Jane Hamill | Podcast
312 episodes - English - Latest episode: 2 months ago - ★★★★★ - 123 ratingsThe show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. “If you’re like me and keep falling down useless marketing rabbit holes, stop and just follow jane’s clear actionable and no nonsense advice.“
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Episodes
Create a One Page Marketing Plan
February 10, 2023 23:12 - 17 minutes - 16 MBFirst, you'll want to grab the worksheet that goes with this episode here: https://fashionbrainacademy.com/mam/ If you ever struggle with a lack of focus in your marketing, you're not alone. There's always a LOT to do, especially if your company designs and manufactures the products you sell. Let's get your plan down to one page. ONE page. Imagine the relief! Links, Show Notes, and the One Pager Worksheet: https://fashionbrainacademy.com/mam/
How to Go From $100K in Sales to $250K
February 03, 2023 23:47 - 18 minutes - 42.8 MBMany of you have had a certain level of success but are overwhelmed, exhausted, and not sure what to work on next. You want to go from 100K to 250K without working 80-hour weeks. The truth is, you can't hustle your way to this kind of growth. You need a different strategy than "startuup mode" and this episode lays it out for you. Team, product, marketing & sales. Listen now to get the path to growth. xo - Jane Get the show notes here: https://fashionbrainacademy.com/100kto2...
3 Ways to Upgrade Your Mindset (Part 2)
January 26, 2023 17:06 - 6 minutes - 15.9 MBIn today's episode: what would this look like if were easy, watch how you talk about yourself and TEST (or let's just f*** around and find out what happens). Get private coaching here: https://fashionbrainacademy.com/programs2/
How Your Fashion Brand Can Be More Sustainable with Shannon Lohr
January 20, 2023 17:18 - 25 minutes - 58.5 MBMy guest today is Shannon Lohr of Factory 45. She's an expert on sustainable fashion and she shares how to make your current business more sustainable. We talk about: 3 simple things to start doing TODAY to make your product more sustainable (#2 is the easiest IMO) Is there any such thing as a truly sustainable fashion brand? The #1 marketing message mistake most sustainable brands make Which fabrics are most sustainable and why Which companies that are doing a good job at bein...
3 Ways to Upgrade Your Mindset (Part 1)
January 13, 2023 18:18 - 12 minutes - 28.5 MBIn today's episode: how to think about stuff that happens to you so you don't get sidetracked, a simple question to ask yourself when you don't know what to do next (this works so well!), and how to be more accountable and trust yourself. Get private coaching here: https://fashionbrainacademy.com/programs2/ xo- Jane
Your 2023 Plan: It Starts With You
January 06, 2023 22:52 - 16 minutes - 14.8 MBWhat if planning for the next 12 months was EASY? Today you'll answer 7 questions to inform WTF you really want to do for the next year. This doesn't have to be hard. Download the worksheet for this episode here: https://fashionbrainacademy.com/startwithyou/
Client Stories: Grit and Confidence with Jen & Tiffany
January 03, 2023 01:16 - 52 minutes - 48.4 MBGrit, confidence, clarity, frustration -- all of it. Hear from Jen Siow and Tiffany Nelson about their 90-day business coaching sprint. What they learned, what's working good, what's NOT working yet... all of it. I love these two and their honesty, xo - Jane Show Notes and Links: https://fashionbrainacademy.com/jenandtiffany The Ant-Fail PLan LIVE Experience: https://fashionbrainacademy.com/plan/
The Difference a Year Makes
December 23, 2022 19:00 - 20 minutes - 18.8 MBYou might need a new approach for 2023. Not just a few tweaks to your business, but a new vibe altogether. Because if you're thinking, "this year will be different" I'm asking you why. How. What's really going to change? Did you say the same thing last year? If you continue to do what you did last year - and if a lot of it's real bullsh*t - you'll get the same results. Today's episode starts with a story. An honest story of struggle that's actually so unnecessary. You may s...
