Climate Mayhem - Presented By The Daily Marketer
111 episodes - English - Latest episode: 5 months ago - ★★★★★ - 15 ratingsWe’ve spent hundreds of years damaging our Earth, we’ll need to spend billions saving it. A hypothesis on saving the planet, tested through interviews with for-profit, climate-tech changemakers at Impossible, EVgo, Cloud Paper, DroneSeed, and so much more.
Produced By Daniel Steenkamp (@Daniel Steenkamp)
All Rights Reserved.
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Episodes
#60: How Do You Supercharge Growth? Former GM of UberEATS, Peter Hsu, on Hiring for "Leaving Velocity" & Marketplace Magic (Part 2)
November 11, 2021 17:30 - 26 minutes - 66.2 MBPeter Hsu is the founder and CEO…of a stealthy co we can't mention much about yet, but more importantly over the course of 6.5 years Peter has served as a General Manager & COO for some of the most beloved marketplaces, with a proven track record as a successful OPERATOR. He was the former COO of Bellhops, a full service MOVING marketplace operating in 40+ cities, where he supercharged growth to a 2.5x annual growth rate, switched from - to + contribution margin. Before this, Peter se...
#59: Former COO of Bellhops & Operator, Peter Hsu, on Supercharging Growth & The Proven Steps to a Marketplace Flywheel (Part 1)
November 09, 2021 23:00 - 37 minutes - 90.6 MBPeter Hsu is the founder and CEO…of a stealthy co we can't mention much about yet, but more importantly over the course of 6.5 years Peter has served as a General Manager & COO for some of the most beloved marketplaces, with a proven track record as a successful OPERATOR. He was the former COO of Bellhops, a full service MOVING marketplace operating in 40+ cities, where he supercharged growth to a 2.5x annual growth rate, switched from - to + contribution margin. Before this, Peter se...
#58: Supply or Demand, What Comes 1st in a Marketplace? Ex-Nordstrom & Google Leader, Shauna Causey, on Cracking a Million Dollar Q (Part 2)
November 04, 2021 16:00 - 39 minutes - 94.4 MBShauna Causey is the founder and CEO of WEEKDAYS…the leading micro-schools marketplace with the largest network of teachers who meet 6-8 students in small learning programs in a neighborhood home or small classroom. The early days of the company go back to Madrona Venture Labs when Shauna, who was a Partner, couldn't find a daycare or preschool nearby with an opening, so she decided to solve her own problem But before that, Shauna Causey won Business Journal's "40 under 40" award, and w...
#57: Master of Charisma and WEEKDAYS CEO, Shauna Causey, on Hyper-growing a Micro-Schools Startup During Covid-19 (Part 1)
November 02, 2021 16:00 - 36 minutes - 88.2 MBShauna Causey is the founder and CEO of WEEKDAYS…the leading micro-schools marketplace with the largest network of teachers who meet 6-8 students in small learning programs in a neighborhood home or small classroom. The early days of the company go back to Madrona Venture Labs when Shauna, who was a Partner, couldn't find a daycare or preschool nearby with an opening, so she decided to solve her own problem But before that, Shauna Causey won Business Journal's "40 under 40" award, and w...
#56: Marketing Executive & Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)
October 08, 2020 15:59 - 35 minutes - 48.6 MB(This week's FINAL $50 Amazon Raffle winner is...t.mcfoo. He said, "Whether your interested in the dark corners of marketing or just... interesting stories, this is well worth the listen."] (Part 2) Bill Kong is the CMO of Rover, the world’s largest marketplace for pet services like walks, boarding, daycare, grooming, and more. The mission of Rover is to make experiencing the love of a pet accessible to everyone, regardless of how busy you are. Bill, originally born in China, moved to th...
#55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)
October 06, 2020 15:08 - 31 minutes - 43 MB[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Bill Kong is the CMO of Rover, the world’s largest marketplace for pet services like walks, boarding, daycare, grooming, and more. The mission of Rover is to make experiencing the love of a pet accessible to everyone, regardless of how busy you are. Bill, originally born in China, moved to the US at a young age and...
#54: 100 Decisions to Bootstrap a Consulting Firm? Ex-Accenture Senior Consultant, Alex Goldenberg, on Deliberate Growth (Part 2)
October 01, 2020 15:08 - 35 minutes - 48.8 MB[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] (Part 2) Alex Goldenberg (@goldena76) is the founder and CEO of AG Consulting Partners, an established Northwest business management consulting agency based out of Seattle, WA. After working at Accenture for 12 years developing expertise in marketing, sales, and business process outsourcing, he left to begin his ow...
