asking in your business, and how she keeps it all together. Oh, and then there's the working with Ariana Huffington, Martha Stewart, and that time she got an email with a special request fro...
Heavy Mental Detox – a Personal Journey of Entrepreneurship, Creativity, and Other Scary Stuff
March 14, 2017 17:45 - 24 minutes - 33.7 MBIn today's podcast I get very honest. I share why I started my company and even more important, why I get up every morning to help other entrepreneurs. I also cover entrepreneurship, divorce, fear, men, making your own money, creativity, babies, being a boss, and more. I also discuss what makes people creative and the need to be a BUSINESS person first and a CREATIVE person second. Show Notes at this link: http://fashionbrainacademy.com/podcast-heavy-mental-detox/
The Ultimate Marketing Checklist for Getting Online Sales
March 02, 2017 21:34 - 11 minutes - 15.8 MBToday I'm sharing with you what you need to have in place to DOUBLE your online sales this year. You can download the checklist that goes along with this Podcast at this link: http://bit.ly/checkMpod
International Fashion Brands: How to Enter the U.S. Market with Frances Harder
February 22, 2017 23:13 - 35 minutes - 48.7 MBIn this episode, I have a conversation with Frances Harder of Fashion Business Inc. Frances is a season pro when it comes to working with companies trying to break into the American market. She shares her straightforward and effective steps to doing trade shows, finding a distributor, and getting a foothold in the US. Additionally Frances talks about the ONE country U.S. companies should consider breaking into. Show notes and discussion are at this link: http://fashionbrainac...
Apparel Manufacturing: Overseas vs. Domestic Production with Boaz David
February 07, 2017 20:51 - 42 minutes - 58.7 MBIn today's podcast I interview Boaz David, founder of Human B, in New York. Boaz is a total BOSS at helping designers get apparel products made. He shares his insights into the pros and cons of domestic vs. overseas manufacturing, what types of products "should" be made WHERE, what newbie entrepreneurs should be doing before they get products made, and so much more. I ran my own production for my clothing line for over 14 years and I'll tell ya, even I learned new things from this epi...
Getting Out of Your Comfort Zone and Getting Sales
December 18, 2016 05:01 - 8 minutes - 11.3 MBToday's podcast is about a a creative entrepreneur client who I met with the other day. She was stuck in PLANNING mode instead of DOING mode. She had to step out of her comfort zone (product creation) and keep marketing for Holiday sales. She didn't think she could get any more sales and didn't want to "bother" people. With a little push (and acceptance f fear of rejection) she made 3 more sales from just one email. Bam. The Christmas season is so crucial and people want to spend, you ju...
How to From No Online Sales to a Profitable Business That Supports You (in a TINY Niche) with Erika Neumayer
December 08, 2016 04:15 - 42 minutes - 58.1 MBToday's guest, Erika Neumayer, went from working in her parents' living room with no sales and a crappy website to completely supporting herself with her online business in her own studio -- making a real profit. The coolest part is that Erika's niche is so tiny and unusual that it proves ANYONE can be successful in ANY niche.
Before You Sell Your Product To Retailers
November 29, 2016 02:50 - 11 minutes - 15.9 MBThis podcast covers my checklist of what you need to have ready BEFORE you approach a retail buyer. What YOU, the creator, are thinking is not even close to the way THEY, the buyers, are thinking. When you get a chance to show your line to a retail buyer, you want to be prepared. They will NOT be patient with you if you don’t have professional looking line sheets and selling tools. If you don’t know your delivery dates, terms, pricing, and sizing info, buyers will be frustrated you may lose ...
Why I Gave Up My Successful Fashion Business
November 21, 2016 05:56 - 17 minutes - 23.5 MBToday's podcast is personal but something I really want to share with all of you. It’s about why I sold my successful, money making business when everyone thought I was crazy and what happened next.
From a Big Business to a Small One With Ericka Engelman
November 15, 2016 20:37 - 43 minutes - 60.3 MBIn today’s episode, I interview Ericka Engelman from Ericka Engelman Couture, in Carmel, CA. Ericka is SO HONEST – she even talks numbers. She tells us how much she grossed in her couture business and how much she was able to take home. She’s not shy about her struggles or her successes and she doesn’t mince words. She is a tremendous, sharing entrepreneur and I think you’re going to love her as much as I do!
Holly from Dame Couture: A Bridal Buyer's Brain
November 08, 2016 07:06 - 40 minutes - 56.3 MBThis week we have a very special guest joining us. Holly is a designer and a retailer and her charming bridal shop is in Evanston, IL. Today she spills the beans about what works, what doesn't work, and what bridal designers should do to get bridal buyers interested. Holly also dishes about how she gets customers, bridal trunk shoes, who gets her orders, and much more.
Product Launch With Special Guest Monica Lee
October 11, 2016 00:04 - 1 hour - 85.9 MBIn this podcast episode we celebrate a fashion designer’s product launch. You’ll meet Monica-Lee, founder and host of Smart Creative Women, a podcast show designed to help women learn, grow, and get inspired. And now she has her own collection of clutches, accessories, and T-shirts.
Five Mistakes New Designers Make
October 04, 2016 05:10 - 20 minutes - 28.7 MBIn this episode of the Jane Hamill podcast, I talk about the WRONG way to start a fashion brand. The 5 mistakes I list today are all ones I’ve made myself with my retail store and womenswear line. I really hope today’s podcast saves you some trouble – and money.
How Can I Stay Motivated in My Business?
September 13, 2016 18:25 - 20 minutes - 27.5 MBI know how difficult it can be to stay motivated when you have your own business but I also KNOW you can do it! In this weeks episode you will learn... Why we feel wishy-washy about work some days and how to fix it! How to run a marathon and actually finish it (you’ll understand if you listen!) Setting a simple goal that you actually REALLY want to make happen. How deadlines can actually help you have more fun at work. Long projects vs. short term projects. Why we all need to feel c...
5 Myths about Starting Your Fashion Line
September 08, 2016 22:25 - 15 minutes - 21.3 MBIn this episode of the Fashion Brain podcast, I talk about the most common myths about launching a line of apparel or accessories. A lot of us have been Project runway-ized and think starting a business will be different than it really is. Crack these myths and you will become a more successful entrepreneur and designer!
Five Questions to Ask Yourself Before Starting a Business
August 23, 2016 00:24 - 18 minutes - 25.9 MBI’ll be the first to admit that it’s hard to think through the tough questions. Most of us would rather get started designing our awesome product than think through the details of what it means to own a business. On this episode of the Fashion Brain podcast, we talk about what questions you need to ask yourself before you launch a fashion line (or any business, for that matter). It’s a step many of us want to skip. But I warn you… If you launch a fashion biz (and start spending money) with...