What's Working Right Now for Small Brands with Dessy from Fashion Insider
December 16, 2022 21:16 - 49 minutes - 28.3 MBToday's episode features Dessy from Fashion Insider Co. in the UK. She interviewed me back in March. After listening to it again, I thought that our chat could really help all of you. Everything we talked about is relevant. Dessy asked me such great questions about what is working for small businesses right now with current world events - inflation, talk of recession, war in Ukraine. We talk about and compare what's working for small fashion brands here in the U.S. and in the U.K. a...
Obsessing About Sales
December 02, 2022 17:51 - 9 minutes - 22.3 MBIt's early December, and I've been talking to a few clients about their Black Friday sales and something is cropping up. There's a smart way to think about sales... What are my sales gonna be? What is my revenue? What am I planning? How much am I promoting? How much inventory do I have All of these are smart questions to ask that will determine how much I can sell. And then there's being obsessed with sales. And it can be a fine line. Being obsessed with sales can als...
Consistency - Whaaaa??
November 25, 2022 20:31 - 10 minutes - 9.89 MB“I accumulated small but consistent habits that ultimately led to results that were unimaginable when I started.” — James Clear
"I’m Doing the Work But Not Making the Money I Need"
November 19, 2022 16:57 - 7 minutes - 17.5 MBI asked a question to one of my private coaching clients the other day: "What is holding you back or slowing your progress?" We went through a list of possible reasons - no knowledge of sales/marketing, time, competition, resources, your positioning in the marketplace, cash flow, confidence in self, or project. What she finally told me made my heart sink...and it was sooooooooo honest. "Doing the work but not making the money I need to, makes me feel like the work doesn’t count and th...
Creating Your Simple Sales System
November 11, 2022 15:00 - 8 minutes - 20 MB"I'm working really hard but not getting the sales I need to support myself." I hear a version of this statement from entrepreneurs every week. You feel like you're doing ALL THE THINGS - posting to social media, sending emails, making videos, running ads... I know you're working hard and yet, it can often be work that's all over the place with different tactics. There's no actual plan or system for getting sales. It's just post and send -- and hopw they buy. I want to help you cr...
If You Knew You Could Not Fail, What Would You Do Immediately?
November 03, 2022 23:18 - 17 minutes - 39.7 MBIf you knew you could not fail, what would you do immediately? What's YOUR answer to this? I sent a simple email with this question to my entire list. I received so many honest answers. I read through them all and the responses were really fascinating. From hiring someone to take over the day-to-day operations to traveling to starting a millionaires girl's club retreat. In this episode, you get a behind-the-scenes peek into what's really going on inside other entrepreneurs' brains. G...
How to Have a Fashion Business With Zero Inventory - with Jennyvi Dizon
October 28, 2022 16:17 - 33 minutes - 76.6 MBI have a special guest today and she has solved the inventory problem. And before you say, oh she's probably selling POD (print on demand) T-shirts, that's not it. Jennyvi is a fashion designer who creates custom high end bridal dresses and she also had a RTW of apparel. For her clothing line, she got tired of ordering inventory hoping and hustling to sell it. At the same time, she was feeling lost creatively and went through a very difficult time - the passing of her mother. Jennyv...
"I don't want to wait forever to grow."
October 21, 2022 17:05 - 10 minutes - 6.02 MBI got this statement from an entrepreneur the other day, "I don't want to wait forever to grow". She's doing all the things a product based business should be doing. She's consistent with content, testing how many days a week she should be emailing, her production is streamlined, etc... ALL the things She asked me "What else can I do?". Today, I'll focus on you the entrepreneur. I'll give some suggestions, ask 4 questions that you can answer and tell you what's missing so you can get m...
The #1 Secret to Easy Content Creation
October 14, 2022 14:00 - 6 minutes - 14.1 MBToday's podcast is a quickie and it will be super helpful to getting your content DONE. I'll give you the #1 secret to creating content easily. The good news is that it doesn't require you to stare at a blank page wondering WTF to say and do and post today. And when you use this content secret it won't take you hours to create your content. Intrigued? Check it out here: https://fashionbrainacademy.com/1secret/
Holiday Sales: "I Need a Plan ASAP!"