#53: AG Consulting Founder, Alex Goldenberg, on Escaping Communism and Blueprints to a Thriving Consulting Business (Part 1)
September 29, 2020 15:11 - 36 minutes - 50.6 MB[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Alex Goldenberg (@goldena76) is the founder and CEO of AG Consulting Partners, an established Northwest business management consulting agency based out of Seattle, WA. After working at Accenture for 12 years developing expertise in marketing, sales, and business process outsourcing, he left to begin his own consult...
#52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)
September 24, 2020 15:03 - 33 minutes - 45.8 MB[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Goo...
#51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)
September 22, 2020 15:14 - 39 minutes - 54.9 MB[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Go...
#50: 2006 Time Magazine's Man of the Year, Jon Friesch, on Communist-Inspiration, Marketing Super Teams, and Brand Building (Part 2)
September 17, 2020 14:21 - 39 minutes - 54.1 MB(This week's $50 Amazon Raffle winner is...PNWSocialMarkter. He said, "Awesome Marketer and Business Podcast". Want to win a $50 Amazon gift card? if you leave a short, WRITTEN review on Apple Podcasts, you're entered into a $50 raffle which we'll announce the winner of every other Thursday.) Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwes...
#49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1)
September 15, 2020 14:52 - 40 minutes - 55.4 MB[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media reven...
#48: From NYC to New England, Paralegal to Push Marketing, Trevor McGraw, on Why Every Startup Should Try Programmatic (Part 2)
September 10, 2020 12:30 - 58 minutes - 80.2 MB(Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.) (Part 2) Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exch...
#47: Appcast Founding Member and Senior Director, Trevor McGraw, on the New Frontier of Growth: Recruitment Marketing (Part 1)
September 08, 2020 15:03 - 44 minutes - 60.8 MBWant an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.) Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggr...
#46: Podcast Host and Wellness Entrepreneur, Sean McCormick, on Brand Archetypes and the Struggles of Personal Brand Growth (Part 2)
September 03, 2020 14:48 - 45 minutes - 62.7 MB(This week's $50 Amazon Raffle winner is...TrevMcGraw2020. He said, "Great podcast - fun and informative!" Want to win a $50 Amazon gift card? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 raffle which we'll announce the winner of every other Thursday.) Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle. A man of many endeavors, his personal coaching bu...
#45: Executive & Pro Athlete Personal Coach, Sean McCormick, on the Inception of Life Coaching and Being an Intuit (Part 1)
September 01, 2020 15:18 - 34 minutes - 46.8 MB(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!) Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle. A man of many endeavors, his personal coaching business has been his many focus and coaches an audience of C-suite executives, venture capitalists, senior direc...
#44: Founder and CEO of Founders Live, Nick Hughes, on the 3 Principles of Organic Growth From 0 to 45,000 Members (Part 2)
August 27, 2020 14:36 - 34 minutes - 47.3 MB(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!) (Part 2) Nick Hughes (@jnickhughes) is a serial entrepreneur, blogger, and founder and CEO of Founder's Live, a social network and global venue that gives modern entrepreneurs the opportunity to earn recognition, taste fame, connect with other entrepreneurs, and become rockstars. Prior to Founder'...
#43: Sought-After Advisor, Speaker, & Writer, Nick Hughes, on the “Time of Experimentation” during COVID-19 (Part 1)
August 25, 2020 04:18 - 28 minutes - 39.5 MB(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!) Nick Hughes (@jnickhughes) is a serial entrepreneur, blogger, and founder and CEO of Founder's Live, a social network and global venue that gives modern entrepreneurs the opportunity to earn recognition, taste fame, connect with other entrepreneurs, and become rockstars. Prior to Founder's Live, N...
#42: From 9 Ball to Evocalize Marketing Director, Gabe Gervelis, on the Future of Digital Ads for Ecommerce (Part 2)
August 20, 2020 15:09 - 31 minutes - 43.9 MB(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). (Part 2) Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces. To simplify that, it’s a SAAS that creates highly targeted display ad via embed...
#41: From Server to SEO Master, Gabe Gervelis, on the Endless Tango of Content Marketing & SEO (Part 1)
August 18, 2020 12:00 - 36 minutes - 50.5 MB(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces. To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Faceb...
#40: Digital Marketing Guru and Agency Executive, Joshua Dirks, Shares the Keys to the Social Media Marketing Kingdom (Part 2)
August 13, 2020 15:02 - 36 minutes - 49.7 MB(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). (Part 2) Josh Dirks (@joshdirks) is a serial entrepreneur with a track record of success in digital marketing and sales. After becoming the highest grossing sales rep for Door To Door in 2006, he went to Entercom, a national digital and radio broadca...
