Top 3 Product Planning Mistakes Fashion & Jewelry Designers Make

Jane Hamill | Podcast

English - September 08, 2023 23:17 - 19 minutes - 25.3 MB - ★★★★★ - 123 ratings
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What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more.

You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them.

This is for fashion products, accessories, jewelry, home goods, CPG...

1: Setting Sales Goals Based on Nothing

- Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store?

2: Not Understanding How Much Inventory You Will Need

- Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order...

3: Dropping Seasonal Products Too Late

- your "too early" is my "way too late", seasonal vs. evergreen products

We also cover markdowns and how to actually PLAN for them and deal with markeitng things down.

xo - Jane