October 05, 2022 13:36 - 30 minutes - 70.2 MBThe Holiday Season is upon us and some of you are freaking out about needing a plan. Grab a pen because this episode will lay it all out for you! We're doing all of this TOGETHER inside the membership this month. Join today and you can have a simple, do-able Holiday Sales Plan ready in about 2 hours. LET'S GO! https://fashionbrainacademy.com/theclub/ The Club membership is only $59 per montha dn includes LIVE Hotseats + Q&A with me, Jane Hamill.
Forget Fear of Failure: Try This Instead
September 22, 2022 19:45 - 10 minutes - 5.85 MBWe all struggle with fear. And it can show up in sneaky ways - perfectionism, procrastination, overthinking, doubt. Here's the thing...Fear will never go away because we're human and our brains are wired to think there's danger everywhere. So not what? You deal with it. Yuu make it your betch. 😉 It this episode, I'll give you 3 ways to deal with fear and exactly what to do to feel the fear and do IT anyway. Show notes and links: https://fashionbrainacademy.com/fear/
Startup Story: How to Go After What You Want & Get It with Shavonne Dorsey
September 14, 2022 21:36 - 46 minutes - 15.8 MBAs a business professional, Shavonne Dorsey just wanted clothing that fit her personality. But her friend saw something else when she saw Shavonne's sketchbook - a designer. Find out how she went from being in medical sales to selling her clothing line on HSN -- with no background in fashion design! In this candid conversation, she tells us how she has tryly built her DREAM business and shares all the ups and downs she went through to get where she is today. Show Notes: https://fashionbrai...
Motivation vs. Discipline
September 09, 2022 18:10 - 10 minutes - 9.97 MBHave you ever been to a conference and felt so excited and motivated to kick ass? And then you get home, feeling great, ready to take on the world -- for about 3 days. And the motivation disappears. (Motivation is like taking a shower, you can't do it on Sunday and expect it to last until Thursday.) Which leads us to discipline. But someone like me, I am NOT very disciplined. Not even close. So how is it that I get so much accomplished? I break it down in this episode. Enjoy...
You Can't Boil the Ocean
September 02, 2022 18:53 - 13 minutes - 12 MBIf you're the entrepreneur who always tries to do too many things, this episode is for you. It's inspired by the amazing André De Shields, a Tony Award winning actor and brilliant human. He has "3 cardinal rules for sustainability and longevity in the arts that I shared during my Tony Award acceptance speech." One is about slowing down to get there faster. His message is TOO GOOD!! Love. At the end, I give you 3 questions ot ask yourself. DO IT! These are simple Q's that can hav...
The Anti-Fail Plan
August 27, 2022 13:54 - 25 minutes - 17.6 MBMoney isn't the ONLY thing we need to think about in business in order to get success, there are more elements to it. We want a business that has these 4 things; Serves your customers/clients Serves the world Fills you up And monetize at the same time... Today, I am breaking down my "Anti Fail Plan", which is made up of 9 pillars of success from being in business for 27 years. We deep dive into the 9 Pillars today and discuss; Outrageous Goals Our Higher Purpose How to get f...
Client Stories: Getting Out of Your Comfort Zone with Chabella and Edwards
August 19, 2022 22:13 - 48 minutes - 111 MB“What's it really like to have a business coach?" Our clients tell all. 😀 Today I bring it on two different clients, one I work with for private coaching, Edwards, and the other, Chabella is a Club member. They have very different businesses but the common theme is that having a coach means getting out of your comfort zone. This is an interactive and conversational episode that you don't want to miss. We discuss... what they were looking for in a coach specific issues they were ...
Client Stories - Getting out of Your Comfort Zone with Chabella and Edwards
August 18, 2022 10:00 - 48 minutes - 111 MBWe're back with another episode on the topic of "What's it really like to have a business coach? - Someone you actually trust, who's been there before and done what you want to do, to get honest feedback and advice? I'll let Chabella and Edwards do the talking today. - two more of our very own badass Club members, sharing their experiences. This is an interactive and conversational episode that you don't want to miss. Mentioned in this episode Chabella Gomez from Chabella Gomez - htt...