#39: Serial Entrepreneur and Expert Salesman, Joshua Dirks, on Pioneering Social Media Marketing and Living in the Future (Part 1)
August 11, 2020 14:46 - 36 minutes - 50.6 MB(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Josh Dirks (@joshdirks) is a serial entrepreneur with a track record of success in digital marketing and sales. After becoming the highest grossing sales rep for Door To Door in 2006, he went to Entercom, a national digital and radio broadcasting ent...
#38: What Does Green Day, The Killers, and Marketing Leader, Collin Smith, all Have in Common? A Formula to Build A Diehard Fanbase (Part 2)
August 06, 2020 15:17 - 40 minutes - 55.7 MB(This week's $50 Amazon Raffle winner is...no one! No new WRITTEN reviews were submitted the past 2 weeks. Please grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday.) (Part 2) Collin Smith is a marketing leader at Fisher Investments, with an emphasis on employer branding and culture. Prior to working in the financial services industry, Collin...
#37: From Radiohead to Jay-Z, Marketer Collin Smith on the Science of Turning Fans Into Fanatics (Part 1)
August 04, 2020 15:12 - 48 minutes - 66.9 MB(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Collin Smith is a marketing leader at a multi-billion dollar, global wealth management firm, with an emphasis on employer branding and culture. Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and market...
#37: Radiohead and Jay-Z Marketer, Collin Smith, on the Science of Turning Fans Into Fanatics (Part 1)
August 04, 2020 15:12 - 48 minutes - 66.9 MB(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Collin Smith is a marketing leader at Fisher Investments, with an emphasis on employer branding and culture. Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and marketing agency with clients like Green ...
#36: Former Cirque du Soleil Performer, Daniel O'Neill, on Proven Growth Revenue Hacks Through Social Selling (Part 2)
July 30, 2020 14:38 - 29 minutes - 40.9 MB(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as last week's winner)). (Part 2) Daniel O'Neill is a 2-time Freestyle Frisbee World Champion and World Urban Games Gold Medalist, former Cirque du Soleil performer, who happens to also be a subject-matter-expert in recruitment marketing. Daniel was formally the VP of Business Developme...
#35: 2x Freestyle Frisbee World Champion, Daniel O'Neill, on Breaking into Recruitment Marketing and Creative Sales Approaches to Fast-Growing Unicorn Startups (Part 1)
July 28, 2020 15:20 - 33 minutes - 46.5 MB(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as last week's winner)). Daniel O'Neill is a 2-time Freestyle Frisbee World Champion and World Urban Games Gold Medalist, former Cirque du Soleil performer, who happens to also be a subject-matter-expert in recruitment marketing. Daniel was formally the VP of Business Development at Bay...
#34: Health & Wellness Entrepreneur, Paul Clingan, and Leaving Amazon to Rapidly Grow a Body Mind Coaching Brand (Part 2)
July 23, 2020 14:59 - 39 minutes - 53.6 MB($50 bi-weekly winner) The winner of this week's $50 Amazon Raffle is Rémy Jung from New York City. Congratulations, Rémy! We'll be in touch to mail you your gift card. (Part 2) Paul Clingan is a Lululemon Ambassador, certified personal trainer, yoga instructor, and the founder of Down Dog Athletics, a fusion of 2 worlds, athletics & performance ("the dark") with yoga & meditation ("the light"). Prior to Down Dog Athletics, Paul spent 5 years in the advertising industry work...
#32: TUNE Executive and World-Class Marketer, Brian Marcus, Convinces you Affiliate Marketing is your Best Growth Bet (Part 2)
July 22, 2020 05:00 - 39 minutes - 54.8 MB(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). (Part 2) Brian Marcus is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world's most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay's Seller Partner Netwo...
#31: Former Google and eBay Executive, Brian Marcus, on the Silver Linings Playbook for Great Affiliate Partnerships (Part 1)
July 22, 2020 04:42 - 35 minutes - 49 MB(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). Brian Marcus is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world's most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay's Seller Partner Network throug...
#33: Content Marketing and Building a Brand from Scratch With Body Mind Coaching Entrepreneur, Paul Clingan (Part 1)
July 21, 2020 14:57 - 38 minutes - 53 MB(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). Paul Clingan is a Lululemon Ambassador, certified personal trainer, yoga instructor, and the founder of Down Dog Athletics, a fusion of 2 worlds, athletics & performance ("the dark") with yoga & meditation ("the light"). Prior to Down Dog Athletics, Paul spent 5 years in the advertising industry working b...
#30: A Proven Strategy For Naming Your Startup
June 06, 2019 07:00 - 7 minutes - 7.15 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "testing" your title could be the best $100 you s...