Overthinking
August 12, 2022 22:08 - 11 minutes - 26.9 MBI noticed something this week while talking with some of my private clients, big time. What I noticed was the amount of overthinking that we all do. Ask me how I know. I do it all the time. But a couple things happened that I thought were super interesting. One of my VIP clients said, "I need to find my voice. And if we do it together during this VIP day, I will trust that. It's what I should do". I thought I'm not that powerful. What I did think was that we just all want someone to te...
Client Stories: What it’s Like to Have a Business Coach with Wilma and Patti
August 04, 2022 12:58 - 30 minutes - 69.3 MBWhat's it really like to have a business coach? Someone you actually trust, who's been there before and done what you want do, to get honest feedback and advice? I'll let Wilma and Patti do the talking today. - two of our very own badass Club members sharing their experience. This is an interactive and conversational episode that you don't want to miss. Mentioned in this episode Wilma Boria, Serendipity Bath and Body - https://serendipitybb.com/ Asking for referrals with Boaz David...
Member Stories: What it’s Like to Have a Business Coach with Wilma and Patti
August 04, 2022 12:58 - 30 minutes - 69.3 MBWhat's it really like to have a business coach? Someone you actually trust, who's been there before and done what you want do, to get honest feedback and advice? I'll let Wilma and Patti do the talking today. - two of our very own badass Club members sharing their experience. This is an interactive and conversational episode that you don't want to miss. Mentioned in this episode Wilma Boria, Serendipity Bath and Body - https://serendipitybb.com/ Asking for referrals with Boaz David...
Build Your Audience With This ABC Social Media Strategy
July 29, 2022 13:12 - 16 minutes - 5.61 MB"How do I get people to go from my social media, back to my site to buy?" I hear this question a LOT so I taught a very simple ABC 3 posts spcial media SYSTEM that will get you more traffic, and more buyers. In this episode, I take you inside The Club, our membership, to listen in as I teach this very effective and formulaic approach to posting on social media. You're not just after followers or likes, you want SALES. And you can use social to build your list and your revenue. In ...
The Morning Mantra that Just Might Change Your Life
July 22, 2022 14:00 - 15 minutes - 36.2 MBToday, let's talk about creating a mantra for you that will make you feel better. Mantras can be a powerful thing. Or can they? Back in high school, at the suggestion of my mom, I went to listen to a lecture in a danky church basement from a priest (a priest!!) and he basically told us about a dead-simple way to make our lives better. A priest's lecture is NOT exactly something you want to do when you're a teenager, but this was the way before Netflix and it was winter in the Midwest, s...
Why You're Not Sticking To The Plan & What to Do About It
July 15, 2022 12:09 - 16 minutes - 38.3 MBYou own your own businesses. Yay! No boss, no imposed rules, no strict deadlines. And yet, that means WE create our days & it's up to use to create a plan and stick to it. So...why is it so hard to stick to the plan - even when you're the one that created Ultimately, it comes down to your system and your routines. And that sounds boring.If you don't have a specific, simple routine to get your work done, you're so much more likely to waste time with fake work and this is what we ...
Why You're Not Sticking To The Plan
July 15, 2022 12:09 - 16 minutes - 14.6 MBYou own your own businesses. Yay! No boss, no imposed rules, no strict deadlines. And yet, that means WE create our days & it's up to use to create a plan and stick to it. So...why is it so hard to stick to the plan - even when you're the one that created Ultimately, it comes down to your system and your routines. And that sounds boring.If you don't have a specific, simple routine to get your work done, you're so much more likely to waste time with fake work and this is what we d...
7 Types of Emails You Should Be Sending for Your Online Store
July 08, 2022 19:45 - 20 minutes - 46.2 MBYou want to sell more from your emails, right? There are 7 different types of emails that e-commerce store owners should be sending. A lot of hardcore eCommerce experts focus obsessively on ads & on acquiring new customers. But here's the thing. It costs 5 times more to acquire a new customer than to retain an existing customer!! And email is the best way to get people to become repeat buyers. In this episode, you'll learn: The 7 different types of e-commerce emails you should ...
Summer Procrastination: What To Do About It
July 01, 2022 14:38 - 6 minutes - 15.3 MBThere's a hot topic going around The Club community at the moment. Procrastination: Summer edition. A LOT of these entrepreneurs are struggling with NOT wanting to do the work. I get it -- and this episode will show you: That you're actually normal and OK What to put into your calendar FIRST so you feel more productive How to stop procrastinating in the moment The "three minimum things" you can still do even if the procrastination bug stings ya If you have been telling yourself...
Get Sales NOW! 7 Things You Can Do When E-Commerce Sales Are Down
June 24, 2022 16:45 - 25 minutes - 57.7 MBWhen your eCommerce sales are down, it's easy to freak out and not know what to do. This episode gives you 7 very specific things you can do TODAY to get sales immediately. Last week's episode was PART ONE of this series and it was about the mindset that needs to happen first. I suggest you listen to that one first. When you tune in to this week’s episode you're going to learn about... LIVE video shopping and the mistakes most store owners make Asking for referrals Trying something...
"My Sales Are Down and I'm Worried. What Should I Do?"
June 17, 2022 19:46 - 13 minutes - 31.8 MBIf your sales are down and you don't know what to do - then you need to realise that it all begins on the inside, between the ears! When you tune in to this week’s episode you're going to learn… Why it's important to get your mindset right How to change your money beliefs The key to using language to direct your day...and your sales! Who to stay away from to keep negativity at bay If you're fed up with sales being down and can't find a way around it, then you don't wanna miss thi...
The Rule of One
June 10, 2022 17:28 - 13 minutes - 30.1 MBWant to make your life easier? Start using the rule of ONE with your marketing - particularly for email & social media marketing. Most entreprteneurs complicate the f**k out of everything (ask me how I know). We're creative, it's how we roll. Today you'll learn a simple rule to make things simpler. I share the specific steps to BETTER communications with your prospects and customers. You'll also learn the 10 steps to sending emails that make sense and get clicks. Show Notes a...
Getting Sales With A Quiz with Lindsay from Guild Party
June 03, 2022 05:10 - 37 minutes - 41.9 MBIf you want to build your email list with highly targeted prospects, this episode is for you. My guest is Lindsay frorm Guild Party, a fashion brand for women who love role playing games (think Dungeons and Dragons but with real style). Lindsay started building her customer list BEFORE her product was even ready using a quiz. In fact, from just ONE share on Twitter, Lindsay got 400 new email subscribers in one day! List building with a quiz is proven method for Lindsay and she'l...
How Do I Segment My Email List? (for E-commerce)
May 27, 2022 22:15 - 21 minutes - 19.1 MBThis question has been popping up in The Club lately and it's causing our members a lot of stress. "Do I need to segment my email list? I have no idea how to start and the thought of it overwhelms me." Today I'll teach you the only 2 things you need to think about to segment your list. This doesn't have to be hard, trust me. Show Notes: https://fashionbrainacademy.com/segment/ The Club, our monthly membership: https://fashionbrainacademy.com/theclub/
Getting Sales With A Quiz with Lindsay From Guild Party
May 27, 2022 15:49My guest today is the fantastic Lindsay, from Guild Party! I asked Lindsay to come on the show to teach you what's working for her business, which is a quiz. "Lindz doesn’t have what you would call a traditional fashion background. In fact, she spent 12 years in the video game industry! But it was her love of cosplay and geek fashion that led her down this path." She went from blogging in 2012 to coming first in the Universe Fashion Show at San Diego Comic Con in 2017, just 5 years later...
Just Not Feeling It
May 20, 2022 23:06 - 10 minutes - 24.5 MBYou wake up and do NOT want to do the work. You think...I just can't. Not today. But can you? Should you? Where's the line between hustle and self care? Between "honor your body" and "just do the work"? And if you're continuosly not feeling it, is that a sign of a bigger issue that needs to be addressed? This episodes give you praactical tips for what to do when you're just not feeling it. Show Notes: https://fashionbrainacademy.com/feeling/
Casual Marketing: How to Be More Interesting
May 13, 2022 20:30 - 6 minutes - 14.8 MBHey! I'm having so much fun with these quickies, especially the Q and A's so, if you have a question you want to be answered, hit me up on social with a comment and hashtag #askfashionbrain. So today I want to talk about CASUAL marketing. Keeping it casual is what people want AND it's way interesting - and more authentic. How can you make your life easier by making your marketing less important, less hard, and less formal? What you'll discover: Why casual is working right now How ...