#29: Marketing Certifications To Catch Recruiter's Attention
June 04, 2019 07:00 - 7 minutes - 7 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certs and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this...
#28: The Startup Guide To Cohort Analysis (Your Little Data Darling)
May 30, 2019 07:00 - 7 minutes - 6.93 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's ...
#27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)
May 28, 2019 07:00 - 8 minutes - 7.89 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode....
#26: The ABC's and Why's to Split Testing (A Tool For Any Startup)
May 23, 2019 07:00 - 6 minutes - 6.39 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Split testing can yield endless optimizations in your UI, ad copy, email marketing, and more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily ...
#25: Every Marketer's Essential Guide to Facebook Ad Strategy
May 21, 2019 07:00 - 8 minutes - 7.56 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's...
#24: Balancing High Octane, Data-Driven Digital Marketing With The Subconscious
May 16, 2019 07:00 - 7 minutes - 6.94 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Rightly so, the Internet has bred more and more direct marketers. But if we take a moment to observe a pre-Internet co like Coca Cola, they transcend their category and embody an emotion at their very thought. How did they do it? Learn in today's...
#23: 5 Steps To Become World-Class In Your Professional Field
May 14, 2019 07:00 - 10 minutes - 9.31 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. In your field, there are a million others who are JUST as passionate & driven as you and will gladly take your position if you let the lazy bug catch you. So how do you blast past them like a space-bearing rocket? I hope to show you in 5 easy ste...
#22: 3 Outsourcing and Automation Tactics You Should Do Daily
May 09, 2019 07:00 - 7 minutes - 7.29 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We all know the feeling: slow revenue growth, an overworked team, and always focused on tasks when you'd rather be doing strategy. Two solutions? outsource & automation. I distilled what I think are the 3 most effective outsourcing & automation t...
#21: How to Leverage Facebook Ads For All It's Might (For All Skill Levels)
May 07, 2019 07:00 - 9 minutes - 8.96 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Facebook's Build To Break, a semi-annual event where marketers from the most industry-disrupting startups come to sharpen their Facebook Ads prowess and learn leading edge secrets. Here are the 3 most valuable insights I learned along the way. ...
#20: A Marketing Lesson From Donald Trump (And More)
May 02, 2019 07:00 - 7 minutes - 6.5 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Lifer: a person who has made a lifelong commitment, usually in a certain career. Yet, some of the most successful and influential humans in recent history have made powerful statements by "non-lifing" it and bestowed key marketing lessons along th...
#19: 3 Creative, Content-Driven Ways Thought Leaders Build Followers
April 30, 2019 07:00 - 6 minutes - 6.41 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Building 1000 true fans sounds simple enough, but how do you keep and engage 1000 people? Isn't that your second thought? Take a page out of Seth Godin's, Tim Ferriss's, or Ryan Holiday's book and try one of their tested and proven approaches. ...
#18: Entering The Westworld of Amazon Marketplace (And How To Become a Seller)
April 25, 2019 07:00 - 9 minutes - 8.26 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Amazon Marketplace not only contributes a huge chunk of revenue to Amazon's annual sales, but 2,975 new sellers join EVERY DAY. However, the real challenge with being a seller is NOT inventory management, taxes, or profitability, but marketing. ...
#17: What Marketing Can Learn From The Direct To Consumer Retail Trend
April 23, 2019 07:00 - 7 minutes - 7.18 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Direct to consumer retail has taken a slow moving, old-boys club and injected it with startup steroids to make them fast, customer pleasing, quick sprouting machines. Learn more in this unique episode of the podcast, The Daily Marketer. Show No...
#16: Kickass Ways To Market Yourself (Without Breaking The Bank)
April 18, 2019 07:00 - 8 minutes - 8.24 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. I'm here not to tell you to run 20 boosted Facebook posts, go to networking events, or to hand out 1000 flyers to local businesses, but to share some of the more creative yet effective tactics I've found to grow my readership (while doing it with...
#15: Never Get Complacent: Channel Testing Keeps You on Your Toes
April 16, 2019 07:00 - 7 minutes - 6.66 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your ...
#14: That Sticky Icky: The Most Important Metric That Could Save Your Startup
April 11, 2019 07:00 - 6 minutes - 6.44 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup. ...
#13: The Only Marketing KPIs that Matter (For the Overwhelmed Founder)
April 09, 2019 07:00 - 8 minutes - 7.83 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pul...
#12: Pixel Management in 5 Easy Minutes
April 04, 2019 07:00 - 8 minutes - 7.97 MBThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What 20% of the work you're doing is leading to 80% of results? I guarantee that if you embrace pixels, this will fall into your 20%. Most shy away from them since they're slightly technical and seem complicated, so why not debunk this once and f...