You did WHAT in the DM's?
May 06, 2022 20:10 - 4 minutes - 11 MBHere's another quickie episode for you! Today, I'm talking about something you should never, ever, EVAH do in your DM's. I recently got a DM from a small fashion company that struck me as a bad idea. It was focused on the EXACT opposite of how to get someone interested your product. This entrepreneur's idea of why people should buy their product is something I totally disagree with. What you'll learn: -> What you shouldn't say in DM's -> One thing potential customers don't c...
The Safe Choice vs the Dream
April 29, 2022 16:00 - 7 minutes - 16.3 MBI was scrolling through Facebook and I got sucked into Reels. I found one from Jim Carrey that just really hit me about risk and doing what you love. It is SO powerful. I love it so much! I find that a lot of entrepreneurs, a lot of my members, a lot of the startups that I work with, they're doing the entrepreneur thing, but they have one toe in the water. They're not all in because they're afraid to risk too much. So many of you want to have an online store because you want a flexible...
Email for E-Commerce: 4 Things You Should Do and 4 Things to Avoid
April 22, 2022 22:30 - 10 minutes - 9.36 MBToday, I have the "Do This, Not That" email edition. Here are four things you definitely should be doing with your emails and four things to avoid. First, get your download now. What I discuss… -> why you need to send emails weekly -> what the "rule of one" is -> why you shouldn't try to speak to everyone in your emails -> suggestions for content you can do to add variety to your emails and your offers https://fashionbrainacademy.com/emailtip1 Show Notes: https://fashionbr...
When Bad Things Happen in Your Business
April 15, 2022 14:00 - 11 minutes - 26 MBCan we talk about when bad things happen in your business? What I discuss in today's episode -> the day I rode my bike to work (at my retail store) and discovered something awful -> my reaction - initially and later -> the lessons I learned -> why I almost quit -> what you can take away to make yourself stronger Bad things can and will happen when you own a business. That doesn't have to mean game over. Show Notes: https://fashionbrainacademy.com/badthings/ Email Bootcamp...
Closing the Sale: 5 Elements of a Great Offer
April 08, 2022 13:30 - 16 minutes - 37 MBToday we're talking about CLOSING the sale. You're going to learn... -> specific psychological trigggers that get people to buy -> how to use these psychological triggers WITHOUT manipulating people or shaming them into a purchase -> the difference between "passive marketing" and actively going after the sale -> why your emails don't convert as well as you want them to and how to fix it This is one you don't want to miss! These 5 elements are the BASIS of direct response...
"I'm waiting for THIS before I can do THAT..."
April 01, 2022 21:00 - 7 minutes - 6.81 MBOne of our members sent me this: "Hey Jane. I'm waiting for my website to be updated before I really dig in with the marketing..." Hmmmmm. Do you ever feel like your need too wait for THIS before you can do THAT? And do you question if it's real? Or if it's procrastination -- or even fear of doing the things? You don't need to wait for perfection before you move forward. But it sure feels like you do! This episode will help you get clear on your thoughts and how they affect your acti...
Stop It!
March 25, 2022 19:55 - 5 minutes - 12.9 MBI have just 2 words for you... Stop It. Stop. It. Srsly. I'm not kidding. What needs to stop in your business? I'll make a wild guess about what needs to stop - and this episode might just be a total game changer for you, if you let it. How do I know? Because I need to stop it too. ;) Show Notes: https://fashionbrainacademy.com/stopit/ The Club: Our monthly membership for product-based business owners who want more sales using content & email marketing: https://fashi...
Q&A: "Can I swear in my marketing - how ME can I be?"
March 18, 2022 15:00 - 5 minutes - 13.3 MBToday's episode is a quickie Q&A. I'm going to try out a new format for a while. I'll grab a question from an entrepreneur and answer it on the show. Here we go... "Jane. When I write in my voice [like emails and stuff, she's saying], so sometimes I may use swear words when creating content, and this is me and it's how I speak. Is this okay? I really don't see many other brands adopting this tone. How much of my own voice and personality should I show through my brand?" You may not see th...